
RCFS
Zimbabwe Fashion Week 2024: Cancelled Amid Controversy and Industry Challenges
The Zimbabwean fashion industry stands at a critical crossroads. As one fashion enthusiast from Harare bluntly stated, "The Fashion Industry in Zimbabwe is at the age of collapsing if nothing is done. People are not really together in understanding the future of this sector."
Models ready for the Zimbabwe Fashion Week 2024's stage on the day one [Photo Credit: ZFW]
To understand the current challenges, we must first explore the rich history of cotton and textile production in Zimbabwe. The textile industry has deep roots dating back to the colonial era when the country was a major cotton producer. Today, however, the industry is a shadow of its former self, facing significant challenges including overwhelming competition from imported goods, high production costs, and a shortage of skilled workers. Strikingly, around 95% of textiles in Zimbabwe are now imported, indicating a dramatic decline in local production.
Colonized by Rhodes' British South Africa Company in the 1890s, Southern Rhodesia (now Zimbabwe) was initially anticipated to be a mineral-rich territory. When mineral discoveries proved underwhelming, white settlers pivoted towards agriculture, setting the stage for a robust agricultural and textile economy.
A woman harvesting cotton in Zimbabwe [Photo Credit: NT]
Research from the University of Pretoria's 1936 study, "Origins and Growth of Colonial Zimbabwe's Textile Industry, 1890-1965," highlights the collaborative efforts of the Southern Rhodesian Government, ECGC, and the Cotton Growing Association (BCGA) in establishing the Cotton Research Industry Board (CRIB) to develop the cotton industry.
The textile industry's trajectory was promising. From the 1920s through 1965, cotton growing was actively promoted across the British Empire. Between 1946 and 1954, yarn production dramatically increased from 448,000 to 7,500,000 units, primarily under British management.
By the early 1950s, textile manufacturing had become the leading industry in Zimbabwe's secondary sector. Approximately 80 clothing factories were producing goods worth £3,000,000, with two-thirds of production exported to neighboring territories, particularly South Africa.
A man sorting out the cotton in Zimbabwe [Photo Credit: NT]
Despite its historical strength, Zimbabwe's textile industry has significantly contracted over the past two decades. Cotton farmers have largely abandoned cultivation, and the fashion sector struggles to maintain momentum.
Zimbabwe Fashion Week: A Beacon of Hope
Founded in 2009 by model-turned-entrepreneur Priscilla Chigariro, the Zimbabwe Fashion Week Trust emerged as a non-profit organization with a mission to develop and educate local fashion designers. Its goals include advancing talented local designers' careers and celebrating the fashion and retail community.
Priscilla Chigariro, the founder of the Zimbabwe Fashion Week Trust in Russia, Mosco in the BRICS FASHION SUMMIT 2024 [Photo Credit: NT]
Local fashion enthusiasts viewed the platform as crucial. "In Zimbabwe, we don't have many fashion shows or platforms. That's why all fashion designers' eyes are on Zimbabwe Fashion Week," one enthusiast explained. Another noted its importance for runway models, providing a local stage to prepare for international competition.
The Zimbabwe Fashion Week 2024, originally scheduled from October 31 to November 3, took an unexpected turn. Director Marshall Mutsamwira announced the cancellation late on a Saturday night following a tumultuous two-day event that began with a low-key cocktail party and an undersubscribed runway show.
The official statement expressed deep regret: "Following unexpected developments after Day One's events, and despite extensive planning, factors beyond our control have necessitated this difficult decision."
Fitting during the Zimbabwe Fashion Week 2024 [Photo Credit: ZFW]
The cancellation left over ten brands unable to showcase their collections and disappointed attendees who had anticipated an impressive fashion event. The seven brands that did manage to present reportedly exceeded expectations, with three designers from the re-FASHION Accelerator demonstrating significant growth.
Fitting during the Zimbabwe Fashion Week 2024 [Photo Credit: ZFW]
The event's cancellation sparked confusion and controversy. Rumors circulated about Mutsamwira's potential resignation, and uncertainty surrounded the reasons behind the cancellation, whether financial constraints or internal conflicts.
Director Marshall Mutsamwira is said to have already resigned to be part of Zimbabwe Fashion Week Trust [Photo Credit: NT]
The Fashion Council of Zimbabwe (FCoZ) attempted to distance itself from the event, announcing on November 11 that it was not involved in the organization. They stated that Zimbabwe Fashion Week was organized under the Hunhu Council of Fashion and was not affiliated with FCoZ.
This stance drew sharp criticism from local fashion designers. "Those are their excuses with no sense," one designer said. "How can you be a leader here to help develop our industry and then say you have no idea what happened?"
Models for the Zimbabwe Fashion Week 2024 in the backstage[Photo Credit: ZFW]
The Zimbabwe Fashion Week 2024 cancellation epitomizes the broader challenges facing Zimbabwe's fashion industry. With internal divisions, limited platforms, and significant economic hurdles, the sector desperately needs unified leadership and strategic intervention.
The collections by Uju Designs were showcased at the ZFW2024 on day one [Photo Credit: ZFW]
As of now, Zimbabwe Fashion Week has not provided further updates, leaving many stakeholders in suspense about the future of this critical cultural and economic platform.
The collections for the Zimbabwe Fashion Week 2024 on day one [Photo Credit: ZFW]
The collections for the Zimbabwe Fashion Week 2024 on day one [Photo Credit: ZFW]
Fitting during the Zimbabwe Fashion Week 2024 [Photo Credit: ZFW]
Some of the coordinators during the Zimbabwe Fashion Week 2024 [Photo Credit: ZFW]
How will it End Between Miss Universe Kenya Organization and Miss Irene Mukii?
On November 30, the organizers of Miss Universe Kenya released a statement announcing that Ms. Irene Mukii had stepped down from her role as Miss Universe Kenya 2024. "While this is regrettable, we respect her decision and wish her well in her future endeavors. We are pleased to have met all our obligations to Ms. Mukii to the highest standards, in line with international best practices," the statement read.
The statement, posted on the Miss Universe Kenya Instagram page, stirred significant public interest and speculation. The organization boldly proclaimed, "We remain true to our core values of integrity, professionalism, and humanity. The brand stands supreme."
Logo of the Miss Universe Kenya 2024 [Photo Credit: NT]
Social media reactions were mixed. Some supporters suggested, "We hope you send the 2024 runner-up to Miss Universe 2025. She is a new face and could be a dark horse." Matiso Gerban commented, "She should take her place. If the winner is unable to fulfill her queenly duties, the first runner-up takes her place."
Many observers noted the rapid response to Mukii's resignation. One anonymous commentator remarked on the swiftness of the process: "On November 29, Miss Mukii released a statement about leaving the agreement, and the very next day, the organizers immediately responded. It seemed as if the response was pre-written."
In her own statement, Mukii explained her decision carefully: "After careful consideration, I have decided to send my termination notice to the Miss Universe Kenya Organization."
. Miss Irene Mukii presented Kenya in the Miss Universe 2024 in Mexico City [Photo Credit: NT]
An unnamed expert raised broader questions about pageant organizations in Kenya: "We have more than 50 beauty pageants and competitions, but the crucial question remains: Do our boys and girls who attend international competitions receive what they deserve or do the organization heads benefit from all gifts and prizes?"
Mukii's statement hinted at deeper issues, emphasizing her commitment to community service: "I stay true to the impact agenda of community service through my platform, Inspirene Revolution, and can only align with environments that share values and work ethic to achieve this agenda."
According to the Miss Universe Kenya 2024 competition reports, Miss Irene Mukii won with huge public support during the voting process [Photo Credit: NT]
Despite the resignation, the organization remained resolute. "In our guiding 'BEYOND BEAUTY' spirit, we continue to create and expand opportunities for young women to grow, shatter glass ceilings, and make meaningful contributions to their communities and our country," they stated.
Prior to her resignation, Mukii had been actively engaged in community work. She toured various counties, distributing workbooks to primary schools. "The Inspirene Revolution workbook teaches self-belief and social responsibility," she explained. "I know it will help everyone reach their most authentic self-expression and raise the next generation of leaders and philanthropists."
In the picture, Miss Irene Mukii donated money to community organizations and donated workbooks to the primary schools [Photos Credit: NT]
On December 3, Mukii released a detailed video explaining her resignation. She alleged that the organization failed to deliver promised comprehensive training programs, including public speaking, media management, runway practice, and styling consultations.
"Without these crucial resources, I often found myself depending on external support to prepare adequately," Mukii revealed. She praised a catwalk coach who trained her out of personal goodwill, ensuring her runway readiness when the organization failed to provide support.
Public support for Mukii was significant. Sarah Pkyach commented, "Such a queen for speaking up! You are the talent, and the organization should have prioritized your creative insights and concerns."
Citycast Television Kenya added, "This is good for speaking out. You have voiced what Miss World contestants expected to say but never could."
The Miss Universe Kenya organization responded on December 3, stating they would release a comprehensive response addressing Mukii's claims.
Award-winning fashion expert Letoya Johnstone offered a balanced perspective: "Please do not turn this into bitter confrontation. The Miss Universe Kenya organization became highly incompetent. What Miss Mukii did was hold you accountable with full transparency and expose your incompetence, giving you a chance to improve."
Miss Irene Mukii has been participating in different environmental activities across Kenya [Photo Credit: NT]
As the situation continues to unfold, the public remains eager to understand the full story behind Mukii's resignation and the organization's response.
How will it End Between Miss Universe Kenya Organization and Miss Irene Mukii?
On November 30, the organizers of Miss Universe Kenya released a statement announcing that Ms. Irene Mukii had stepped down from her role as Miss Universe Kenya 2024. "While this is regrettable, we respect her decision and wish her well in her future endeavors. We are pleased to have met all our obligations to Ms. Mukii to the highest standards, in line with international best practices," the statement read.
The statement, posted on the Miss Universe Kenya Instagram page, stirred significant public interest and speculation. The organization boldly proclaimed, "We remain true to our core values of integrity, professionalism, and humanity. The brand stands supreme."
Logo of the Miss Universe Kenya 2024 [Photo Credit: NT]
Social media reactions were mixed. Some supporters suggested, "We hope you send the 2024 runner-up to Miss Universe 2025. She is a new face and could be a dark horse." Matiso Gerban commented, "She should take her place. If the winner is unable to fulfill her queenly duties, the first runner-up takes her place."
Many observers noted the rapid response to Mukii's resignation. One anonymous commentator remarked on the swiftness of the process: "On November 29, Miss Mukii released a statement about leaving the agreement, and the very next day, the organizers immediately responded. It seemed as if the response was pre-written."
In her own statement, Mukii explained her decision carefully: "After careful consideration, I have decided to send my termination notice to the Miss Universe Kenya Organization."
. Miss Irene Mukii presented Kenya in the Miss Universe 2024 in Mexico City [Photo Credit: NT]
An unnamed expert raised broader questions about pageant organizations in Kenya: "We have more than 50 beauty pageants and competitions, but the crucial question remains: Do our boys and girls who attend international competitions receive what they deserve or do the organization heads benefit from all gifts and prizes?"
Mukii's statement hinted at deeper issues, emphasizing her commitment to community service: "I stay true to the impact agenda of community service through my platform, Inspirene Revolution, and can only align with environments that share values and work ethic to achieve this agenda."
According to the Miss Universe Kenya 2024 competition reports, Miss Irene Mukii won with huge public support during the voting process [Photo Credit: NT]
Despite the resignation, the organization remained resolute. "In our guiding 'BEYOND BEAUTY' spirit, we continue to create and expand opportunities for young women to grow, shatter glass ceilings, and make meaningful contributions to their communities and our country," they stated.
Prior to her resignation, Mukii had been actively engaged in community work. She toured various counties, distributing workbooks to primary schools. "The Inspirene Revolution workbook teaches self-belief and social responsibility," she explained. "I know it will help everyone reach their most authentic self-expression and raise the next generation of leaders and philanthropists."
In the picture, Miss Irene Mukii donated money to community organizations and donated workbooks to the primary schools [Photos Credit: NT]
On December 3, Mukii released a detailed video explaining her resignation. She alleged that the organization failed to deliver promised comprehensive training programs, including public speaking, media management, runway practice, and styling consultations.
"Without these crucial resources, I often found myself depending on external support to prepare adequately," Mukii revealed. She praised a catwalk coach who trained her out of personal goodwill, ensuring her runway readiness when the organization failed to provide support.
Public support for Mukii was significant. Sarah Pkyach commented, "Such a queen for speaking up! You are the talent, and the organization should have prioritized your creative insights and concerns."
Citycast Television Kenya added, "This is good for speaking out. You have voiced what Miss World contestants expected to say but never could."
The Miss Universe Kenya organization responded on December 3, stating they would release a comprehensive response addressing Mukii's claims.
Award-winning fashion expert Letoya Johnstone offered a balanced perspective: "Please do not turn this into bitter confrontation. The Miss Universe Kenya organization became highly incompetent. What Miss Mukii did was hold you accountable with full transparency and expose your incompetence, giving you a chance to improve."
Miss Irene Mukii has been participating in different environmental activities across Kenya [Photo Credit: NT]
As the situation continues to unfold, the public remains eager to understand the full story behind Mukii's resignation and the organization's response.
Who is the Italian Designer Flora Rabitti Showcasing at Swahili Fashion Week & Awards 2024?
Flora Rabitti, a fashion designer and illustrator born in 1992 in Mantua, Italy, is set to showcase her brand Florania at the Swahili Fashion Week & Awards 2024. With an impressive background in fashion design, Rabitti has studied at prestigious institutions including IED Moda Milano, Central Saint Martins London, and Institut Français de la Couture Paris.
Collection by Florania [Photo Credit:Florania]
After gaining experience with renowned brands like Prada, Miu Miu, Alberta Ferretti, and Pucci, Rabitti founded Florania in 2021. The brand is a sustainable, genderless ready-to-wear clothing line that emphasizes ethical production and creative recycling.
Florania stands out for its collaborative approach, working closely with Social Ateliers, an NGO that employs female victims of violence, immigrants, and individuals facing challenging circumstances. The brand's production is entirely based in Italy, with occasional sourcing of exceptional textiles from around the world, adhering to a circular fashion philosophy.
Collection by Florania [Photo Credit:Florania]
Inspired by the Solar Punk philosophy and the Arte Povera artistic movement, Florania transforms discarded materials into innovative fashion pieces. The brand's creative process focuses on experimentation, DIY aesthetics, and sustainable design.
Collection by Florania [Photo Credit:Florania]
Since its inception, Florania has gained recognition through presentations in Milan, Tokyo, and New York. The brand generates an annual revenue between €50,000 and €80,000, with stockists including Cavells in the UK and The Forumist online. Rabitti has also been recognized for her work, being a finalist of the Swiss Cross Textile Award and winner of the Fur Futures London Award in 2014.
Collection by Florania [Photo Credit:Florania]
Notable collaborations include partnerships with Napapjiri, Venchi, the Italian Embassy in Tanzania, M&C SAATCHI, and various artists and restaurants. The brand is also rated on the Sustainable Brand Platform, supported by the United Nations.
Collection by Florania [Photo Credit:Florania]
The Swahili Fashion Week & Awards is scheduled from December 6th to 6th in Dar es Salaam, where Florania will showcase its sustainable and innovative clothing collection.
Florania is showcasing in Tanzania's leading fashion week
Collection by Florania [Photo Credit:Florania]
Who is the Italian Designer Flora Rabitti Showcasing at Swahili Fashion Week & Awards 2024?
Flora Rabitti, a fashion designer and illustrator born in 1992 in Mantua, Italy, is set to showcase her brand Florania at the Swahili Fashion Week & Awards 2024. With an impressive background in fashion design, Rabitti has studied at prestigious institutions including IED Moda Milano, Central Saint Martins London, and Institut Français de la Couture Paris.
Collection by Florania [Photo Credit:Florania]
After gaining experience with renowned brands like Prada, Miu Miu, Alberta Ferretti, and Pucci, Rabitti founded Florania in 2021. The brand is a sustainable, genderless ready-to-wear clothing line that emphasizes ethical production and creative recycling.
Florania stands out for its collaborative approach, working closely with Social Ateliers, an NGO that employs female victims of violence, immigrants, and individuals facing challenging circumstances. The brand's production is entirely based in Italy, with occasional sourcing of exceptional textiles from around the world, adhering to a circular fashion philosophy.
Collection by Florania [Photo Credit:Florania]
Inspired by the Solar Punk philosophy and the Arte Povera artistic movement, Florania transforms discarded materials into innovative fashion pieces. The brand's creative process focuses on experimentation, DIY aesthetics, and sustainable design.
Collection by Florania [Photo Credit:Florania]
Since its inception, Florania has gained recognition through presentations in Milan, Tokyo, and New York. The brand generates an annual revenue between €50,000 and €80,000, with stockists including Cavells in the UK and The Forumist online. Rabitti has also been recognized for her work, being a finalist of the Swiss Cross Textile Award and winner of the Fur Futures London Award in 2014.
Collection by Florania [Photo Credit:Florania]
Notable collaborations include partnerships with Napapjiri, Venchi, the Italian Embassy in Tanzania, M&C SAATCHI, and various artists and restaurants. The brand is also rated on the Sustainable Brand Platform, supported by the United Nations.
Collection by Florania [Photo Credit:Florania]
The Swahili Fashion Week & Awards is scheduled from December 6th to 6th in Dar es Salaam, where Florania will showcase its sustainable and innovative clothing collection.
Florania is showcasing in Tanzania's leading fashion week
Collection by Florania [Photo Credit:Florania]
The 17th Edition of the Swahili Fashion Week & Awards 2024 will Shine a Spotlight on Sustainability in Fashion
The Swahili Fashion Week & Awards 2024 is set to transform Dar es Salaam into a global fashion hub, bringing together over 40 designers from Tanzania and beyond to celebrate creativity, innovation, and sustainability. Scheduled from December 6th to 8th at the Parthenon Hall/Greek Hellenic Club, the event promises to be a landmark moment for African fashion.
"Come, discover what makes Africa beautiful, as we champion clean cooking energy," said the event organizers, underlining the event's commitment to more than just fashion. This year's edition is not merely a showcase of style but a platform for social and environmental advocacy.
Designers Roundtable discussions organized by the Swahili Fashion Week to boost their understanding of some topics including sustainability in fashion [Photo Credit: SWF]
The recent press conference highlighted the collaborative spirit driving the event. Distinguished guests, including H.E. Giuseppe Sean Coppola, the Italian Ambassador to Tanzania, emphasized the importance of international partnerships in nurturing creativity. Edward Buganga from BASATA reinforced the government's role in supporting artistic talent, while Mustafa Hassanali, CEO and Founder of Swahili Fashion Week, shared the vision behind East Africa's premier fashion platform.
H.E. Giuseppe Sean Coppola, the Italian Ambassador to Tanzania, and Mustafa Hassanali, CEO and Founder of Swahili Fashion Week during the press conference in Dar es Sallam [Photo Credit: SFW]
Notably, the event aligns with Her Excellency President Samia Suluhu Hassan's efforts to promote sustainable and eco-friendly energy solutions. By merging fashion with advocacy, the platform demonstrates how creativity can drive meaningful social and environmental change.
Tanzania's President Her. E. Samia Suluhu Hassan is among the top African leaders who style Made in Africa and promotes the Made in Tanzania fashion industry [Photo Credit: NT]
Since its inception in 2008,has been a beacon for designers from Swahili-speaking countries, providing a crucial platform to showcase collections, market creativity, and connect with the global fashion industry. This year's event takes that mission further by spotlighting sustainability in fashion.
Designers will showcase collections that integrate eco-friendly materials, ethical production methods, and circular design principles, emphasizing the "Made in Africa" ethos. The goal is to position African fashion as a leader in sustainable practices, demonstrating how the continent's rich heritage can contribute to a greener global future.
The lineup features an impressive mix of local and international talent. Local designers include Sliq Shedafa, Reen Fashion Flair, Kai Zuri by Sristi Bosco, Zawadi, Asili by Naliaka, and many more. International designers bringing global perspectives include Dida from Italy, Iterik from Uganda, Jane Jaquin from Mayotte, and Kerby Young Designs from Trinidad and Tobago.
A highlight of this year's event is the collaboration with Camera Nazionale della Moda Italiana and the Italian Embassy in Tanzania, which will bring the sustainable Italian design brand Florania to showcase its collection in Dar es Salaam for the first time.
Jamila Vera Swai from the Fashion Association of Tanzania emphasized the importance of industry unity, while Philemon Mwakanyamale from Onomo Hotel highlighted the hospitality sector's crucial support for creative industries.
The fashion world turns its eyes to Dar es Salaam, waiting for the 17th Swahili Fashion Week & Awards 2024, which promises to be more than just a fashion event. It represents a movement celebration of African creativity, a commitment to sustainability, and a testament to the transformative power of fashion.
In the middle is Mr. Mustafa Hassanali, CEO and Founder of Swahili Fashion Week with models after "The Model Forum 2024 " organized to help Tanzanian models understand the market and how they can continue to improve their careers locally and internationally.
The 17th Edition of the Swahili Fashion Week & Awards 2024 will Shine a Spotlight on Sustainability in Fashion
The Swahili Fashion Week & Awards 2024 is set to transform Dar es Salaam into a global fashion hub, bringing together over 40 designers from Tanzania and beyond to celebrate creativity, innovation, and sustainability. Scheduled from December 6th to 8th at the Parthenon Hall/Greek Hellenic Club, the event promises to be a landmark moment for African fashion.
"Come, discover what makes Africa beautiful, as we champion clean cooking energy," said the event organizers, underlining the event's commitment to more than just fashion. This year's edition is not merely a showcase of style but a platform for social and environmental advocacy.
Designers Roundtable discussions organized by the Swahili Fashion Week to boost their understanding of some topics including sustainability in fashion [Photo Credit: SWF]
The recent press conference highlighted the collaborative spirit driving the event. Distinguished guests, including H.E. Giuseppe Sean Coppola, the Italian Ambassador to Tanzania, emphasized the importance of international partnerships in nurturing creativity. Edward Buganga from BASATA reinforced the government's role in supporting artistic talent, while Mustafa Hassanali, CEO and Founder of Swahili Fashion Week, shared the vision behind East Africa's premier fashion platform.
H.E. Giuseppe Sean Coppola, the Italian Ambassador to Tanzania, and Mustafa Hassanali, CEO and Founder of Swahili Fashion Week during the press conference in Dar es Sallam [Photo Credit: SFW]
Notably, the event aligns with Her Excellency President Samia Suluhu Hassan's efforts to promote sustainable and eco-friendly energy solutions. By merging fashion with advocacy, the platform demonstrates how creativity can drive meaningful social and environmental change.
Tanzania's President Her. E. Samia Suluhu Hassan is among the top African leaders who style Made in Africa and promotes the Made in Tanzania fashion industry [Photo Credit: NT]
Since its inception in 2008,has been a beacon for designers from Swahili-speaking countries, providing a crucial platform to showcase collections, market creativity, and connect with the global fashion industry. This year's event takes that mission further by spotlighting sustainability in fashion.
Designers will showcase collections that integrate eco-friendly materials, ethical production methods, and circular design principles, emphasizing the "Made in Africa" ethos. The goal is to position African fashion as a leader in sustainable practices, demonstrating how the continent's rich heritage can contribute to a greener global future.
The lineup features an impressive mix of local and international talent. Local designers include Sliq Shedafa, Reen Fashion Flair, Kai Zuri by Sristi Bosco, Zawadi, Asili by Naliaka, and many more. International designers bringing global perspectives include Dida from Italy, Iterik from Uganda, Jane Jaquin from Mayotte, and Kerby Young Designs from Trinidad and Tobago.
A highlight of this year's event is the collaboration with Camera Nazionale della Moda Italiana and the Italian Embassy in Tanzania, which will bring the sustainable Italian design brand Florania to showcase its collection in Dar es Salaam for the first time.
Jamila Vera Swai from the Fashion Association of Tanzania emphasized the importance of industry unity, while Philemon Mwakanyamale from Onomo Hotel highlighted the hospitality sector's crucial support for creative industries.
The fashion world turns its eyes to Dar es Salaam, waiting for the 17th Swahili Fashion Week & Awards 2024, which promises to be more than just a fashion event. It represents a movement celebration of African creativity, a commitment to sustainability, and a testament to the transformative power of fashion.
In the middle is Mr. Mustafa Hassanali, CEO and Founder of Swahili Fashion Week with models after "The Model Forum 2024 " organized to help Tanzanian models understand the market and how they can continue to improve their careers locally and internationally.
What to Expect at Buja Fashion Week 2024 in Bujumbura, Burundi
Bujumbura is preparing to host its annual fashion extravaganza, inviting fashion enthusiasts from across East Africa to celebrate "Made in Africa." Event coordinators shared exciting details about the upcoming Buja Fashion Week during a recent interview with RCFS Media.
The fashion industry in Burundi continues to evolve, showcasing the country's rich creative potential. Burundi is renowned for its attractive models and talented designers, with Buja Fashion Week standing out as the premier event for emerging fashion talent. This annual showcase brings together young designers to display their innovative collections in the capital city.
Preparations are in full swing, with the organizing team expressing confidence in their readiness. "We are fully prepared," event organizers stated, highlighting that they have already completed model casting. The event will feature 13 female and 12 male models, promising an impressive runway lineup.
Models during the casting of the Buja Fashion Week 2024 [Photo Credit: BFW]
The four-day event is scheduled from December 4th to 8th, with a carefully planned itinerary:
- December 4th-5th: Exhibition at Place de l'Independence
- December 6th: Major fashion show at Kiriri Garden Hotel
- December 7th-8th: Additional expo events
Tickets are currently available at various sales points throughout Bujumbura, making it easy for fashion enthusiasts to participate.
Selected models for the Buja Fashion Week 2024 [Photo Credit: BFW]
The organizers are extending a warm invitation to East African fashion designers, emphasizing Burundi's safety and welcoming atmosphere. "We have many local fashion designers already registered, but we're eager to welcome more designers from across East Africa," they explained.
The event highlights a growing appreciation for local fashion in Burundi. As one organizer noted, "Burundians are becoming more discerning about style, carefully selecting outfits for parties and weddings. We want to continue supporting our local fashion designers and encourage our community to support them by attending events and purchasing local designs."
The Buja Fashion Week 2023 [Photo Credit: BFW]
However, the fashion industry faces significant challenges, particularly in fabric sourcing. Burundi, like many African countries, primarily imports fabrics from China, Turkey, and other international markets. This situation creates obstacles for local designers accessing raw materials.
The Buja Fashion Week organizers view this challenge as an opportunity for investment. "We need investors to establish local fabric manufacturing industries," they explained. "This would reduce production costs, making fabrics more accessible to local designers and startup entrepreneurs in the fashion and tailoring sectors."
The Buja Fashion Week 2023 [Photo Credit: BFW]
An industry expert during a recent RCFS-organized discussion emphasized the potential of Burundian fashion, challenging designers from neighboring countries like Kenya, Uganda, Tanzania, and Rwanda to recognize the market's viability. "Burundians are incredibly fashionable," the expert remarked, "and there's a significant opportunity for fashion entrepreneurs in this market."
The Buja Fashion Week 2023 [Photo Credit: BFW]
Buja Fashion Week 2024 promises to be a celebration of creativity, innovation, and the emerging fashion landscape of Burundi. It represents more than just a fashion show – it's a platform for showcasing local talent, promoting economic growth, and positioning Burundi as a rising fashion destination in East Africa.
The Buja Fashion Week 2023 [Photo Credit: BFW]
What to Expect at Buja Fashion Week 2024 in Bujumbura, Burundi
Bujumbura is preparing to host its annual fashion extravaganza, inviting fashion enthusiasts from across East Africa to celebrate "Made in Africa." Event coordinators shared exciting details about the upcoming Buja Fashion Week during a recent interview with RCFS Media.
The fashion industry in Burundi continues to evolve, showcasing the country's rich creative potential. Burundi is renowned for its attractive models and talented designers, with Buja Fashion Week standing out as the premier event for emerging fashion talent. This annual showcase brings together young designers to display their innovative collections in the capital city.
Preparations are in full swing, with the organizing team expressing confidence in their readiness. "We are fully prepared," event organizers stated, highlighting that they have already completed model casting. The event will feature 13 female and 12 male models, promising an impressive runway lineup.
Models during the casting of the Buja Fashion Week 2024 [Photo Credit: BFW]
The four-day event is scheduled from December 4th to 8th, with a carefully planned itinerary:
- December 4th-5th: Exhibition at Place de l'Independence
- December 6th: Major fashion show at Kiriri Garden Hotel
- December 7th-8th: Additional expo events
Tickets are currently available at various sales points throughout Bujumbura, making it easy for fashion enthusiasts to participate.
Selected models for the Buja Fashion Week 2024 [Photo Credit: BFW]
The organizers are extending a warm invitation to East African fashion designers, emphasizing Burundi's safety and welcoming atmosphere. "We have many local fashion designers already registered, but we're eager to welcome more designers from across East Africa," they explained.
The event highlights a growing appreciation for local fashion in Burundi. As one organizer noted, "Burundians are becoming more discerning about style, carefully selecting outfits for parties and weddings. We want to continue supporting our local fashion designers and encourage our community to support them by attending events and purchasing local designs."
The Buja Fashion Week 2023 [Photo Credit: BFW]
However, the fashion industry faces significant challenges, particularly in fabric sourcing. Burundi, like many African countries, primarily imports fabrics from China, Turkey, and other international markets. This situation creates obstacles for local designers accessing raw materials.
The Buja Fashion Week organizers view this challenge as an opportunity for investment. "We need investors to establish local fabric manufacturing industries," they explained. "This would reduce production costs, making fabrics more accessible to local designers and startup entrepreneurs in the fashion and tailoring sectors."
The Buja Fashion Week 2023 [Photo Credit: BFW]
An industry expert during a recent RCFS-organized discussion emphasized the potential of Burundian fashion, challenging designers from neighboring countries like Kenya, Uganda, Tanzania, and Rwanda to recognize the market's viability. "Burundians are incredibly fashionable," the expert remarked, "and there's a significant opportunity for fashion entrepreneurs in this market."
The Buja Fashion Week 2023 [Photo Credit: BFW]
Buja Fashion Week 2024 promises to be a celebration of creativity, innovation, and the emerging fashion landscape of Burundi. It represents more than just a fashion show – it's a platform for showcasing local talent, promoting economic growth, and positioning Burundi as a rising fashion destination in East Africa.
The Buja Fashion Week 2023 [Photo Credit: BFW]
What Will Rwanda's Fashion Designers and Kuza Africa Gain from FIDAK 2024 in Dakar, Senegal?
"We are taking three of our outstanding members; Afrolago, Kezem, and Izubaa to represent the creativity and innovation of Rwanda's fashion industry on the global stage," says Maximilien Kolbe, CEO of Kuza Africa.
In the photo is Kuza team members together with local fashion designers in their way heading to Senegal [Photo Credit: Kuza Africa]
Afrolago: Empowering Through Craftsmanship
Founded in 2020, Afrolago is a leather product manufacturing company with a compelling mission. Beyond creating high-quality leather bags, shoes, and sandals at affordable prices, the company is dedicated to empowering individuals with disabilities. By providing specialized training and employment opportunities in leather craftsmanship, Afrolago champions inclusivity and demonstrates that talent knows no boundaries.
The collection made by Afrolago [Photo credit: Kezem]
IZUBAA: Celebrating Rwandan Heritage
Established in 2021, IZUBAA is an international fashion house committed to promoting Rwandan products. The brand seeks to transform African fashion by crafting suits that ingeniously blend traditional 80s and 90s styles with contemporary design. IZUBAA's vision extends beyond clothing; It aims to celebrate and showcase Rwandan cultural heritage through artful fashion that resonates with a global audience.
The collection made by Izubaa [Photo credit: Kezem]
Kezem: Storytelling Through Design
Kezem, founded in 2020, is a Rwandan fashion brand that meticulously weaves cultural narratives into its designs. By integrating traditional techniques like embroidery, beading, and distinctive printing methods with modern silhouettes, the brand creates garments that are both contemporary and deeply rooted in tradition.
The collection made by Kezem [Photo credit: Kezem]
The brand's symbolic cow horn logo pays homage to Rwandan cultural traditions, where cows symbolize wealth and prosperity. Through each collection, Kezem aspires to elevate Rwandan culture on the global stage, offering sustainable fashion that tells rich, meaningful stories.
The FIDAK 2024 participation encompasses several strategic objectives such as: Showcase Rwandan fashion designers to an international audience, facilitate connections with Senegalese and West African retail partners, explore trade practices and market dynamics in West Africa, promote cross-border collaboration in the fashion industry, and to reinforce Rwanda's reputation as a hub for sustainable and innovative fashion.
The 32nd edition of the International Dakar Fair (FIDAK) will take place from November 28 to December 15, 2024, at the International Center for International Trade of Senegal (CICES).
For these designers, the opportunity represents more than a trade fair, it's a platform for expanding market reach, building professional networks, and enhancing brand visibility beyond Rwanda's borders.
Local fashion professionals have mixed perspectives on international exhibitions. One Kigali-based designer expressed hope for more such opportunities, emphasizing the need for startups to access international platforms. An entertainment journalist highlighted the importance of cross-cultural communication, noting the distinct business approaches between East and West African markets.
"Our fashion designers need to be more proactive," the journalist noted. "It's not just about displaying products, but effectively communicating with diverse clients and understanding different business cultures."
Maximilien Kolbe emphasized the careful preparation of the designers and acknowledged the crucial support from sponsors. "Wallonie-Bruxelles International and APEFE Rwanda have been instrumental in making this opportunity possible," he stated. Their commitment to empowering African talent provides a critical platform for global exposure.
Kuza Africa team memebers together with Local fashion desgners in prepration meeting [Photo Credit:Kuza Africa]
The International Fair of Dakar- FIDAK2024 remains the most influential trade fair in West Africa, attracting global exhibitors, industry leaders, and diverse audiences. For Kuza Africa, this participation represents more than a business opportunity. It's a strategic step in supporting African creative entrepreneurs and promoting sustainable business practices.
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