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The State of East African Fashion and Sustainable Practices

History of Modeling

The term fashion model means a woman or man who wears clothes to display fashions of a certain designer. Fashion models mostly belong to modeling agencies (a modeling agency is a company that represents a group of models which they call their model board).

 

To model clothing for all people, all types of model shapes and sizes are required. The job ranking for modern fashion models are: print (part time), print modeling (full time), runaway modeling, as well as super models.

Runway modeling

Runway models showcase clothes from fashion designers, fashion media, and consumers. They are also called “live models” who are self employed. Runway models work in different locations, constantly traveling between those cities where fashion is well known for example western countries like London, Milan, New York City and Paris.

The demands for runway models include certain height and weight requirements, being also vital qualifications. During runway shows, models have to constantly change clothes and makeup. The models turn and stand to demonstrate the garment’s key features.

Models also go to interviews (called “go and sees”) and must keep a portfolio of their work. They go to modelling interviews to find more work. The more experience a model has, the more likely she is to be hired for a fashion show.

A runway model can work in other areas, such as department store fashion shows, creating product lines, acting etc

Male and female models must also possess clear skin, healthy hair, and attractive facial features. Stringent weight and body proportion guidelines form a selective criteria by which established and would-be models are judged for their placement suitability, on an ongoing basis-with some variation regionally and market tier-level dependent, subject, too, to current prevailing trends at any point, in any era–by agents, agencies and end-clients.

Supermodels

Supermodels are highly paid, high profile fashion models. These (usually female) celebrities appear on top fashion magazine covers and in fashion shows. Much more importantly, in financial terms, their appearance in advertising can amount to an endorsement, attracting far greater rewards, especially when they conclude deals to advertise a brand exclusively, as “the face” of that brand. 

Body-parts models

Some models are employed for their particularly attractive body parts for example hand models may be used to promote products held in the hand and nail-related products. They are frequently part of television commercials. For example Ashley Covington and Kimbra Hickey are Hand models that have worked on television commercials that are shown around the world. 

Leg models showcase tights, stockings, socks and leg grooming products. Wrist models display watches or bracelets. Petite models (females under 5 ft 6 in (1.68 m) and do not qualify for fashion modeling) have found success in body part modeling. 

Fitness modelling centres mainly display an athletic physique. Fitness models usually have the defined muscles of body builders but with less emphasis on muscle size in favor of lean muscle tone. Their body weight is usually similar to (or heavier than) fashion models, but they have a lower body fat percentage due to increased muscle mass and reduced fat mass. 

Art models

Art models are models who pose for photographers, painters, sculptors and other artists as part of their work of art.

Models are frequently used for training art students, but are also employed by accomplished artists. The most common types of art created using models are figure drawing, figure painting, sculpture and photography. Although commercial motives dominate over the esthetics in advertising, its ‘artwork‘ that commonly employs models.

Throughout the history of Western art, drawing the human figure from living models was considered the most useful tool in developing the skill of draftsmanship (the creation of artistic pictures or diagrams).

Nevertheless most parts of African countries and some other continents other than Europe luck such supremacy in the field of the said art though there are a lot of promising signs.

Read 13798 times Last modified on Friday, 22 December 2017 00:07
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