RCFS
What to Expect in the Kigali Novelty Fashion Experience 2024
The fashion scene in Kigali is set to sizzle once again with the highly anticipated second edition of the Novelty Fashion Experience. Building on the success and lessons learned from its inaugural event in 2023, the 2024 edition promises to be a grander, more inclusive, and truly spectacular celebration of style, creativity, and African fashion. Set to unfold over four exciting days, this year’s experience aims to elevate Kigali's status as an emerging fashion capital in East Africa.
PHOTO: The Novelty Fashion Experience in 2023]
The first Novelty Fashion Experience in 2023 made waves in Kigali's fashion community. Showcasing the work of five talented local designers; MATHEO, SHEMA GAETAN, MAISON INKINGI, KONI CLOTHING, and BRAND 8 (representing Fashion Forward) the event was praised for its professional organization and vibrant collections.
A fashion enthusiast and journalist from Flash TV Rwanda noted, "The first edition of the Novelty Fashion Experience was a good fashion show. Their lighting was good, and their collections were very unique and very inspiring." The success was attributed in part to support from the Centre Culturel Francophone du Rwanda (the Institut Français in Rwanda), which provided crucial logistical assistance"
[PHOTO: The Novelty Fashion Experience in 2023]
However, the event wasn't without its challenges. Some attendees noted that audience numbers were lower than expected, and there was a noticeable absence of established local designers among the crowd. One observer remarked, "I was there, the show was ok, but the number of the audience was easy to see and countable. I did not see other fashion designers besides their team members. These other established fashion designers with big names didn't attend their event. It was so sad."
The organizers of the Novelty Fashion Experience have taken these observations to heart, using them as valuable lessons to shape an even more impressive event for 2024. A Kigali-based fashion show organizer commented, "They learned a lesson, and you can see this year's edition they want to involve other fashion designers to make it bigger."
This spirit of growth and inclusivity is at the heart of the 2024 edition's expanded vision. By extending the event to four days and opening participation to both local and international designers, the Novelty Fashion Experience aims to create a true fashion week atmosphere in the heart of Rwanda.
According to the organizers, the 2024 Novelty Fashion Experience will transform from a one-night event into a four-day celebration of style. This extended format allows for a more comprehensive exploration of fashion, art, and luxury. “Attendees will be able to look forward to a packed schedule of runway shows, exhibitions, and contemporary performances that showcase the best of African and international design” organizers say
[PHOTO: The Novelty Fashion Experience in 2023]
While the 2023 event focused on local talent, the 2024 edition is casting a wider net. Expect to see a mix of returning favorites like MATHEO and SHEMA GAETAN alongside new local discoveries and international designers eager to make their mark on the Kigali fashion scene. This diversity promises to bring fresh perspectives and exciting cross-cultural collaborations to the runway.
[PHOTO: Collection made by Matheo Clothing brand based in Kigali]
“The Novelty Fashion Experience 2024 will feature curated exhibitions. These spaces will allow designers to present their collections in more intimate settings, giving attendees the chance to examine the craftsmanship up close and personal. Look for innovative display concepts that blur the lines between fashion and art” organizers say
According to the organizer, fashion is more than just clothing, it’s a form of expression that often intersects with other art forms. “The 2024 event will incorporate contemporary performances that complement and enhance the fashion on display”
[PHOTO: The Novelty Fashion Experience in 2023]
The Novelty Fashion Experience 2024 is committed to providing a platform for emerging designers. Look for dedicated shows or segments that highlight up-and-coming creatives who represent the future of African fashion. The organizers cast a wide net and invited participation from various sectors of the fashion industry.
They state, "We are thrilled to call upon every designer, whether local or international, to come and participate in these 4 days of fashion week which will include mainly fashion shows, contemporary performances, and exhibitions. Experience days of fashion, art but most importantly LUXURY."
[PHOTO: The Novelty Fashion Experience in 2023]
In addition to designers, they're also seeking interns in various fashion-related fields: stylists, models, vloggers, bloggers, and other fashion industry professionals. This open call underscores the event's commitment to fostering new talent and creating a truly inclusive fashion experience.
As the global fashion industry grapples with its environmental impact, sustainability is on the agenda of the 2024 Novelty Fashion Experience “We are looking for designers who incorporate eco-friendly materials, upcycling techniques, or traditional craftsmanship that promotes sustainable practices” organizers say
With its expanded format, the event will naturally attract a wider range of fashion industry professionals. Expect to see buyers, journalists, influencers, and established designers in attendance, creating valuable networking opportunities for all participants.
The Kigali Novelty Fashion Experience 2024 is shaping up to be a transformative event for Rwanda's fashion scene. By learning from the successes and challenges of its first edition, expanding its scope, and embracing a more inclusive approach, the event is poised to put Kigali firmly on the global fashion map. Attendees can expect four days of creativity, innovation, and style that celebrate the best of African fashion while welcoming international influences.
[PHOTO: The Novelty Fashion Experience in 2023]
As the fashion world turns its eyes to Kigali, the Novelty Fashion Experience 2024 promises to be more than just a series of runway shows. It's set to be a comprehensive celebration of style, art, and culture that showcases the vibrant creativity of Rwanda and beyond. Whether you're a fashion industry professional, a style enthusiast, or simply curious about the evolving fashion landscape of East Africa, this is an event not to be missed.
Fashion and Elections in Rwanda: A Longstanding Tradition
Since Rwanda's independence in 1962, fashion and elections have been inextricably intertwined. Candidates and political parties have long used clothing and accessories as a means to convey their political symbols and ideologies to supporters. From individual candidates to entire parties, fashion has become an integral part of election campaigns and celebrations, serving as a visual identifier of allegiances and affiliations.
Rwandan dancers and political supporters wearing a T-shirt printed on a picture of their favorite candidate in 1976 [PHOTO NT]
In Rwanda, elections are not merely political events but also cultural and artistic expressions. The colors, patterns, and designs adorning campaign attire have become a language unto themselves, communicating messages of unity, progress, and national pride. From hats and T-shirts to jackets and umbrellas, fashion has played a crucial role in elections, allowing supporters to proudly display their allegiances and participate in the democratic process.
Different collections made by Sonia Mugabo, a fashion brand based in Kigali [PHOTO SM]
As the country gears up for the highly anticipated parliamentary and presidential elections on July 15, 2024, the fashion landscape is set to explode with an array of vibrant styles and designs. According to the Rwanda Electoral Commission, three candidates are vying for the presidency, including the candidate from the dominant Rwanda Patriotic Front (RPF-Inkotanyi) party.
Paul Kagame is the candidate in the Rwanda presidential election 2024 from the FPR-Inkotanyi [PHOTO NT]
Frank Habineza, the president of the Democratic Green Party of Rwanda, on May 20, submitted his candidature for the July presidential elections to the National Electoral Commission (NEC).[PHOTO GP]
Local fashion designers in Rwanda are working tirelessly to meet the growing demand for election-themed apparel. Many have already begun selling T-shirts and hats adorned with the colors and symbols of their preferred candidates, pushing the boundaries of creativity to attract both politicians and their supporters.
Made by Sonia Mugabo, a fashion brand based in Kigali [PHOTO SM]
Karenzi Abdalah, a prominent figure in the fashion industry, predicts that the RPF's campaign will unveil fashion styles never seen before in Rwandan elections. "Look, many fashion designers in Kigali are already printing T-shirts and hats, and they are being more creative to attract politicians and their supporters," Karenzi explains. "Then imagine when the RPF starts their campaign. We will see more fashion styles from the chiefs of villages to the ministers."
Made by House of Tayo, a fashion brand based in Kigali [PHOTO HT]
The fusion of fashion and politics in Rwanda's elections extends far beyond mere aesthetics. It reflects the deep-rooted cultural traditions and the country's commitment to democratic values. As citizens prepare to cast their votes, the vibrant colors and designs adorning their attire will serve as a visual testament to their political allegiances and aspirations for the nation's future.
FPR-Inkotanyi supporters [PHOTO NT]
From the bustling streets of Kigali to the remote villages, fashion will undoubtedly play a pivotal role in shaping the narrative and atmosphere of the 2024 elections. As the campaigns intensify, Rwandans will embrace the opportunity to express their political views through the medium of fashion, transforming the electoral process into a vibrant tapestry of colors, symbols, and artistic expression.
Women dancers of the FPR-Inkotanyi supporters in well-known fashion " Umushana"Umucyenyero" in their colors Blue-Red-White [PHOTO NT]
Flags of some political parties in Rwanda [PHOTO NT]
Where is House of Tayo and Its Branded Rwanda Jersey?
Clients wearing jersey made by House of Tayo on their wedding celebrations [PHOTO NT]
House of Tayo was born out of a desire to showcase the sophistication, style, and flavors of Africa through contemporary, locally-made clothing and accessories. With influences ranging from the Motown era to traditional British tailoring, the brand seeks to combine elegance and class with a strong sense of African heritage and iconography.
Former NBA star Joakim Noah dressed in House of Tayo during his recent visit to Kigali [PHOTO NT]
This distinctly Rwandan brand works with local artisans and tailors, providing stable income and employment opportunities that support the community. The unconventional combination of colors and patterns creates a bold and futuristic look that is edgy yet sophisticated, reflecting the current proliferation of African arts, culture, and style on the global stage.
Junior Nyongo, an actor, musician Dj in a collection made by House Tayo [PHOTO NT]
Authenticity is at the core of House of Tayo, with African textiles and fabrics brought to life by Rwandan tailors and artisans. The brand has gained international recognition, with one of its most notable products being a sporty T-shirt or jersey that caught the eye of FIFA President Gianni Infantino and his wife Leena during the 73rd FIFA Congress in Kigali.
FIFA President Gianni Infantino and his wife Leena show off the Ijezi at the just concluded 73rd FIFA Congress in Kigali [PHOTO NT]
House of Tayo is a member of CollectiveRw, a renowned fashion designers' club known for organizing fashion shows and exhibitions in collaboration with the Rwanda Development Board (RDB). However, fashion enthusiasts in Kigali are wondering about the future of CollectiveRw and its signature event, Rwanda Fashion Week.
A model on the runway of the Rwanda Fashion Week 2022 in Kigali [PHOTO NT]
The House of Tayo's clothing and accessories are a celebration of African heritage, blending traditional elements with contemporary flair. The brand's creations are a true embodiment of Rwandan craftsmanship, with each piece meticulously crafted by skilled local artisans.
A woman worker from the tailoring team inside the House Tayo factory [PHOTO NT]
The use of vibrant colors and intricate patterns is a hallmark of House of Tayo's designs, reflecting the rich cultural tapestry of Africa. From bold prints inspired by traditional motifs to unique textile blends, each collection tells a story of African artistry and ingenuity.
The jersey's design is a testament to House of Tayo's ability to fuse fashion with cultural representation, creating a garment that not only looks stylish but also celebrates Rwandan heritage. The jersey has one of the most known arts called "IMIGONGO" which makes it more attractive and lovable.
Wearing made by the House of Tayo jersey [Right ] Angel Kagame the daughter of H-E the president of the Republic of Rwanda Paul Kagame and her husband [PHOTO NT]
House of Tayo's association with the CollectiveRw, a prestigious fashion designers' club in Rwanda, has played a significant role in its success and visibility. The collectiveRw has been instrumental in organizing fashion shows and exhibitions, providing platforms for local designers to showcase their creations to local and international audiences.
CEO and founder of the House of Tayo Matthew Rugamba with @asaofficial during Kwita Izina week 2023.
However, in recent times, fashion enthusiasts have expressed concerns about the future of CollectiveRw and its flagship event, Rwanda Fashion Week. As one fashion enthusiast in Kigali explains, "If you look at the situation of the CollectiveRw fashion designers members, they all have well-established individual brands and are more focused on their own sales. They no longer seem interested in group exhibitions or fashion shows."
A model on the runway of the Rwanda Fashion Week 2022 in Kigali [PHOTO NT]
This shift in focus among CollectiveRw members raises questions about the collective's ability to continue organizing large-scale events like Rwanda Fashion Week 2022’s edition. CollectivRw's events have been crucial for promoting Groupe member's fashion designers, providing them with platforms to showcase their talent and connect with potential buyers and collaborators, especially guests and tourists.
Despite the uncertainty surrounding CollectiveRw, the Rwandan fashion industry continues to thrive, with brands like House of Tayo leading the way and continuing to style most-known celebrities such as Junio Nyongo, Lupita Nyang'o, and many other international superstars.
Wearing made by House of Tayo [Left ]Junior Nyongo, an actor, musician Dj and Lupita Nyong'o [PHOTO NT]
As the world becomes increasingly interconnected, the demand for unique and culturally significant fashion experiences is on the rise. House of Tayo's ability to blend traditional African elements with contemporary aesthetics positions it at the forefront of this trend, offering a distinct and authentic voice in the world of fashion.
Former @equipedefrance and @psg goalkeeper Bernard Lama in a House of Tayo Shirt at the #KwitaIzina Gala Dinner 2023.
However, the brand's future success, and that of the Rwandan fashion industry as a whole, may depend on the ability of organizations like CollectiveRw and the RDB to adapt and evolve. While individual brands may be thriving, the collective strength of Rwandan designers could be a powerful force in promoting the country's fashion heritage and attracting international attention.
Custom tailored pinstripe top and bottom set and a custom Safari Kimono with Fela Kuti artwork for the African Giant for Nigerian singer Burna Boy [Rigt] [PHOTO NT]
Collaborations, partnerships, and collective efforts could be key to sustaining the momentum of the Rwandan fashion scene. By working together, designers can leverage their collective resources, share knowledge, and create opportunities for cross-pollination of ideas and styles.
[First Right] Matthew Rugamba CEO and founder of House of Tayo with other African fashion designers together with Prince Charles, Prince of Wales & wife Camilla [PHOTO NT]
As the world embraces the richness and diversity of African fashion, it is imperative for the Rwandan fashion community to find ways to preserve and promote its cultural heritage while adapting to the ever-changing landscape of the global fashion industry. Whether through reinventing CollectiveRw or exploring new avenues for collaboration, the future of Rwandan fashion lies in the ability to unite and showcase the country's unique blend of tradition and modernity.
House of Tayo staff members inside their shop in Kigali [PHOTO NT]
What will be the difference? The Stage Fashion Showcase 2024.
On 16 June 2024, all streets heading to Mundi Center in the heart of the Kigali City, the Capital City of Rwanda were full of models heading to a heavy model casting call by The Stage Fashion Showcase under the SSANDUINA Ltd. More than 300 models were presented according to the organizers.
Models arriving for the casting at the Mundi Center in the heart of Kigali City [PHOTO IG]
ALSO READ: Sandrine Mucyo's Efforts to Unite Rwanda's Modeling Industry Face Hurdles
Big names in the modeling industry in Rwanda were also there and among the guests included Kabano Franco Co-founder of Webest Models Management, Rwanda’s leading modeling agency to help models gain jobs and contracts locally and internationally. Other names who attended the casting call were model Sekamana Luis, model Maboneza Gilbert, Mr. Mutabazi from the Rwanda Models Union, and many others including the casting Judge team members.
[Left ] Kabano Franco Co-founder of the Webest Modesl Management at Mundi Center for the support of the casting process [PHOTO IG]
Talking with Flash TV after the casting call Mucyo Sandrine CEO and founder of SSANDUINA Ltd said that about 900 hundred models were applied
“I am happy but I am not really happy, as you can see we have many models showing up today. For online applications, we received 900 applicants. The total number of those who are here today is 321 models. My plan was to select 50 models like last year, but I have decided to select 63 models including the legend names because I have no choice “
CEO and founder of the STAGE, Sandrine Mucyo at the Mundi Center, the Stage Fashion Showcase 2024 Models Casting [PHOTO IG]
Even though there were many models who showed up for the casting call some models were scared to attend the casting call added Mucyo” They are so many models who really wanted to come for the casting and they even already registered, but they were scared to show up and some were feeling nervous, we go their text messages”
Models waiting for the casting to start at the Mundi Center in the heart of Kigali City [PHOTO IG]
A model who talked to the RCFS’S MEDIA said that the modeling casting was confusing and that is why he didn’t show up” Their first poster I saw on Instagram, the STAGE was charging some money for the registration, and then later they announced that it is free to register with a deadline date. For me, I was confused about their communication”
Models waiting for the casting to start at the Mundi Center in the heart of Kigali City [PHOTO IG]
Another model who talked with our journalist said “ Mucyo cannot control her emotions in front of all those old models and “so-called legend models”. Is she looking for old models or new faces? I don’t know. What I know is that few new faces are on that selected list”
[2nd from left Mucyo Sandrine] and her team members [PHOTOIG]
Mucyo Sandrine is a former model who is trying her best to help and support young and upcoming models to showcase their talents. Before the casting call was announced, former model Mucyo initiated some meetings with different modeling agencies owners in Kigali to talk about her plans and what models will benefit from the Stage Fashion Showcase 2024 edition.
“The founder of the Stage Fashion Showcase was joined by The leaders of Rwanda Fashion Models Union and all agency leaders based in Kigali for an insightful meeting that discussed a number of topics in regard to how we can collaborate to effectively develop Rwanda’s ModelingSector. The meeting also was done in regard to setting the requirements and standards of the models to attend the Casting organized with the intention of selecting the best 100 models who’ll be in Rwanda by then to join training sessions, fun activities, and performing on the biggest fashion stage in Rwanda that is set to take place on October 5, 2024” Press release after the meeting Mucyo Sandrine had with modeling agencies in Rwanda
A Model on the runway for the casting at the Mundi Center in the heart of Kigali City [PHOTO IG]
During the interview on the casting set, the journalist asked Mucyo to share more about the activities of this year's event and replied “ I can not share our activities now but soon you will know. We will let you know, you know this is going to go all the way to the month of October, starting with storytelling and other activities with selected models”
[The stage Fashion Showcase 2024 is looking for fashion designers]
The first edition of Stage 2023, was a success according to fashion lovers and fashion enthusiasts even though the organizers were not happy with the results. Talking with the media after the event Mucyo said "This is a big disappointment from the Marriot Hotel Kigali side. We agreed that we would showcase all of our collections including the Bikini wears, but closer to the event they said someone from the government said that no Bikini in our runway show. This is not fair”
CEO and founder of the STAGE, Sandrine Mucyo at the Marriot Hotel Kigali the Stage Fashion Showcase 2023 [PHOTO IG]
The first edition of the Stage Fashion Showcase took place on October 14 at the Marriott Hotel Kigali. According to the Mucyo, this year's edition will take place at the Convention Center, Rwanda’s leading magnificent 5 stars hotel and conference venue
A Model on the runway at the Marriot Hotel Kigali the Stage Fashion Showcase 2023 [PHOTO IG]
Different local media wrote that the Stage Fashion Showcase 2024 models' casting call was in high preparation from the branding to the rules for models to follow with casting. However, some event organizers think Mucyo needs sponsors to keep her project running.
[RIGHT] Kabano Franco Co-founder of the Webest Modesl Management at Mundi Center following the casting process [PHOTO IG]
“Mucyo is doing a great job because she is providing a platform for models and those are Rwandan youth who are creating job opportunities. Yes, the branding was good and we saw the same thing with Job Bunyeshuli and others. She needs sponsors to keep that project running. We don’t need to see her quite like some past fashion promoters we all know.
A Model on the runway for the casting at the Mundi Center in the heart of Kigali City [PHOTO IG]
The Stage Fashion Showcase is a hub for models that is not only geared towards booking talent on a national level but also towards planning a fashion show with the goal of discovering, promoting, and growing Africa's models and fashion designers on a worldwide level.
Casting models check-in [PHOTO IG]
Models waiting for the casting to start at the Mundi Center in the heart of Kigali City [PHOTO IG]
Models waiting for the casting to start at the Mundi Center in the heart of Kigali City [PHOTO IG]
A Model on the runway for the casting at the Mundi Center in the heart of Kigali City [PHOTO IG]
Moshions: Turahirwa Moses' Journey from Jail to Paris Runway
Moshions, the renowned Rwandan fashion house founded by Moses Turahirwa in 2015, has garnered attention for its latest collection, INFARANSA. However, the brand's success has been met with mixed reactions, particularly due to Turahirwa's recent past.
[PHOTO- Turahirwa Moses in Nyarugenge Court, in Kigali the capital city of Rwanda]
After a stint in jail, Turahirwa, the creative force behind Moshions, has been on a journey to revive his brand's former glory. The INFARANSA collection, recently showcased at the prestigious Theatre Chaillot in Paris, was intended to be a triumphant return to the fashion world. However, some fashion enthusiasts have expressed concerns about the collection's perceived lack of creativity and the designer's apparent stress-induced state.
Models in backstage at the Theatre Chaillot in Paris, waiting to showcase the INFARANSA Collection by Moshion [PHOTO KS1]
ALSO READ: RWANDAN LGBTQ FASHION DESIGNER PLANS COMEBACK AFTER ARREST: INSIDE MOSHIONS
One fashion enthusiast from Kigali, who spoke to RCFS's MEDIA, remarked, "When I see the photos of his recent collection INFARANSA, I remember his recent story from the jail. To be honest, I think he looks stressed in his creations nowadays." This sentiment echoes the concerns of some that Turahirwa's recent experiences may have impacted his creative process.
Turahirwa [Right in a black jacket ] at the Theatre Chaillot in Paris, doing some fitting with a model "INFARANSA Collection" by Moshion [PHOTO KS1]
Another fashion enthusiast from Kigali shared a similar view, stating, "I don't think people are interested in his collections nowadays. I also think creativity is not as it was before he was jailed." These comments highlight the challenges Turahirwa faces in regaining the trust and admiration of his audience.
A Model doing sitting "INFARANSA Collection" by Moshion at Theatre Chaillot in Paris [PHOTO KS1]
Despite the mixed reactions, Turahirwa's determination to showcase his collection at the Theatre Chaillot in Paris is a testament to his resilience. However, the event failed to draw a significant crowd, according to the Rwandan community living in France, raising questions about the collection's overall success.
Turahirwa in a black jacket at the Theatre Chaillot in Paris, doing some fitting with a model "INFARANSA Collection" by Moshion [PHOTO KS1]
As Moshions navigates this critical juncture, the fashion world watches with anticipation to see if Turahirwa can recapture the magic that once propelled his brand to international acclaim, dressing world celebrities and heads of state. Only time will tell if the INFARANSA collection marks a new beginning or a fleeting moment in the brand's journey.
"INFARANSA Collection" by Moshion shocased at the Theatre Chaillot in Paris, France [PHOTO KS1]
INFARANSA Collection by Moshion [PHOTO KS1]
INFARANSA Collection by Moshion [PHOTO KS1]
INFARANSA Collection by Moshion [PHOTO KS1]
INFARANSA Collection by Moshion [PHOTO KS1]
INFARANSA Collection by Moshion [PHOTO KS1]
Fashion Revolutionaries Unite at IGC's Fashion Cypher Networking Event 2024 in Uganda
On June 1st, Kampala was alive with the energy of creativity and sustainability as the IGC hosted its latest Fashion Cypher Networking event. Supported by the British Council Uganda, Yujo Izakaya, and Fashion Revolution, this quarterly gathering brought together independent sustainable artisans, fashion designers, artists, and other creatives for an evening of mutual support, improvisation, and collaboration.
[PHOTO- Fashion Cypher Networking Event 2024]
The event featured a dazzling sustainable fashion and goods pop-up market, showcasing the talents of local makers committed to eco-friendly and ethical practices. But it was more than just a marketplace – it was a multifaceted artistic experience, with live painting, art installations, a raffle, poetry readings, DJ sets, and live music performances.
"We also had some workshops on screen printing, sewing, and garment design," explained one of the organizers in an interview with RCFS Media. "Emphasizing ethics and sustainability, the event celebrated 'slow' fashion and art. Moreover, we explored the interconnectivity of different art forms and their collective significance in defining Ugandan cultural identity and heritage."
[PHOTO- Fashion Cypher Networking Event 2024]
This Fashion Cypher Networking event was the most successful of the three held so far, setting new records for both participation and attendance. With a staggering number of applications from eager creatives vying for a spot, the event featured the broadest scope, largest number, and highest caliber of artists yet. This winning combination ensured a highly entertaining and thought-provoking program, drawing a crowd of over 250 engaged attendees.
[PHOTO- Fashion Cypher Networking Event 2024]
Throughout the evening, the air was electric with networking interactions, as creatives connected, exchanged ideas, and forged new collaborations. Numerous attendees praised the event, highlighting the necessity and importance of such gatherings for the well-being of Uganda's creative economy.
[PHOTO- Fashion Cypher Networking Event 2024]
Considering the event was free to the public, the wealth of offerings was truly impressive. Highlights included a stirring poetry session by Mitch, a captivating performance by emerging RnB talent Tai Dai, and a mesmerizing live painting demonstration by Munze. Attendees also had the chance to win big raffle prizes and peruse the IGC Fashion stall, which showcased the collective's signature modern interpretations of ancient African fashion and history, crafted from a blend of indigenous and recycled materials.
[PHOTO- Fashion Cypher Networking Event 2024]
More than just a networking event, the Fashion Cypher was an opportunity to discover local emerging artists committed to a brighter future for culture, climate, and society. As one attendee remarked, "It was incredible to be surrounded by so much talent and passion, all focused on creating a more sustainable and culturally rich future for Uganda."
The IGC Fashion is a creative conglomerate behind the Fashion Cypher and is dedicated to preserving and enhancing environmental, cultural, and societal well-being. While best known for its fashion label, which creates modern interpretations of ancient African fashion and history using a combination of indigenous and recycled materials, IGC's mission extends far beyond clothing.
[PHOTO- Fashion Cypher Networking Event 2024]
The collective coordinates a wide range of events, workshops, and campaigns focused on sustainability, economic equality, and cultural heritage preservation. One of its key initiatives is the Fashion Cypher program itself, which offers free education, workshops, and mentorship on sustainable fashion to marginalized communities across Uganda.
These quarterly networking events, held at the vibrant Yujo Izakaya venue, emerged as a precursor to IGC's ultimate goal: launching a permanent location and residency space dedicated to the Fashion Cypher program. This physical hub will serve as a nexus for Uganda's sustainable fashion community, providing a collaborative workspace, educational resources, and ongoing networking opportunities.
[PHOTO- Fashion Cypher Networking Event 2024]
For IGC's founders, the Fashion Cypher program and the overarching mission of the collective are deeply intertwined. By empowering underserved communities with the skills and resources to create sustainable fashion, they aim to foster economic independence, cultural preservation, and environmental stewardship.
"Fashion is more than just clothing – it's a powerful form of self-expression and a reflection of our values," explained one of the IGC founders. "Through the Fashion Cypher, we're not just teaching technical skills; we're cultivating a movement of conscious creators who understand the profound impact of their work on people and the planet."
[PHOTO- Fashion Cypher Networking Event 2024]
As the evening drew to a close, the sense of community and shared purpose among the attendees was palpable. The Fashion Cypher Networking event had once again proven to be a resounding success, igniting new connections, collaborations, and a renewed sense of inspiration for Uganda's sustainable fashion revolutionaries.
[PHOTO- Fashion Cypher Networking Event 2024]
With plans already underway for the next quarterly event, and the highly-anticipated launch of the permanent Fashion Cypher space on the horizon, the IGC is poised to cement its position as a driving force in the global sustainable fashion movement. And as more and more creatives join their ranks, the collective's impact on preserving cultural heritage, promoting economic equality, and safeguarding the environment is sure to grow.
[PHOTO- Fashion Cypher Networking Event 2024]
In the words of another attendee, "The Fashion Cypher isn't just an event – it's a movement, a community, and a vision for a more beautiful, equitable, and sustainable future for Uganda and beyond."
4REAL FASHION FESTIVAL 2024 JUBA ON 6TH JULY 2024
In the heart of the African continent, a celebration of creativity, culture, and artistic expression is taking shape. The 4Real Fashion Festival, an event dedicated to showcasing the best of African fashion, has become a beacon of inspiration for designers, models, and artists alike. This year, the festival is set to captivate audiences on July 6, 2024, in the bustling city of Juba, South Sudan.
The Visionary Behind the Movement Behind this remarkable event is the driving force of Mr. Bior, the CEO and Founder of the 4Real Fashion Festival. A passionate advocate for African creativity, Mr. Bior's vision is to provide a platform where designers, models, and artists can not only showcase their talents but also connect with global markets and inspire future generations.
. Mr. Bior, the CEO and Founder of the 4Real Fashion Festival
ABOUT US
The 4Real Fashion Festival is an event that celebrates and promotes the African fashion, creativity, and cultural heritage of Africa through a series of engaging activities, including fashion shows, Art exhibitions, panel discussions, workshops, poetry, comedy, Red carpet experience, entertainment, and cultural performances. By bringing together established designers, emerging talents, industry professionals, models, and fashion enthusiasts, we aim to create an inclusive and immersive experience that highlights the global influence of African fashion. It's also aimed at promoting African fashion and showcasing the rich diversity of African culture and craftsmanship. We believe that this festival has the potential to become a significant platform for African designers, models, poets, photographers, fashion entrepreneurs, artists, fashion enthusiasts, and more from across the globe.
The 4real Fashion Festival 2023 event was held in Nairobi the capital of the Republic of Kenya at the Bomas of Kenya received several endorsements from established Kenya government ministries, departments, and agencies with the hosting rights for 4FF 2023 which welcomed participants from different countries in Africa such as Somali, Ethiopia. DRC Congo, Uganda, Tanzania, Rwanda, and Nigeria, and the 2024 edition will be done in Juba on 6th July 2024 in which all African countries will be participating.
MISSION
4FF mission is to celebrate and promote African fashion, creativity & culture by providing a premier platform for designers, models, artisans, and culture ambassadors to showcase their work. The festival aims to foster a deeper appreciation and understanding of African heritage while empowering local talent and encouraging cultural exchange.
VISION
To become a globally recognized event that highlights the richness and diversity of African fashion and culture. The festival aspires to be a key influencer in the fashion industry, driving innovation and creativity while preserving and honoring African traditions. through its efforts, 4FF is connecting African countries and enhancing Inta-African trade and business relationships.
Pre-Production activities
Model Casting
The casting call for models happened on 30th May 2024 at the South Sudan Hotel, Juba-South Sudan, and the casting was directed by Joram Muzira the founder of Joram Model Management
The casting was directed by Joram Muzira the founder of Joram Model management
Models during the workshop in Juba, South Sudan
Workshop by The casting was directed by Joram Muzira the founder of Joram Model management
Models during the workshop in Juba, South Sudan
Models during the casting in Juba, South Sudan
Models during the casting in Juba, South Sudan
Read this article for more information about showcasing fashion designers
For more information about the event Contact:
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A Celebration of Ethiopian Culture and Modernity: Inside Dana Design Fashion Brand
In Ethiopia, the fashion industry continues to grow and the fashion revolution is taking place. At the helm of this movement is Dana Design, a brand that has captured the essence of the country's rich cultural heritage and masterfully infused it with contemporary aesthetics. Led by the visionary CEO and Creative Designer, Nuhamin Tarfe, Dana Design is redefining what it means to showcase one's roots on the global fashion stage.
CEO and Creative Designer of Dana Design Nuhamin Tarfe at East Africa Textile and Leather Week 2024 in Nairobi, Kenya [PHOTO DANA]
The story of Dana Design began with Nuhamin's profound appreciation for the intricate traditions and artistry that have been woven into the fabric of Ethiopian society for centuries. Growing up in a family that valued preserving cultural identity, she found herself drawn to the intricate patterns, vivid colors, and symbolic motifs that adorned traditional Ethiopian garments.
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"From a young age, I was enamored by the storytelling power of our traditional attire," Nuhamin reminisces. "Each design, each embroidery, each color held a rich narrative that spoke of our ancestors' journey, their beliefs, and their connection to the land."
It was this deep reverence for her heritage that inspired Nuhamin to embark on a journey to create a fashion brand that would not only celebrate Ethiopia's cultural tapestry but also elevate it to new heights. Thus, Dana Design was born, its name derived from the Amharic word "dana," meaning "footprint" – a testament to Nuhamin's vision of leaving an indelible mark on the fashion world.
A collection made by Dana Design showcased at East Africa Textile and Leather Week 2024 in Nairobi, Kenya [PHOTO DANA]
Dana Design's collections are a masterful fusion of age-old Ethiopian craftsmanship and contemporary design sensibilities. Each piece is a harmonious blend of traditional techniques, such as intricate embroidery, handwoven textiles, and natural dyes, combined with modern silhouettes and cutting-edge construction methods.
"Our goal is to create garments that pay homage to our ancestors while resonating with the modern, global citizen," Nuhamin explains. "We want our pieces to be a bridge between the past and the present, allowing individuals to wear their cultural pride with confidence and sophistication."
A collection made by Dana Design showcased at East Africa Textile and Leather Week 2024 in Nairobi, Kenya [PHOTO DANA]
What truly sets Dana Design apart is its commitment to preserving and promoting the time-honored techniques of Ethiopian artisans. Nuhamin and her team work closely with skilled weavers, embroiderers, and dyers from various communities across the country, ensuring that traditional methods are not only celebrated but also passed down to future generations.
"We believe that fashion has the power to preserve cultural legacies," Nuhamin states. "By collaborating with local artisans and utilizing their expertise, we are not only creating exquisite garments but also supporting sustainable livelihoods and empowering communities."
Dana Design's dedication to sustainability extends beyond its commitment to artisanship. The brand prioritizes the use of eco-friendly materials, such as organic cotton, natural dyes, and recycled fabrics, minimizing its environmental footprint while maintaining the highest standards of quality and craftsmanship.
The collections made by Dana Design were showcased at East Africa Textile and Leather Week 2024 in Nairobi, Kenya [PHOTO DANA]
“Sustainability starts thinking about what materials are we using. How are we using them? Do they have an impact on our environment? But the most we look into our culture to bring back some of our traditions to sustain our culture as well as sustain our planet” says Nuhamin
Dana Design's unique blend of cultural pride and modern aesthetics has not gone unnoticed in the fashion world. The brand's pieces have graced prestigious runways, captivating audiences with their stunning beauty and profound storytelling.
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In 2024, Dana Design made a remarkable debut at the East Africa Textile and Leather Week 2024 in Nairobi, Kenya, where Nuhamin's creations left a lasting impression. During an interview with RCFS's MEDIA, the designer shared the inspiration behind her label's name, saying, "My design is called Dana, which means 'footprint' in my own mother language. I am mixing both traditional and modern to come up with something unique."
CEO and Creative Designer of Dana Design Nuhamin Tarfe at East Africa Textile and Leather Week 2024 in Nairobi, Kenya [PHOTO DANA]
Nuhamin's words resonated deeply with fashion enthusiasts and cultural ambassadors alike, sparking a widespread appreciation for the brand's ability to bridge the gap between tradition and modernity seamlessly.
As Dana Design continues to captivate audiences on the African continent, Nuhamin's vision for the brand remains steadfast: to showcase the beauty and diversity of Ethiopian traditions while pushing the boundaries of modern fashion design.
"Our journey has only just begun," Nuhamin affirms. "We are committed to continuously exploring new ways to blend our cultural roots with contemporary aesthetics, creating garments that are not only visually stunning but also deeply meaningful."
A collection made by Dana Design fashion brand based in Ethiopia [PHOTO DANA]
With each collection, Dana Design invites the world to embark on a cultural journey, one stitch at a time. Through their breathtaking creations, they remind us that fashion is not merely about adorning the body but also about celebrating the rich tapestry of human heritage and storytelling.
In the ever-evolving landscape of global fashion, Dana Design stands as a beacon of cultural pride and innovation, inspiring designers and fashionistas alike to embrace their roots while daring to reimagine what the future of fashion can be.
Traditional connection with Malian "Med Art".
Nuhamin Tarfe says that the angels of Mali represent a brave man who has no fear [PHOTO TALLAM]
This is one of the examples of her work that Nuhamin presented in Nairobi. Nuhamin, who explained that she wanted to create a cultural connection, included the angels of Mali, which are said to be more than 1000 years old, in her works in black. "This is because the contrasting colors stand out well on the white dress," Nuhamin explains why she decided on only the two colors. In ancient times, the Malays used mud collected from river banks and stored for a long time to make angels with different interpretations in their handicrafts.
A collection made by Dana Design showcased at East Africa Textile and Leather Week 2024 in Nairobi, Kenya [PHOTO DANA]
Nuhamin's clothing designs are not only integrated with the historical angels of Mali but also simple and modern like Ethiopian traditional clothing. This helps the traditional clothes to be durable, says Nuhamin. "This dress is so Ethiopian. In an interesting and unusual way; I am doing the job of making them wear everyday, office, entertainment places, parties.
Celebrating the Vibrant of African Fashion in Juba: The 4Real Fashion Festival 2024
In the heart of the African continent, a celebration of creativity, culture, and artistic expression is taking shape. The 4Real Fashion Festival, an event dedicated to showcasing the best of African fashion, has become a beacon of inspiration for designers, models, and artists alike. This year, the festival is set to captivate audiences on July 6, 2024, in the bustling city of Juba, South Sudan.
The Visionary Behind the Movement Behind this remarkable event is the driving force of Mr. Bior, the CEO and Founder of the 4Real Fashion Festival. A passionate advocate for African creativity, Mr. Bior's vision is to provide a platform where designers, models, and artists can not only showcase their talents but also connect with global markets and inspire future generations.
Mr. Bior, the CEO and Founder of the 4Real Fashion Festival [PHOTO 4Real]
In an exclusive interview with RCFS's Media, Mr. Bior shared his enthusiasm for the upcoming event. "The 4Real Fashion Festival is more than just a showcase; it's a celebration of the rich tapestry of African fashion, culture, and creativity," he said with a gleam in his eye. "We are committed to empowering our talented designers, models, and artists by providing them with a global stage to shine."
A collection made by Ninrew Fashion will be showcased at 4Real Fashion Festival 2024 [PHOTO 4Real]
Preparing for the Runway: Masterclasses, Workshops, and Mentorship In preparation for the highly anticipated festival, the 4Real Fashion Festival team has undertaken a comprehensive initiative to equip aspiring models with the skills and knowledge necessary to succeed on the international runway. On May 31, 2024, the Ambassador Hotel in Juba played host to a series of Masterclasses, Workshops, and a Mentorship Program designed to elevate the participants' craft.
Models during the masterclasses, Workshops, and a Mentorship Program at the Ambassador Hotel in Juba On May 31, 2024[PHOTO 4Real]
"These comprehensive programs were meticulously designed to prepare models for the upcoming 4Real Fashion Festival on July 6, 2024, and to equip them for international runway success," Mr. Bior proudly announced. The intensive training sessions covered various aspects of modeling, including catwalk techniques, posture, grooming, and confidence-building exercises.
Models during the masterclasses, Workshops, and a Mentorship Program at the Ambassador Hotel in Juba On May 31, 2024 [PHOTO 4Real]
Mentors and industry experts shared their wealth of knowledge and experience, providing invaluable insights into the world of fashion and modeling. Participants had the opportunity to learn from seasoned professionals, hone their skills, and gain a deeper appreciation for the art of runway presentation.
The Casting Director Joram Muzira, CEO and founder of Joram Model Management trains the models and shares some professional modeling tips [PHOTO 4Real]
The Joram Model to Management was founded in 2012 by Ugandan celebrated award-winning Model scout, show producer, and director Joram Muzira. Itis one of East Africa’s leading top Boutique model agencies representing and mothering some of Africa’s most successful fashion models like ALIET SARAH, Akello Patricia, Adit Priscilla, Lamich Kirabo, Ayak Veronica, MAYOR Dutie and many others.
Models during the casting at the Ambassador Hotel in Juba On May 31, 2024 [PHOTO 4Real]
A Showcase of Diverse African Designs The 4Real Fashion Festival has garnered international attention for its commitment to showcasing the diverse and captivating designs of African fashion creators. This year's event promises to be a true feast for the senses, as 15 renowned fashion designers from various African countries take center stage to unveil their unique collections.
A collection made by SONO Clothing will be showcased at 4Real Fashion Festival 2024 [PHOTO 4Real]
From the vibrant colors and intricate patterns of West African textiles to the sleek and modern silhouettes of contemporary African design, the festival will offer a truly immersive experience. Each designer's collection is a reflection of their cultural heritage, artistic vision, and unwavering dedication to their craft.
Among the esteemed designers set to grace the runway are names that have already made their mark on the global fashion scene, as well as rising stars who are poised to captivate audiences with their innovative designs and fresh perspectives.
Connecting Cultures, Empowering Communities Beyond its primary focus on fashion, the 4Real Fashion Festival serves as a powerful platform for cultural exchange and community empowerment. By bringing together designers, models, and artists from across the African continent, the festival fosters a sense of unity and celebration of the rich diversity that exists within the region.
A collection made by MIDO Fashion will be showcased at 4Real Fashion Festival 2024 [PHOTO 4Real]
"Fashion is not just about aesthetics; it's a vehicle for self-expression, cultural preservation, and economic empowerment," Mr. Bior explained. "Through this festival, we aim to open doors for our talented creatives, enabling them to connect with global markets and explore new opportunities."
The festival's impact extends beyond the runway, as a portion of the proceeds is dedicated to supporting local initiatives that promote education, entrepreneurship, and sustainable development within African communities.
A collection made by THE SAINTS will be showcased at 4Real Fashion Festival 2024 [PHOTO 4Real]
A Celebration of Passion and Talent As the countdown to the 4Real Fashion Festival continues, the anticipation among fashion enthusiasts, industry professionals, and supporters of African creativity reaches new heights. This event promises to be a true celebration of passion, talent, and the indomitable spirit of African creativity.
From the meticulously curated runway shows to the vibrant atmosphere of cultural exchange, the 4Real Fashion Festival is poised to leave an indelible mark on the hearts and minds of all who witness its splendor.
Elegance redefined, step into the world of bespoke beauty with Jack and Jil a confirmed brand and designer coming from Nigeria will showcased at the 4Real Fashion Festival 2024 [PHOTO 4Real].
As Mr. Bior eloquently stated, "This festival is a testament to the power of dreams, hard work, and the unwavering belief in the boundless potential of African fashion and culture. We invite you to join us on this extraordinary journey, where creativity knows no bounds, and the future of African fashion takes center stage."
A collection made by Rieldo Fabrics will be showcased at the 4Real Fashion Festival 2024 [PHOTO 4Real]
A symphony of style and sophistication, Viva Nova a confirmed brand and designer coming from Uganda will showcase at the the 4Real Fashion Festival 2024
Wear your story, Kinghasira Designs, your journey. A confirmed designer coming from Tanzania will showcase at the 4Real Fashion Festival 2024
Designing the fugue of fashion @smart4realbrand brand will showcase at the 4Real Fashion Festival 2024
Less than a decade after founding Moshions, a fashion brand whose customers included Rwanda's President Paul Kagame, LGBTQ designer Moise Turahirwa's career came to a crashing halt following their arrest a year ago. Turahirwa was charged after sharing a post on Instagram claiming that their passport was changed to reflect their gender.
From [RIGHT] Turahirwa Moses Creative Designer at the Moshions [PHOTO KWANDA S1]
Now out on bail, the 33-year-old told AFP they were shocked by the speed with which their life unravelled, but insisted they would "rise from the ashes" by focusing on the concept of gender fluidity that first drew them to fashion. Raised in a village along Rwanda's border with the Democratic Republic of Congo, Turahirwa started making dresses for their sisters' dolls as a young boy.
But encouragement was in scarce supply. "I remember a lot of rejection as a child. My mother... didn't want me to play with dolls," Turahirwa said, pointing to ingrained traditional attitudes to gender roles. It was only after Turahirwa moved to the capital Kigali to pursue a degree in civil engineering that their passion for fashion found full expression. Surrounded by like-minded creatives, Turahirwa scraped together their first collection that showcased many of the elements that would become hallmarks of the Moshions label.
Made by Moshions clothing brand based in Rwanda [PHOTO KWANDA S1]
Entirely sewn by hand, the 2015 collection was self-consciously modern, with no African prints to be seen amid the sheer white tank tops, bronze leather shorts, and peplum blouses worn by the models. It was an instant hit on Rwanda's nascent fashion scene but sales were slow, with Turahirwa working as an engineer to make ends meet during Moshion's early years.
Made by Moshions clothing brand based in Rwanda [PHOTO KWANDA S1]
The brand received a major boost during the 2017 presidential election when Turahirwa produced jackets and T-shirts screen-printed with images of Rwanda's iron-fisted ruler Kagame. Government partnerships followed with Kagame himself spotted in a Moshions shirt. The brand also held shows in Europe, as Turahirwa pursued a master's degree in design in Florence and saw their creations worn by celebrities including Ivorian football icon Didier Drogba, Spanish actress Rossy de Palma and Doctor Who star Ncuti Gatwa.
By the start of 2023, Turahirwa was employing around three dozen people based out of a large studio in Kigali, with annual turnover amounting to 500,000 euros ($533,000), they said.
Turahirwa Moses in Paris during preparation to showcase his latest collection called Infaransa [PHOTO KWANDA S1]
'A lot of toxicity'
At first glance, the jewel-toned silk dresses and embellished grey sweatshirts appear to have little connection with traditional Rwandan design. A closer look however reveals the influence of Rwanda's imigongo art, whether on printed dresses or the black and white beadwork adorning sleeves.
Turahirwa's most consistent inspiration though is the Umushanana, the traditional draped scarf worn by Rwandan men and women, whose gender-fluid identity reflects the designer's own beliefs about fashion's role in society. "Fashion... gives you the right to be whoever you want to be," they said. But it still has limitations, as Turahirwa found out last year when they shared the post about the gender change on their passport.
They were charged with passport forgery and drug abuse, spending two months in custody after lab tests showed they had consumed cannabis. The forgery charges were dropped while the drug abuse case is ongoing. The arrest in April last year followed an outcry three months earlier over a leaked video allegedly showing them having sex with two men.
Although homosexuality is not banned in Rwanda, discrimination is rife, and social attitudes towards LGBTQ issues reflect "a lot of toxicity", Turahirwa said.
"I think they wanted to make an example of me for the youth, that they should be extra careful with their freedom."
Turahirwa Moses in Paris during preparation to showcase his latest collection called Infaransa [PHOTO KWANDA S1]
'Start over'
Despite their legal woes, Turahirwa said they remained a steadfast backer of Rwanda's government, with Moshions producing a fresh batch of T-shirts to support Kagame's re-election campaign this year. Gender-neutral design inspired by Rwanda's traditional draped clothing is at the forefront of their push to "start over", they said. Since the arrest, their ambitions have shifted, with Turahirwa looking to make Moshions a more niche brand with a smaller consumer base.
"I don't feel comfortable out in public because I feel like people have a lot of negativity about me." They found safe haven in the embrace of family members, who were the only people to visit Turahirwa in prison. However, the designer has never shared their sexuality or their non-binary identity with their parents. "We don't speak about it," Turahirwa said. "There's nothing for me to say."
Turahirwa Moses in Paris during the showcase of his latest collection called Infaransa [PHOTO KWANDA S1]
THE RCFS'S MEDIA
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