Understanding the East Africa Community Fashion Market in 2025: Who Supplies Fabrics

The East African Community (EAC) fashion market is experiencing unprecedented growth, driven by a burgeoning middle class and increasing urbanization across member states. With a market value exceeding $3 billion annually and projected growth of 7-8% over the next five years, this transformation has created a dynamic ecosystem where fabric suppliers play a crucial role in supporting the region's expanding fashion industry.

The region is rapidly emerging as a global hub in garment and textile manufacturing, distinguished by its unique advantage as a cotton-growing region—a characteristic that sets it apart from established manufacturing nations like Bangladesh, Vietnam, Sri Lanka, and Cambodia. Despite this natural advantage, most East African countries currently export their cotton lint rather than utilizing it for local production.

Made in the EAC fabric by RIVATEX [Photo Credit: NT]

Recent initiatives demonstrate a shift toward strengthening domestic production capabilities. Ethiopia approved the commercialization of Bt cotton (genetically-modified, pest-resistant cotton) in 2018, while Kenya followed suit in 2019. That same year, the EAC approved the final draft of the cotton, textile, and apparel strategy (CTA), aimed at enhancing global competitiveness and developing the entire value chain from seed production to garment manufacturing.

A woman harvesting cotton in Kenya [Photo Credit: NT]

The supplier landscape in the EAC fashion market is diverse but dominated by international players. China leads external supply, accounting for approximately 40% of imported fabrics, offering competitive prices across various fabric types. Indian manufacturers contribute about 25%, particularly excelling in printed cotton fabrics and traditional designs. Turkish suppliers have carved out a 15% market share in the medium to high-end segment, known for quality fabrics with contemporary designs.

ALSO READ: Will East Africa's Fashion E-commerce Prove Itself Globally in 2025?

Local manufacturing, though currently meeting only 20% of market demand, maintains a significant presence through key players across member states. Kenya's RIVATEX (Rift Valley Textile Mills) has undergone modernization to enhance capacity. Tanzania's Mutex-Musoma, Uganda's Southern Range Nyanza Limited, Rwanda's UTEXIRWA, and Burundi's Afritextile continue to focus on cotton-based fabrics, though they face challenges in accommodating smaller orders from middle-income fashion designers.

The supply chain faces several structural challenges. Port congestion at Mombasa and Dar es Salaam can delay imports, though recent infrastructure investments have improved efficiency. Quality control remains inconsistent across member states despite established regional standards. However, these challenges create opportunities for suppliers who can maintain consistent quality and reliable delivery.

The Port of Mombasa in Kenya [Photo Credit: NT]

Market trends vary across EAC countries but share some common threads. Environmental awareness has increased demand for sustainable fabrics, though price sensitivity remains a limiting factor. Fabrics incorporating traditional African patterns with contemporary elements enjoy strong demand, particularly among younger consumers, and for government-sponsored events—Tanzania and Burundi, in particular, frequently commission custom fabrics for national events and political activities.

Members of the current leading the politics in Tanzania, wearing  dominant green outfits [Photo Credit: NT] 

The African Continental Free Trade Area (AfCFTA), ratified in 2019, presents new opportunities for market expansion. Creating the largest trading bloc since the World Trade Organization's inception, it aims to eliminate trade barriers across a market of over 1.3 billion people with a combined GDP of $3.4 trillion. This agreement could strengthen the regional collaboration among cotton growers, ginners, and textile companies, though infrastructure limitations and complex origin regulations pose challenges.

A significant challenge facing the market is the prevalence of second-hand clothes (SHC). The EAC accounts for 12.5% of global SHC imports, creating an estimated 3.4 million jobs. While some advocate for restrictions on SHC imports to protect local manufacturing, others argue that the sector contributes to sustainable practices and provides affordable clothing options. Each ton of SHC imported creates approximately 7.58 jobs, supporting millions of households across the region.

A woman selling second hand clothes in Uganda   [Photo Credit: NT]

Looking ahead, several opportunities exist for fabric suppliers in the EAC market. E-commerce platforms are connecting suppliers directly with fashion designers and manufacturers. Value-added services like digital printing and specialized finishes command premium prices, while international suppliers increasingly collaborate with local distributors to better understand regional preferences.

The market's future success depends on addressing key challenges: controlling counterfeit products, managing raw material costs and exchange rate fluctuations, and developing local expertise in modern textile technologies. As one expert notes, establishing dedicated fashion schools and training centers across the EAC will be crucial for competing with imported fabrics and developing local manufacturing capabilities.

Inside a Chinese textiles factory in Ethiopia [Photo Credit: NT]

The EAC fashion market continues to evolve, presenting significant opportunities for fabric suppliers who can navigate its complexities while meeting evolving consumer demands. Success requires understanding local market dynamics, establishing reliable supply chains, and maintaining consistent quality standards within this rapidly growing market.

Fashion Trends Africa by RCFS

THE BRITISH FASHION COUNCIL APPOINTS LAURA WEIR AS THE ORGANIZATION'S CHIEF EXECUTIVE OFFICER

The British Fashion Council (BFC) has announced the appointment of Laura Weir as its new Chief Executive Officer, effective April 28, 2025. Weir will succeed Caroline Rush CBE, who is stepping down after 15 years of leadership. Rush will remain with the organization until June 2025 to oversee the completion of the 2024/25 financial year and ensure a smooth leadership transition.

Weir joins the BFC with an impressive track record as a recognized leader in the global fashion industry, bringing extensive experience in British design, executive-level retail management, and editorial leadership. Her appointment marks a new chapter in the organization's mission to champion British fashion on the global stage.

David Pemsel, BFC Chair, expressed enthusiasm about the appointment: "We are delighted to welcome Laura Weir as the incoming CEO of the BFC. Her two decades of experience working with established and emerging designers, creative talent, industry leaders, and press provides her with a deep understanding of the fashion industry ecosystem. Laura's strategic foresight will be instrumental in driving positive transformation and initiatives for the BFC's next chapter, both domestically and globally, supported by our exceptional team."

PHOTO: David Pemsel, BFC Chair

Upon accepting the position, Weir shared her vision: "I am honored to lead the BFC's next chapter at this pivotal time for British fashion. My focus will be on strengthening support for both emerging and established designers while nurturing our pipeline of British creative talent. We will continue to enhance our international industry presence and forge crucial partnerships with industry stakeholders and government to future-proof the sector."

PHOTO: Laura Weir speaking during the conference in Hong Kong 2024

In her role as CEO, Weir will oversee the BFC's comprehensive operations, collaborating with designers, industry partners, and government bodies to advance the organization's mission of championing British Fashion through its world-class programs. The BFC, operating as a not-for-profit organization, focuses on three key areas: responsible growth through community engagement and talent development; innovation through the Institute of Positive Fashion; and global amplification through signature events such as London Fashion Week, presented by 1664 Blanc, and The Fashion Awards, presented by Pandora.

Weir emphasized her commitment to addressing critical industry challenges: "We will prioritize environmental responsibility, representation, and inclusion while building on British fashion's significant contribution to the national economy. It is a privilege to champion the diversity and ingenuity that defines British fashion and to lead a mission that will inspire future generations."

Fashion Trends Africa by RCFS 

The 2025 fashion calendar promises transformative changes across the industry's most prestigious events. New York Fashion Week kicks off the season in February (7-14) and September (4-11), followed by London (February 14-18, September 12-16), Milan (February 19-25, September 17-23), and Paris (February 25-March 5, September 23-October 1).

Digital innovation takes center stage as fashion houses embrace hybrid presentations. Virtual runways and augmented reality experiences will complement traditional shows, allowing broader audience engagement while reducing the environmental impact of international travel. Sustainable practices become mandatory, with designers required to report their collections' environmental footprint.

PHOTO: Paris Fashion Week 2024

The rise of tech-integrated fashion marks a significant shift. Smart fabrics, 3D-printed accessories, and digital wardrobes demonstrate the industry's evolution. Emerging designers, particularly from Africa and Asia, bring fresh perspectives on sustainable luxury and traditional craftsmanship.

ALSO READ: What to Expect on Global Scene in the Sustainable Fashion Trends for 2025

Design trends reflect global consciousness. Neo-minimalism emphasizes quality over quantity, while gender-fluid collections continue mainstreaming. Indigenous influences and climate-responsive designs showcase fashion's role in cultural dialogue. Artisanal techniques merge with modern technology, creating unique hybrid aesthetics.

PHOTO: Milan Fashion Week 2024

Business models adapt to changing consumer demands. Direct-to-consumer runway shows and see-now-buy-now formats gain prominence. Small-batch production and digital showrooms offer more sustainable alternatives to traditional wholesale models. Virtual fashion assets and digital marketplaces expand, creating new revenue streams.

Industry reforms address crucial issues. Updated modeling standards promote health and diversity. Supply chain transparency becomes non-negotiable, with brands required to demonstrate ethical practices and carbon footprint reduction. Inclusion initiatives ensure representation across all aspects of fashion week programming.

PHOTO: New York Fashion Week 2024

Consumer behavior shapes scheduling strategies. Investment pieces replace fast fashion, while customization and digital integration become standard features. Fashion Weeks adapts by showcasing fewer but more meaningful collections, emphasizing quality and longevity over quantity.

Emerging markets gain influence. Asian and African fashion capitals host significant events, challenging traditional fashion week hierarchies. Local designers receive global platforms through digital presentations and international collaborations.

ALSO READ:  Will East Africa's Fashion E-commerce Prove Itself Globally in 2025? 

PHOTO: London Fashion Week 2024

Technology enables real-time consumer engagement. Live streaming, virtual try-ons, and interactive presentations allow immediate feedback and purchasing. Artificial intelligence assists in trend forecasting and sustainable design practices.

PHOTO: Berlin Fashion Week 2024

The 2025 fashion weeks represent a pivotal moment as the industry balances tradition with innovation. Success metrics extend beyond sales to include sustainability impact and cultural relevance. This evolution ensures fashion weeks remain relevant while addressing contemporary challenges and opportunities.

2025 Fashion Weeks Calendar 

Fashion Trends Africa by RCFS 

International Fashion Weeks 2025 Preview: A New Era of Innovation and Sustainability

The 2025 fashion calendar promises transformative changes across the industry's most prestigious events. New York Fashion Week kicks off the season in February (7-14) and September (4-11), followed by London (February 14-18, September 12-16), Milan (February 19-25, September 17-23), and Paris (February 25-March 5, September 23-October 1).

Digital innovation takes center stage as fashion houses embrace hybrid presentations. Virtual runways and augmented reality experiences will complement traditional shows, allowing broader audience engagement while reducing the environmental impact of international travel. Sustainable practices become mandatory, with designers required to report their collections' environmental footprint.

PHOTO: Paris Fashion Week 2024

The rise of tech-integrated fashion marks a significant shift. Smart fabrics, 3D-printed accessories, and digital wardrobes demonstrate the industry's evolution. Emerging designers, particularly from Africa and Asia, bring fresh perspectives on sustainable luxury and traditional craftsmanship.

ALSO READ: What to Expect on Global Scene in the Sustainable Fashion Trends for 2025

Design trends reflect global consciousness. Neo-minimalism emphasizes quality over quantity, while gender-fluid collections continue mainstreaming. Indigenous influences and climate-responsive designs showcase fashion's role in cultural dialogue. Artisanal techniques merge with modern technology, creating unique hybrid aesthetics.

PHOTO: Milan Fashion Week 2024

Business models adapt to changing consumer demands. Direct-to-consumer runway shows and see-now-buy-now formats gain prominence. Small-batch production and digital showrooms offer more sustainable alternatives to traditional wholesale models. Virtual fashion assets and digital marketplaces expand, creating new revenue streams.

Industry reforms address crucial issues. Updated modeling standards promote health and diversity. Supply chain transparency becomes non-negotiable, with brands required to demonstrate ethical practices and carbon footprint reduction. Inclusion initiatives ensure representation across all aspects of fashion week programming.

PHOTO: New York Fashion Week 2024

Consumer behavior shapes scheduling strategies. Investment pieces replace fast fashion, while customization and digital integration become standard features. Fashion Weeks adapts by showcasing fewer but more meaningful collections, emphasizing quality and longevity over quantity.

Emerging markets gain influence. Asian and African fashion capitals host significant events, challenging traditional fashion week hierarchies. Local designers receive global platforms through digital presentations and international collaborations.

ALSO READ:  Will East Africa's Fashion E-commerce Prove Itself Globally in 2025?

PHOTO: London Fashion Week 2024

Technology enables real-time consumer engagement. Live streaming, virtual try-ons, and interactive presentations allow immediate feedback and purchasing. Artificial intelligence assists in trend forecasting and sustainable design practices.

PHOTO: Berlin Fashion Week 2024

The 2025 fashion weeks represent a pivotal moment as the industry balances tradition with innovation. Success metrics extend beyond sales to include sustainability impact and cultural relevance. This evolution ensures fashion weeks remain relevant while addressing contemporary challenges and opportunities.

2025 Fashion Weeks Calendar 

Fashion Trends Africa by RCFS 

Will East Africa's Fashion E-commerce Prove Itself Globally in 2025?

The East African fashion e-commerce sector stands at a pivotal moment in 2025, with rapid growth particularly visible in Kenya, Tanzania, Uganda, and Rwanda. This digital fashion revolution, centered in urban hubs like Nairobi, Dar es Salaam, and Kampala, is being propelled by increased internet penetration, widespread smartphone adoption, and an expanding middle class with greater purchasing power.

The East Africa corridor, encompassing eight countries, is projected to house half a billion people and sits atop some of the continent's richest natural resources. In 2024, industry experts extensively discussed both the opportunities and challenges facing East African fashion designers in the e-commerce space. In a recent interview with RCFS Media, a United Nations expert based in Nairobi shared insights into the sector's prospects for 2025.

PHOTO: Inside the Kenyan ViVo Women shop in Atlanta, USA

"We need to trust each other before we trust online transactions and fashion businesses. Some East African citizens prefer to buy clothes before trying them on and even touch them. So, e-commerce is on its way to booming, but more needs to be done by our fashion designers," the expert emphasized.

The cultural context of clothing in East Africa plays a crucial role in shaping current consumer behavior. Historically, fashion clothing began as a symbol of status, with kings and their families being the first to adopt Western clothing during the colonial period. This historical pattern has evolved into today's market, where approximately 80% of consumers still prefer purchasing second-hand clothes through traditional face-to-face transactions.

PHOTO: Made in Kenya by ViVo Women 

Despite this traditional preference, East Africa's digital landscape is expanding rapidly. Projections suggest universal smartphone access by 2050, with current smartphone penetration already reaching 80% in countries like Kenya, Tanzania, Uganda, and Rwanda. However, the expert notes that mere access to technology isn't enough: "Now is the time to teach people how to use smartphones and internet for purchasing fashion collections. But fashion designers must convince customers that their collections will fit them."

PHOTO: Made in Rwanda by Moshions 

Payment infrastructure presents another crucial consideration. "Fashion designers need to think about building alternatives such as MTN-Mobile money, M-Pesa, Airtel, and others because not every citizen owns a Master Card or Visa card," the expert advised. This adaptation to local payment preferences could prove crucial for market success.

The e-commerce landscape currently features both local and international players. Local startups have emerged focusing on African-inspired fashion and local designers, while international platforms like Jumia have established strong presences offering both local and international brands. However, the expert cautions about the complexities of direct e-commerce: "Creating a website and allowing direct purchases isn't feasible for every fashion designer. You must consider webmaster costs and security policies to protect client information."

 PHOTO: Made in Tanzania by Doreen Mashika from Zanzibar 

Looking ahead to 2025, fashion designers must address several key challenges such as Consumer preference for traditional shopping experiences and physical fitting rooms, Trust issues regarding online payments and product quality, Size standardization challenges across different brands, Delivery challenges, especially in rural areas, Unreliable internet connectivity in some regions, and Limited warehouse and logistics infrastructure.

Despite these challenges, the industry shows promising signs of evolution. Success in 2025 will likely depend on brands' ability to: Create meaningful customer experiences, Build strong brand equity, Adapt to changing demographics, Navigate economic challenges effectively, Leverage technology wisely, and Prioritize sustainability.

PHOTO: Collection made by Ugandan fashion designer Wyna Kirabo based in Barcelona 

The future of East African fashion e-commerce appears promising, though success will require careful navigation of both technological and cultural considerations. As the expert concludes, "Don't forget EAC citizens are the most curious people I have ever seen." This curiosity, combined with growing digital adoption and innovative solutions to current challenges, could position East African fashion e-commerce for significant global impact in 2025.

Fashion Trends Africa by RCFS 

Will East Africa's Fashion E-commerce Prove Itself Globally in 2025?

The East African fashion e-commerce sector stands at a pivotal moment in 2025, with rapid growth particularly visible in Kenya, Tanzania, Uganda, and Rwanda. This digital fashion revolution, centered in urban hubs like Nairobi, Dar es Salaam, and Kampala, is being propelled by increased internet penetration, widespread smartphone adoption, and an expanding middle class with greater purchasing power.

The East Africa corridor, encompassing eight countries, is projected to house half a billion people and sits atop some of the continent's richest natural resources. In 2024, industry experts extensively discussed both the opportunities and challenges facing East African fashion designers in the e-commerce space. In a recent interview with RCFS Media, a United Nations expert based in Nairobi shared insights into the sector's prospects for 2025.

PHOTO: Inside the Kenyan ViVo Women shop in Atlanta, USA

"We need to trust each other before we trust online transactions and fashion businesses. Some East African citizens prefer to buy clothes before trying them on and even touch them. So, e-commerce is on its way to booming, but more needs to be done by our fashion designers," the expert emphasized.

The cultural context of clothing in East Africa plays a crucial role in shaping current consumer behavior. Historically, fashion clothing began as a symbol of status, with kings and their families being the first to adopt Western clothing during the colonial period. This historical pattern has evolved into today's market, where approximately 80% of consumers still prefer purchasing second-hand clothes through traditional face-to-face transactions.

PHOTO: Made in Kenyan by ViVo Women 

Despite this traditional preference, East Africa's digital landscape is expanding rapidly. Projections suggest universal smartphone access by 2050, with current smartphone penetration already reaching 80% in countries like Kenya, Tanzania, Uganda, and Rwanda. However, the expert notes that mere access to technology isn't enough: "Now is the time to teach people how to use smartphones and internet for purchasing fashion collections. But fashion designers must convince customers that their collections will fit them."

PHOTO: Made in Rwanda by Moshions 

Payment infrastructure presents another crucial consideration. "Fashion designers need to think about building alternatives such as MTN-Mobile money, M-Pesa, Airtel, and others because not every citizen owns a Master Card or Visa card," the expert advised. This adaptation to local payment preferences could prove crucial for market success.

The e-commerce landscape currently features both local and international players. Local startups have emerged focusing on African-inspired fashion and local designers, while international platforms like Jumia have established strong presences offering both local and international brands. However, the expert cautions about the complexities of direct e-commerce: "Creating a website and allowing direct purchases isn't feasible for every fashion designer. You must consider webmaster costs and security policies to protect client information."

 PHOTO: Made in Tanzania by Doreen Mashika from Zanzibar 

Looking ahead to 2025, fashion designers must address several key challenges such as Consumer preference for traditional shopping experiences and physical fitting rooms, Trust issues regarding online payments and product quality, Size standardization challenges across different brands, Delivery challenges, especially in rural areas, Unreliable internet connectivity in some regions, and Limited warehouse and logistics infrastructure.

Despite these challenges, the industry shows promising signs of evolution. Success in 2025 will likely depend on brands' ability to: Create meaningful customer experiences, Build strong brand equity, Adapt to changing demographics, Navigate economic challenges effectively, Leverage technology wisely, and Prioritize sustainability.

PHOTO: Collection made by Ugandan fashion designer Wyna Kirabo based in Barcelona 

The future of East African fashion e-commerce appears promising, though success will require careful navigation of both technological and cultural considerations. As the expert concludes, "Don't forget EAC citizens are the most curious people I have ever seen." This curiosity, combined with growing digital adoption and innovative solutions to current challenges, could position East African fashion e-commerce for significant global impact in 2025.

Fashion Trends Africa by RCFS 

Nigeria's modeling industry is experiencing a remarkable transformation, challenging traditional age barriers and showcasing the timeless appeal of mature talent. While the sector has long been dominated by younger models, recent events demonstrate how elder models are making their mark on the runway.

The Nigerian fashion landscape has flourished in recent years, with established agencies like Beth Model Management leading the charge and independent models gaining prominence. The international success of Nigerian models like Mayowa Nicholas and Davidson Obennebo has put the country's modeling talent on the global map. This growth is reflected in the proliferation of prestigious events such as Lagos Fashion Week and Nigeria Fashion Week, alongside increasing demand from domestic fashion brands and advertisers.

The holiday season of 2024/2025 marked a significant shift in the industry when elder models took center stage, demonstrating their ability to compete with their younger counterparts. The Elder Series 2024-2025, organized in partnership with Entertainment Week Lagos, brought together fashion enthusiasts, industry professionals, and entertainment celebrities. Notable participants included veteran actors Jude Chukwuka and Richard Mofe-Damijo (RMD), who commanded the runway with their presence and style.

The event garnered widespread attention and praise from both local and international audiences. A prominent Nigerian media personality remarked, "This event proved that anyone can be a model. This was amazing and lovable." The sentiment was echoed by international observers, with one fashion enthusiast commenting, "I am not from Nigeria, I just love fashion. When I see someone looking like my mother, it makes me so happy for my African motherland."

Film Director and Creative Technologist Malik Afegbua, who helped promote the event, shared photographs that sparked considerable interest in elder modeling. The response was overwhelming, with comments ranging from aspiring models like Mark Johnson asking, "How do I become an elder model?" to industry professionals like Ovacom Media LLC expressing interest in future partnerships.

Fashion experts define elder or mature models as those aged 40 and above. The global fashion industry has several inspiring examples of successful mature models. Naomi Campbell, born in 1970, continues to dominate major fashion shows. Carmen Dell'Orefice, born in 1931, holds the title of World's oldest working model, while Beverly Johnson, born in 1952, made history as the first Black model on Vogue's cover.

Nigeria boasts its own roster of accomplished mature models, including Nike Oshinowo, a former beauty queen turned businesswoman; Ify Jones, a pioneer in Nigerian plus-size modeling; and Pat Oghre, a television personality and commercial model. Their success demonstrates that age is no barrier to a modeling career in Nigeria.

The Elder Series 2024-2025 has proven that mature models can not only compete with younger ones but also bring a unique perspective and elegance to the runway.

 Fashion trends Africa by RCFS

Can Elder Models Compete with Young Ones in Nigeria? Elder Series 2024/2025

Nigeria's modeling industry is experiencing a remarkable transformation, challenging traditional age barriers and showcasing the timeless appeal of mature talent. While the sector has long been dominated by younger models, recent events demonstrate how elder models are making their mark on the runway.

The Nigerian fashion landscape has flourished in recent years, with established agencies like Beth Model Management leading the charge and independent models gaining prominence. The international success of Nigerian models like Mayowa Nicholas and Davidson Obennebo has put the country's modeling talent on the global map. This growth is reflected in the proliferation of prestigious events such as Lagos Fashion Week and Nigeria Fashion Week, alongside increasing demand from domestic fashion brands and advertisers.

The holiday season of 2024/2025 marked a significant shift in the industry when elder models took center stage, demonstrating their ability to compete with their younger counterparts. The Elder Series 2024-2025, organized in partnership with Entertainment Week Lagos, brought together fashion enthusiasts, industry professionals, and entertainment celebrities. Notable participants included veteran actors Jude Chukwuka and Richard Mofe-Damijo (RMD), who commanded the runway with their presence and style.

The event garnered widespread attention and praise from both local and international audiences. A prominent Nigerian media personality remarked, "This event proved that anyone can be a model. This was amazing and lovable." The sentiment was echoed by international observers, with one fashion enthusiast commenting, "I am not from Nigeria, I just love fashion. When I see someone looking like my mother, it makes me so happy for my African motherland."

Film Director and Creative Technologist Malik Afegbua, who helped promote the event, shared photographs that sparked considerable interest in elder modeling. The response was overwhelming, with comments ranging from aspiring models like Mark Johnson asking, "How do I become an elder model?" to industry professionals like Ovacom Media LLC expressing interest in future partnerships.

Fashion experts define elder or mature models as those aged 40 and above. The global fashion industry has several inspiring examples of successful mature models. Naomi Campbell, born in 1970, continues to dominate major fashion shows. Carmen Dell'Orefice, born in 1931, holds the title of World's oldest working model, while Beverly Johnson, born in 1952, made history as the first Black model on Vogue's cover.

Nigeria boasts its own roster of accomplished mature models, including Nike Oshinowo, a former beauty queen turned businesswoman; Ify Jones, a pioneer in Nigerian plus-size modeling; and Pat Oghre, a television personality and commercial model. Their success demonstrates that age is no barrier to a modeling career in Nigeria.

The Elder Series 2024-2025 has proven that mature models can not only compete with younger ones but also bring a unique perspective and elegance to the runway.

 Fashion trends Africa by RCFS

WHAT TO EXPECT: DUBAI FASHION WEEK TO RETURN 1-6 FEBRUARY 2025 

Dubai Fashion Week (DFW) is set to make its grand return to Dubai Design District (d3) from February 1-6, 2025, launching the global fashion calendar ahead of New York Fashion Week. This upcoming Autumn/Winter 2025/26 edition introduces a groundbreaking buyers programme while showcasing an impressive lineup of international talent.

The event, co-founded by d3 and the Arab Fashion Council, will feature over 25 distinguished brands from twelve countries, including France, India, Indonesia, Italy, Kuwait, Lebanon, Libya, Malaysia, Palestine, Russia, the UAE, and the UK. Attendees can expect a dynamic mix of ready-to-wear and haute couture collections on the runway.

Beyond the main venue, DFW will extend its influence throughout Dubai with exclusive presentations, private dinners, and collection launches hosted by global brands and industry leaders. The program promises special showcases from acclaimed guest designers, reinforcing Dubai's position as a global fashion capital.

Khadija Al Bastaki, Senior Vice President of Dubai Design District, emphasizes the strategic timing of the event: "Commencing the Autumn/Winter Season with our early February scheduling positions Dubai at the forefront of the global fashion calendar. Our new Buyers Programme for 2025 creates a powerful platform that fosters both creativity and business opportunities, supporting Dubai's expanding role in the global fashion industry."

The previous season concluded with a spectacular finale by iconic Italian luxury label Roberto Cavalli, drawing packed audiences and attracting industry leaders, celebrities, influencers, and media representatives from around the world.

New Buyers Programme: Bridging Talent with Global Markets

The newly launched Buyers Programme aims to elevate designers to international prominence by connecting innovative talent with global buyers. This initiative offers buyers and retailers worldwide exclusive access to curated collections and unique sourcing opportunities, facilitating direct market entry for emerging designers.

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, explains: "The Buyers Programme represents our commitment to strengthening the region's fashion industry. By facilitating connections between local designers and international buyers, we're creating pathways for sustainable business growth and enhancing Arab fashion's global presence."

Designers interested in participating can submit applications until December 22, 2024, with selections announced in early January 2025. The rigorous selection process ensures only the most innovative and market-ready brands are featured.

DFW distinguishes itself as the only fashion week actively involved in advancing designers' careers. The 2025 edition will showcase collections from acclaimed designers including Rizman Ruzaini, Amjad Khalil, Erick Bendana, Angelo Estera, Adolfo Dominguez, Ihab Jiryis, Weinsanto, Irth, Dima Ayad, and Anaya.

As one of the world's premier fashion weeks alongside London, Milan, Paris, and New York, Dubai Fashion Week continues to strengthen its position as a vital platform for global fashion innovation and cultural exchange. The event promises to deliver extraordinary fashion experiences that highlight the region's creative talent and business potential.

Fashion Trends Africa by RCFS 

WHAT TO EXPECT: DUBAI FASHION WEEK TO RETURN 1-6 FEBRUARY 2025 

Dubai Fashion Week (DFW) is set to make its grand return to Dubai Design District (d3) from February 1-6, 2025, launching the global fashion calendar ahead of New York Fashion Week. This upcoming Autumn/Winter 2025/26 edition introduces a groundbreaking buyers programme while showcasing an impressive lineup of international talent.

The event, co-founded by d3 and the Arab Fashion Council, will feature over 25 distinguished brands from twelve countries, including France, India, Indonesia, Italy, Kuwait, Lebanon, Libya, Malaysia, Palestine, Russia, the UAE, and the UK. Attendees can expect a dynamic mix of ready-to-wear and haute couture collections on the runway.

Beyond the main venue, DFW will extend its influence throughout Dubai with exclusive presentations, private dinners, and collection launches hosted by global brands and industry leaders. The program promises special showcases from acclaimed guest designers, reinforcing Dubai's position as a global fashion capital.

Khadija Al Bastaki, Senior Vice President of Dubai Design District, emphasizes the strategic timing of the event: "Commencing the Autumn/Winter Season with our early February scheduling positions Dubai at the forefront of the global fashion calendar. Our new Buyers Programme for 2025 creates a powerful platform that fosters both creativity and business opportunities, supporting Dubai's expanding role in the global fashion industry."

The previous season concluded with a spectacular finale by iconic Italian luxury label Roberto Cavalli, drawing packed audiences and attracting industry leaders, celebrities, influencers, and media representatives from around the world.

New Buyers Programme: Bridging Talent with Global Markets

The newly launched Buyers Programme aims to elevate designers to international prominence by connecting innovative talent with global buyers. This initiative offers buyers and retailers worldwide exclusive access to curated collections and unique sourcing opportunities, facilitating direct market entry for emerging designers.

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, explains: "The Buyers Programme represents our commitment to strengthening the region's fashion industry. By facilitating connections between local designers and international buyers, we're creating pathways for sustainable business growth and enhancing Arab fashion's global presence."

Designers interested in participating can submit applications until December 22, 2024, with selections announced in early January 2025. The rigorous selection process ensures only the most innovative and market-ready brands are featured.

DFW distinguishes itself as the only fashion week actively involved in advancing designers' careers. The 2025 edition will showcase collections from acclaimed designers including Rizman Ruzaini, Amjad Khalil, Erick Bendana, Angelo Estera, Adolfo Dominguez, Ihab Jiryis, Weinsanto, Irth, Dima Ayad, and Anaya.

As one of the world's premier fashion weeks alongside London, Milan, Paris, and New York, Dubai Fashion Week continues to strengthen its position as a vital platform for global fashion innovation and cultural exchange. The event promises to deliver extraordinary fashion experiences that highlight the region's creative talent and business potential.

Fashion Trends Africa by RCFS