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When will African Fashion Designers adapt to Sustainable Fashion?
Sustainable fashion in Africa is gaining momentum as the continent becomes more conscious of environmental and social issues related to the fashion industry. In many countries, sustainable fashion is becoming increasingly important in the fashion industry, and many designers are now incorporating sustainable practices into their collectin
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
"It is possible to reach a sustainable fashion industry in Africa, but several steps need to be taken at various levels, including government, industry, consumers, and communities. Instead of relying on imported materials, many African fashion brands should also source materials locally, to support local economies and reduce carbon emissions associated with transportation." Fashion expert said
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
Podcast/Made In Africa Show:All African Women You are Beautiful - We Must Embrace Our Culture I Ms Lorraine LOSHAQ KLAJIC
According to fashion experts, Africa is vulnerable when it comes to climate change impacts and fashion designers can also contribute to reducing some of the waste turning it into something usable.
"Africa is vulnerable to climate change impacts and there are many things fashion designers can do to reduce the waste including Upcycling and Recycling. For example, using old tires to produce shoes and using water bottles to make toys and many other wastes. It is a matter of creativity and being able to get machines to use" Fashion Expert added
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
There are some initiatives such as ethical production where many African fashion brands are focusing on ethical production practices, ensuring fair wages and safe working conditions for workers. This includes using locally sourced materials and supporting artisanal communities. Furthermore, the use of traditional techniques where African fashion designers often incorporate traditional craftsmanship and techniques into their designs, preserving cultural heritage while promoting sustainable practices.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
" Community empowerment is also very important to reach Sustainable fashion. We need to come up with initiatives in Africa that prioritize our community empowerment by providing training and employment opportunities to local artisans and craftsmen" said Aline Rugira.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
Podcast/Made In Africa Show: What Takes to Become a Professional Model in Africa I Model Coach Ms. Ingred AWUOR
According to fashion experts to reach sustainable fashion several steps can be taken at various levels:
- Policy Support: Governments can implement policies and regulations that promote sustainable practices within the fashion industry. This could include incentives for sustainable production, waste management regulations, and support for ethical labor practices.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
- Investment in Infrastructure: Infrastructure for sustainable fashion, such as recycling facilities and eco-friendly production facilities, needs investment. Governments and private investors can support the development of such infrastructure.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
- Education and Training: Providing education and training programs for designers, manufacturers, and consumers on sustainable fashion practices can increase awareness and adoption of eco-friendly methods.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
Podcast/Made In Africa Show: From Modeling to Fashion Show Producer by Ingred AWUOR
- Support for Local Artisans: Governments and organizations can support local artisans and craftspeople by providing training, resources, and access to markets. This not only preserves traditional craftsmanship but also promotes sustainable, locally-made products.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
- Research and Innovation: Investing in research and development of sustainable materials, production techniques, and technologies can drive innovation in the African fashion industry.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
- Collaboration and Networking: Encouraging collaboration between stakeholders such as designers, manufacturers, NGOs, and government agencies can foster a more cohesive and effective approach to sustainable fashion.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
- Consumer Awareness: Educating consumers about the environmental and social impacts of their fashion choices can drive demand for sustainable products and encourage brands to adopt more eco-friendly practices
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
Podcast/Made In Africa Show:African Woman Loves Comfort and Loves Free-flowing Clothes I Ms. Ingred AWUOR
- Certification and Labeling: Developing certification schemes and labeling initiatives for sustainable fashion products can help consumers make informed choices and incentivize brands to adopt sustainable practices.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
- Circular Economy Initiatives: Promoting a circular economy approach to fashion, where products are designed for durability, repairability, and recyclability, can help minimize waste and environmental impact.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
- Partnerships with International Organizations: Collaborating with international organizations and initiatives focused on sustainable fashion can provide access to resources, expertise, and markets, helping African brands to scale up their sustainability efforts.
Model wearing outfit made from recycled materials on the Runway during the Africa Fashion Week London (Photo AFWL)
MILAN — The unveiling of three new creative directions at Italian brands will be among the key moments of the upcoming edition of Milan Fashion Week, running Feb. 20 to 26 with 161 physical and digital fashion shows, presentations and events. The schedule will include the debuts of Adrian Appiolaza at Moschino, Blumarine’s first collection under creative director Walter Chiapponi and Matteo Tamburini’s seminal collection for Tod’s.
Marni is also making a return to Milan after embracing a traveling format recently, which saw the OTB-owned brand designed by Francesco Risso touching base in Paris, Tokyo, and New York.
Other debuts will include emerging labels Sagaboi and Feben. The former was founded in 2015 by Geoff K. Cooper and is rooted in Caribbean subculture; the latter is the latest designer brand, which is London-based, supported by Dolce & Gabbana as part of the duo’s talent endorsing program that previously backed Karoline Vitto, Tomo Koizumi, Matty Bovan and Miss Sohee.
Shows will officially kick off on Feb. 21 with the likes of Iceberg and Antonio Marras. The Diesel show will follow at 12:30 p.m. CET and promises to be another buzzy affair. The brand will again embrace an open-to-the-public format, enabling 1,000 people to register for tickets and “participate” in the event from any location, it said. While the brand hasn’t disclosed further details and delayed the reveal of all information about access until Feb. 13, the company will set up a livestream starting Feb. 18 that will allow people to watch all the preparations for the event, from casting to the show’s set up.
Fendi, Del Core and Roberto Cavalli will also stage runway shows that day, which will be capped off by Etro. As reported, the brand will opt for a coed format this time, with Marco De Vincenzo unveiling his latest men’s and women’s collections at 8 p.m. CET.
Max Mara, Prada and Emporio Armani will be among the brands showing on Feb. 22, when Appiolaza’s creative tenure at Moschino will officially start at 6 p.m. CET at Museo della Permanente. The location holds a significant place in the brand’s history as the “Società per le Belle Arti ed Esposizione Permanente” hosted the exhibition “Moschino — X anni di Kaos! 1983-1993” in 1993, celebrating the first decade of the brand founded by Franco Moschino.
Appiolaza’s debut will be followed by the show of GCDS and Peter Hawkings’ sophomore collection for Tom Ford. On Feb. 23, Tamburini and Chiapponi will unveil their seminal efforts for Tod’s and Blumarine, respectively, followed by the likes of Sportmax and Philosophy di Lorenzo Serafini. At 3 p.m. CET, Sabato De Sarno’s women’s fall 2024 collection for Gucci will be revealed, followed by Marni, Sunnei, MSGM, Versace and Philipp Plein.
Ferrari, Ferragamo, Jil Sander, Missoni and Bally will all stage runway shows on Feb. 24, which will end with Matthieu Blazy presenting his new coed collection for Bottega Veneta.
Feben earmarked Feb. 25 for its Milan debut, followed by Giorgio Armani’s traditional double show at 10:30 and 11:30 a.m. CET at his storied headquarters on Via Borgonuovo. The last day will be dedicated to digital shows — including Annakiki and Laura Biagiotti — and end with the Pre Black Carpet Awards event, where guests will meet this edition’s nominees.
The advertising campaign for Milan Fashion Week in February. COURTESY OF CNMI
On the presentations’ front, Max Mara Group will unveil a trifecta of collaborations for three labels under its umbrella, showcasing the tie-up between Max & Co. and Richard Quinn, the Marina Rinaldi by Zuhair Murad collection and the Weekend Max Mara by Lucy Hale line.
These will add to the presentations of Brunello Cucinelli, Loro Piana, La DoubleJ, Fiorucci and MCM, alongside accessories labels such as Bulgari, Sergio Rossi, Jimmy Choo, Gianvito Rossi, Borsalino and Mach & Mach, to name a few.
New names embracing this format will also include emerging brands Cosy Sunday, Jarlzhang, Maison Jajia, Raisa Vanessa, in addition to Khrisjoy, as reported. While Act N.1 also switched from a runway show to a presentation, other young names that have been fueling the Milanese fashion scene in the past few editions are still missing from the schedule at the moment, including Cormio and Andreadamo.
“There are personal preferences impacting these choices,” said Carlo Capasa, the Italian fashion chamber’s chairman. He underscored that some brands opt for staging runway shows once a year and might return in September, mentioning the likes of The Attico and Boss.
The inaugural day of Milan Fashion Week will be reserved to a series of press conferences, including for the second edition of “Maestri d’Eccellenza,” the project dedicated to local master artisans launched by Fendi and its parent LVMH Moët Hennessy Louis Vuitton last year. This time the initiative will tie-up with Loro Piana.
Other projects to be unveiled that day will include the new cultural spaces Galleria and Project Room at 10 Corso Como, as well as the presentation of the exhibition dedicated to Walter Albini to be staged at the Museo del Tessuto di Prato Museum in Tuscany.
Additional events to circle in red on the calendar are Palm Angels’ “Son of a Beat” project — offering three clubbing nights with a curated lineup of international DJs during fashion week — and Juergen Teller’s book signing on Feb. 24, part of his photo exhibition “I need to live” just opened at Triennale Milano and running through April.
The advertising campaign for Milan Fashion Week in February. COURTESY OF CNMI
In light of the busy schedule, Capasa addressed questions about the recurring choice of show venues that are far from each other and the consequent impact that generates on the city’s traffic and environmental sustainability. Capasa pointed to an attitude that informs “fashion at large and on a global scale,” underscoring that this is not only a problem relating to Milan alone, but is shared also in Paris or globally when brands stage their cruise shows in locations around the world.
“There’s this tendency by companies to favor certain locations to narrate their story…and give priority to the experience rather to the methods of implementations. It’s certainly something we need to reason on and understand if we can find better ways, but at a global level,” said Capasa.
He also addressed the need of adding more days to the Milan calendar
To this end, Capasa highlighted the more favorable timing the fashion events in New York and Paris have, since these cities open and close the fashion marathon and have the opportunity to stretch the respective days, while London and Milan have less margin for change.
“I believe we need an extra day and we’ve already discussed this with our global partners from the other fashion weeks,” said Capasa. “I’ve requested Tuesday to become a full day of shows here. It works better compared to the following Monday, because if we consider that the likes of Dior and Saint Laurent show on Tuesday in Paris, we won’t even have the models in town, as they would need to fly to Paris for castings.”
An extra day will further boost Milan’s economy. The local municipality estimates that the upcoming Milan Fashion Week will generate more than 70 million euros in sales across restaurants, transportation, hotels and other services, marking a 10 percent increase versus the same edition last year and a 22 percent growth compared to 2019.
It also estimates that 65,000 foreign tourists will arrive in Milan and will spend more than 1,000 euros each on average during that week. This will have a beneficial effect on small businesses and stores, expected to generate a 10 percent increase in sales during those days.
The advertising campaign for Milan Fashion Week in February.
As for the state of the fashion business in 2023, Capasa updated the projections shared in December. Sales of the fashion and connected industries (including textiles, clothing, leather goods, footwear, jewelry, eyewear and cosmetics) are expected to grow 4 percent to 102.8 billion euros compared to the previous year. In 2022 sales of the overall sector grew 20.8 percent to 98.8 billion euros versus 2021, when the total turnover also increased more than 20 percent.
As for exports, in the first 10 months of 2023 they continued to be a key driver for the industry, increasing 4.1 percent, split in 1 percent growth in the core sectors — textiles, clothing, leather goods, footwear — and 13.7 percent in the jewelry, eyewear and cosmetics categories, compared to the same period in 2022.
According to projections, exports of the overall sector are expected to grow 4.2 percent to 89.9 billion euros in 2023, compared to 2022.
Sonia Mugabo to Showcase in Rwanda Day 2024 in Washington DC #Newcollections
Collections Made by Sonia Mugabo Clothing brand Based in Kigali (Photo SM)
From @teenvogueintern to Rwandan fashion powerhouse. Meet Sonia Mugabo, A Rwandan businesswoman, fashion designer, and trendsetter. She was named by @forbesamong the “30 Most Promising Young Entrepreneurs In Africa.” With her fashion brand @soniamugabo named after her, she is rewriting the fashion narrative from Rwanda to the world.
"Countdown is on! Washington DC we’re on our way? See you on February 2nd and 3rd where you can shop these looks. ??✈️? " Message published on Instagram by Sonia Mugabo clothing brand
Founder and Creative Director Sonia Mugabo is expected to participate in the Young Entrepreneur Networking event in DC
As many Rwandas continue preparing to depart to the United States of America for Rwanda Day 2024, which will take place in Washington DC, the Sonia Mugabo clothing brand based in Kigali is also in heavy preparation.
Collection Made by Sonia Mugabo Clothing brand Based in Kigali (Photo SM)
Collection Made by Sonia Mugabo (Photo SM)
The event, scheduled for February 2-3 in the US capital, Washington DC, will attract thousands of members of the expatriate Rwandan community and friends of the country, and nearly 13,000 people have already registered for the event. It is also said that some of the big local musicians will be in Washington DC over the weekend to attend and perform during Rwanda Day and its side events.
Collection Made by Sonia Mugabo (Photo SM)
Collection Made by Sonia Mugabo (Photo SM)
Collection Made by Sonia Mugabo (Photo SM)
Collection Made by Sonia Mugabo (Photo SM)
Collection Made by Sonia Mugabo (Photo SM)
Collection Made by Sonia Mugabo (Photo SM)
"Our 2024 ins & outs! What are you deciding to keep, try, or let go of this year?" by Sonia Mugabo
Sonia Mugabo Ins & Outs 2024
Sonia Mugabo's Ins 2024
Sonia Mugabo's Outs 2024
Other side events of the Rwanda Day 2024 in Washington DC events include;
- Tempah'D Night in Washington DC
Kigali's famous Hottempah collective team, best known for throwing the biggest parties in town, has shifted to Washington DC this weekend, where they are expected to bring the best vibes to partygoers in town for Rwanda Day. Dubbed 'Tempah'D night in Washington DC', the show will take place on February 2, at Yolo Lounge and Restaurant DC, and will feature performances by Nyata, a member of the Hottempah collective team. Admission to the show is $20 for early bird tickets and $25 for those who buy tickets on the day.
- Rwanda Day Pre & After Party
Organized by Afrohub Entertainment, a Phoenix-based Rwandan entertainment company under Ernesto Ugeziwe, the events will bring together different deejays and artists based in Rwanda and the United States. The pre-event will be held on Friday, February 2, alongside deejays Nshiski, Innox, and Banti on the decks. Dubbed the Afrobeat party, the event will see renowned Afrobeat Deejay Nshiski, who is regarded as the best Afrobeat deejay in Washington D.C. The day will be opened by a business forum attended by 400-500 people. The pre-party will take place at Privilege DC night club at 30 dollars, from 9 PM to 3 AM. Saturday night, February 3, the Rwanda Day after-party will give attendees the best show with deejays Toxxyk, Major Kev, and Kii.
Ernesto told The New Times that they have put a lot of effort in bringing the pre and after-parties, welcoming people to pull up for a fun and networking-filled experience. The after-party will be held at Space DC Lounge & restaurant with an entrance fee of $30.
- Kigali to Washington DC After Party
Hosted by Ally Soudy, The Keza, and Cece, the show will host different artists coming from different places. Special appearances expected are Jay Pac, comedian Ramjaane, Miss Rwanda Arizona 2019 Joyeuse Umutoni, rapper Shizzo, actress Assia Mutoni, and artiste Time B among others. DJ Manzi will be on the decks playing music for the attendees. Music entrepreneur Bad Rama and fashion model Jolie Bwiza, Massamba, TMC, Kitoko, Kamichi, Bad Rama, and journalist Scovia Mutesi will be among the guests. The event will kick off Saturday, February 3, from 9 PM till late at Signature Lounge. Entrance fee is $40.
- Official Rwanda Day Pre-Afterparty by AfroHub Ent
Afro Hub Entertainment has also organized a two-day party for Rwandans attending Rwanda Day in Washington over the weekend. The first show will take place on February 2, at Privilege DC, and will feature performances by renowned disc spinners such as DJ Innox, DJ Shinski and DJ Banti. On February 3, a concert will take place at 'Space', where DJ Toxxyk, DJ Kev, and DJ Kii will be the DJs of the night. Admission to the show is $30.
- Ikaze Night
Rwandans travelling to Washington DC will be treated to a 'Welcome Night' concert at Swahili Village on February 1. The show will be headlined by US-based Rwandan DJs such as DJ Innox and DJ Jimmy Tabz. Tickets for the show are already sold out.
- The Wrap Up
Innox Entertainment will host the final party in Washington DC on February 4, featuring some of the best US-based Rwandan disc spinners. The likes of DJ Jimmy Tabz, DJ Innox, DJ Rrug, and DJ Onyx will be performing at the event which will take place at Kaldi's.
- Made in Rwanda Networking Gala
This event was made specifically to enhance networking among the people who attended the forum. The gala was organized by Afrohub Entertainment in partnership with Rwanda’s embassy in the United States. Rwandan singer Ruti Joel and US-based singer Rita Kagaju are expected to entertain those who will attend the event.
Sustainability Inside the Lagos-based Brand Lohije: A Premium Artisanal Brand Inspired
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
LOHIJE is a premium artisanal brand inspired by rich African art history to craft garments using conscious design processes and materials that celebrate African culture, nature, local crafts, and artisans. The sustainable fashion brand was founded by Gift Olohije. She is an avid entrepreneur who holds a Bachelor of Arts in Mass Communication degree from the University of Benin, Nigeria, and a Diploma in Fashion Design from Rhoda Michael’s Fashion School. Inspired by her mother who was a seamstress, Gift developed a love for fashion at a tender age.
“I was inspired by my mother, Doris Erhagbai. She was a seamstress. I loved watching her make dresses for my sister and me. That was where my love for fashion began,” recounts Gift.
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
In 2022 When Nigerian designer Gift Raji found out that her clothing and accessory designs had won Fashionomics Africa’s $3,000 prize for sustainable fashion, it wasn’t only the cash prize that had her excited. The founder and creative director of Lagos-based brand Lohije said she saw the win as an opportunity to bring Africa’s sustainable styles to the world.
Nigerian designer Gift Raji the founder and Creative Director of the LOHIJE
“It’s more than money, it is about the mentorship. When I learned that I won, I saw possibilities – that Fashionomics Africa will open up possibilities for discovering more textiles here in Africa, that we can produce and export,” Raji said about the African Development Bank
After participating in the Fashionomics Africa contest, the team at LOHIJE felt encouraged to continue on their path and take on bigger feats to promote sustainability and circularity. Winning the competition reinforced the brand’s vision of being at the forefront of the global fashion community. In fact, LOHIJE has been reenergized to continue celebrating African craft and her artisans while upholding the basis of conscious fashion.
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Its garments are crafted using a conscious design process and materials that celebrate African culture, nature, local crafts, and artisans. Sourcing of the brand’s production materials is done locally and organically, ensuring that there is no waste, through tactical and skillful cutting and reuse of leftover materials.
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
For LOHIJE to maintain the posterity of its local crafts, it employs local artisans who are experts in traditional forms of cloth weaving, dyeing, and other forms of traditional textiles. Their approach emphasizes indigenous techniques while infusing modern-day innovation to satisfy the growing taste for contemporary fashion. Local artisans that the brand works with have always been a key component of the brand’s model through their contribution to its production processes.
“Our goal has been to celebrate African artisans behind the scenes doing a lot of work,” says Gift.
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
LOHIJE’s products are designed to appeal to conscious shoppers, and people with an appreciation of African crafts and culture. So far, the brand has been able to exhibit its designs on major platforms such as the Lagos Fashion Week, and most recently, win a grant from the African Development Bank’s Fashionomics Africa.
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Collection 2023 Made by Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Views on Sustainability
Collection 2023 was Made by Lohije Clothing in partnership with the local community
Gift is of the view that brands in Africa are starting to embrace sustainability and circularity, and actively taking part in the solutions. However, their efforts are constrained by issues such as the dumping of second-hand clothes in Africa, which emerging brands cannot control. She, therefore, advocates for collective efforts by fashion industry stakeholders, to facilitate the industry’s progress in terms of sustainability.
Inside the workshop at the Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
Gift recognizes the significant contribution of African-based fashion industries in shaping sustainable practices, through practices such as thrift shopping, hand-me-downs, and incorporating indigenous crafting techniques. She, however, feels that there is room for improvement in terms of policy, infrastructure, and integrating technology.
Inside the workshop at the Lohije clothing brand based in Lagos, Nigeria ( Photo LOHIJE)
To see more of LOHIJE’s eccentric designs, or purchase some of their looks, feel free to visit their Instagram
Ethiopia’s textile and garment industry witnessing rapid growth, as a number of domestic and multinational firms are being engaged in the production of textiles and apparel for domestic and global markets. In the path to industrialize Ethiopia, the sector is given a prominent position in boosting exports, creating job opportunities, and as a model to other sectors as well. There are many events, fashion shows, and exhibitions each year in the capital city Addis Ababa, this includes the Apparel Sourcing Trade Show where they also have fashion shows through the AFRICA SOURCING AND FASHION WEEK 2024
Model on the runway showcasing Made In Africa (Photo ASFW )
The Apparel Sourcing Trade Show is a premier event on an international scale, focusing on the procurement of clothing items and fashion accessories. "Apparel Sourcing" symbolizes the procurement process, in this case of apparel. It is held annually at the prestigious Congress Center in the Ethiopian Skylight Hotel in Addis Ababa, which is recognized worldwide as a significant hub for the fashion industry. The trade show is organized by Messe Frankfurt, Inc., a subsidiary of Messe Frankfurt, one of the leading trade fair organizers in the world.
The Apparel Sourcing Trade Show offers an extensive range of topics, covering men's, women's, and children's fashion as well as fashion accessories. The exhibited products and services are diverse, ranging from shirts, designer fashion, and coats to underwear, suits, swimwear, sportswear, and knitwear. Accessories such as shoes, socks, bags, leather goods, gloves, scarves, hats, and caps are also presented.
The Apparel Sourcing Trade Show is a premier event on an international scale, focusing on the procurement of clothing items and fashion accessories
The trade show serves as a platform for manufacturers from all over the world, who stand out due to their quality, innovative spirit, and competitive pricing. The exhibitors come from various sectors, mainly from the fashion and textile industry, accessory manufacturing, and fashion retail. The main visitors to the trade show are buyers, fashion retailers, and designers who want to inform themselves about the latest trends and innovations in the fashion industry and get to know potential suppliers.
Fair facts
The Apparel Sourcing Trade Show is a premier event on an international scale, focusing on the procurement of clothing items and fashion accessories
The Apparel Sourcing Addis Ababa held concurrently with Texworld Addis Ababa and Texprocess Addis Ababa, to create a one-stop sourcing synery for the newly emerging manufacturing hub in East Africa. With benefit from the African Growth and Opportunity Act (AGOA) which gives certain countries in sub-Saharan Africa duty-free access to the US market. Since 2013, there has been rising interest in not just Ethiopia but also other East African countries as potential sourcing destinations for apparel textiles.
The Apparel Sourcing Trade Show is part of a series of specialist trade fairs for clothing and fashion, organized by Messe Frankfurt, Inc. at various locations worldwide. In short, the Apparel Sourcing Trade Show is a must in the calendar of every fashion professional. The venue, the Congress Center in the Ethiopian Skylight Hotel in Addis Ababa, is not only known for its proximity to the fashion industry but also impresses with its excellent transport connections and impressive infrastructure, which make visiting the trade show a unique experience.
Pioneering Sustainable Manufacturing in Africa: A Glimpse into the Future
Workers inside a factory in Ethiopia (Photo Internet)
Africa is embarking on a transformative journey in the world of sustainable manufacturing, forging a path that aligns economic growth with environmental stewardship. This is particularly evident in the textile and garment sector, where evolution prioritizes innovation, eco-conscious practices, and economic viability.
The continent‘s textile and garment production has witnessed a steady rise, contributing significantly to its economic landscape. The International Trade Centre (ITC) reports that in 2018, East Africa‘s textile and apparel exports alone reached an im- impressive $982 million. This underscores the region‘s standing as a key player in the global fashion market.
As the world pivots towards sustainability, Africa has an opportunity not just to participate but to lead in the realm of sustainable manufacturing. The United Nations Industrial Development Organization (UNIDO) notes a growing commitment in East Africa to sustainable practices in the leather industry, with countries like Kenya and Ethiopia at the forefront. This signals a shift towards ethical and environmentally conscious production methods.
According to McKinsey reports, the global fashion industry produces about 2.1 billion tons of greenhouse gas emissions annually. Africa‘s commitment to sustainability can significantly impact these figures. By 2025, the global sustainable fashion market is expected to reach $9.81 billion, according to Statista. Sustainable manufacturing presents Africa with a chance to redefine its global image and contribute to a more conscious and ethical fashion industry.
AFRICA SOURCING AND FASHION WEEK 2024
In its milestone 10th year, Africa Sourcing and Fashion Week (ASFW) continues to be the heartbeat of Africa‘s textile and fashion evolution. Celebrating a decade of innovation and progress, ASFW 2024 anticipates the annual convergence of over 7000 industry enthusiasts and stakeholders, ready to make a lasting impact on the African textile and fashion landscape. Registration here
Models on the runway showcasing Made In Africa (Photo ASFW )
Rwandese model Christine Munezero Among Top 8 African Models Who are Redefining Runways Worldwide
Christine Munezero on the runway (Photo CM Instagram)
I remember when modeling was introduced for the first time in my hometown, in the heart of Kigali city, everyone was laughing and questioning what was the next after becoming a model. Some other people used to call models, young people who do nothing just to amuse themselves. When I attended a fashion show for the first time In 2008, I saw models on the runway and it was so fun and very creative. Many thanks to Dady de Maximo Mwicira-Mitali who was the organizer of that fashion show.
Christine Munezero on the runway (Photo CM Instagram)
So far modeling in Rwanda is a career many young people want to join and are investing in. Not only in Rwanda, but modeling is becoming also a source of earning income for models as well as modeling agencies and model agents in other African countries.
Christine Munezero on the runway (Photo CM Instagram)
Christine Munezero's evidence proves that modeling in Rwanda is growing locally and internationally. She is from the mother agency WeBest Model Management founded by former models Franco Kabano and Sara Cyntia. Locally, Munezero participated in different fashion shows and many photoshoots in partnership with different fashion designers.
Frano Kabano Co-founder of the WeBest Model Management (Photo Franco)
Sara Cyntia Co-founder of the WeBest Model Management (Photo Igihe)
ALSO READ: WHERE DO MATHEO AND FRANCO GET THOSE FASHION IDEAS? 50 FASHION TRENDING STYLES IN RWANDA
The model Munezero is among the top 8 African models that are redefining runways Worldwide. The story published by AfriFashion Promotion highlights African female models who are promoting beauty and African culture. Internationally, Rwandes model Munezero has participated in different international fashion weeks such as Paris Fashion Week, Milan Fashion Week, New York Fashion Week, London Fashion Week, and many more. She has worked with big fashion houses like Fendi, Prada, Versace, Dolce & Gabbana, Bottega Veneta, and Giorgio.
Christine Munezero on the runway (Photo CM Instagram)
Christine Munezero on the runway (Photo CM Instagram)
Christine Munezero on the runway (Photo CM Instagram)
Christine Munezero on the runway (Photo CM Instagram)
ALSO READ: RWANDAN WOMEN RUNWAY MODELS CONTINUE TO RAISE RWANDA'S FLAG ON THE INTERNATIONAL LEVEL
Christine Munezero on the runway (Photo CM Instagram)
Christine Munezero on the runway (Photo CM Instagram)
Christine Munezero on the runway (Photo CM Instagram)
Christine Munezero on the runway (Photo CM Instagram)
ALSO READ: INTERNATIONAL MODEL EVELINE GONZENBACH TO BOOST FASHION AND MODELING INDUSTRY IN RWANDA
Christine Munezero (Photo CM Instagram)
Christine Munezero (Photo CM Instagram)
Christine Munezero (Photo CM Instagram)
Christine Munezero (Photo CM Instagram)
Christine Munezero (Photo CM Instagram)
[Dady de Maximo Mwicira-Mitali ] The Man Behind Modeling in Rwanda
Dady de Maximo on the runway (Photo Internet)
Dady de Maximo is a familiar face in Rwanda from the time he worked on Contact FM radio in the late 2000s, many remember him for his voice. Together with other equally very popular presenters, their daily evening program was the ‘must-listen’. It covered a variety of social issues. And there was a segment where they could get you a bride or groom.
Dady de Maximo on the runway (Photo Internet)
Some years later, Dady de Maximo moved to fashion completely. He organized several fashion shows between 2008 and 20011 in Kigali. Besides being a journalist he is also a model coach and he was the first person in Rwanda to train many models including Franco Kabano the CO-founder of the WeBest Model Management which is currently managing Christine Munezero. Daddy de Maximo who later became a book writer and publisher, Currently lives in Europe.
Dady de Maximo is currently a book writer and publisher (Photo Internet)
"My advice to my beautiful African Queens with a dream of joining Miss Supranational is first to know that you are beautiful enough to win that Crown," said Charlotte Umulisa Miss Supranational Rwanda 2022 during the interview with the RCFS's Media.
Miss Supranational Rwanda 2022 - Charlotte Umulisa in bikini wear (Photo Umulisa)
Charlotte Umulisa is a proud Rwandan woman. Born and raised in Rwanda currently living in Poland. She represented Rwanda in the Miss Supranational 2022, the 13th edition. According to Miss Charlotte, Miss Supranational 2022, was a great platform for her to learn and be inspired by other participants. Last year 2023 in December, Miss Charlotte was in Rwanda where she attended different fashion and beauty events in Kigali.
Miss Supranational Rwanda 2022- Charlotte Umulisa (Photo Umulisa)
One of the events she attended was the RIFI Dance and Fashion Show 2023. Miss Charlotte was well-styled and the outfits she wore for this event raised the emotions of different fashion lovers and people who knew her for the first time when she was crowned the Miss Supranational Rwanda 2022.
Miss Supranational Rwanda- Charlotte Umulisa in a well-made style that raised emotion among fashion lovers in Kigali
during the RIFI Dance and Fashion Show 2023 (Photo Inyarwanda)
The RCFS's Media organized an interview with Miss Charlotte to discuss more about Made in Rwanda, her plan for 2024, and some tips she would share with other Africans who would love to join the Miss Supranational contestant
Miss Supranational Rwanda 2022- Charlotte Umulisa (Photo Umulisa)
Journalist: Tell us more about your journey to represent Rwanda in the international contestant Miss Supranational 2022. How did you end up representing Rwanda in Miss Supranational 2022? any challenges faced
I was approached by Miss Supranational organizer Mr. Gerald when he saw me competing in Miss Warsaw in Poland, where he was invited as the guest. I am a model and before joining this competition the Miss Supranational 2022 I knew and had some skills in modeling like cut-walking, posing, and public speaking.
Miss Supranational Rwanda 2022- Charlotte Umulisa (Photo Umulisa)
Miss Supranational Rwanda 2022- Charlotte Umulisa (Photo Umulisa)
Journalist: Are there any challenges you faced while searching to enter Miss Supranational? if yes how did you overcome these challenges?
My journey to miss supranational wasn’t as challenging as I thought it would but of course, the main challenge for me was that our Country [Rwanda] is well known for many other things. But when it comes to beauty pageants it’s not where we shine as Rwandans. I am sure anybody [Rwandan] ever attended international contests knows well that it takes a well-known country in beauty pageants to win it. It is not really just the girl.
Well, the only way to overcome those challenges is to just work hard and do my part well, that way whether I win or not. But I never feel guilty about anything when it comes to being who I am. I was representing my country and we did the best we can.
Miss Supranational Rwanda 2022- Charlotte Umulisa in bikini wear (Photo Umulisa)
Journalist: What advice can you share with the African queens who are looking to participate in the future of the Miss Supranational? what should they put in mind before applying?
My advice to my beautiful African queens with a dream of joining Miss Supranational is; First to know that you are beautiful enough to win that Crown. Secondly, make sure you are well prepared both mentally and physically. Lastly, practice well your catwalks and as well as public speaking rehearsal if possible.
Miss Supranational Rwanda 2022- Charlotte Umulisa is also a model (Photo Umulisa)
Journalist: At Rifi Dance and Fashion Show 2023, you decided to wear that very well-made outfit with a dark blue color. Is the blue your favorite color? what is your favorite color and how do you choose clothes to wear/style and why? Do you have a fashion designer?
Well, honestly I am such a person who loves to play with many colours because apart from being a model am even a stylist and I have my own clothing brand. I always choose an outfit depending on the occasion but mostly depending on the mood I am having, so with that being said am my own stylist.
Miss Supranational Rwanda 202- Charlotte Umulisa and her sister LEFT] Miss Tina Uwase who also Represented Rwanda in Miss Supranational 2018 was among the celebrities who attended the RIFI Dance and Fashion Show 2023 (Photo Inyarwanda)
ALSO READ: UNIQUE OF THE RIFI DANCE AND FASHION SHOW 2023
Journalist: What is your view on the fashion industry in Rwanda in terms of fashion design and modeling?
I always feel emotions and even tears come in my eyes when I am asked these questions. Listen, because I see how the Rwandan fashion industry has grown tremendously within a short period, proud wouldn’t be enough words to describe how happy that makes me feel. I can say that modeling is doing very well. You can see many models participating in international fashion weeks, like Paris Fashion Week, New York Fashion Week, and many more.
Miss Supranational Rwanda 2022- Charlotte Umulisa in bikini wear (Photo Umulisa)
In terms of fashion designers, It is still growing and I am very proud of my brothers and sisters in fashion design. The creative industry is not easy to maintain, especially after the COVID-19 pandemic which impacted some fashion houses but we are doing good. I want to send congratulations to everyone who is trying to increase his or her efforts to create more collections and new designs to promote made in Rwanda and made in Africa.
Miss Supranational Rwanda 2022- Charlotte Umulisa is also a model (Photo Umulisa)
Journalist: What are you currently doing? Is there any future project would like to share with fashion lovers in Rwanda?
I am currently working on my clothing brand as well as my Tour project that I am thinking of launching soon so far that’s what am fully focused on. I can ask my followers especially fashion lovers and fashion enthusiasts to support us and buy from us. In this way, we can all grow together. Soon, I will share more about my clothing brand and how clients can reach our products easily.
Collection from the Charlotte Boutique (Photo CB)
Collection from the Charlotte Boutique (Photo CB)
Umurisa is among the top models currently treading in Rwanda and in the East Africa region. This comes after her great success journey to participate in the Swahili Fashion Week (SFW2023). In the interview with the RCFS's Media Umurisa said that it was not by mistake to be selected and invited to the SFW2023 representing Rwanda because it was her time.
Rwanda's Top Model Gabriella Umurisa on the runway during the SFW 2023 (Photo SFW2023)
"I have been doing modeling as my career for more than 7 years. It was my time. It was good news to hear from the organizers of the SFW2023 after checking my profile that I deserved to be among the nominees in the category of the East African Model of the Year 2023 representing my country Rwanda" Said Umurisa
Rwanda's Top Model Gabriella Umurisa was among the SFW 2023 's nominees (Photo SFW2023)
It all started in November last year when the organizers of the SFW sent an invitation to Umurisa telling her that she was selected and she would represent Rwanda in the category of the East African Model of the Year 2023. Since then, Umurisa was on the list among the contestants on board from 4 countries; Kenya, Burundi, Uganda, and Rwanda where the audience started to vote who would be the winner.
Rwanda's Top Model Gabriella Umurisa on the runway during the SFW 2023 (Photo SFW2023)
" It was possible because my management team is based in Tanzania, they have been working with me to prepare to attend this regional fashion week. I knew that I would go there for 3 days just for a fashion show, but later I was told that I was also among the nominees, not only modeling. Thank you to my team in Tanzania" Said Umurisa
According to Rwanda's top model Umurisa, the SFW2023 was a great platform for her to gain more than just taking photos on the runway.
Rwanda's Top Model Gabriella Umurisa on the runway during the SFW 2023 (Photo SFW2023)
" I got several things from the SFW 2023; first I gained experience by working with a big team, and many models from different countries in the area of communication for such a big event which is most important in our career. second, I got many connections and for us models, we need more fashion houses and many agents to recognize us for future opportunities, so I was very happy to be part of the SFW 2023" said Umurisa
Even though Umurisa was pleased with the SFW2023 which was born and based in Tanzania, she thinks models in Rwanda are more advanced in terms of management and opportunities than the models in Tanzania.
Rwanda's Top Model Gabriella Umurisa on the runway during the SFW 2023 (Photo SFW2023)
" I can say that models in Rwanda are a bit advanced more than the ones in Tanzania, let's say in terms of many modeling agencies. In Rwanda, we have many models who have been in the international fashion weeks, and we have many people who are involved in modeling like professional Modelscounters, and mother agencies. In Rwanda, we have many people who try to look more and more interested in models" said Umurisa
According to the top model, Tanzania's modeling sector is still missing people who can see general interest in models and modeling in general. She described the situation where she said that whoever models are advanced and already established with a lot of connections in Tanzania continue to advance even more but the new and upcoming models still struggle to be sustainably established.
Rwanda's Top Model Gabriella Umurisa on the runway during the SFW 2023 (Photo SFW2023)
" Tanzania has very good models and even inside their country, they have a better experience than some of ours but when it comes to the international scene, Rwanda's models are more experienced and have more opportunities. Another thing I saw, is we all have a uniqueness in the way we do modeling because we are also two different countries with different cultural values" said Umurisa
Our journalist has asked Umurisa about the technical team, management, audience, stage, and logistics of the SFW2023
Rwanda's Top Model Gabriella Umurisa on the runway during the SFW 2023 (Photo SFW2023)
" About the stage, normally their stage is always bigger and credited internationally, but the 2023 edition. According to the chosen location which was small, the stage was short and a bit smaller compared to their previous editions. The event itself was well organized. People in Tanzania love fashion, fashion is within them, the event was set for 3 days but every day it was fully and mixture of citizens and foreigners. very happy and fashionable audience" said Umurisa
The top model Umurisa describes the list of fashion designers who were showcased at the SFW 2023 as the best designers she had ever seen with unique and various collections.
" Interesting for the list of the fashion designers who showcased in the SFW 2023, before being approved to showcase as a fashion designer, every fashion designer had to present her or his collection to get the feedback from the team in charge. When they found that your collection was not well designed and finished, and unique collection you couldn't get a chance to showcase. They had very good fashion designers who showcased unique outfits and were well organized " said Umurisa
Rwanda's Top Model Gabriella Umurisa on the runway during the SFW 2023 (Photo SFW2023)
Umurisa shares her views on the difference between Rwanda's fashion designers' creations and Tanzania's fashion designers' creations in terms of collections and target audience.
" Fashion designers in Tanzania specifically in Dar Salaam, have different target audiences. This is a beach area and hot, so fashion designers create easy outfits and flowing dresses for women and beach wear; like bikinis, and shorts for men. While in Rwanda our fashion designers mostly create outfits to wear in the offices, gala dinners, and sometimes they create depending on our cold and sometimes freezing weather" said Umurisa
Rwanda's Top Model Gabriella Umurisa on the runway during the SFW 2023 (Photo SFW2023)
Our journalist asked Rwanda's top model what is keeping her busy these days and what her plans are in 2024 where she said that she is in the process of establishing her owner clothing brand
" Currently, I am busy working on my clothing brand which is called" Gabriella Fashion House" and my team is busy creating my website and all the necessary before I confirm the launching date. Soon, I will share with you more about my clothing brand. The only thing is that I want to make it easier for fashion lovers so that can purchase online" said Umurisa.
Collection made by Gabriella Fashion House (Photo Gabriella)
Collection made by Gabriella Fashion House (Photo Gabriella)
Collection made by Gabriella Fashion House (Photo Gabriella)
The SWF is the biggest and largest annual fashion event in East African countries providing a platform for fashion and accessory designers from Swahili speaking countries and beyond to showcase their talent, market their creativity, and network with clientele and the international fashion industry.
SFW is among the continental fashion weeks (Photo SFW2023)
SFW is among the continental fashion weeks (Photo SFW2023)
SFW is among the continental fashion weeks (Photo SFW2023)
The SWF aims to emphasize to the region that fashion is an income-generating creative industry, meanwhile promoting a Made in Africa concept. It was founded and created by a celebrated Pan-African couturier from Tanzania, Mustafa Hassanali in the year 2008.
Winners of the SFW 2023
Rwanda's Top Model Gabriella Umurisa journey in the fashion industry in Rwanda has been enjoyable as she has been participating in all big fashion weeks in the country such as the Kigali Fashion Week, Rwanda Fashion Week, Mercedes Benz Kigali Fashion Week, and many more. Umurisa sends a message to young and upcoming models who dream of making their dreams come true.
"I send a message to young and new upcoming models in Rwanda and Africa in general by saying that first, modeling is a love you love it. If you start and your focus is the money you will fail because you will not reach far. even us, we love modeling and that is what still keeps us doing it and we do love modeling. It is our passion. If you love modeling go for it, start early, and don't wait. But also, don't focus on modeling than your studies. Your studies either in high school or in college should be the priority then do modeling" Said Umurisa, Rwanda's Top model.
Collection made by Gabriella Fashion House (Photo Gabriella)
“ Cagua means to select, these kinds of clothes are not good for our level now. At least a jacket you can wear it but there are some other small clothes I don’t want to mention here even you, you know …..[people laughing ]” said His excellence President of the Republic of Rwanda Paul Kagame during a ceremony in Kigali in 2016, telling other government officials about the impacts of secondhand clothes on Rwanda’s economy.
There are a lot of expectations in the Rwanda fashion industry in 2024. We are expecting to have big fashion shows, individual fashion designer shows, exhibitions, and Rwanda models on international marketing by WEBEST Model Management, Rwanda’s leading modeling agency to send models to big international fashion weeks. Before we go to our expectations for this year, let’s look back at the journey of the Made in Rwanda movement and the ban on second-hand clothes.
A collection made by Rwanda clothing (PHOTO RWANDA CLOTHING)
Before banning second-hand clothes in Rwanda No-one could believe that these luxury clothes on the African continent would soon be banned in the land of 1000 hills because there were so many businesses of second-hand clothes and even people were already integrated a culture of selling them walking around the streets in the capital city Kigali and other parts of the country’s cities.
People selling second-hand clothes in Kigali (PHOTO INTERNET)
Between 2016 and 2017 is the period Rwandans will never forget because it was the time the government took strong measures to decrease the import of second-hand clothes. Some of these measures impacted many people especially those who were used to making a living from selling second-hand clothes.
On the other hand, this was a moment for Rwandan creators and entrepreneurs to invest in fashion businesses. In 2017 Made in Rwanda policy was created by the Ministry of Trade and Industry. This policy is aligned with Rwanda’s aspiration to become an upper middle income country by 2035 and higher income by 2050. It is recognized its contribution to meeting these targets will ensure Rwanda moves into the lower middle-income category, given its potential to contribute both to Rwanda’s economic growth in general and the trade balance in particular, as well as to productive employment.
“Many of us were born and found second-hand clothes here. We can’t just ban them because there are many people who benefit from them. Let’s find what else to give them before we totally ban second-hand clothes” added His excellence President of the Republic of Rwanda Paul Kagame during a ceremony in Kigali in 2016, telling other government officials about the impacts of second-hand clothes on Rwanda’s economy.
Inside Uzuri K & Y: The brand is known for making good shoes mostly for women (PHOTO UZURI K & Y)
Contribution of fashion shows in strengthening the fashion industry in Rwanda
Before banning second-hand clothes, Rwanda's government knew it would be possible to ban second-hand clothes because many Rwandans were already convinced about wearing locally made clothes such as Kitenge. According to the expert in fashion and textile industry, some institutions were already working with startups in the movement of wear Made in Rwanda which made it possible
Women in Rwanda wearing outfits made from Kitenge in the Southern Province (PHOTO ERIC)
“MINICOM- was working with several fashion designers and PSF was working with other designers, then later the RDB did the same. Look at the fashion show events. The first fashion shows were organized between 2012 and 2015, these shows were like a school, it was not just to present a collection on the runway, It was also teaching Rwandans how to style. I remember many ministers were attending fashion shows in Kigali and they knew it is possible to continue building and promoting made in Rwanda products especially locally made clothes” A fashion Experts told the RCFS’s Media
In a blue dress, Madam Julienne Uwacu a Minister of Sports and Culture (MINISPOC) during the RCFS 2015 at the Milles Collines Hotel in Kigali
The Role of Kigali Fashion Week
Kigali Fashion Week (KFW) was founded in 2012 by John Bunyeshuli with the aim to help fashion designers showcase their designs, promoting Made in Rwanda and creating new modeling agencies in Kigali. Since then, many young and upcoming fashion designers started to dream bigger and bigger. The KFW helped many local fashion designers to get established and learn more about fashion shows and how to be prepared before showcasing in events.
Models on the runway during the Kigali Fashion Week 2012 (PHOTO KFW)
Through the KFW many Rwandans were inspired and many people started to look outside the box and have different perspectives on second-hand clothes. The KFW helped some local fashion designers to showcase in the international fashion weeks in Europe.
The Role of Rwanda Cultural Fashion Show
The Rwanda Cultural Fashion Show (RCFS) was founded in 2013 by Celestin Ntawirema which is a forum for local and international culture fashion designers to showcase their designs. It is unique by featuring designs from a variety of cultures. The RCFS came with a unique concept and reminded Rwandans about their history in cultural fashion styling where this event showcased early outfits made in backcloth and animal skins that Rwandans used to wear before the secondhand clothes arrived on the soil of Rwanda.
Models in the runway in the RCFS2014 inside the stadium in Kigali (PHOTO RCFS)
Between 2014 and 2017 the RCFS invited many international fashion designers and models to come to showcase in Kigali which was a great inspiration to other local fashion entrepreneurs to meet and learn from the international fashion entrepreneurs.
Tanzanian fashion designer Makeke International showcasing in the RCFS 2019 (PHOTO RCFS)
What to expect in the 2024 fashion industry in Rwanda
Kigali city is becoming a vibrant city in Africa where many big conferences and summits are taking place in Rwanda. This gives a chance to event organizers to create events alongside these conferences and summits. In our expectation for 2024; fashion designers, fashion shows, modeling, and exhibitions.
Fashion designers
In terms of fashion designers, according to the performance of the last year 2023, many local fashion designers are ready to continue to create new collections. On their Instagram pages, the updates show that designers' efforts have been increased. These are the top 11 fashion designers who are creating more products in Rwanda:
1. Rwanda Clothing
Made by Rwanda Clothing (PHOTO RC)
2. Mille Collines
Made by Mille Collines (PHOTO MC)
3. Uzuri K & Y
Made by Uziri K & Y (PHOTO K&Y)
4. Moshions
Made by Moshions (PHOTO MOSHIONS)
5. Matheo Studio
Made by Matheo Studio (PHOTO MATHEO)
6. Inkanda House
Made by Inkanda House (PHOTO INKANDA)
7. Tanga Designs
Made by Tanga Designs (PHOTO TANGA)
8. Haute Baso
Made by Haute Baso (PHOTO HAUTE BASO)
9. Dokmai Rwanda
Made by Dokmai Rwanda. (PHOTO DOKMAI)
10. Sonia Mugabo
Made by Sonia Mugabo (PHOTO SONIA)
11. House of Tayo
Made by House of Tayo (PHOTO HT)
Fashion shows
There are more than 5 big fashion show events in Rwanda; Kigali Fashion Week, Rwanda Cultural Fashion Show, CollectiveRw/Rwanda Fashion Week, Mercedes Benz Kigali Fashion Week, Rwanda Modesty Fashion Show, and the three new upcoming events; The Stage Fashion Showcase, Gorilla Fashion Week, and the RIDI Dance and Fashion Show.
Model on the runway during the Rwanda Fashion Week 2022 (PHOTO RFW)
It is hard to say when some of these fashion weeks are scheduled in 2024 because some of them were impacted by the COVID-19 pandemic and some were closed temporarily. However, with the information the RCFS’s Media has, some of these events such as The Stage Fashion Showcase, Kigali Fashion Week, Mercedes Ben Kigali Fashion Week, and the CollectiveRw/Rwanda Fashion Week are going to happen this year.
Models on the runway during the Mercedes Benz Kigali Fashion Week 2022 (PHOTO MBKFW)
Rwanda Models on the International Market
Modeling business in Rwanda is among the growing sectors in the fashion industry. There are more than 20 modeling agencies across the country. The leading modeling agency is WEBEST Model Management which was founded by former models Franco Kabano and Sara Cyntia. The WEBEST agency has been sending models to different international fashion weeks such as Paris Fashion Week, Milan Fashion Week, and New York Fashion Week.
WEBEST Model in PARIS FASHION WEEK ss24
WEBEST Model in MILAN FASHION WEEK ss24
According to the management of WEBEST Model Management, this year is going to be as good as the past 3 years ago as they have enough connections to find jobs for their models.
“Next year is going to be good for us and our models of course. We have already established good connections with international agents. We have a calendar and we know when some of these fashion weeks are going to happen soon, we will tell more about our 2024 contracts and transfers” said the WEBEST Model Management during an interview last year in 2023
WEBEST Model in NEW YORK FASHION WEEK DEBUT
Kwita Izina Side events (Exhibitions and Fashion Shows)
It is been about 7 years since the members of the collectiveRw/ Rwanda Fashion Week have been organizing side fashion shows and big showcasing in the gala dinners before and after Kwita Izina Ceremony. The Kwita Izina ceremony is among the top big event that brings together many people from all over the world. This has been a good platform for some of the local fashion designers to meet and sell at good prices to international guests and celebrities.
ALSO READ: Few local fashion designers were able to sell during the Kwita Izina Ceremony 2023
The ceremony itself is known to style the guests the same way who come to name gorillas in a traditional outfit” Umukenyero” which is made by local fashion houses. Last year, it was expected that the CollectivRw/ Rwanda Fashion Week would organize side events like fashion shows or exhibitions which they didn’t.
Gorillas Namers wearing Umucyenyero during the Kwita Izina Ceremony 2023 - Made by Rwanda Clothing (PHOTO RC)
Gorillas Namer wearing Umucyenyero during the Kwita Izina Ceremony 2023 - Made by Rwanda Clothing (PHOTO RC)
Gorillas Namer wearing Umucyenyero during the Kwita Izina Ceremony 2023 - Made by Rwanda Clothing (PHOTO RC)
Gorillas Namer wearing Umucyenyero during the Kwita Izina Ceremony 2023 - Made by Rwanda Clothing (PHOTO RC)
“ Cagua means to select, these kinds of clothes are not good for our level now. At least a jacket you can wear it but there are some other small clothes I don’t want to mention here even you, you know …..[people laughing ]” said His excellence President of the Republic of Rwanda Paul Kagame during a ceremony in Kigali in 2016, telling other government officials about the impacts of secondhand clothes on Rwanda’s economy.
There are a lot of expectations in the Rwanda fashion industry in 2024. We are expecting to have big fashion shows, individual fashion designer shows, exhibitions, and Rwanda models on international marketing by WEBEST Model Management, Rwanda’s leading modeling agency to send models to big international fashion weeks. Before we go to our expectations for this year, let’s look back at the journey of the Made in Rwanda movement and the ban on second-hand clothes.
A collection made by Rwanda clothing (PHOTO RWANDA CLOTHING)
Before banning second-hand clothes in Rwanda No-one could believe that these luxury clothes on the African continent would soon be banned in the land of 1000 hills because there were so many businesses of second-hand clothes and even people were already integrated a culture of selling them walking around the streets in the capital city Kigali and other parts of the country’s cities.
People selling second-hand clothes in Kigali (PHOTO INTERNET)
Between 2016 and 2017 is the period Rwandans will never forget because it was the time the government took strong measures to decrease the import of second-hand clothes. Some of these measures impacted many people especially those who were used to making a living from selling second-hand clothes.
On the other hand, this was a moment for Rwandan creators and entrepreneurs to invest in fashion businesses. In 2017 Made in Rwanda policy was created by the Ministry of Trade and Industry. This policy is aligned with Rwanda’s aspiration to become an upper middle income country by 2035 and higher income by 2050. It is recognized its contribution to meeting these targets will ensure Rwanda moves into the lower middle-income category, given its potential to contribute both to Rwanda’s economic growth in general and the trade balance in particular, as well as to productive employment.
“Many of us were born and found second-hand clothes here. We can’t just ban them because there are many people who benefit from them. Let’s find what else to give them before we totally ban second-hand clothes” added His excellence President of the Republic of Rwanda Paul Kagame during a ceremony in Kigali in 2016, telling other government officials about the impacts of second-hand clothes on Rwanda’s economy.
Inside Uzuri K & Y: The brand is known for making good shoes mostly for women (PHOTO UZURI K & Y)
Contribution of fashion shows in strengthening the fashion industry in Rwanda
Before banning second-hand clothes, Rwanda's government knew it would be possible to ban second-hand clothes because many Rwandans were already convinced about wearing locally made clothes such as Kitenge. According to the expert in fashion and textile industry, some institutions were already working with startups in the movement of wear Made in Rwanda which made it possible
Women in Rwanda wearing outfits made from Kitenge in the Southern Province (PHOTO ERIC)
“MINICOM- was working with several fashion designers and PSF was working with other designers, then later the RDB did the same. Look at the fashion show events. The first fashion shows were organized between 2012 and 2015, these shows were like a school, it was not just to present a collection on the runway, It was also teaching Rwandans how to style. I remember many ministers were attending fashion shows in Kigali and they knew it is possible to continue building and promoting made in Rwanda products especially locally made clothes” A fashion Experts told the RCFS’s Media
In a blue dress, Madam Julienne Uwacu a Minister of Sports and Culture (MINISPOC) during the RCFS 2015 at the Milles Collines Hotel in Kigali
The Role of Kigali Fashion Week
Kigali Fashion Week (KFW) was founded in 2012 by John Bunyeshuli with the aim to help fashion designers showcase their designs, promoting Made in Rwanda and creating new modeling agencies in Kigali. Since then, many young and upcoming fashion designers started to dream bigger and bigger. The KFW helped many local fashion designers to get established and learn more about fashion shows and how to be prepared before showcasing in events.
Models on the runway during the Kigali Fashion Week 2012 (PHOTO KFW)
Through the KFW many Rwandans were inspired and many people started to look outside the box and have different perspectives on second-hand clothes. The KFW helped some local fashion designers to showcase in the international fashion weeks in Europe.
The Role of Rwanda Cultural Fashion Show
The Rwanda Cultural Fashion Show (RCFS) was founded in 2013 by Celestin Ntawirema which is a forum for local and international culture fashion designers to showcase their designs. It is unique by featuring designs from a variety of cultures. The RCFS came with a unique concept and reminded Rwandans about their history in cultural fashion styling where this event showcased early outfits made in backcloth and animal skins that Rwandans used to wear before the secondhand clothes arrived on the soil of Rwanda.
Models in the runway in the RCFS2014 inside the stadium in Kigali (PHOTO RCFS)
Between 2014 and 2017 the RCFS invited many international fashion designers and models to come to showcase in Kigali which was a great inspiration to other local fashion entrepreneurs to meet and learn from the international fashion entrepreneurs.
Tanzanian fashion designer Makeke International showcasing in the RCFS 2019 (PHOTO RCFS)
What to expect in the 2024 fashion industry in Rwanda
Kigali city is becoming a vibrant city in Africa where many big conferences and summits are taking place in Rwanda. This gives a chance to event organizers to create events alongside these conferences and summits. In our expectation for 2024; fashion designers, fashion shows, modeling, and exhibitions.
Fashion designers
In terms of fashion designers, according to the performance of the last year 2023, many local fashion designers are ready to continue to create new collections. On their Instagram pages, the updates show that designers' efforts have been increased. These are the top 11 fashion designers who are creating more products in Rwanda:
1. Rwanda Clothing
Made by Rwanda Clothing (PHOTO RC)
2. Mille Collines
Made by Mille Collines (PHOTO MC)
3. Uzuri K & Y
Made by Uziri K & Y (PHOTO K&Y)
4. Moshions
Made by Moshions (PHOTO MOSHIONS)
5. Matheo Studio
Made by Matheo Studio (PHOTO MATHEO)
6. Inkanda House
Made by Inkanda House (PHOTO INKANDA)
7. Tanga Designs
Made by Tanga Designs (PHOTO TANGA)
8. Haute Baso
Made by Haute Baso (PHOTO HAUTE BASO)
9. Dokmai Rwanda
Made by Dokmai Rwanda. (PHOTO DOKMAI)
10. Sonia Mugabo
Made by Sonia Mugabo (PHOTO SONIA)
11. House of Tayo
Made by House of Tayo (PHOTO HT)
Fashion shows
There are more than 5 big fashion show events in Rwanda; Kigali Fashion Week, Rwanda Cultural Fashion Show, CollectiveRw/Rwanda Fashion Week, Mercedes Benz Kigali Fashion Week, Rwanda Modesty Fashion Show, and the three new upcoming events; The Stage Fashion Showcase, Gorilla Fashion Week, and the RIDI Dance and Fashion Show.
Model on the runway during the Rwanda Fashion Week 2022 (PHOTO RFW)
It is hard to say when some of these fashion weeks are scheduled in 2024 because some of them were impacted by the COVID-19 pandemic and some were closed temporarily. However, with the information the RCFS’s Media has, some of these events such as The Stage Fashion Showcase, Kigali Fashion Week, Mercedes Ben Kigali Fashion Week, and the CollectiveRw/Rwanda Fashion Week are going to happen this year.
Models on the runway during the Mercedes Benz Kigali Fashion Week 2022 (PHOTO MBKFW)
Rwanda Models on the International Market
Modeling business in Rwanda is among the growing sectors in the fashion industry. There are more than 20 modeling agencies across the country. The leading modeling agency is WEBEST Model Management which was founded by former models Franco Kabano and Sara Cyntia. The WEBEST agency has been sending models to different international fashion weeks such as Paris Fashion Week, Milan Fashion Week, and New York Fashion Week.
WEBEST Model in PARIS FASHION WEEK ss24
WEBEST Model in MILAN FASHION WEEK ss24
According to the management of WEBEST Model Management, this year is going to be as good as the past 3 years ago as they have enough connections to find jobs for their models.
“Next year is going to be good for us and our models of course. We have already established good connections with international agents. We have a calendar and we know when some of these fashion weeks are going to happen soon, we will tell more about our 2024 contracts and transfers” said the WEBEST Model Management during an interview last year in 2023
WEBEST Model in NEW YORK FASHION WEEK DEBUT
Kwita Izina Side events (Exhibitions and Fashion Shows)
It is been about 7 years since the members of the collectiveRw/ Rwanda Fashion Week have been organizing side fashion shows and big showcasing in the gala dinners before and after Kwita Izina Ceremony. The Kwita Izina ceremony is among the top big event that brings together many people from all over the world. This has been a good platform for some of the local fashion designers to meet and sell at good prices to international guests and celebrities.
ALSO READ: Few local fashion designers were able to sell during the Kwita Izina Ceremony 2023
The ceremony itself is known to style the guests the same way who come to name gorillas in a traditional outfit” Umukenyero” which is made by local fashion houses. Last year, it was expected that the CollectivRw/ Rwanda Fashion Week would organize side events like fashion shows or exhibitions which they didn’t.
Gorillas Namers wearing Umucyenyero during the Kwita Izina Ceremony 2023 - Made by Rwanda Clothing (PHOTO RC)
Gorillas Namer wearing Umucyenyero during the Kwita Izina Ceremony 2023 - Made by Rwanda Clothing (PHOTO RC)
Gorillas Namer wearing Umucyenyero during the Kwita Izina Ceremony 2023 - Made by Rwanda Clothing (PHOTO RC)
Gorillas Namer wearing Umucyenyero during the Kwita Izina Ceremony 2023 - Made by Rwanda Clothing (PHOTO RC)
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