RCFS
The Tanzania Fashion Festival 2024 has reimagined the traditional fashion show concept with its latest event, held on Saturday, September 28, 2024, at the Terrace Hall in Slipway Hotel, Masaki, Dar es Salaam. This year's edition captivated attendees with its innovative approach, combining style, creativity, and a unique aquatic twist.
Audience members during the Tanzania Fashion Festival 2024 [Photo Credit: TFF]
As fashion enthusiasts arrived at the venue, they were greeted by a meticulously organized event. A red carpet stretched out before them, inviting guests to capture their glamorous moments with photos and selfies. The atmosphere buzzed with excitement, setting the stage for an unforgettable evening of fashion and creativity.
Audience members on the red carpet during the Tanzania Fashion Festival 2024 [Photo Credit: TFF]
The centerpiece of the event was undoubtedly the breathtaking runway that stretched elegantly over the hotel's pool. This audacious design choice transformed the traditional catwalk into a floating spectacle, adding an element of drama and sophistication to the proceedings. Models glided gracefully above the water, their reflections shimmering beneath them, creating a mesmerizing visual effect that left the audience in awe.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Smirnoff, the main sponsor of the event, ensured that guests were well-refreshed throughout the evening. Under the theme "Smirnoff's Night to Remember," attendees sipped on signature cocktails while enjoying the fashion extravaganza, further enhancing the festive atmosphere.
Deogratius Kithama, the founder of Tanzania Fashion Festival, expressed the event's core mission: "Our goal has always been to provide Tanzanian fashion craftsmen and women with a stage that would elevate their visibility on both national and international levels." This commitment to showcasing local talent was evident in the diverse array of designers featured at the festival.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Over 20 talented designers brought their unique visions to life on the water-top runway. The collections ranged from avant-garde styles pushing the boundaries of conventional fashion to pieces that elegantly incorporated traditional Tanzanian elements. Each garment told a story, reflecting the rich cultural tapestry of Tanzania while embracing contemporary global trends.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
The models, adorned in stunning apparel and intricate ornaments, were the perfect canvas for these artistic creations. Their poise and grace as they navigated the floating runway added an extra layer of allure to the already captivating designs. The interplay between the flowing fabrics, the shimmering water below, and the ambient lighting created a truly magical atmosphere.
From left is Deogratius Kithama the founder of Tanzania Fashion Festival, and with Miss Tanzania 2023/2024 Tracy Nabukeera [Photo Credit: TFF]
Among the standout collections were an array of beachwear and casual wear outfits, perfectly suited to Tanzania's tropical climate and laid-back lifestyle. Designers showcased innovative uses of local textiles, incorporating traditional patterns and motifs into modern, wearable pieces. The men's collections were equally impressive, featuring sharp tailoring and bold prints that challenged conventional menswear norms.
Adding to the evening's entertainment was a musical performance by Tanzanian singer Saraphina Michael, known professionally as Phina. Her energetic set provided a rhythmic backdrop to the fashion showcase, further highlighting the synergy between Tanzania's music and fashion scenes.
Tanzania Singer is known as PHINA during the Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Now in its 7th edition since its founding in 2018, the Tanzania Fashion Festival has grown to become a highly anticipated event in East Africa's fashion calendar. This year's unique decorations, coupled with the floating runway concept, set a new standard for fashion events in the region.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
As the fashion industry in Tanzania continues to evolve and gain recognition, questions arise about the long-term impact of such events on the careers of models and designers. While the festival provides an invaluable platform for exposure, the challenge lies in translating this visibility into sustainable business opportunities and international recognition for Tanzania's fashion talent.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Looking ahead, the success of the Tanzania Fashion Festival 2024 points to a bright future for the country's fashion industry. By continuing to innovate and showcase the best of Tanzanian creativity, the festival is not just a celebration of style but a powerful tool for economic and cultural development. As the curtain falls on this year's event, fashion enthusiasts and industry insiders alike eagerly anticipate what next year's festival will bring to the ever-evolving landscape of East African fashion.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
The Tanzania Fashion Festival 2024: Runway Built on Water
The Tanzania Fashion Festival 2024 has reimagined the traditional fashion show concept with its latest event, held on Saturday, September 28, 2024, at the Terrace Hall in Slipway Hotel, Masaki, Dar es Salaam. This year's edition captivated attendees with its innovative approach, combining style, creativity, and a unique aquatic twist.
Audience members during the Tanzania Fashion Festival 2024 [Photo Credit: TFF]
As fashion enthusiasts arrived at the venue, they were greeted by a meticulously organized event. A red carpet stretched out before them, inviting guests to capture their glamorous moments with photos and selfies. The atmosphere buzzed with excitement, setting the stage for an unforgettable evening of fashion and creativity.
Audience members on the red carpet during the Tanzania Fashion Festival 2024 [Photo Credit: TFF]
The centerpiece of the event was undoubtedly the breathtaking runway that stretched elegantly over the hotel's pool. This audacious design choice transformed the traditional catwalk into a floating spectacle, adding an element of drama and sophistication to the proceedings. Models glided gracefully above the water, their reflections shimmering beneath them, creating a mesmerizing visual effect that left the audience in awe.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Smirnoff, the main sponsor of the event, ensured that guests were well-refreshed throughout the evening. Under the theme "Smirnoff's Night to Remember," attendees sipped on signature cocktails while enjoying the fashion extravaganza, further enhancing the festive atmosphere.
Deogratius Kithama, the founder of Tanzania Fashion Festival, expressed the event's core mission: "Our goal has always been to provide Tanzanian fashion craftsmen and women with a stage that would elevate their visibility on both national and international levels." This commitment to showcasing local talent was evident in the diverse array of designers featured at the festival.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Over 20 talented designers brought their unique visions to life on the water-top runway. The collections ranged from avant-garde styles pushing the boundaries of conventional fashion to pieces that elegantly incorporated traditional Tanzanian elements. Each garment told a story, reflecting the rich cultural tapestry of Tanzania while embracing contemporary global trends.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
The models, adorned in stunning apparel and intricate ornaments, were the perfect canvas for these artistic creations. Their poise and grace as they navigated the floating runway added an extra layer of allure to the already captivating designs. The interplay between the flowing fabrics, the shimmering water below, and the ambient lighting created a truly magical atmosphere.
From left is Deogratius Kithama the founder of Tanzania Fashion Festival, and with Miss Tanzania 2023/2024 Tracy Nabukeera [Photo Credit: TFF]
Among the standout collections were an array of beachwear and casual wear outfits, perfectly suited to Tanzania's tropical climate and laid-back lifestyle. Designers showcased innovative uses of local textiles, incorporating traditional patterns and motifs into modern, wearable pieces. The men's collections were equally impressive, featuring sharp tailoring and bold prints that challenged conventional menswear norms.
Adding to the evening's entertainment was a musical performance by Tanzanian singer Saraphina Michael, known professionally as Phina. Her energetic set provided a rhythmic backdrop to the fashion showcase, further highlighting the synergy between Tanzania's music and fashion scenes.
Tanzania Singer is known as PHINA during the Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Now in its 7th edition since its founding in 2018, the Tanzania Fashion Festival has grown to become a highly anticipated event in East Africa's fashion calendar. This year's unique decorations, coupled with the floating runway concept, set a new standard for fashion events in the region.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
As the fashion industry in Tanzania continues to evolve and gain recognition, questions arise about the long-term impact of such events on the careers of models and designers. While the festival provides an invaluable platform for exposure, the challenge lies in translating this visibility into sustainable business opportunities and international recognition for Tanzania's fashion talent.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Looking ahead, the success of the Tanzania Fashion Festival 2024 points to a bright future for the country's fashion industry. By continuing to innovate and showcase the best of Tanzanian creativity, the festival is not just a celebration of style but a powerful tool for economic and cultural development. As the curtain falls on this year's event, fashion enthusiasts and industry insiders alike eagerly anticipate what next year's festival will bring to the ever-evolving landscape of East African fashion.
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Tanzania Fashion Festival 2024 [Photo Credit: TFF]
Virtual Conference: THE STATE OF EAST AFRICAN FASHION AND SUSTAINABLE PRACTICES
In the photo, these are shoes made by UZURI K & Y, made of recycled tires: UZURI K&Y is an African-inspired eco-friendly shoe brand that champions sustainability through its innovative use of the 4R technology: recycling, reusing, recovering, and reducing car tires to create eco-friendly footwear
How far is the fashion industry in East Africa and how do fashion designers understand sustainable fashion?
Event Overview
Fashion Trends Africa by RCFS, represented by Celestin Ntawirema, presents a virtual conference focusing on the current state and future prospects of the East African fashion industry. This event will bring together fashion entrepreneurs, enthusiasts, and industry professionals for an insightful discussion on regional trends and sustainable practices. Attendees will have the opportunity to engage in live discussions, share their views on the topics presented, and ask questions directly to the guest speakers and moderators.
Guest Speakers:
- Wyne KIRABO
Ugandan fashion designer, winner of the Asfas award 2022 as Best Emerging African Designer , speaker at the Faculty of Economics of the University of Barcelona, included in the list of "20 young african creatives to know" according to the multiawarded The Africa Report, nominated in the TOP 40 UNDER 40 list of Uganda's leading English language newpaper, New Vision, member of the jury FDP University of Girona/Qstura, who has dressed Diarra Diouf, starring actress of the film "Érase una vez en Canarias", at the premiere in Madrid (Spain), the singer Afrika Bibang at the Spanish National Performing Arts Awards Max 2021, the painter Bianca Nguema at the UN minority awards, among other celebrities, and who has appeared in media such as Fashion United, TV3, Rtve, Urban TV, etc.More info here.
Wyne Kirabo was founded by Winnie Kirabo and Gerard Porta in 2019. The creative designer majored in fashion design, pattern making and tailoring at the University of Girona (Spain) after her diploma in MicroFinance from Kyambogo University (Uganda).
- Franco KABANO
The founder and CEO of Webest Model Management and the founder & former President of Rwanda Fashion Models Union, has been in the industry for more than 10 years. He started modeling in 2004 but got on stage to model in 2006. However, the inconsistency in terms of fashion modeling gigs that he experienced, inspired him to think of ways to contribute to the modeling industry. In 2015, he set up a school of modeling to create a union that would bring all models together after I learned of the creation of the Rwanda Art Council at the Rwanda Academy of Languages and Culture.
Franco is the brain behind Rwanda Models Union which is a forum that brings Rwandan models together. He is also the founder and chairman of Webest Models Management a leading modeling agency in Rwanda that works with professional models. So far, the agency has promoted Rwandan models to take part in international fashion weeks such as London Fashion Week Paris Fashion, New York Fashion Week, and many others.
- Maximilien Kolbe HATEGEKIMANA
Maximilien Kolbe is a Rwandan fashion expert who specialize in education, trend forecasting, and circular economy with a proven track record working in the Rwandan fashion industry, dedicated to the elevation of the African fashion landscape and representing a new wave of African fashion creatives that is dispelling the image of poor quality and craftsmanship that is often associated with the continent.
He is a true grass to grace story working his way up from being a backpack clothes salesman to a fully-fledged businessman owning his own menswear brand, KOLBE. He built his experience gradually from fashion styling, sales and retailing of merchandise, and fashion designing to fashion consulting and now is a fashion researcher and now educator. Part of the team that developed the Rwandan TVET curriculum for Fashion design from level 1 to level 7.
He is the CO-CEO of Kuza Africa which is a community-driven hub in Kigali, dedicated to serving as a comprehensive resource center for "Made in Rwanda" creatives and fashion designers, offering unique workspaces and production capabilities. Starting by empowering their capacity and knowledge, and connecting them to opportunities.
- Moderator: Celestin Ntawirema
Celestin Ntawirema is a multifaceted creative professional from Rwanda, working as an artist, filmmaker, and journalist. With over a decade of experience in the fashion industry, Ntawirema has established himself as a prominent figure in promoting African fashion and entrepreneurship. Ntawirema is the founder of the Rwanda Cultural Fashion Show, an event that showcases the rich cultural heritage and contemporary designs of Rwanda.
He also created Fashion Trends Africa, a news website dedicated to promoting both local and international African fashion designers. Expanding his influence in the creative sphere, Ntawirema founded and hosts the Made in Africa podcast. This platform brings authentic stories of African entrepreneurs to a global audience, highlighting innovation and success across the continent.
Currently, Ntawirema is collaborating with East African fashion designers to explore the role of sustainable fashion in the region. His work focuses on understanding how designers can promote sustainability and involve local communities in the process. Through his various initiatives, Celestin Ntawirema continues to be a passionate advocate for Made in Africa products and talent, contributing significantly to the visibility and growth of African fashion and entrepreneurship on the world stage.
Conference Highlights
- In-depth analysis of the East African fashion industry's current status
- Exploration of sustainable fashion practices in the region
- Insights and advice for emerging designers
- Interactive Q&A session with participants
Target Audience
- Fashion entrepreneurs
- Designers (established and emerging)
- Fashion enthusiasts
- Industry professionals
- Students of fashion and related fields
Expected Outcomes
- Increased awareness of East African fashion trends
- Better understanding of sustainable practices in the industry
- Networking opportunities for participants
- Actionable insights for emerging designers
Key Details
- Date: October 16, 2024
- Time: 10:00 AM - 12:00 NOON (Kigali Time)
- Platform: Zoom and YouTube Live
- Admission: Free (Registration required)
To register for this enlightening event, please visit [Registration ]. Join us in shaping the future of East African fashion. Contact us: This email address is being protected from spambots. You need JavaScript enabled to view it., WhatsApp: +250 789 182 665
What Will Tanga Designs Gain from Moscow Fashion Week 2024? African Presence Makes Waves"
The fashion world is abuzz with excitement as the BRICS+ Fashion Summit and Moscow Fashion Week 2024 take center stage in the heart of Russia. This year's events have broken boundaries, inviting participants from beyond the BRICS nations and showcasing an impressive array of global talent. Among the esteemed guests is Tanga Designs, a rising fashion brand from Rwanda, ready to make its mark on the international scene.
Guest speakers at The BRICS+ Fashion Summit 2024 [Photo Credit: BRICS]
The BRICS+ Fashion Summit serves as a melting pot for industry leaders, designers, and fashion enthusiasts from BRICS countries and beyond. It's a platform for exchanging ideas, showcasing the latest trends, and exploring new business opportunities within the global fashion industry. The organizers have promised an astounding 83 fashion shows over six days, signaling an influx of fresh talent and groundbreaking designs.
The BRICS+ Fashion Summit serves as a melting pot for industry leaders, designers, and fashion enthusiasts from BRICS countries and beyond[ Photo Credit: BRICS]
Tanga Designs, helmed by founder and creative designer Niyitanga Olivier, is poised to make waves at Moscow Fashion Week 2024. Their presence represents not just a brand, but the rich cultural heritage of Rwanda on a global stage. Niyitanga expressed his excitement, stating, "I am honored to see TANGA invited to be a part of the prestigious BRICS+ Fashion Summit this year, showcasing creativity on a global stage. It's inspiring to see the fusion of tradition and innovation coming alive in Moscow, with TANGA standing tall among the global fashion elite."
Founder and creative designer Niyitanga Olivier is poised to make waves at Moscow Fashion Week 2024 [Photo Credit: Tanga]
ALSO READ: Tanga Designs Wins Best Dressed Male at The Silver Gala 2024: Interview with CEO Olivier Niyitanga
The first day of the BRICS+ Fashion Summit set a promising tone for the future. Guest speakers shared their views on the forum and their takeaways from this year's event. Hassanali Mustafa, Chairman of the Tanzania Fashion Association and Swahili Fashion Week, remarked, "I'm delighted to be here. This is a representation of different cultures from around the world. I met people from Cambodia, Fiji, Panama, Honduras, Vietnam, Lesotho, Algeria, Libya, and many more countries. I hope more countries will come to the BRICS+ Fashion Summit."
Hassanali Mustafa, Chairman of the Tanzania Fashion Association and Swahili Fashion Week [Photo Credit: Mustafa]
Echoing this sentiment, Hussain Sagar, a journalist from Bangladesh, noted, "BRICS+ Fashion Summit is very useful for us, for Asian countries. It's great to have some Indian culture and some Bangladeshi culture here. And I have already found something for myself in the culture of the country, in Moscow. This is really cool. I've also talked to friends and colleagues, and they've told me that they feel something similar. I feel that the BRICS+ Fashion Summit is an event that lays the groundwork for new ventures."
The collection made by SHATU is to be showcased at Moscow Fashion Week 2024 [Photo credit: SHATU]
A highlight of the event is the "Heritage" International Exhibition at Concert Hall "Zaryadye," showcasing cultural fashion from BRICS+ countries. Curated by Olga Mikhailovskaya, the exhibition brings together more than 40 distinguished designers from BRICS nations and developing countries across Asia, Africa, and Latin America. Visitors can expect to see over 150 mannequins dressed in unique garments that reflect the diverse heritage of these regions, complemented by multimedia displays showcasing the creative processes of artisans.
The collection made by SAIJAMIN is to be showcased at Moscow Fashion Week 2024 [Photo credit: SHATU]
The foreign participants of the BRICS+ Fashion Summit have unanimously agreed on the need for sustainable business partnerships and cultural exchange. The summit has proven its significance by opening new horizons for collaboration in the fashion industry.
SXEMA among the speakers of the BRICS+ Fashion Summit 2024 [Photo Credit: BRICS]
For Tanga Designs and Niyitanga, this event represents a unique opportunity. Speaking to Fashion Trends Africa, Niyitanga expressed his pride in representing Rwanda: "I am very happy to be here and take part in these events as Tanga Designs from Rwanda. I know I am here by myself, but I am also here representing my country and, of course, Made in Rwanda."
Recent bags and collections releazed by Tanga designs [Photo Credit: Tanga]
Niyitanga sees the event as a treasure trove of learning opportunities and new connections. "This is among the top world-class fashion events talking about fashion and its future. It also brings many investors and artists, so for me, I will gain a lot from the event plus showcasing who I am and what I can do with my talents."
Recent bags releazed by Tanga designs [Photo Credit: Tanga]
A recent collection made by Tanga Designs [Photo Credit: Tanga]- Model: Butera Knowless
The presence of Tanga Designs at Moscow Fashion Week 2024 and the BRICS+ Fashion Summit is more than just a showcase of Rwanda's fashion prowess. It's a step towards global recognition, a chance to learn from industry leaders, and an opportunity to forge partnerships that could shape the future of African fashion on the world stage.
Founder and creative designer Niyitanga Olivier is poised to make waves at Moscow Fashion Week 2024 [Photo Credit: Tanga]
All eyes are on Tanga Designs and other African participants, watching how they navigate this global platform and what innovations they bring to the table. The fashion world is changing, and becoming more inclusive and diverse, and brands like Tanga Designs are at the forefront of this exciting transformation.
What Will Tanga Designs Gain from Moscow Fashion Week 2024? African Presence Makes Waves"
The fashion world is abuzz with excitement as the BRICS+ Fashion Summit and Moscow Fashion Week 2024 take center stage in the heart of Russia. This year's events have broken boundaries, inviting participants from beyond the BRICS nations and showcasing an impressive array of global talent. Among the esteemed guests is Tanga Designs, a rising fashion brand from Rwanda, ready to make its mark on the international scene.
Guest speakers at The BRICS+ Fashion Summit 2024 [Photo Credit: BRICS]
The BRICS+ Fashion Summit serves as a melting pot for industry leaders, designers, and fashion enthusiasts from BRICS countries and beyond. It's a platform for exchanging ideas, showcasing the latest trends, and exploring new business opportunities within the global fashion industry. The organizers have promised an astounding 83 fashion shows over six days, signaling an influx of fresh talent and groundbreaking designs.
The BRICS+ Fashion Summit serves as a melting pot for industry leaders, designers, and fashion enthusiasts from BRICS countries and beyond[ Photo Credit: BRICS]
Tanga Designs, helmed by founder and creative designer Niyitanga Olivier, is poised to make waves at Moscow Fashion Week 2024. Their presence represents not just a brand, but the rich cultural heritage of Rwanda on a global stage. Niyitanga expressed his excitement, stating, "I am honored to see TANGA invited to be a part of the prestigious BRICS+ Fashion Summit this year, showcasing creativity on a global stage. It's inspiring to see the fusion of tradition and innovation coming alive in Moscow, with TANGA standing tall among the global fashion elite."
Founder and creative designer Niyitanga Olivier is poised to make waves at Moscow Fashion Week 2024 [Photo Credit: Tanga]
ALSO READ: Tanga Designs Wins Best Dressed Male at The Silver Gala 2024: Interview with CEO Olivier Niyitanga
The first day of the BRICS+ Fashion Summit set a promising tone for the future. Guest speakers shared their views on the forum and their takeaways from this year's event. Hassanali Mustafa, Chairman of the Tanzania Fashion Association and Swahili Fashion Week, remarked, "I'm delighted to be here. This is a representation of different cultures from around the world. I met people from Cambodia, Fiji, Panama, Honduras, Vietnam, Lesotho, Algeria, Libya, and many more countries. I hope more countries will come to the BRICS+ Fashion Summit."
Hassanali Mustafa, Chairman of the Tanzania Fashion Association and Swahili Fashion Week [Photo Credit: Mustafa]
Echoing this sentiment, Hussain Sagar, a journalist from Bangladesh, noted, "BRICS+ Fashion Summit is very useful for us, for Asian countries. It's great to have some Indian culture and some Bangladeshi culture here. And I have already found something for myself in the culture of the country, in Moscow. This is really cool. I've also talked to friends and colleagues, and they've told me that they feel something similar. I feel that the BRICS+ Fashion Summit is an event that lays the groundwork for new ventures."
The collection made by SHATU is to be showcased at Moscow Fashion Week 2024 [Photo credit: SHATU]
A highlight of the event is the "Heritage" International Exhibition at Concert Hall "Zaryadye," showcasing cultural fashion from BRICS+ countries. Curated by Olga Mikhailovskaya, the exhibition brings together more than 40 distinguished designers from BRICS nations and developing countries across Asia, Africa, and Latin America. Visitors can expect to see over 150 mannequins dressed in unique garments that reflect the diverse heritage of these regions, complemented by multimedia displays showcasing the creative processes of artisans.
The collection made by SAIJAMIN is to be showcased at Moscow Fashion Week 2024 [Photo credit: SHATU]
The foreign participants of the BRICS+ Fashion Summit have unanimously agreed on the need for sustainable business partnerships and cultural exchange. The summit has proven its significance by opening new horizons for collaboration in the fashion industry.
SXEMA among the speakers of the BRICS+ Fashion Summit 2024 [Photo Credit: BRICS]
For Tanga Designs and Niyitanga, this event represents a unique opportunity. Speaking to Fashion Trends Africa, Niyitanga expressed his pride in representing Rwanda: "I am very happy to be here and take part in these events as Tanga Designs from Rwanda. I know I am here by myself, but I am also here representing my country and, of course, Made in Rwanda."
Recent bags and collections releazed by Tanga designs [Photo Credit: Tanga]
Niyitanga sees the event as a treasure trove of learning opportunities and new connections. "This is among the top world-class fashion events talking about fashion and its future. It also brings many investors and artists, so for me, I will gain a lot from the event plus showcasing who I am and what I can do with my talents."
Recent bags releazed by Tanga designs [Photo Credit: Tanga]
A recent collection made by Tanga Designs [Photo Credit: Tanga]- Model: Butera Knowless
The presence of Tanga Designs at Moscow Fashion Week 2024 and the BRICS+ Fashion Summit is more than just a showcase of Rwanda's fashion prowess. It's a step towards global recognition, a chance to learn from industry leaders, and an opportunity to forge partnerships that could shape the future of African fashion on the world stage.
Founder and creative designer Niyitanga Olivier is poised to make waves at Moscow Fashion Week 2024 [Photo Credit: Tanga]
All eyes are on Tanga Designs and other African participants, watching how they navigate this global platform and what innovations they bring to the table. The fashion world is changing, and becoming more inclusive and diverse, and brands like Tanga Designs are at the forefront of this exciting transformation.
Kwanda Season 1 and Moshions: Inzozi Fashion Experience 2024 in the Heart of the Forest
Across Africa, established fashion designers and brands are pushing creative boundaries like never before. From crafting unique garments to setting up innovative studios, organizing captivating photoshoots, and staging self-produced fashion shows to promote new collections, the continent's fashion scene is thriving with innovation.
Inside Moshions' shop in Kigali [Photo Credit: KS1]
In Rwanda, Moshions stands out as a prime example of this creative renaissance. The brand has garnered attention not only for its collections but also for its distinctive presentation style, particularly in organizing fashion shows. While it typically takes years for an emerging designer to style a country's first family, Moshions' founder, Turahirwa Moses, achieved this feat relatively quickly through creativity and hard work.
The brand Moshions is well known in Rwanda and many people buy from here including government officials [Photo Credit: KS1]
To understand the story better, it's crucial to distinguish between Moshions and Kwanda Season 1. Moshions is the brand name of the company, while Kwanda Season 1 is a concept created by the designer behind the brand, Turahirwa Moses.
Moses Turahirwa founder and Creative Designer at Moshions [Photo Credit" KS1]
ALSO READ: Moshions in Italy: A Journey of Self-Discovery
The emergence of the Kwanda Season 1 concept generated significant buzz in Rwanda, as Turahirwa was already well-known across various social strata. However, this new persona led many to question the relationship between Kwanda and Turahirwa's identity.
In the photo second from left is Mr. Turahirwa in backstage during the preparation of the Inzozi Fashion Experience 2024 in Italy [Photo Credit: KS1]
Turahirwa himself narrated the origin of Kwanda Season 1 in a film: "Let's focus, it's time to start observing again. What are we looking for? I looked at the past and got inspired. I looked at nature, and it embraced me. I looked at the future and saw myself. I am the past, I am nature, I am the future. The new era has finally arrived, Kwanda Season 1."
2024 Collection made by Moshins [Photo Credit: KS1]
During this period, Turahirwa faced public scrutiny when videos surfaced suggesting he had been sexually assaulted in Italy. In an interview with local media in Kigali, he addressed the incident, confirming the assault. Additionally, Turahirwa was arrested on charges of altering his sex designation from "Male" to "Female" in his Rwandan passport and for alleged use of marijuana, which is illegal in Rwanda.
From right in the black jacket is Mr. Turahirwa founder of Moshions and his lawyer in Kigali Court 2023 [Photo Credit: Inyarwanda]
Moshions' studio and fashion shop are located in Kiyovu cy'Abakire, one of Kigali's most upscale neighborhoods. The rapid rise of the brand led to speculation about its funding sources, with some suggesting the involvement of a silent partner.
ALSO READ: Where is the brand Moshions Now? New Collection released "ISHURI RIRAKOMEJE"
Recently, Moshions organized a fashion show in Italy titled "Inzozi Fashion Experience 2024." The word "Inzozi," meaning "dreams" in Kinyarwanda, encapsulates the aspirations and beauty of the Rwandan people. This unique event celebrated African art, fashion, music, and cuisine.
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
The show's forest setting and accompanying music were praised, but some fashion enthusiasts noted that the setup could have incorporated more fashionable elements to better showcase the new collection. Critics also pointed out that the quality of images shared on social media didn't meet professional standards for a high-profile fashion event.
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Despite these critiques, Moshions continues to push boundaries in African fashion. Turahirwa's studio in Kigali, featuring volcanic stones as decor, exemplifies his commitment to blending cultural elements with contemporary design.
Models and stylists in backstage during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Kwanda Season 1 continues to evolve and Moshions continues to grow, the fashion world eagerly anticipates what Kwanda Season 2 might bring. The journey of Turahirwa Moses and his brand illustrates the dynamic and sometimes controversial nature of the fashion industry, particularly in the context of emerging African designers making their mark on the global stage.
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Moses Turahirwa on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Kwanda Season 1 and Moshions: Inzozi Fashion Experience 2024 in the Heart of the Forest
Across Africa, established fashion designers and brands are pushing creative boundaries like never before. From crafting unique garments to setting up innovative studios, organizing captivating photoshoots, and staging self-produced fashion shows to promote new collections, the continent's fashion scene is thriving with innovation.
Inside Moshions' shop in Kigali [Photo Credit: KS1]
In Rwanda, Moshions stands out as a prime example of this creative renaissance. The brand has garnered attention not only for its collections but also for its distinctive presentation style, particularly in organizing fashion shows. While it typically takes years for an emerging designer to style a country's first family, Moshions' founder, Turahirwa Moses, achieved this feat relatively quickly through creativity and hard work.
The brand Moshions is well known in Rwanda and many people buy from here including government officials [Photo Credit: KS1]
To understand the story better, it's crucial to distinguish between Moshions and Kwanda Season 1. Moshions is the brand name of the company, while Kwanda Season 1 is a concept created by the designer behind the brand, Turahirwa Moses.
Moses Turahirwa founder and Creative Designer at Moshions [Photo Credit" KS1]
ALSO READ: Moshions in Italy: A Journey of Self-Discovery
The emergence of the Kwanda Season 1 concept generated significant buzz in Rwanda, as Turahirwa was already well-known across various social strata. However, this new persona led many to question the relationship between Kwanda and Turahirwa's identity.
In the photo second from left is Mr. Turahirwa in backstage during the preparation of the Inzozi Fashion Experience 2024 in Italy [Photo Credit: KS1]
Turahirwa himself narrated the origin of Kwanda Season 1 in a film: "Let's focus, it's time to start observing again. What are we looking for? I looked at the past and got inspired. I looked at nature, and it embraced me. I looked at the future and saw myself. I am the past, I am nature, I am the future. The new era has finally arrived, Kwanda Season 1."
2024 Collection made by Moshins [Photo Credit: KS1]
During this period, Turahirwa faced public scrutiny when videos surfaced suggesting he had been sexually assaulted in Italy. In an interview with local media in Kigali, he addressed the incident, confirming the assault. Additionally, Turahirwa was arrested on charges of altering his sex designation from "Male" to "Female" in his Rwandan passport and for alleged use of marijuana, which is illegal in Rwanda.
From right in the black jacket is Mr. Turahirwa founder of Moshions and his lawyer in Kigali Court 2023 [Photo Credit: Inyarwanda]
Moshions' studio and fashion shop are located in Kiyovu cy'Abakire, one of Kigali's most upscale neighborhoods. The rapid rise of the brand led to speculation about its funding sources, with some suggesting the involvement of a silent partner.
ALSO READ: Where is the brand Moshions Now? New Collection released "ISHURI RIRAKOMEJE"
Recently, Moshions organized a fashion show in Italy titled "Inzozi Fashion Experience 2024." The word "Inzozi," meaning "dreams" in Kinyarwanda, encapsulates the aspirations and beauty of the Rwandan people. This unique event celebrated African art, fashion, music, and cuisine.
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
The show's forest setting and accompanying music were praised, but some fashion enthusiasts noted that the setup could have incorporated more fashionable elements to better showcase the new collection. Critics also pointed out that the quality of images shared on social media didn't meet professional standards for a high-profile fashion event.
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Despite these critiques, Moshions continues to push boundaries in African fashion. Turahirwa's studio in Kigali, featuring volcanic stones as decor, exemplifies his commitment to blending cultural elements with contemporary design.
Models and stylists in backstage during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Kwanda Season 1 continues to evolve and Moshions continues to grow, the fashion world eagerly anticipates what Kwanda Season 2 might bring. The journey of Turahirwa Moses and his brand illustrates the dynamic and sometimes controversial nature of the fashion industry, particularly in the context of emerging African designers making their mark on the global stage.
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Models on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
Moses Turahirwa on the runway during the Inzozi Fashion Experience 2024, in Italy [Photo Credit: KS1]
What Fashion Entrepreneurs Will Benefit from the Kuza Africa and RP-IPRC Kigali Partnership?
In a significant move for Rwanda's fashion industry, September 2024 marked a bustling month for Kuza Africa, culminating in a groundbreaking partnership with the Rwanda Polytechnic - Integrated Polytechnic Regional College Kigali (RP-IPRC Kigali). This collaboration promises to reshape the landscape for fashion entrepreneurs and students alike, bridging the gap between academia and the burgeoning textile and garment industry in Rwanda.
Dr. Alice Ikuzwe, Deputy Principal in Charge of Academics and Training at RP-IPRC Kigali, and Mr. Maximilien Kolbe Uwayo Hategekimana, Chief Executive Officer of Kuza Africa Ltd.[Photo Credit: KA]
A Strategic Alliance
On September 4th, 2024, in Kigali, a Memorandum of Understanding (MOU) was signed between RP-IPRC Kigali and Kuza Africa Ltd. This partnership aims to enhance the educational experience of students, align academic training with industry needs, and empower the growth of indigenous design and craftsmanship in Rwanda.
Dr. Alice Ikuzwe, Deputy Principal in Charge of Academics and Training at RP-IPRC Kigali, and Mr. Maximilien Kolbe Uwayo Hategekimana, Chief Executive Officer of Kuza Africa Ltd., were the signatories of this landmark agreement. The collaboration is designed to provide students with Hands-on training, Internship opportunities, Access to industry-standard facilities, and Exposure to industry experts and resources.
Dr. Alice Ikuzwe, Deputy Principal in Charge of Academics and Training at RP-IPRC Kigali, and Mr. Maximilien Kolbe Chief Executive Officer of Kuza Africa signing an MOU [Photo Credit: KA]
Kuza Africa, a community-driven hub in Kigali, serves as a comprehensive resource center for "Made in Rwanda" creatives and fashion designers. It offers unique workspaces and production capabilities, focusing on empowering local talent and connecting them to opportunities.
Bridging Education and Industry
The partnership highlights a shared commitment to bridging the gap between education and the creative industry. It aims to contribute to the local manufacturing ecosystem and bolster the "Made in Rwanda" initiative. Kuza Africa stated, "Through this collaboration, we aim to foster innovation, creativity, and industry-ready talent. Our partnership will provide IPRC students with valuable internships, apprenticeships, and job placements."
Inside the IPRC-Kigali's classroom for fashion designing courses [Photo Credit: IPRC]
This alliance is particularly significant given the context of Rwanda's fashion education landscape. In 2020, RP-IPRC Kigali announced the introduction of fashion design as a subject, recognizing the need for a "Rwandan Centre for Design and Clothing" within a Polytechnic College. This move was intended to address the skills gap in the priority garment and fashion sector.
IPRC-Kigali's student showcasing her collections [Poto Credit: IPRC]
Since then, IPRC Kigali has been offering an Advanced Diploma in Industrial Arts with a Fashion Design Program. However, a skills gap survey conducted by APEFE in March 2019 identified the need for a state-of-the-art department offering comprehensive training beyond tailoring and garment manufacturing. The survey highlighted the importance of developing skills for fashionists, stylists, and other creatives capable of producing outstanding products competitively in national, regional, and international markets.
IPRC-Kigali's student showcasing his collections [Poto Credit: IPRC]
Benefits for Fashion Entrepreneurs
The Kuza Africa and RP-IPRC Kigali partnership will offer numerous benefits for fashion entrepreneurs such as; Access to Talent: Entrepreneurs will have the opportunity to engage with a pool of skilled graduates trained in industry-relevant techniques and technologies. Collaborative Projects: The partnership will facilitate joint projects between students and established fashion businesses, fostering innovation and fresh perspectives.
IPRC Kigali's student showcasing his collections [Poto Credit: IPRC]
Other benefits include resource sharing, knowledge exchange, internship Programs, and research and development as well as networking opportunities.
Kuza Africa's involvement in the fashion industry extends beyond this partnership. In September, the organization participated in a discussion organized in partnership with the Institut Français de Kigali and Novelty Fashion Week 2024. This event explored various topics crucial to the growth of the Rwandan fashion industry, including challenges in producing quality materials, securing funding for fashion ventures, building essential business skills, and the importance of industry collaboration. These discussions underscored the collective effort needed to elevate Rwanda's fashion industry both locally and internationally.
From left, fashion expert and PhD researcher Fiona Uwahoro,and Mr. Maximilien Kolbe Uwayo Hategekimana, Chief Executive Officer of Kuza Africa speaking during the discussion [Photo Credit: KA]
"Last Friday, we launched our Fashion 101 series with IPRC-Kigali fashion design students, where took them through an inspiring journey into Rwanda’s fashion scene and the endless career paths it offers. The energy in the room was electric, and we’re already looking forward to the next session" Kuza Africa stated
Last Friday, Kuza Africa launched its fashion 101 series with IPRC-Kigali designed for fashion design students [Photo Credit: KA]
The partnership between Kuza Africa and RP-IPRC Kigali represents a significant step forward for Rwanda's fashion industry. By combining academic rigor with practical industry experience, this collaboration is set to nurture a new generation of fashion entrepreneurs equipped with the skills, knowledge, and connections needed to succeed in a competitive global market.
Participants- fashion design students and speakers taking photos after the training organized by Kuza Africa and IPRC-Kigali [Photo Credit: KA]
According to Kuza Africa, fashion entrepreneurs in Rwanda can look forward to a more vibrant, skilled, and innovative industry ecosystem. The organization believes that the benefits of this collaboration will extend beyond the immediate participants, potentially catalyzing growth and recognition for the "Made in Rwanda" brand on the international stage.
With continued efforts to bridge education and industry, Rwanda's fashion sector is poised for transformation, offering exciting opportunities for entrepreneurs, students, and established businesses alike.
What Fashion Entrepreneurs Will Benefit from the Kuza Africa and RP-IPRC Kigali Partnership?
In a significant move for Rwanda's fashion industry, September 2024 marked a bustling month for Kuza Africa, culminating in a groundbreaking partnership with the Rwanda Polytechnic - Integrated Polytechnic Regional College Kigali (RP-IPRC Kigali). This collaboration promises to reshape the landscape for fashion entrepreneurs and students alike, bridging the gap between academia and the burgeoning textile and garment industry in Rwanda.
Dr. Alice Ikuzwe, Deputy Principal in Charge of Academics and Training at RP-IPRC Kigali, and Mr. Maximilien Kolbe Uwayo Hategekimana, Chief Executive Officer of Kuza Africa Ltd.[Photo Credit: KA]
A Strategic Alliance
On September 4th, 2024, in Kigali, a Memorandum of Understanding (MOU) was signed between RP-IPRC Kigali and Kuza Africa Ltd. This partnership aims to enhance the educational experience of students, align academic training with industry needs, and empower the growth of indigenous design and craftsmanship in Rwanda.
Dr. Alice Ikuzwe, Deputy Principal in Charge of Academics and Training at RP-IPRC Kigali, and Mr. Maximilien Kolbe Uwayo Hategekimana, Chief Executive Officer of Kuza Africa Ltd., were the signatories of this landmark agreement. The collaboration is designed to provide students with Hands-on training, Internship opportunities, Access to industry-standard facilities, and Exposure to industry experts and resources.
Dr. Alice Ikuzwe, Deputy Principal in Charge of Academics and Training at RP-IPRC Kigali, and Mr. Maximilien Kolbe Chief Executive Officer of Kuza Africa signing an MOU [Photo Credit: KA]
Kuza Africa, a community-driven hub in Kigali, serves as a comprehensive resource center for "Made in Rwanda" creatives and fashion designers. It offers unique workspaces and production capabilities, focusing on empowering local talent and connecting them to opportunities.
Bridging Education and Industry
The partnership highlights a shared commitment to bridging the gap between education and the creative industry. It aims to contribute to the local manufacturing ecosystem and bolster the "Made in Rwanda" initiative. Kuza Africa stated, "Through this collaboration, we aim to foster innovation, creativity, and industry-ready talent. Our partnership will provide IPRC students with valuable internships, apprenticeships, and job placements."
Inside the IPRC-Kigali's classroom for fashion designing courses [Photo Credit: IPRC]
This alliance is particularly significant given the context of Rwanda's fashion education landscape. In 2020, RP-IPRC Kigali announced the introduction of fashion design as a subject, recognizing the need for a "Rwandan Centre for Design and Clothing" within a Polytechnic College. This move was intended to address the skills gap in the priority garment and fashion sector.
IPRC-Kigali's student showcasing her collections [Poto Credit: IPRC]
Since then, IPRC Kigali has been offering an Advanced Diploma in Industrial Arts with a Fashion Design Program. However, a skills gap survey conducted by APEFE in March 2019 identified the need for a state-of-the-art department offering comprehensive training beyond tailoring and garment manufacturing. The survey highlighted the importance of developing skills for fashionists, stylists, and other creatives capable of producing outstanding products competitively in national, regional, and international markets.
IPRC-Kigali's student showcasing his collections [Poto Credit: IPRC]
Benefits for Fashion Entrepreneurs
The Kuza Africa and RP-IPRC Kigali partnership will offer numerous benefits for fashion entrepreneurs such as; Access to Talent: Entrepreneurs will have the opportunity to engage with a pool of skilled graduates trained in industry-relevant techniques and technologies. Collaborative Projects: The partnership will facilitate joint projects between students and established fashion businesses, fostering innovation and fresh perspectives.
IPRC Kigali's student showcasing his collections [Poto Credit: IPRC]
Other benefits include resource sharing, knowledge exchange, internship Programs, and research and development as well as networking opportunities.
Kuza Africa's involvement in the fashion industry extends beyond this partnership. In September, the organization participated in a discussion organized in partnership with the Institut Français de Kigali and Novelty Fashion Week 2024. This event explored various topics crucial to the growth of the Rwandan fashion industry, including challenges in producing quality materials, securing funding for fashion ventures, building essential business skills, and the importance of industry collaboration. These discussions underscored the collective effort needed to elevate Rwanda's fashion industry both locally and internationally.
From left, fashion expert and PhD researcher Fiona Uwahoro,and Mr. Maximilien Kolbe Uwayo Hategekimana, Chief Executive Officer of Kuza Africa speaking during the discussion [Photo Credit: KA]
"Last Friday, we launched our Fashion 101 series with IPRC-Kigali fashion design students, where took them through an inspiring journey into Rwanda’s fashion scene and the endless career paths it offers. The energy in the room was electric, and we’re already looking forward to the next session" Kuza Africa stated
Last Friday, Kuza Africa launched its fashion 101 series with IPRC-Kigali designed for fashion design students [Photo Credit: KA]
The partnership between Kuza Africa and RP-IPRC Kigali represents a significant step forward for Rwanda's fashion industry. By combining academic rigor with practical industry experience, this collaboration is set to nurture a new generation of fashion entrepreneurs equipped with the skills, knowledge, and connections needed to succeed in a competitive global market.
Participants- fashion design students and speakers taking photos after the training organized by Kuza Africa and IPRC-Kigali [Photo Credit: KA]
According to Kuza Africa, fashion entrepreneurs in Rwanda can look forward to a more vibrant, skilled, and innovative industry ecosystem. The organization believes that the benefits of this collaboration will extend beyond the immediate participants, potentially catalyzing growth and recognition for the "Made in Rwanda" brand on the international stage.
With continued efforts to bridge education and industry, Rwanda's fashion sector is poised for transformation, offering exciting opportunities for entrepreneurs, students, and established businesses alike.
The 17th Edition of Swahili Fashion Week & Awards 2024 is set to showcase the best of East African fashion, with a particular focus on boosting Tanzania's fashion industry. This prestigious event brings together fashion entrepreneurs, experts, and investors, creating a vibrant platform for both local and international designers to display their creativity and connect with industry professionals.
The Swahili Fashion Week's primary objective is to elevate Tanzania's fashion industry on the global stage. According to the event's website, it provides "a unique platform for fashion enthusiasts and textile professionals to connect, share ideas, skills, and insights, and find new collaborative opportunities that can help Tanzania achieve its ambition of industrialization."
The fashion week brings together the fashion forum, runway shows, and the Washington Benbella Emerging Designers Competition 2024 which gives awards to the winner. Key objectives of the fashion forum include: Raising awareness of Tanzania's textile and apparel industry and discussing challenges and opportunities within the sector as well as establishing a symbiotic relationship between Tanzania's fashion scene and the international apparel industry.
Collection of @mkwanduleson at the Swahili Fashion Week 2023 runway show
Sustainability Theme: "Cooking Clean Energy"
This year's event promises to be unique, with a strong emphasis on promoting sustainability in fashion. The organizers have chosen an intriguing theme: "Cooking Clean Energy" (Nishati Safi ya Kupikia in Kiswahili). They challenge participants to "unleash your creativity" and demonstrate how fashion can be fused with sustainability principles.
The Cooking Clean Enegery concept that will be awarded to the winners, is from the Washington Benbella Emerging Designers Competition 2024 which was created in memory of Washington Benbella is a Tanzanian male born in 1989 and died in 2016. He was a young man who was very passionate about his work. He worked with 361 Degrees Africa for more than five years as a Fashion Coordinator and later as the project manager for Swahili Fashion Week.
In the poster is the picture of Mr. Washington Benbella a Tanzanian born in 1989 and died in 2016
This platform is given by Swahili Fashion Week and Awards to young emerging designers who want to create brands and use Swahili Fashion Week as a stepping stone towards achieving their dreams. It was created in honor of celebrating Washington Benbella, SFW project manager. The call of entry was announced and the chosen finalist will compete for the Washington Benbella Emerging Designers Competition Award 2024, pushing them to be the next fashion icon.
International Participation and Challenges
While the event aims to attract international designers, industry experts note that securing such participation can be challenging. A fashion expert closely following East African fashion events shared insights on the matter:
"Nowadays, it is hard to find international fashion designers willing to book a flight and attend an event outside their country because they may not recoup their investments. Organizers need to convince them by showcasing opportunities around the fashion show, such as exhibitions or pop-up stores, where designers can meet clients directly."
SFW 2023 [Photo Credit: SFW]
The expert also highlighted a common issue with fashion shows: "Many fashion shows run late, and when they're done, people start leaving without even asking for designers' business cards. Some events start late, and by the time they finish, attendees are eager to depart."
SFW 2023 [Photo Credit: SFW]
10 Confirmed Fashion Designers in SFW 2024
Despite these challenges, the 17th Edition of Swahili Fashion Week & Awards 2024 has secured commitments from 10 diverse and talented fashion designers. Each promises to bring unique and quality collections to the runway:
- Reen Fashionflair (Tanzania): A local fashion brand known for its vibrant, contemporary take on traditional Tanzanian textiles.
- Reen Collection (Tanzania): Another Tanzanian brand, related to Reen Fashionflair, focusing on ready-to-wear fashion with an African twist.
- Kushweeet Designs (Kenya): A Kenyan designer bringing East African street style to high fashion.
- Jojo African Design (Tanzania): A local brand celebrating the rich cultural heritage of Tanzania through modern fashion.
- Iterik (Uganda): A rising star in Ugandan fashion, known for bold prints and innovative silhouettes.
- Jescudo (Ethiopia): An Ethiopian designer blending traditional craftsmanship with contemporary design.
- BK Brand (Tanzania): A local Tanzanian brand focusing on sustainable and ethical fashion practices.
- Dida (Italy): An Italian designer bringing international flair to the event, possibly incorporating African influences into European designs.
- Abestina Apparel (Tanzania): A local brand known for its elegant, minimalist approach to Tanzanian fashion.
- The Seamstress (Tanzania): A Tanzanian brand celebrating the art of tailoring and custom-made fashion.
Expectations and Opportunities
The diverse lineup of designers promises an exciting showcase of talent from across East Africa and beyond. Local Tanzanian designers will have the opportunity to learn from international experts, exchange ideas, and potentially form collaborations that could elevate their brands to the global stage.
For international designers like Dida from Italy, the event offers a unique chance to tap into the growing East African market and gain inspiration from the region's rich cultural heritage.
The inclusion of designers from neighboring countries like Kenya, Uganda, and Ethiopia highlights the event's regional significance and its potential to foster cooperation within the East African fashion industry.
As the 17th Edition of Swahili Fashion Week & Awards 2024 approaches, anticipation builds for the innovative designs and sustainable fashion solutions that will grace the runway. With its focus on clean energy and sustainability, the event is poised to make a significant impact on the fashion industry, both locally and internationally.
The success of this year's event could pave the way for increased international participation in future editions, solidifying Tanzania's position as a hub for fashion innovation in East Africa. As the fashion world turns its eyes to Dar es Salaam, the 10 confirmed designers stand ready to showcase the best of what Swahili fashion has to offer.
With a remarkable lineup of gifted designers from all across Africa and beyond, meet @zawadifromzanzibar from #zanzibar- The 17th edition of Swahili Fashion Week is sure to be an exciting and thrilling celebration of fashion.
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