Where Fashion Meets Opportunity: The ASFW 2024 Updates in Addis Ababa

 As the Africa Sourcing and Fashion Week (ASFW) 2024 approaches, anticipation builds for what promises to be a landmark event in the world of Sub-Saharan fashion and textiles. Set to take place from November 8th to 11th at the Ethiopian Skylight Hotel in Addis Ababa, this year's exhibition marks a significant milestone—its 10th anniversary. ASFW has established itself as Africa's premier textile and leather showcase, bringing together top manufacturers, renowned brands, and industry innovators.

[PHOTO: Collection made by Asantii fashion brand from Kenya, Bag made by Radiance Leather  from Kenya- Model: Selamawit Tsuruy]

The organizers have already released exciting details about the event, centered around the theme "Fashion, Sourcing, Sustainability and Innovation." With an expected international visitor profile exceeding 7,000 and a high proportion of decision-makers in attendance, ASFW 2024 is poised to set trends for the entire value chain.

"We're bringing together the entire textile and leather value chain for an event unlike any other," the organizers announced. This year's ASFW is not just an exhibition; it's a comprehensive experience that promises to shape the future of the industry.

[POSTER: Collection made by Asantii fashion brand from Kenya]

Conference Highlights

The conference program boasts an impressive array of topics that reflect the current challenges and opportunities in the African fashion industry. "Our newly released conference topics span everything from digital innovation in leather goods production to the challenges of a circular economy in fashion, sustainable sourcing, and the transformative impact of AI on design," the organizers stated.

Some of the key topics to be discussed include:

Circular Economy in Fashion: Challenges and Opportunities- Sustainable Sourcing and Supply Chain Transparency- Leather Craftsmanship and Artisanal Techniques in the East African Region- Fashion Retail Strategy in the Age of E-Commerce-Digital Transformation in Textile Manufacturing- Textile and Apparel Recycling and Upcycling Techniques- Impact of Artificial Intelligence on Fashion Design- Future of Fashion Retail: Omnichannel Experiences and Beyond.

[PHOTO: ASFW 2023]

These discussions aim to boost the knowledge of participants and provide insights into the latest industry trends and innovations.

Exhibitor Showcase

ASFW 2024 will feature a diverse range of exhibitors showcasing their products, with attendees having the opportunity to purchase directly from designers and exhibitors. Among the confirmed exhibitors are:

AKILA Apparel:  Described as "your go-to brand for quality and comfort, inspired by the vibrant spirit of Nairobi," AKILA Apparel empowers individuals through versatile and stylish apparel, ranging from gym wear to casual clothes.

[PHOTO: Bag and outfits made by Akila Apparel from Kenya will be exhibited at the ASFW 2024]

[PHOTO: sports outfit made by Akila Apparel from Kenya will be exhibited at the ASFW 2024]

Assantii:  This Kenyan fashion brand has garnered attention for creating the stunning outfits used to promote ASFW 2024.

[PHOTO: Collection made by Asantii fashion brand from Kenya, Bag made by Credible Jewels from Kenya- Model: Selamawit Tsuruy]

The exhibitor lineup promises to showcase the best of African fashion and textile manufacturing, offering a unique opportunity for buyers and industry professionals to engage directly with creators and innovators.

• B2B Opportunities and Networking

ASFW 2024 is not just about showcasing products; it's a vital platform for business connections and industry networking. "This year, we're bringing together top manufacturers showcasing their finest products, along with top buyers representing famous brands from Europe and the US. Experience exclusive B2B sessions and connect with industry leaders at our biggest event yet," the organizers announced.

These B2B sessions offer invaluable opportunities for manufacturers to connect with international buyers, potentially opening new markets and collaborations. For buyers, it's a chance to discover unique products and tap into the growing African fashion and textile industry.

• Leather Industry Focus

A significant aspect of ASFW 2024 is its focus on the leather industry. Attendees will have the opportunity to connect with the best in leather, gaining first-hand insights into the latest market trends and innovations in leather goods production. This segment of the event underscores the importance of the leather industry in Africa's fashion and textile landscape.

• Sustainability and Innovation

In line with global trends, sustainability and innovation are at the forefront of ASFW 2024. The conference will delve into crucial topics such as sustainable sourcing, supply chain transparency, and the challenges of implementing a circular economy in fashion. These discussions reflect the industry's growing commitment to environmentally conscious practices and the need for innovative solutions to address sustainability challenges in Africa.

• The Future of Fashion Retail

With sessions on e-commerce strategies and omnichannel experiences, ASFW 2024 acknowledges the rapidly changing landscape of fashion retail. These topics are particularly relevant as the industry navigates the post-pandemic world, where digital transformation has accelerated, and consumer behaviors have shifted significantly.

• Artificial Intelligence in Fashion

The inclusion of AI-related topics highlights the event's forward-thinking approach. Discussions on the impact of AI on fashion design and retail promise to offer valuable insights into how technology is reshaping the creative and commercial aspects of the industry.

[PHOTO: sports outfit made by Akila Apparel from Kenya will be exhibited at the ASFW 2024]

As ASFW 2024 prepares to open its doors, it stands as a testament to the dynamism and potential of the African fashion and textile industry. With its comprehensive program, diverse exhibitor lineup, and focus on crucial industry topics, the event offers something for everyone in the fashion value chain.

For attendees, ASFW 2024 presents an unparalleled opportunity to gain insights, make connections, and be part of the conversations shaping the future of the industry. As Africa continues to establish itself as a significant player in the global fashion and textile market, events like ASFW play a crucial role in showcasing the continent's creativity, craftsmanship, and business potential.

[PHOTO: sports outfit made by Akila Apparel from Kenya will be exhibited at the ASFW 2024]

The 10th anniversary edition of ASFW promises to be a celebration of African fashion's past achievements and a bold step towards its future. For anyone involved in the fashion and textile industry, ASFW 2024 in Addis Ababa is an event not to be missed.

[PHOTO: sports outfit made by Akila Apparel from Kenya will be exhibited at the ASFW 2024]

 THE RCFS'S MEDIA 

All Set for the Novelty Fashion Week 2024, 6th September

The vibrant city of Kigali is buzzing with anticipation as the countdown begins for the highly anticipated Novelty Fashion Week 2024. Following the resounding success of its inaugural event last year, this fashion extravaganza is set to return with an expanded format, promising three days of sartorial splendor that will showcase the beauty and creations of Rwandan fashion design.

Scheduled from September 4th to 7th, 2024, this year's event is poised to be a melting pot of creativity, innovation, and style. The concept behind Novelty Fashion Week remains both simple and powerful: to create a platform where emerging designers, fresh graduates from the Integrated Polytechnic Regional College (IPRC), can work alongside established professionals in the industry. This collaborative approach fosters a unique environment of mentorship, learning, and mutual growth that benefits both seasoned veterans and up-and-coming talents.

[PHOTO: Collection made by Brand Eight that will be showcased at the Novelty Fashion Week 2024]

ALSO READ: What to Expect in the Kigali Novelty Fashion Experience 2024

While the 2023 edition focused primarily on nurturing local talent, the 2024 incarnation is casting a wider net, embracing a more diverse roster of designers. Fashion enthusiasts can look forward to a thrilling mix of familiar faces and fresh discoveries. Returning favorites like MATHEO and SHEMA GAETAN, who captivated audiences last year with their innovative designs, will share the runway with exciting new local talents. Adding an international flavor to the proceedings, the organizers have also invited designers from abroad, eager to make their mark on Kigali's burgeoning fashion scene. This infusion of global perspectives promises to spark exciting cross-cultural collaborations and push the boundaries of fashion in Rwanda.

The event kicks off on Wednesday, September 4th, with a thought-provoking panel discussion at the Institut Français de Kigali. Industry experts, designers, and fashion critics will convene to explore current trends, challenges, and opportunities in the Rwandan fashion landscape. Topics may include sustainability in fashion, the integration of traditional craftsmanship with modern design, and strategies for taking Rwandan fashion to the global stage. This intellectual discourse will set the tone for the days to follow, providing context and depth to the visual feast that awaits.

[PHOTO: Collection made by Shema Gaetan will  showcase at the Novelty Fashion Week 2024]

Following the panel, the opening fashion show will take place at the same venue, offering a tantalizing preview of what's to come. This showcase will likely feature a carefully curated selection of designs, whetting the appetite of fashion aficionados and setting the bar high for the main event.

The highlight of the Novelty Fashion Week undoubtedly falls on Friday, September 6th. The main fashion show will unfold in the unexpected yet inspiring setting of the Akagera Cars Motors showroom. This unconventional choice of venue reflects the event's commitment to thinking outside the box and creating memorable experiences. The juxtaposition of sleek automobiles and avant-garde fashion promises to create a visually stunning backdrop for the designers' creations.

As the last model leaves the runway and the applause fades, the celebration will continue into the night with an exclusive after-party at ATELIER DU VIN. This sophisticated venue, known for its extensive wine selection and elegant ambiance, provides the perfect setting for designers, models, industry insiders, and fashion enthusiasts to mingle, network, and toast to the success of Rwandan fashion.

[PHOTO: Collection made by Matheo will  showcase at the Novelty Fashion Week 2024] 

The Novelty Fashion Week will conclude on Saturday, September 7th, with an exhibition and pop-up shop at the Institut Français de Kigali. This final day offers a more intimate and interactive experience for attendees. Fashion lovers will have the opportunity to get up close and personal with the designs they admired on the runway, speak directly with the designers, and even purchase pieces to add to their own wardrobes. This direct-to-consumer approach not only provides valuable feedback for the designers but also helps to bridge the gap between high fashion and everyday wear.

Throughout the three-day event, attendees can expect to see a wide range of styles and influences. From contemporary interpretations of traditional Rwandan textiles and patterns to cutting-edge designs that push the boundaries of fashion, the Novelty Fashion Week 2024 promises to offer something for every taste. Sustainable and ethical fashion practices are likely to feature prominently, reflecting the growing global consciousness around these issues.

[PHOTO: Collection made by  Koni Clothing will  showcase at the Novelty Fashion Week 2024]

The organizers have expressed their excitement about the growth of the event in just its second year. They see the Novelty Fashion Week as more than just a showcase; it's a catalyst for the development of Rwanda's fashion industry. By providing a platform for collaboration between established and emerging designers, and by attracting international attention, the event aims to position Kigali as a rising star in the African fashion firmament.

As September 6th approaches, the fashion community in Rwanda and beyond is holding its breath in anticipation. The Novelty Fashion Week 2024 is not just a series of runway shows; it's a celebration of creativity, a launchpad for new talents, and a bold statement about the future of Rwandan fashion. Whether you're a dedicated fashionista or simply curious about the creative pulse of Kigali, this is one event you won't want to miss. Mark your calendars and prepare to be dazzled by the style, innovation, and sheer artistry that will be on display at the Novelty Fashion Week 2024.

 THE RCFS'S MEDIA

I Can Win This: Stunning Model Nshogoza Jean in the Stage Fashion Showcase 2024 Boot Camp

The Stage Fashion Showcase 2024 model boot camp has entered its second phase, with participants vying for coveted prizes in this highly competitive event. Eighty selected models are undergoing rigorous training with professional coaches, aiming to refine their skills and stand out from the crowd.

The competition follows an elimination format, with models being cut at each stage until the winners emerge. According to the organizers, the top male and female models will each receive a prize of 800,000 Rwandan Francs. Additionally, successful participants will have the opportunity to showcase their talents at the second edition of the Stage Fashion Showcase, scheduled for October 19th at the Kigali Convention Center.

[PHOTO: In the middle is Sandrine Mucyo CEO and founder of the Stage Fashion Showcase with the Model coach Mr. Ganza from the RIGHT During the boot camp]

For the second phase of training and boot camp, the selected models were gathered at the Mundi Center in Kigali, Rwanda's capital city. The organizers emphasize that this intensive program is designed to hone the models' skills, perfect their runway walks, and immerse them in the art of fashion.

"This boot camp is all about pushing boundaries, embracing creativity, discovering the best male and female models, and preparing to set the stage for unforgettable performances in our second edition," the organizers state. 

[PHOTO: From Left- Ms. Sandrine Mucyo CEO and founder of the Stage Fashion Showcase during the boot camp]

ALSO READ: Is the Rwanda Fashion Industry Isolated in the Region?: Challenges and Opportunities

Among the confident participants is Nshogoza Jean, a prominent Rwandan model who believes he has what it takes to win the competition. In an interview with RCFS'SMEDIA, Nshogoza expressed his determination to maintain the legacy he has built in Rwanda's modeling industry.

Nshogoza's career began in 2018, and he is currently managed by RIFI Fashion Agency. His talent and presence have already made significant waves in the fashion world, earning him prestigious accolades such as Rwanda Global Top Model 2023 at the Global Top Models Awards and Best Male Model of the Year 2023 at Karisimbi Events.

"The boot camp is going well, and every model wants to win," Nshogoza says. "Personally, I know I can beat them. I have enough confidence that I can win this competition. I've proven my talent as a model by winning Rwanda Global Top Model 2023, which was also a tough competition. So, I've got this."

[PHOTO: Mr Nshogoza Jean during the Photoshoot by the Matheo clothing brand ]

Nshogoza also expresses his trust in the competition organizers, praising their respect for models' rights. "I've worked in many different events in Dubai and Nigeria with various modeling companies, but the uniqueness of the Stage Fashion Showcase is that they know and respect models' rights. It's like having a mentor, a parent, and an inspirer all in one. I consider it family."

While Nshogoza is optimistic, not all participants share his enthusiasm about the prize money. An anonymous female model argues that the rewards don't match the effort and expenses involved in reaching the final stages. "Models pay more in transport, snacks, and water just to reach the final of every competition we've had here in Rwanda," she explains. "The money that the Stage Fashion Showcase will award the winners is better than nothing, but it's not enough for these professionals." She suggests that with future sponsorships, the organizers should aim to increase the prize value to between 2,500,000 and 5,000,000 Rwandan Francs.

[PHOTO: Models during the Stage Fashion Showcase 2024 boot camp]

Despite the concerns about prize money, Nshogoza believes that participants gain valuable experience from the Stage Fashion Showcase beyond financial rewards. He praises the founder, Sandrine Mucyo, for her understanding of models' needs and her generous approach to the casting call, which attracted over 350 models and provided food and water – a rarity in Rwanda, according to Nshogoza.

[PHOTO: Models during the Stage Fashion Showcase 2024 boot camp]

Nshogoza's trust in the Stage Fashion Showcase stems partly from past disappointments with other companies. "I won other contests and modeling competitions in the past, but some owners failed to pay the promised prizes," he reveals. "I even have a case still pending with the Rwanda Investigation Bureau where one failed to pay 1,000,000 Rwandan Francs."

He commends the Stage Fashion Showcase for its commitment to time management, fair judging, and honesty in agreements with models. Nshogoza participated in the first edition last year at the Marriott Hotel, which he credits with boosting his visibility and connecting him with fashion enthusiasts and media.

Comparing the Stage to other modeling companies in Rwanda, Nshogoza is critical of some practices he's encountered. "Some of them are scammers. They ask for money from models before even doing anything for them. And they have corrupt judging teams," he says. "But the Stage Fashion Showcase never asked anyone for money. Instead, they give money, like transportation allowances, to the models."

[PHOTO: Mr Nshogoza Jean during the Photoshoot by the Matheo clothing brand]

The Stage Fashion Showcase was founded by Sandrine Mucyo, a former model born and raised in Rwanda. With over a decade of experience as a high fashion and commercial model for global clients, Sandrine aims to promote Rwandan models and designers, helping to elevate the country's fashion industry on the international stage. Through her registered business, Ssanduina Ltd, Sandrine seeks to nurture Rwandan talent across various artistic fields, with a particular focus on fashion and related industries.

Nshogoza also praises the quality of training provided at the boot camp, singling out Mr. Ganza as an experienced and understanding coach. "Mr. Ganza has been a top model for many years. He's not just training but also communicating with new models, which is invaluable," Nshogoza explains.

[PHOTO: Mr. Ganza former model and model coach at the Stage Fashion Showcase boot camp]

As he looks to the future, Nshogoza sees the Stage Fashion Showcase as a stepping stone towards his ultimate goal. "My dream is to become an international model, and that's what I'm striving for," he says. "I know that the Stage will play a role in achieving this dream. I pray to God and ask for blessings. I want to become an international model, and I believe my dreams will come true."

[PHOTO: Mr Nshogoza Jean during the Stage Fashion Showcase 2023 at Marriott Hotel]

The Stage Fashion Showcase 2024 continues to unfold, offering a platform for aspiring models like Nshogoza Jean to showcase their talents, gain valuable experience, and potentially launch international careers. As the competition progresses, all eyes will be on these talented individuals as they vie for the top spots and the opportunity to grace the runway at the grand finale on October 19th at the Kigali Convention Center.

[PHOTO: Mr. Nshogoza Jean during the RIFI Fashion Agency photoshoot]

ALSO READ: Kigali Fashion Week Founder Addresses Money Allegations

 THE RCFS'S MEDIA 

Kigali Fashion Week Founder Addresses Money Allegations

After three weeks of silence, Mr. John Bunyeshuli has finally responded to questions that have been circulating in the fashion community about him and his projects, the Kigali Fashion Week (KFW), and the Kigali International Fashion Week. The controversy began when a woman named Gisele Kamanzi accused Mr. Bunyeshuli of failing to repay the money she allegedly loaned to KFW.

Ms. Kamanzi claims that ten years ago, she provided approximately 5,000,000 Rwandan Francs to KFW with the promise of becoming a business partner in the project. "Before I gave the money to KFW, I was promised to become one of the business partners," she stated during a recent Twitter space discussion. She added that both parties were supposed to share profits from KFW event sales.

[PHOTO: Gisele Kamanzi from left during the model casting in KFW 2019, in Kigali City]

After reportedly being refused repayment by KFW, Ms. Kamanzi decided to take her case to social media, seeking public support to recover her funds. This move has sparked varied reactions within the fashion community.

Mrs. Rosa, a fashion industry insider, questioned the timing and approach of Ms. Kamanzi's allegations. "She was working with KFW for 10 years. Why didn't she ask for the money during all those years?" Mrs. Rosa pondered. "Also, going to social media is not professional. Rwanda has institutions that could help resolve this matter. I don't understand why she chose this route and what she hoped to gain from those influencers."

[PHOTO: A poster of the past edition of the Kigali Fashion Week]

ALSO READ: Kigali Fashion Week is Still Running": Interview with the CEO and Founder John Bunyeshuli

The Twitter space was organized by a user under the GODFATHER account, and some other influencers attracted about 400 attendees. However, the discussion quickly derailed, with some speakers delving into Mr. Bunyeshuli's personal life rather than focusing on the financial dispute.

An entertainment journalist based in Kigali commented on the situation: "Some participants were talking about food and cooking, while others were confusing stories about Mr. Bunyeshuli with those of Daddy de Maximo, which are entirely different matters. I don't think fashion designers and models remember Mr. Maximo as they do Mr. Bunyeshuli. Compare the number of fashion shows Maximo did in Rwanda to the number of KFW editions."

[PHOTO: Model on the runway during the Kigali Fashion Week's editon]

Mrs. Rosa suggested that the organizers of the Twitter space aimed to tarnish Mr. Bunyeshuli's reputation. "I was in that Twitter space. If you look closely at what people said about Mr. Bunyeshuli, it was very personal. Surprisingly, people I used to respect in the fashion industry were mixing up stories instead of being honest about what they know about Mr. Bunyeshuli and KFW."

To address these allegations, RCFS's MEDIA interviewed Mr. Bunyeshuli. Here are his responses to five key questions:

• Regarding the recent allegations:

Mr. Bunyeshuli dismissed the claims as "fabricated lies" meant to damage his reputation. He stated, "I know what I'm worth, and I will not defend myself over something that's not true. I'm in Kigali, and if there's any truth to what they said after 10 years of working with me, I suggest they use proper channels and authorities."

• On the current state of Rwanda's fashion industry:

"Rwanda fashion is dead and buried," Mr. Bunyeshuli declared. He emphasized the importance of acknowledging the industry's roots and respecting those who contributed to its growth.

•  Advice for young fashion promoters:

Mr. Bunyeshuli urged young people to "open their minds and eyes" to discern who truly supports their development. He cautioned against aligning with those who resort to character assassination.

• Message to KFW supporters:

He revealed that Kigali International Fashion Week continues to run internationally, focusing on developing fashion in other countries. As for Rwanda, he stated, "I put a stop until haters learn that abusing me is not only insulting but also degrading the industry in the country."

PHOTO: Mr. Bunyeshuli in a white, during the model casting in Kigali]

Mr. Bunyeshuli concluded with a philosophical note on life's impermanence and the importance of humility and good deeds. "Let's be humble, love others and ourselves, and do good on earth until that time comes to leave this physical world for the spiritual. That's my principle on earth."

This controversy has undoubtedly stirred the Rwandan fashion community, raising questions about professional conduct, the proper channels for dispute resolution, and the long-term impact on the industry's growth and reputation.

[PHOTO: Model on the runway during the Kigali Fashion Week's editon]

 THE RCFS'S MEDIA 

Kigali Fashion Week Founder Addresses Money Allegations

After three weeks of silence, Mr. John Bunyeshuli has finally responded to questions that have been circulating in the fashion community about him and his projects, the Kigali Fashion Week (KFW), and the Kigali International Fashion Week. The controversy began when a woman named Gisele Kamanzi accused Mr. Bunyeshuli of failing to repay the money she allegedly loaned to KFW.

Ms. Kamanzi claims that ten years ago, she provided approximately 5,000,000 Rwandan Francs to KFW with the promise of becoming a business partner in the project. "Before I gave the money to KFW, I was promised to become one of the business partners," she stated during a recent Twitter space discussion. She added that both parties were supposed to share profits from KFW event sales.

[PHOTO: Gisele Kamanzi from left during the model casting in KFW 2019, in Kigali City]

After reportedly being refused repayment by KFW, Ms. Kamanzi decided to take her case to social media, seeking public support to recover her funds. This move has sparked varied reactions within the fashion community.

Mrs. Rosa, a fashion industry insider, questioned the timing and approach of Ms. Kamanzi's allegations. "She was working with KFW for 10 years. Why didn't she ask for the money during all those years?" Mrs. Rosa pondered. "Also, going to social media is not professional. Rwanda has institutions that could help resolve this matter. I don't understand why she chose this route and what she hoped to gain from those influencers."

[PHOTO: A poster of the past edition of the Kigali Fashion Week]

ALSO READ: Kigali Fashion Week is Still Running": Interview with the CEO and Founder John Bunyeshuli

The Twitter space was organized by a user under the GODFATHER account, and some other influencers attracted about 400 attendees. However, the discussion quickly derailed, with some speakers delving into Mr. Bunyeshuli's personal life rather than focusing on the financial dispute.

An entertainment journalist based in Kigali commented on the situation: "Some participants were talking about food and cooking, while others were confusing stories about Mr. Bunyeshuli with those of Daddy de Maximo, which are entirely different matters. I don't think fashion designers and models remember Mr. Maximo as they do Mr. Bunyeshuli. Compare the number of fashion shows Maximo did in Rwanda to the number of KFW editions."

[PHOTO: Model on the runway during the Kigali Fashion Week's editon]

Mrs. Rosa suggested that the organizers of the Twitter space aimed to tarnish Mr. Bunyeshuli's reputation. "I was in that Twitter space. If you look closely at what people said about Mr. Bunyeshuli, it was very personal. Surprisingly, people I used to respect in the fashion industry were mixing up stories instead of being honest about what they know about Mr. Bunyeshuli and KFW."

To address these allegations, RCFS's MEDIA interviewed Mr. Bunyeshuli. Here are his responses to five key questions:

• Regarding the recent allegations:

Mr. Bunyeshuli dismissed the claims as "fabricated lies" meant to damage his reputation. He stated, "I know what I'm worth, and I will not defend myself over something that's not true. I'm in Kigali, and if there's any truth to what they said after 10 years of working with me, I suggest they use proper channels and authorities."

• On the current state of Rwanda's fashion industry:

"Rwanda fashion is dead and buried," Mr. Bunyeshuli declared. He emphasized the importance of acknowledging the industry's roots and respecting those who contributed to its growth.

•  Advice for young fashion promoters:

Mr. Bunyeshuli urged young people to "open their minds and eyes" to discern who truly supports their development. He cautioned against aligning with those who resort to character assassination.

• Message to KFW supporters:

He revealed that Kigali International Fashion Week continues to run internationally, focusing on developing fashion in other countries. As for Rwanda, he stated, "I put a stop until haters learn that abusing me is not only insulting but also degrading the industry in the country."

PHOTO: Mr. Bunyeshuli in a white, during the model casting in Kigali]

Mr. Bunyeshuli concluded with a philosophical note on life's impermanence and the importance of humility and good deeds. "Let's be humble, love others and ourselves, and do good on earth until that time comes to leave this physical world for the spiritual. That's my principle on earth."

This controversy has undoubtedly stirred the Rwandan fashion community, raising questions about professional conduct, the proper channels for dispute resolution, and the long-term impact on the industry's growth and reputation.

[PHOTO: Model on the runway during the Kigali Fashion Week's editon]

 THE RCFS'S MEDIA 

Moshions Claims Counterfeit Behind Their Brand in Rwanda: Who's to Blame?

"We will be back soon on our e-commerce. Our sincere apologies to our online shopping family. MOSHIONS had to pause and reconstruct our online shopping experience due to unexpected high shopping traffic and fraud with fake copies of our styles from the website," reads Moshions' recent announcement.

Born in Rwanda, the Moshions fashion brand has experienced ups and downs over the past two years. However, its uniqueness has made it easily recognizable both locally and internationally. Before its recent challenges, the brand had gained many clients, from heads of state and diplomats to Hollywood superstars.

[PHOTO: @dider.drogba11 visiting and buys from the #Moshions store]

The brand's popularity soared among tourists visiting Rwanda, particularly due to its black and white Umugongo pattern featured in its collections. This success led to increased recognition, with many Rwandan government officials frequenting the brand for their shopping needs.

The RCFS's MEDIA asked a Kigali-based fashion expert about the shutdown of some of Moshions' platforms and systems due to claims of counterfeit products threatening the brand's uniqueness.

"This is a very interesting story. When you look back at Turahirwa Moses' journey (CEO and founder of Moshions), he was fortunate to be known by many influential people in the country, from ministers all the way to the first family," the expert explains.

[PHOTO: Presenting her book to H.E former President of Tanzania, Jakaya Kikwete in Moshions Collections]

According to the expert, Moshions gained significant exposure, making it easy for young and upcoming fashion designers in Rwanda to learn about the brand's performance. This visibility led new designers to study and emulate Moshions' successful elements. "Many started to copy and incorporate the Umugongo pattern in every collection to attract buyers, especially officials. I remember even in Kimironko Market, every tailor was using Umugongo, extending to wedding collections," he continues. "Kigali is small, and it's easy to know what other fashion designers do, especially on social media."

[ PHOTO: First Family First: Brian Kagame, Ivan Kagame, and Ian Kagame spruced up in #Moshions for the End of Year Party]

Moshions states that this shutdown is not the end of their business but rather an opportunity to build a stronger system. "We promise to unveil a new handpicked hybrid collection on September 14th, sustaining conscious shopping, both online and physically active with @kwandaseason_1 x @ukwezi__ Inzozi Fashion Experience in Italy," reads an announcement by Moshions. The brand adds that all archives and new collections are now only available in their physical stores and showrooms.

[PHOTO: Moshions is organizing INZOZI FASHION EXPERIENCE IN ITALY SEP. 2024]

Umugongo, a traditional Rwandan art form using cow dung on walls, was created by Prince Kakira in the 18th century.  After the 1994 Tutsi Genocide, Umugongo began to be used as a symbol in most government event decorations and became a common sight in government offices and museums.

[PHOTO: Rwanda's Prime Minister, Edouard Ngirente, spotted in a Custom-made #Moshions Shirt at  Umwiherero2019]

This trend also inspired many local artists to incorporate Imigongo art into their work, following the government's lead in implementing cultural arts.

"It's unfortunate that counterfeit products are harming our fashion industry. In other countries, fashion designers know and respect each other's uniqueness. Although copying isn't a crime in art, and some artists like to inspire others, this experience by Moshions is a wake-up call for other local fashion designers. They should start protecting their innovations and register their creations with the Rwanda Development Board to avoid similar experiences," the expert concludes.

The situation raises questions about the balance between inspiration and imitation in the fashion industry, as well as the need for stronger intellectual property protections for designers in Rwanda. As Moshions works to rebuild its online presence and protect its brand, the incident serves as a cautionary tale for other emerging fashion labels in the country. 

[PHOTO: Counterfeited collection in Moshions Brand- looks the same as the Moshions Collection]

THE RCFS'SMEDIA  

What to Expect at the Swahili Fashion Week 2024, 17th Edition: Looking for Volunteers

The fashion industry in East Africa continues to grow, with entrepreneurs increasingly investing in this vibrant sector. In Tanzania, the Swahili Fashion Week (SFW) has been a significant platform for promoting fashion entrepreneurs. As the event approaches its 17th edition, set to take place in November 2024, there's a mix of excitement and scrutiny surrounding its development and organization.

Recently, the SFW organizers announced they are seeking volunteers to help make their 17th edition "successful and unforgettable." This call for support has sparked discussions about the event's evolution and sustainability.

"Join our Team at the 17th Swahili Fashion Week & Awards. Passionate about fashion, PR, media, project or event management? We're looking for dedicated volunteers to help make this year's edition unforgettable," reads the SFW's announcement on Instagram.

Founded in 2008 by celebrated Pan-African couturier Mustafa Hassanali, the SFW has been a cornerstone event bringing together fashion designers, event organizers, makeup artists, musicians, decorators, photographers, and models from across the region. Over the years, it has played a crucial role in showcasing East African talent and promoting the "Made in Africa" concept.

The event's impact on the regional fashion scene is undeniable. It has provided a platform for designers to showcase their creations, helped models gain exposure, and facilitated networking opportunities within the industry. However, as the SFW enters its 17th year, some industry insiders are questioning its trajectory and organizational approach.

Mr. Bosco, a fashion event organizer, shared his perspective with RCFS's MEDIA: "Many fashion shows or fashion weeks in East African countries are not as big as they used to be. This shows how investors and business partners still don't put much into this sector." He expressed surprise at the organizers' call for volunteers, suggesting it might indicate budget constraints or a lack of established infrastructure after 17 years of operation.

"The SFW used to be a big fashion week, but nowadays, it's not what it once was," Bosco continued. "When an event organizer is looking for volunteers to help organize their event, it may suggest they don't have the budget to put things in place properly."

[PHOTO: Swahili Fashion Week and Awards 2023}

Another fashion organizer based in Kenya speculated that the SFW might be facing challenges in securing sponsors, leading to the reliance on volunteers. "Look at what's been happening here in Kenya with the Nairobi Fashion Week and other fashion shows. They used to organize their events without calling for volunteers," he noted. "I remember their recent editions, even though some were a long time ago before COVID-19, but they were full of volunteers who used their own money every day to come and help. People who work for them but don't get paid, only receive a certificate at the end of the event."

The timing of the call for volunteers, approximately two months before the event, has also raised eyebrows. Bosco questioned the approach: "Can you imagine looking for volunteers to help on the 17th Edition at this time? Their event is in November 2024, but they're looking for volunteers now. This shows how they might not be sure about getting sponsors, or they just want to use young entrepreneurs in their success expectations."

[PHOTO: Swahili Fashion Week and Awards 2023}

He added, "Don't tell me you need a young fashion entrepreneur to volunteer in PR. Where is your team from the past 17 years? Maybe announce that you want to provide training related to event production, but don't call for volunteers, especially for a big event like the SFW."

Despite these concerns, the SFW continues to hold significance for many in the industry. A model based in Rwanda highlighted the event's role in connecting regional models to international opportunities: "I don't know much about how volunteering works at the SFW, but what I can assure you is that many East African models want to be part of this event because they know it will connect them with international model scouts."

As the fashion landscape evolves, the SFW faces the challenge of maintaining its relevance and impact. The call for volunteers could be seen as an opportunity for aspiring fashion professionals to gain hands-on experience in event management, public relations, and other aspects of the industry. However, it also raises questions about the long-term sustainability of the event's organizational model.

[PHOTO: Swahili Fashion Week and Awards 2023}

Looking ahead to the 17th edition, attendees can expect a showcase of diverse talent from Swahili-speaking countries and beyond. The event will likely feature runway shows, exhibitions, and networking opportunities. Despite the controversies, the SFW remains a significant platform for promoting East African fashion and fostering connections within the industry.

For those interested in volunteering, the experience could provide valuable insights into the workings of a major fashion event. However, potential volunteers should carefully consider the terms of their involvement and the benefits they hope to gain from the experience.

As the fashion industry in East Africa continues to evolve, events like the Swahili Fashion Week play a crucial role in shaping its future. The success of the 17th edition will depend not only on the talent showcased but also on the event's ability to adapt to changing circumstances and meet the expectations of both participants and attendees.

While the organizers of SFW have yet to respond to requests for comment on these developments, the fashion community eagerly awaits further details about the upcoming event. As November 2024 approaches, all eyes will be on the Swahili Fashion Week to see how it navigates these challenges and continues to promote the vibrant fashion scene of East Africa.

THE RCSF'S MEDIA 

Is the Rwanda Fashion Industry Isolated in the Region?: Challenges and Opportunities

The fashion industry in Rwanda has been experiencing a slowdown, leaving many puzzled about its current state and future prospects. Various stakeholders have expressed concerns about what's missing or what needs to be done to revitalize the sector. While some are pointing fingers at each other, others believe the government should play a more significant role in supporting the fashion industry.

To gain a better understanding of the situation, RCFS's MEDIA interviewed several fashion enthusiasts and industry insiders in Kigali, who shared their diverse perspectives on the matter.

Eric Uwizeyima, a fashion observer, suggests that people need to broaden their perspective and consider the regional context before comparing Rwanda's fashion industry to others in East Africa. He points out, "Many people used to see CollectiveRw as the leading platform to promote the fashion industry, while others viewed Kigali Fashion Week and other major fashion events as the primary means to gain exposure. But where are these initiatives now?" Eric continues, "Something is unclear, and few know what's going on, but many seem to have lost interest."

[PHOTO: Collection made by Touch of Rwanda Designs]

Eric also notes that the Rwandan fashion industry appears isolated, with fewer partners showing interest than before. He explains, "British Council Rwanda was willing to support the fashion industry and even provided assistance to some fashion designers and fashion shows. However, no one knows why they stopped supporting our fashion industry."

Another fashion enthusiast, who requested anonymity and is referred to as Miss Eva, agrees with Eric but believes selfishness is the main issue. She states, "Of course, the British Council is among the top supporters when it comes to arts and fashion in the East African region. Look at what they're doing in Kenya, Uganda, and Tanzania – it's very supportive of artists, especially fashion designers, and helps discover new talents."

[PHOTO: The British Council has been implementing projects in Uganda, Tanzania, and Kenya in the past 3 years ago but not Rwanda]

Miss Eva points out a sensitive topic that people are reluctant to discuss. "The British Council in Rwanda was trying to help, even though it was criticized for supporting only one side. Some sources said that the council discovered that certain fashion designers were unwilling to collaborate with others. Other sources mentioned that selfishness was a factor in pushing them away. Is this true? I don't know."

[PHOTO: Collections made by Uzi Collections]

The British Council has been supporting fashion designers across East Africa by providing training and financial assistance. The organization has helped designers from Kenya, Uganda, and Tanzania gain global attention, enabling many to showcase their work across Africa and receive various forms of promotion.

"Some time ago, the British Council invited some of our fashion designers to join others in Kenya for a conference and training sessions, but what happened there remains unknown," Miss Eva adds. "Someone mentioned that our fashion designers think they're the best whenever they go, which isn't true. People should let others appreciate their work before placing themselves at the top of the ladder."

 [PHOTO: Collection made by Tanga Designs]

Ernest Muhire, a fashion commentator, sees the fashion industry in Rwanda shrinking if action isn't taken soon. He explains, "To be honest, our fashion industry is regressing. I remember when Lagos Fashion Week was very interested in working with fashion designers in Rwanda, but when they came here, they found that some of our designers were withholding information." Ernest continues, "They organized a conference in partnership with CollectiveRw and expected it to be full of fashion designers, but they were surprised to see no more than 10 attendees. Do we only have 10 fashion designers? No, we have many more than that."

Ernest also mentions that in the past three years, few fashion designers have showcased their work at major events as they used to, which is a sign that the industry is becoming isolated. "Look at the many fashion weeks happening around the world – why aren't we receiving invitations to attend? This shows that international fashion promoters and organizers view the level of our creativity and uniqueness as not matching their fashion weeks' standards."

[PHOTO: Collection made by Inkanda Fashion House]

A Kigali-based fashion journalist believes that some people are inadvertently harming the fashion industry in Rwanda without realizing it. "There's a group of so-called influencers who, in the last few weeks, have been criticizing the fashion industry in Rwanda. They went as far as dismissing what Kigali Fashion Week has done for our industry and even insulted its founder, Mr. Bunyeshuli, accusing him of spreading fake and false information about his life in the fashion industry. Is this how we reward his amazing work? Believe it or not, he's among the top promoters Rwanda has had in fashion."

The journalist argues that people are looking for problems where they don't exist. "I don't want to mention names, but you can see people who have no idea about fashion just opening X Spaces and starting to talk about it. Most of them aren't even related to the fashion industry; they're just looking for views. This must stop."

[PHOTO: Collection made by Moshions]

When asked what the Rwandan fashion industry is missing, a fashion expert stated, "It's hard to pinpoint exactly what's missing, but there's clearly a lack of unity among fashion designers, which is a significant issue for the future." The expert explains, "If you see people unwilling to let others sell and hiding the few available opportunities from other designers, it's a big problem for our community."

The expert added that while individuals may not be able to solve the problem alone, the government could bring people together by creating a platform that unites the fashion industry, especially as Rwanda is promoting Made in Rwanda products. They also emphasized that people should stop blaming CollectiveRw or any single entity. "People must change their mindset and stop blaming CollectiveRw or anyone else. This is a business – if you can't run your business well, it's your problem, not anyone else's."

[PHOTO: Collection made by Umuheto Designs]

THE RCFS's MEDIA 

What to Expect in the South Sudan Fashion Week 2024, 9th Edition

The fashion world is abuzz with anticipation as the 9th edition of South Sudan Fashion Week (SSFW2024) approaches, promising to be a vibrant celebration of African creativity and cultural diversity. Scheduled for August 3rd, 2024, at the Crown Hotel in Juba, this eagerly awaited event is set to showcase the best of African fashion design while promoting peace and unity through its theme, "Promoting cross-cultural diversity to establish peaceful coexistence."

The organizers of SSFW2024 are confident in their preparations, with the event manager assuring that "all is set with my team and we promise a good and unique event." This optimism is echoed by the Royal Care Foundation South Sudan's (RCFS) media team, who report that everything is in place for an exceptional showcase of African fashion talent.

Fashion enthusiasts can look forward to an impressive lineup of 13 confirmed fashion designers, each bringing their unique vision and creativity to the runway. The event promises to be a true celebration of "made in Africa" fashion, with designers showcasing collections that blend traditional elements with contemporary styles.

The organizers have also confirmed strong participation from models, ensuring that the designs will be presented with the flair and professionalism befitting such a prestigious event.

Adding to the excitement, SSFW2024 will feature the South Sudan Fashion Awards 2024, recognizing excellence across various categories in the fashion industry. Awards will be presented for: Makeup Artist of the Year,  Stylish Journalist of the Year,  Fashion Designer of the Year, Men's Designer Wear of the Year, Upcoming Male Model of the Year, Upcoming Female Model of the Year, Fashion Photographer of the Year, Female Model of the Year and many others.

These awards serve to acknowledge and encourage the diverse talents contributing to South Sudan's burgeoning fashion scene.

[PHOTO: Model ready for the South Sudan Fashion Week 2024, 9th Edition]

SSFW continues to play a crucial role in supporting and promoting local talent in the fashion industry. By providing a platform for designers, models, makeup artists, photographers, and other stakeholders, the event aims to build a sustainable market for South Sudanese-made local brands.

While excitement for the event is high, some participants have voiced concerns about the long-term impact of SSFW on their businesses. An anonymous fashion designer highlighted the need for improved support in selling products, not just showcasing them. "Fashion designers create clothes targeting clients. If we don't sell, it doesn't help us at all," the designer remarked.

[PHOTO: Model on the runway in the past events of the  South Sudan Fashion Week ]

This feedback underscores the importance of bridging the gap between runway presentations and commercial success. The designer suggested that organizers consider setting up exhibition spaces where designers can interact directly with potential clients before and after the main event.

As SSFW2024 approaches, it stands as a testament to the growth and potential of South Sudan's fashion industry. The event not only celebrates creativity and cultural diversity but also serves as a catalyst for economic opportunities in the region.

[PHOTO: Model on the runway in the past events of the  South Sudan Fashion Week ]

For fashion lovers and industry professionals alike, SSFW2024 promises to be an unforgettable experience, blending style, culture, and commerce. As the fashion world turns its eyes to Juba this August, attendees can expect to witness the emergence of new trends, the recognition of established talents, and the fostering of cross-cultural understanding through the universal language of fashion.

With its commitment to promoting local talent and its vision of using fashion as a tool for peace and unity, the 9th edition of South Sudan Fashion Week is poised to be a landmark event in the African fashion calendar. As the countdown begins, excitement continues to build for what promises to be a spectacular celebration of African creativity and cultural diversity.

[PHOTO: Model on the runway in the past events of the  South Sudan Fashion Week ]

[PHOTO: Models on the runway in the past events of the  South Sudan Fashion Week ]

[PHOTO: Model on the runway in the past events of the  South Sudan Fashion Week ]

[PHOTO: International model LonaAyat Madut the winner of the red carpet competition SSFW 2023]

THE RCFS's MEIDIA 

Confusion Behind Fashionable Team Kenya in the Paris Olympics 2024: Modern and Culture

As the world converges on Paris for the 2024 Olympic Games, Team Kenya's fashion choices have sparked a mix of emotions among fashion enthusiasts in Kenya and the wider region. The team's collection, blending modern elements with traditional culture, has become a topic of heated discussion and debate.

Talking with the RCFS's MEDIA  Zeeby Twebaze from Uganda praised the team's organization and fashion sense, stating, "Team Kenya is well organized and very fashionable." He further emphasized the unique fusion of culture and modernity in their attire, describing it as "amazing and unique collections."

[PHOTO: Team Kenya members for the Paris Olympics 2024- collections were designed by Kovu Couture sponsored and produced by Vivo Woman]

However, not everyone shares this enthusiasm. A Nairobi-based fashion designer, while appreciating certain aspects of the collection, expressed reservations: "To be honest, I like the colors. Red is a good color and is in our flag, but the rest I don't like." She also noted that while the collection looks good, she doesn't see much beyond Maasai culture represented.

The selection process for the designer behind Team Kenya's 2024 collections has come under scrutiny, with many Kenyans voicing their concerns on social media platforms. Some have accused the organizers of lacking transparency and fairness in their choice. On Instagram, Wamboo Claire criticized: "You guys held a competition to source the best designs, you didn't even announce the winner. In fact, you all went quiet after the participants sent their ideas only for you to come up with this."

[PHOTO: Team Kenya member for the Paris Olympics 2024- collection were designed by Kovu Couture sponsored and produced by Vivo Woman]

The sentiment of disappointment is echoed by others who feel that the chosen designs do not adequately represent Kenya's diverse fashion landscape. One particularly strong statement on Instagram read, "Stop humiliating our stars by dressing them up with 'manguo za ushamba.' We have great fashion designers in this country, use them." The phrase "manguo za ushamba," which in Kiswahili means "clothes for farming," underscores the perception that the designs are outdated or unsophisticated.

Fashion industry insider Joram Mulwa didn't mince words, calling the collection "complete bullshit" and "an insult to the Kenyan fashion community." He lamented the lack of creativity and originality, pointing out that the uniforms have remained largely unchanged since Kenya began participating in the Olympics. Mulwa criticized the overreliance on Maasai-inspired elements, arguing that simply incorporating accessories from the Maasai market doesn't equate to creativity.

[PHOTO: collections were designed by Kovu Couture sponsored and produced by Vivo Woman for the Team Kenya in the Paris Olympics]

"High-low dresses for any Olympic team? No effort in this uniform," Mulwa continued. "Always putting Maasai garments on every uniform doesn't make it creative. This is disappointing. Our athletic team is by far one of the best teams globally. It is a shame for them to always be in whack."

Despite the widespread criticism, some prominent figures in Kenya's fashion industry stand behind the collection. Wandia Gicuru, CEO and founder of Vivo Women, expressed pride in the designs. She shared on Instagram: "Check out @trizahatuka, the Kenyan flag bearer, in the outfit she and the entire women's team will wear at the Olympic opening ceremony!! Isn't she gorgeous? It's a very proud moment for us!!"

[PHOTO: collections were designed by Kovu Couture sponsored and produced by Vivo Woman for the Team Kenya in the Paris Olympics]

Gicuru provided insight into the collaborative effort behind the collection. According to her, the designs were created by @kovu_couture, with sponsorship and production handled by @vivo_woman. Accessories were contributed by @ushangake, while the overall styling was orchestrated by @conniealuoch.

The controversy surrounding Team Kenya's Olympic fashion highlights the challenges of representing a nation's diverse cultural heritage on a global stage. It raises questions about the balance between tradition and modernity, the importance of inclusivity in design selection, and the role of fashion in national identity.

[PHOTO: collections were designed by Kovu Couture sponsored and produced by Vivo Woman for the Team Kenya in the Paris Olympics]

As the Olympic Games approach, the debate is likely to continue, with supporters praising the collection's cultural significance and detractors calling for more innovation and representation of Kenya's diverse fashion talent. Regardless of the divided opinions, one thing is clear: Team Kenya's appearance at the Paris Olympics 2024 will be closely watched, not just for their athletic prowess but also for their sartorial choices.

[PHOTO: Team Kenya member for the Paris Olympics 2024- collection were designed by Kovu Couture sponsored and produced by Vivo Woman]

[PHOTO: Team Kenya members for the Paris Olympics 2024- collection were designed by Kovu Couture sponsored and produced by Vivo Woman]

[PHOTO: collections were designed by Kovu Couture sponsored and produced by Vivo Woman for the Team Kenya in the Paris Olympics]

THE RCFS's MEDIA