What to Expect in the Kigali Novelty Fashion Experience 2024

The fashion scene in Kigali is set to sizzle once again with the highly anticipated second edition of the Novelty Fashion Experience. Building on the success and lessons learned from its inaugural event in 2023, the 2024 edition promises to be a grander, more inclusive, and truly spectacular celebration of style, creativity, and African fashion. Set to unfold over four exciting days, this year’s experience aims to elevate Kigali's status as an emerging fashion capital in East Africa.

PHOTO: The Novelty Fashion Experience in 2023]

The first Novelty Fashion Experience in 2023 made waves in Kigali's fashion community. Showcasing the work of five talented local designers; MATHEO, SHEMA GAETAN, MAISON INKINGI, KONI CLOTHING, and BRAND 8 (representing Fashion Forward) the event was praised for its professional organization and vibrant collections.

A fashion enthusiast and journalist from Flash TV Rwanda noted, "The first edition of the Novelty Fashion Experience was a good fashion show. Their lighting was good, and their collections were very unique and very inspiring." The success was attributed in part to support from the Centre Culturel Francophone du Rwanda (the Institut Français in Rwanda), which provided crucial logistical assistance"

[PHOTO: The Novelty Fashion Experience in 2023]

However, the event wasn't without its challenges. Some attendees noted that audience numbers were lower than expected, and there was a noticeable absence of established local designers among the crowd. One observer remarked, "I was there, the show was ok, but the number of the audience was easy to see and countable. I did not see other fashion designers besides their team members. These other established fashion designers with big names didn't attend their event. It was so sad."

The organizers of the Novelty Fashion Experience have taken these observations to heart, using them as valuable lessons to shape an even more impressive event for 2024. A Kigali-based fashion show organizer commented, "They learned a lesson, and you can see this year's edition they want to involve other fashion designers to make it bigger."

This spirit of growth and inclusivity is at the heart of the 2024 edition's expanded vision. By extending the event to four days and opening participation to both local and international designers, the Novelty Fashion Experience aims to create a true fashion week atmosphere in the heart of Rwanda.

According to the organizers, the 2024 Novelty Fashion Experience will transform from a one-night event into a four-day celebration of style. This extended format allows for a more comprehensive exploration of fashion, art, and luxury. “Attendees will be able to look forward to a packed schedule of runway shows, exhibitions, and contemporary performances that showcase the best of African and international design” organizers say

[PHOTO: The Novelty Fashion Experience in 2023]

While the 2023 event focused on local talent, the 2024 edition is casting a wider net. Expect to see a mix of returning favorites like MATHEO and SHEMA GAETAN alongside new local discoveries and international designers eager to make their mark on the Kigali fashion scene. This diversity promises to bring fresh perspectives and exciting cross-cultural collaborations to the runway.

[PHOTO: Collection made by Matheo Clothing brand based in Kigali]

“The Novelty Fashion Experience 2024 will feature curated exhibitions. These spaces will allow designers to present their collections in more intimate settings, giving attendees the chance to examine the craftsmanship up close and personal. Look for innovative display concepts that blur the lines between fashion and art” organizers say

According to the organizer, fashion is more than just clothing, it’s a form of expression that often intersects with other art forms. “The 2024 event will incorporate contemporary performances that complement and enhance the fashion on display”

[PHOTO: The Novelty Fashion Experience in 2023]

The Novelty Fashion Experience 2024 is committed to providing a platform for emerging designers. Look for dedicated shows or segments that highlight up-and-coming creatives who represent the future of African fashion. The organizers cast a wide net and invited participation from various sectors of the fashion industry.

They state, "We are thrilled to call upon every designer, whether local or international, to come and participate in these 4 days of fashion week which will include mainly fashion shows, contemporary performances, and exhibitions. Experience days of fashion, art but most importantly LUXURY."

[PHOTO: The Novelty Fashion Experience in 2023]

In addition to designers, they're also seeking interns in various fashion-related fields: stylists, models, vloggers, bloggers, and other fashion industry professionals. This open call underscores the event's commitment to fostering new talent and creating a truly inclusive fashion experience.

As the global fashion industry grapples with its environmental impact, sustainability is on the agenda of the 2024 Novelty Fashion Experience “We are looking for designers who incorporate eco-friendly materials, upcycling techniques, or traditional craftsmanship that promotes sustainable practices” organizers say

With its expanded format, the event will naturally attract a wider range of fashion industry professionals. Expect to see buyers, journalists, influencers, and established designers in attendance, creating valuable networking opportunities for all participants.

The Kigali Novelty Fashion Experience 2024 is shaping up to be a transformative event for Rwanda's fashion scene. By learning from the successes and challenges of its first edition, expanding its scope, and embracing a more inclusive approach, the event is poised to put Kigali firmly on the global fashion map. Attendees can expect four days of creativity, innovation, and style that celebrate the best of African fashion while welcoming international influences.

[PHOTO: The Novelty Fashion Experience in 2023]

As the fashion world turns its eyes to Kigali, the Novelty Fashion Experience 2024 promises to be more than just a series of runway shows. It's set to be a comprehensive celebration of style, art, and culture that showcases the vibrant creativity of Rwanda and beyond. Whether you're a fashion industry professional, a style enthusiast, or simply curious about the evolving fashion landscape of East Africa, this is an event not to be missed.

THE RCFS'S MEDIA