Rwandan Fashion Designer Behind the South Sudan Team's Collection in the Paris Olympics

In a surprising turn of events, MOSHIONS, a prominent Rwandan fashion house, has taken center stage at the Paris 2024 Olympics - not for dressing the Rwandan team, but for creating the custom apparel worn by South Sudan's Olympic team during the opening ceremony on Friday.

Founded by Moses Turahirwa, MOSHIONS has built a reputation for innovative designs that blend traditional Rwandan aesthetics with contemporary fashion. The brand proudly announced their involvement with the South Sudan team on their X (formerly Twitter) account, stating, "We are honored to have created the custom-made outfits for the South Sudan basketball team at the Paris Olympics."

[PHOTO: Designs by Moshions for the South Sudan Team}

This announcement has sparked a mix of pride and confusion among fashion enthusiasts in Rwanda and abroad. While many celebrate the international recognition of Rwandan design talent, others question why MOSHIONS wasn't chosen to dress the Rwandan Olympic team.

Moses Turahirwa, the creative force behind MOSHIONS, has long been a figure of interest in Rwanda's fashion scene. Known for pushing boundaries in both design and personal expression, Turahirwa has garnered attention not only for their fashion creations but also for being a transgender designer in a country where LGBTQ+ rights remain a sensitive topic. Despite potential challenges, Turahirwa has previously counted high-profile clients among their customer base, including Rwandan President Paul Kagame and other African leaders.

[PHOTO:  Moses Turahirwa Creative Diesgner at  Moshions , a fashion brand based in Rwanda]

The decision to design for South Sudan's team has raised eyebrows within Rwanda's fashion community. One fashion enthusiast, speaking with the RCFS's MEDIA, expressed surprise at the development: "It shows that in Rwanda something is not right on his side. Why is he designing for South Sudan not Rwanda? Because no one cares about him anymore when it comes to job offers."

This sentiment reflects a broader concern about the support for local designers within Rwanda itself. While the country has made significant strides in promoting its "Made in Rwanda" initiative across various sectors, some feel that the fashion industry, particularly in high-profile events like the Olympics, has been overlooked.

A Rwandan fashion enthusiast based in France shared their disappointment with the Rwandan team's appearance at the Paris Olympics: "When you look at what our team's collection in Paris Olympics, nothing new, nothing creative. I guess the Ministry of Sports didn't care about promoting made in Rwanda to the world, and this is so sad for our fashion designers."

[PHOTO: Designs by Moshions for the South Sudan Team}

This criticism highlights a missed opportunity for Rwanda to showcase its burgeoning fashion industry on a global stage. The Olympics, watched by millions worldwide, serve as a powerful platform for cultural diplomacy and nation branding. By not utilizing local talent for their Olympic uniforms, Rwanda may have inadvertently sent a message about the perceived value of its domestic fashion industry.

However, MOSHIONS' involvement with the South Sudan team also demonstrates the potential for African designers to make an impact beyond their national borders. South Sudan, the world's youngest country, has faced numerous challenges since gaining independence in 2011. By choosing a renowned African designer for their Olympic apparel, the country signals its desire to be seen as part of the larger African community and to present a forward-looking image to the world.

[PHOTO: Designs by Moshions for the South Sudan Team}

The collaboration between MOSHIONS and South Sudan also raises questions about the nature of pan-African cooperation in the creative industries. As African countries increasingly look to diversify their economies and boost their cultural exports, cross-border collaborations like this one could become more common. This could lead to a more integrated African fashion scene, where talent and creativity flow freely across national boundaries.

For MOSHIONS, this Olympic moment represents both an achievement and a challenge. While it undoubtedly raises the brand's international profile, it also highlights the complex dynamics they navigate at home. The praise from abroad contrasted with the questions raised domestically illustrates the often-difficult path faced by creatives who push societal boundaries.

As the Paris Olympics continue, the outfits designed by MOSHIONS for the South Sudan team will be seen by millions. This visibility could open new doors for the brand and for Rwandan fashion in general. It may also prompt a reevaluation within Rwanda of how the country supports and promotes its fashion industry, particularly in high-profile international events.

Rwanda's teams departed from the Olympic Village to Port d'Austerlitz on the Seine for the Olympic Games opening ceremony this Friday, each country paraded on a boat.

The story of MOSHIONS and the South Sudan Olympic team serves as a reminder of the power of fashion to transcend borders, challenge perceptions, and create unexpected connections. As Africa continues to assert its place in the global fashion industry, collaborations like this may become increasingly common, reshaping the landscape of African fashion and its perception on the world stage.

THE RCFS's MEDIA

Rwanda’s fashion industry has been enjoying a remarkable recognition on the global scene. At first, it was fashion designers whose collections have been embraced by the world’s top celebrities; and now, a new generation of models continues to run the show at international runways and gracing the pages of prestigious fashion magazines.

From New York to Paris and Milan to the United Kingdom, Rwandan models have transcended local fame to become familiar faces in the competitive global fashion industry. In no particular order, The New Times looks at the top 10 Rwandan supermodels that are taking it to the world, explore their journeys and milestones.

Denyse Mushikiwabo

Mushikiwabo is already cementing her name on the global modeling scene, having hit runways for a host of world’s renowned fashion brands like Tommy Hilfiger, Balmain Paris, Victoria Beckam, Carven, Gucci, Prada and Dolce Gabbana, just to mention a few.

The Rwandan model’s talent was discovered by various management agencies like The Wave, Select Models Paris and Muse Model NYC among many others. She successfully passed different castings and hence seized every opportunity presented to her to reach the spotlight.

She’s now among most sought-after Rwanda models considering the fashions she headlined.

Christine Munezero

The 26-year-old model continues to fly the Rwandan flag high at the international fashion arena, gracing major brands at noteworthy events such as Milan Fashion Week, Paris Fashion, London Fashion Week and New York Fashion Week to list a few.

Munezero works with famous fashion lines in the world such as Maison Valentino, Maison Malgiela, Chloe, Dior, Versace, Maxmara, Gucci, Courrèges, Giambattiste Vali and others.

Esther Niyirera

Niyirera made her debut modeling career in early 2024 when she found herself among five Rwandan models who participated at the Paris Fashion Week. The platform since opened many doors for the young but talented model who rose to fame under the management of Isis Model Africa, Metropolitan Models group and Muse Management NYC among others.

She is one of Rwanda’s most promising models considering that, since the beginning of 2024, she successfully worked with various fashion brands from United Kingdom, Italy and France.

Anipha Umufite

At 23, Umufite is enjoying the best moments and milestones of her modeling career since she was introduced to the international scene after passing the model casting by the Hunt Management. She has since headlined a series of international fashion shows across the global showcasing collections of big houses like Prada, Fendi, Dior, Hermes, Adidas Y3 and Dolce & Gabbana among others.

The young top model, commonly known on stages as Anipha Kay, in 2022 won lucrative deal to not only do commercials for Kanye West’s collection 'Yeezy Gap' but also feature in the same magazine with renowned world’s top model Naomi Campbell.

With the deal, she had her photos in the American musician's collection published in the 2023 edition of London-based popular fashion and culture magazine "Re-edition Magazine", with Campbell being at the cover of the mag.

In May 2024, Umufite also featured in Vogue Italia, one of world’s top fashion magazines. Before venturing modeling world, she was a journalist at Isango Star, a Kigali-based radio and Television station. The Hunt Management, Elite Modeling Agency Network and Society Management are the agencies that are currently managing Umufite.

Jennifer Girukwishaka

Girukwishaka is one of the biggest models representing Rwanda at global fashion stages. It was in October 2021 when she first appeared in an international fashion show in Paris, France and her journey has been nothing short of spectacular, from one runway to another.

She is under modeling agencies from Italy, England, France, USA, and Uno models based in Barcelona and Madrid.

Ines Pamela

Pamela’s modeling journey took shape in 2021 with assistance from a Rwandan modeling agency, ‘We Best Models Management’ owned by acclaimed modeling pioneer Franco Kabano. She has since participated at different prestigious runways in the world.

Among many runways that she graced include the iconic Louis Vuitton show in London, Paris Fashion Week representing Bamain’s collection, Bottega Veneta ss23, and the British luxury fashion show, Alexander McQueen among others. 

Morella Isheja

The 21-year-old is among the youngest Rwandan models making waves at the international fashion stages, after impressing at London Fashion Week and at the Paris Fashion Week, where she appeared in two concerts named Courreges and Giambattist.

In 2021, Isheja attended the Miss Rwanda beauty contest and she made it in the top 10 finalists.

Kentha Kirezi

Kirezi is Isheja’s sister.

The Rwandan model is making a name for herself as part of emerging talents in the fashion industry. She lived her dream when she walked alongside Naomie Campbell and Winnie Harlow at London Fashion Week.

She is currently under the management of various agencies like Isis Models Africa, Mirrrs Model Management, Milk Model Management and Two Management Barcelona.

Ornella Umutoni

Umutoni was also among the five models who presented designs at the Paris Fashion Week in February 2024. She presented Loewe, Hermes, and MIU MIU designs.

In December 2023, she was styled by Anne Rabeux in Brussels, Belgium.

Umutoni is signed under modeling agencies based in the USA, Italy, France, Barcelona and Greece.

Claude Niyonizeye

Claude Niyonizeye, is a rising star in the fashion industry. He ventured into modeling as a career in 2022, introduced by his mother agency Webest Model Management.

Niyonizeye, who is currently managed by French modeling agency Select Model Paris as well as Wave Management and Two Management New York, is quickly making his mark on international runways like Paris and Milan Fashion Week.

He walked for renowned Japanese Fashion House Mihara Yasuhiro during the 2024 Paris Fashion Week.

SOURCE

At least 30 models were selected during the pre-selection of Rwanda’s Global Top Model contest held at the Olympic Hotel over the past week. Three winners will get a chance to participate at prestigious runways across the globe.

Organized by Embrace Africa, the model contest aims at giving Rwandan models a platform to showcase their runway talent at various international fashion events which have produced famous top models like Naomi Campbell and Gisele Bundchen who are currently among the three highest paid supermodels in the world.

The 30 selected models include five most voted for contestants, five people’s choice models and five best performing models in virtual casting while 15 were selected by judges.

Paulette Ndekwe, the organizer of the contest, told The New Times that the last two editions opened doors to Rwandan models, some of whom went on to win international awards while others featured in renowned fashion magazines in the United States.

She also disclosed that the contest has a new partner in Ludwik Kędziora, a Polish businessman. The list of the top 30 selected contestants includes Gloria Bobette Gahigana, Justine Tuyizere, Naillah Mugeni, Azim Mizero, Mike Manirakiza, Gilbert Mugisha, Kelia Uwase, and Rachel Isheja among others.

After the pre-selection, contestants will compete through interviews which will run until July 29. The finale, scheduled for August 10, will see the three best models selected as Rwanda’s Global Top Models of 2024.

The three winners must include one model with the highest number of votes, a model selected by judges, and a wild card for the third model. A coronation and send off ceremony for the top three finalists will be held in Kigali on August 17.

Last year’s winners got a chance to hit the runway at various international fashion gigs. Diane Ngabonziza, for instance, represented Rwanda at the fourth edition of the Miss Supermodel Worldwide contest held in New Delhi, India in April 2023 while Sylvie Isimbi took part in Miss Friendship International which took place in Chengdu, China in October 2023.

Justine Tuyizere

Ingrid Shema

Gloria Bobette Gahigana

The recent announcement of the top 30 contestants for Miss Universe Kenya 2024 has sparked both excitement and controversy in the East African nation. While the selected finalists represent a diverse group of talented and ambitious young women, the selection process has raised questions about accessibility and inclusivity in the digital age.

On July 4-5, 2024, the Miss Universe Kenya organization revealed the names of the 30 finalists who will compete for the coveted crown and the opportunity to represent Kenya at the 73rd Miss Universe pageant in Mexico this November. The announcement came just days after the June 23 casting call, which utilized a novel virtual audition process through the Talanta Hela mobile application.

"The top 30 finalists competing for the crown of Miss Universe Kenya 2024 are heading to boot camp," the organization announced on their official Instagram account. "The winner will be crowned on August 16, hence representing Kenya on the 73rd Edition of the Miss Universe this November in Mexico."

The selection process whittled down an initial pool of 326 applicants to the final 30, showcasing the immense interest in the competition among Kenya's young women. However, the reliance on technology for the application and audition phases has sparked debate about the accessibility of such opportunities for aspiring contestants across the country.

To apply, potential contestants were required to download the Talanta Hela App from the Google Play Store and submit a two-minute video featuring a catwalk demonstration, a brief self-introduction, and an explanation of their passion or the cause they would champion as Miss Universe Kenya. Additional requirements included being at least 18 years old, holding Kenyan citizenship, and possessing a valid National ID or passport.

Contestants Selected For The Miss Universe Kenya 2024

While this digital approach streamlined the process for many, it also presented challenges for those without access to smartphones or reliable internet connections. One model in Nairobi, who wished to remain anonymous, expressed concern about the tech-heavy application process.

"It is a good platform any Kenyan model would like to be part of, but their application process and casting call is much more technology-driven than traditional methods," she said. "Can you imagine a beautiful queen who is in Maasai land, for example, or other rural areas across Kenya who wants to be part of this and she doesn't have a smartphone or enough internet to apply? What is she going to do?"

This sentiment was echoed by a modeling agency manager in Nairobi, who spoke to RCFS's MEDIA on condition of anonymity. "Kenya has so many models. Whenever you're ready, you can call for casting at any time. As you have seen in the Miss Universe 2024, the casting call was announced on June 23, 2024, and then the top winners were published on July 4-5 – that's probably 10 days," he explained.

Contestants Selected For The Miss Universe Kenya 2024

The manager went on to suggest that the tight timeline and reliance on technology may have skewed the selection process towards contestants who are already established in the modeling world or have a strong social media presence. "If you look at the list of winners, the majority of them are either already known models on social media or have been attending many beauty and pageant competitions," he noted.

Despite these concerns, the selected top 30 finalists represent a diverse group of young women from various backgrounds, each bringing their unique talents, passions, and aspirations to the competition. The finalists will now enter an intensive boot camp to prepare for the final coronation event on August 16, where one contestant will be crowned Miss Universe Kenya 2024.

The organizers of Miss Universe Kenya have emphasized the importance of passion, intelligence, and leadership in their selection process. Their casting call statement read, "This is a call for passion, intelligence, and leadership. We invite you through this first step of self-discovery and change to champion for the voice of women."

Contestants Selected For The Miss Universe Kenya 2024

However, critics argue that by relying heavily on digital platforms for the application process, the organization may have inadvertently excluded talented individuals who lack access to the necessary technology. This raises important questions about equity and representation in national beauty pageants and other high-profile competitions.

The modeling agency manager interviewed by RCFS's MEDIA suggested that future competitions should consider a hybrid approach. "Next time they should find more sponsors to reach other upcoming Kenyan women who are talented for this platform," he said, implying that a combination of digital and traditional casting methods could help ensure a more inclusive selection process.

As the selected contestants prepare for the upcoming boot camp and final competition, the debate surrounding the selection process continues. Many in Kenya's modeling and pageant community are calling for greater transparency in how the top 30 were chosen and what criteria were used to evaluate the video submissions.

The Miss Universe Kenya organization has yet to respond to requests for interviews about their selection process. This silence has only fueled further speculation and debate within the industry and among pageant enthusiasts.

Despite the controversy, there's no denying the excitement surrounding the upcoming Miss Universe Kenya 2024 competition. The selected finalists represent the hopes and dreams of many young Kenyan women, and their journey to the crown will be closely watched by fans across the nation.

Contestants Selected For The Miss Universe Kenya 2024

As the contestants enter boot camp and prepare for the August 16 coronation, they will undoubtedly face intense scrutiny and pressure. The winner will not only have the honor of representing Kenya on the global stage at the 73rd Miss Universe pageant in Mexico but will also carry the responsibility of addressing the concerns raised during the selection process.

The controversy surrounding the Miss Universe Kenya 2024 selection process highlights broader issues of the digital divide and access to opportunities in the modern world. As technology continues to play an increasingly important role in various aspects of life, including job applications and competitions, it's crucial to consider how to ensure equal access and opportunities for all, regardless of their technological resources.

As Kenya looks forward to crowning its next Miss Universe representative, the questions raised by this year's selection process will likely inform discussions about inclusivity, accessibility, and fairness in future pageants and similar competitions. The challenge for organizers will be to balance the efficiency and reach of digital platforms with the need to provide opportunities for all talented individuals, regardless of their access to technology.

In the end, while the top 30 contestants for Miss Universe Kenya 2024 prepare to showcase their beauty, intelligence, and leadership, the conversation about how to make such opportunities truly accessible to all Kenyan women continues. It's a discussion that extends far beyond the world of beauty pageants, touching on fundamental issues of equity and representation in an increasingly digital world.

 THE RCFS's MEDIA 

Fashion and Intercultural Exchange at Flavour of 1000 Hills Festival 2024 in Kigali

The vibrant city of Kigali is set to host a groundbreaking event that promises to blend culinary delights, cultural heritage, and cutting-edge fashion. The Flavuor of 1000 Hills Festival 2024, scheduled for August 9-11 at Mamba Club Kimihurura, is poised to become a landmark celebration of Rwanda's diverse talents and traditions. At the heart of this three-day extravaganza lies a unique fashion showcase that is generating buzz among style enthusiasts and industry professionals alike.

"Fashion lovers and fashion enthusiasts will enjoy the first-ever outdoor fashion show in Rwanda exclusively for summer, street, and beach clothes. We are calling everyone to join us. Designers, models, exhibitors, and the public audience. The event is made for them," said Alphonse Nsengiyumva, CEO and founder of Supra Events, the creative force behind this innovative festival.

The fashion show promises to be a highlight of the event, offering a platform for both local and international designers to showcase their latest collections. This outdoor spectacle will focus on summer, street, and beach wear, bringing a fresh and vibrant energy to Rwanda's fashion scene. The decision to spotlight these particular styles reflects a growing trend in Rwanda's fashion industry, which is increasingly looking to blend traditional aesthetics with contemporary global influences.

While the Flavour of 1000 Hills Festival 2024 is set to make waves, it builds upon the solid foundation of Rwanda's burgeoning fashion industry. The "Made in Rwanda" initiative has been gaining momentum both locally and internationally, with Rwandan designers and artisans receiving recognition for their unique creations and high-quality craftsmanship.

[PHOTO: Supra Model on the runway during the fashion show in Kigali, 2023]

Nsengiyumva is a strong advocate for the "Made in Rwanda" campaign, recognizing its positive impact on the country's economy. However, he also acknowledges the challenges faced by the industry. "Some people think that Made in Rwanda is only about clothes. Fashion is part of Made in Rwanda, and the government must put more effort to facilitate access to raw materials needed in the fashion industry because it's one of the many challenges," he explains.

Addressing common misconceptions about pricing, Nsengiyumva adds, "Some people say that made in Rwanda clothes are expensive. I do not agree because everywhere, customized clothes are expensive. But there are also cheaper clothes made in Rwanda there in Masoro economic zone where we have mass production."

[PHOTO: Supra Models taking pictures during the fashion show in Kigali, 2023]

While the festival aims to celebrate and promote Rwanda's fashion industry, it also sheds light on some of the challenges faced by local designers and event organizers. Nsengiyumva points out a significant hurdle: "Our fashion industry, designers don't want to pay the fashion show participation fees. I don't know if it is because they don't have the capacity or they do not understand the importance of having fashion shows in Rwanda. But if they don't pay, our models will not be paid, and our fashion shows will not be attractive."

To address this issue and ensure a high-quality event, the festival organizers have set a modest registration fee of $50 for designers wishing to participate in the Flavour of 1000 Hills Festival 2024. According to Nsengiyumva , this fee serves not only as a financial contribution but also as a commitment to the event's success.

While fashion especially #MadeInRwanda takes center stage, the Flavor of 1000 Hills Festival 2024 offers a cornucopia of experiences designed to engage all the senses. Attendees can look forward to food and drink exhibitions featuring both traditional and modern Rwandan cuisine. The event will also feature beach volleyball, table tennis, bowling, and a pool party, ensuring that there's something for everyone.

"The Flavour of 1000 Hills Festival 2024 is a fusion of flavors and fun," Nsengiyumva enthuses. "From food and drink exhibitions, fashion shows to beach volleyball, and kids' amusement activities, there's something for everyone."

The ambitious scale and diverse offerings of the Flavour of 1000 Hills Festival 2024 are a testament to the vision and capabilities of Supra Events. As one of the brands under Suprafamily Rwanda Ltd, Supra Events has quickly established itself as a major player in Rwanda's event management industry.

[PHOTO: Guests during the event in Nyungwe Park organized by Supra Events, 2023]

Founded by Alphonse Nsengiyumva with a passion for elevating events in Rwanda, Supra Events boasts an impressive portfolio. They are the organizers behind Miss Supranational Rwanda, Rwanda Influencer Awards, SupraModel Fashion Show, and Rwanda Universal Personality, among others.

Nsengiyumva's experience extends beyond his own events. "We are not limited to our own events because we are into event management. We have hosted and managed big events at national and African levels like the Rwanda Seed Congress and the 5th African Organic Conference," he says, highlighting the company's versatility and expertise.

[PHOTO: Alphonse Nsengiyumva CEO and founder of Supra Events, the creative force behind Flavour of 1000 Hills Festival]

Supra Events' involvement in the fashion industry stems from a deep-rooted desire to support and nurture young talent. Nsengiyumva explains, "By owning the license of Miss Supranational Rwanda and after analyzing the challenges related to the dresses faced by our contestants when they go to compete at the international level, we decided to support fashion in Rwanda. Second, Supra works mainly with youth. And nowadays, Rwandan youth want to go into fashion and modeling. We are here to support them."

[PHOTO: Winners of the Rwanda Universal Personality 2024 organized by Supra Events]

This commitment to supporting young talent aligns perfectly with the goals of the Flavor of 1000 Hills Festival 2024. By providing a platform for both established and emerging designers, the event aims to foster creativity, encourage cultural exchange, and promote Rwanda's fashion industry on a global stage.

[PHOTO: Supra Model on the runway during the fashion show in Kigali, 2023]

As Rwanda continues to position itself as a hub for creativity and innovation in East Africa, events like the Flavour of 1000 Hills Festival 2024 play a crucial role in showcasing the country's talents and attracting international attention. The fusion of fashion, food, and cultural activities creates a unique experience that celebrates Rwanda's rich heritage while embracing modern influences.

[PHOTO: Supra Model on the runway during the fashion show in Kigali, 2023]

As the countdown to August 2024 begins, all eyes are on Kigali. The Flavour of 1000 Hills Festival 2024 promises not just a feast for the senses, but a glimpse into the vibrant future of Rwanda's creative industries. With its innovative approach to showcasing fashion and culture, this event is set to become a highlight of Rwanda's cultural calendar, attracting fashion enthusiasts, foodies, and culture lovers from across Africa and beyond.

[PHOTO: Supra ModelS during the fashion show in Kigali, 2023]

[PHOTO: Supra Model on the runway during the fashion show in Kigali, 2023]

[PHOTO: Supra Model on the runway during the fashion show in Kigali 2023]

[PHOTO: Supra Models in exploring trip in Nyungwe National Park]

[PHOTO: Supra Model in exploring trip in Nyungwe National Park]

THE RCFS's MEDIA 

The highly anticipated 4Real Fashion Festival, originally scheduled for July 6, 2024, in Juba, South Sudan, has been postponed, leaving fashion enthusiasts, participants, and the general public in a state of disappointment and confusion. The announcement came as a shock to many, especially considering the extensive preparations and investments made by various stakeholders in the event.

 What is behind the postponement of the 4Real Fashion Festival 2024 in Juba

In a press release, Mr. Bior, the coordinator of the event and CEO and Founder of the 4Real Fashion Festival, stated, "Due to unforeseen circumstances that would significantly affect the quality and safety of the festival, we have made the difficult decision to postpone the event. We understand the immense excitement from fashion enthusiasts, participants, and the general public, and we share in your disappointment."

[PHOTO: Mr. Bior, the coordinator of the event, CEO and Founder of the 4Real Fashion Festival]

ALSO READ: CELEBRATING THE VIBRANT OF AFRICAN FASHION IN JUBA: THE 4REAL FASHION FESTIVAL 2024

The organizers held a brief press conference on July 6, 2024, to share the news with media and journalists. The press release further elaborated, "Our team is currently working diligently to address these issues and ensure that the 4Real Fashion Festival, when it does occur, will exceed all expectations and provide a memorable experience for all attendees. A new date for the festival will be announced as soon as possible."

The postponement has had a significant impact on various stakeholders, particularly the fashion designers and models who had invested considerable time, effort, and resources in preparation for the event.

One fashion designer, speaking in the email to RCFS's MEDIA, expressed their frustration: "Look, fashion designers, we are always the ones who are most vulnerable because we invested money to buy fabrics, take time, and create all of these collections that were supposed to be showcased at the 4Real Fashion Festival 2024."

[PHOTO: Sarah Atoj professional event host/MC in South Sudan]

Models, too, have been affected by the sudden change of plans. A model who wished to remain unnamed shared her perspective: "Even we [models] invest money, we put our time, and transport to go for casting and event to take care of ourselves go to the saloon for hair. I am a lady; I have to be ready for casting. I can even buy new high heel shoes."

[PHOTO: A model on the runway during the rehearsal and preparation of the 4Real Fashion Festival 2024]

The financial and emotional toll on these participants is evident, as they had dedicated significant resources to prepare for an event that has now been put on hold indefinitely.

While the official statement cites "unforeseen circumstances" as the reason for the postponement, speculation has begun to circulate regarding the true cause of the delay. An entertainment journalist from VOA in Juba, speaking with RCFS's MEDIA, shared some insights: "To be honest, we have no idea of what happened, but there are some rumors that the hotel didn't put effort into supporting the event. Check the page of the hotel; you will not see a poster of that event since the start. Brother, that is a 5-star hotel; they always have something going on."

[PHOTO:  Models on the runway during the rehearsal and preparation of the 4Real Fashion Festival 2024]

This observation raises questions about the relationship between the event organizers and the venue, Imperial Plaza Hotel Juba. The facts check on the hotel's Instagram page and other social media channels revealed a conspicuous absence of any promotional material for the 4Real Fashion Festival 2024, apart from tags made by the event organizers themselves.

Imperial Plaza Hotel Juba was among the sponsors according to the organizers 

The postponement of the 4Real Fashion Festival 2024 highlights some of the challenges faced by African entrepreneurs in the fashion and event management industries. Such setbacks can have far-reaching consequences, potentially discouraging future initiatives and stunting the growth of these sectors in the region.

Events like the 4Real Fashion Festival play a crucial role in showcasing local talent, promoting cultural heritage, and stimulating economic activity. When they face obstacles or cancellations, it's not just the immediate participants who suffer, but also the broader ecosystem of suppliers, vendors, and associated businesses.

[PHOTO: A model on the runway during the rehearsal and preparation of the 4Real Fashion Festival 2024]

Despite the disappointment, the organizers have assured ticket holders that their purchases will remain valid for the rescheduled date. Mr. Bior added in the press release, "We appreciate your understanding and patience during this time and thank you for your continued support and enthusiasm. We look forward to celebrating the fashion, creativity, and cultural heritage of Africa soon."

This commitment to honoring tickets and rescheduling the event demonstrates the organizers' dedication to fulfilling their promises to attendees and participants. However, the challenge now lies in maintaining the momentum and enthusiasm that had built up around the original date.

[PHOTO: A model on the runway during the rehearsal and preparation of the 4Real Fashion Festival 2024]

The postponement of the 4Real Fashion Festival 2024 serves as a reminder of the complexities involved in organizing large-scale events, especially in developing markets like South Sudan. It underscores the importance of robust planning, clear communication with all stakeholders, and having contingency plans in place.

“They need to have stronger partnerships with venues and suppliers, with clear agreements and commitments in place. More transparent communication with participants and the public, providing regular updates and being open about potential challenges” Fashion expert in Nairobi explains “They also need to establish a support system for participants who invest significant resources in preparation for the event. Not to forget to explore insurance options to mitigate financial risks associated with postponements or cancellations”

 THE RCFS's MEDIA 

Brunah Ogutu: Multifaceted Kenyan Fashion Designer to Watch in 2024

As the fashion industry in East Africa continues to flourish, a new generation of talented designers is emerging, each bringing unique styles and captivating collections to the forefront. Among these rising stars is Brunah Ogutu, a multifaceted Kenyan fashion designer and model who is rapidly gaining recognition for her innovative approach to design and her commitment to sustainable fashion practices.

Brunah's journey in the world of fashion began with a solid educational foundation. She graduated from Kenyatta University with a diploma in visual and performance art, equipping her with the creative skills and artistic vision that would later become hallmarks of her design aesthetic.

[PHOTO: Brunah Ogutu on runway during the Miss world Kenya 2022]

While Brunah had been working as a model for various local fashion designers, it wasn't until 2022 that she truly stepped into the spotlight as a designer in her own right. That year, she was crowned Miss World Kenya People's Choice 2022, an accolade that brought her talents to the attention of fashion enthusiasts and media personalities across the country.

[PHOTO: Brunah Ogutu CEO  and Creative Designer at  the Flamingo Hand Made- FHM254]

What set Brunah apart during the Miss World Kenya 2022 competition was not just her modeling prowess, but her exceptional skill as a designer. As one Nairobi-based media personality noted, "The people's choice winner Miss Brunah was part of the contestants but as a fashion designer, she went ahead and created collections of different outfits some of the contestants wore during their solo performances. Everyone was amazed by her collections and her talents, which is why she was voted. We loved her collections as an upcoming fashion designer."

[PHOTO: Brunah Ogutu crowned Miss World Kenya People's Choice 2022- Collection made by the Flamingo Hand Made- FHM254]

This unexpected showcase of her design abilities marked a turning point in Brunah's career, propelling her from model to designer and setting the stage for her future success.

In 2020, two years before her Miss World Kenya triumph, Brunah had already taken the first steps towards establishing herself as a designer by founding her brand, Flamingo Hand Made, or FHM254. The brand's name itself is a nod to among Kenya's beautiful birds [Flamingo] and the country's international dialing code, reflecting Brunah's pride in her Kenyan heritage and her desire to create fashion with a distinctly local flavor.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

The FHM254 quickly distinguished itself through its diverse range of offerings. As Brunah explained in an interview with RCFS's MEDIA in Nairobi, "We do ladies' gowns, wedding dresses, men's suits, uniforms. Each piece is uniquely designed and tailor-made." This versatility allows Brunah to cater to a wide range of clients and occasions, from everyday wear to special events.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

What truly sets the FHM254 apart in the competitive world of Kenyan fashion is its unwavering commitment to uniqueness. Brunah's personal style philosophy is deeply ingrained in every piece she creates. "Personally, I always love something that is very classy and unique, I love being unique," she says. This dedication to originality has not gone unnoticed. "I know sometimes I walk around with a new collection and some fashion lovers wonder about my collections because of the unique touches and techniques I use," Brunah adds with pride.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

But uniqueness is only one part of the equation. Equally important to Brunah and the FHM254 is a commitment to sustainable fashion practices. In an industry often criticized for its environmental impact, Brunah is determined to make a positive difference. "I like to be part of the sustainability fashion movement because it helps me and my brand take action related to contributing to protecting our environment," she explains.

This commitment to sustainability goes beyond mere lip service. Brunah has incorporated eco-friendly practices into every aspect of her design process. "It also helps us to reduce the usage and over-usage of fabrics," she says. "We get to work very nicely with the fabrics that we already have to ensure that we maintain very little usage of fabrics."

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

By focusing on the efficient use of materials and minimizing waste, Brunah is not only reducing her brand's environmental footprint but also setting an example for other designers in the region. This forward thinking approach to fashion is likely to become increasingly important as consumers become more environmentally conscious, potentially giving the FHM254 a competitive edge in the years to come.

What makes Brunah truly stand out in the Kenyan fashion scene is her multifaceted career. In addition to her work as a designer and model, she has also served as a fashion tutor at Delight Fashion School in Nairobi. This role allows her to share her knowledge and passion with the next generation of designers, potentially shaping the future of the Kenyan fashion industry.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

Brunah's modeling career continues to thrive alongside her design work. She participates in commercials runways shows and high-fashion photoshoots, as well as beauty pageants. This varied experience in different aspects of the fashion industry gives her a unique perspective that informs her design work.

Despite her busy schedule, Brunah maintains a well-rounded approach to life. "I have a passion for life and a love for cooking, art, fashion, swimming, teamwork, and listening to music," she says. This diversity of interests undoubtedly contributes to the richness and depth of her designs.

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

As we look towards 2024 in Kenya's fashion industry, Brunah Ogutu stands out as a Kenyan fashion designer to watch. Her unique blend of talents; designer, model, and tutor combined with her commitment to sustainability and her distinctive design aesthetic, positions her as a potentially transformative figure in East African fashion.

“Brunah's journey from art student to model to award-winning in Miss World Kenya as a contestant as well as a fashion designer, and sustainable fashion advocate is a sign of her versatility, creativity, and determination. Nairobi-based media personality added” As FHM254 continues to grow and evolve, I see Miss Brunah's influence will extend beyond Kenya's borders, potentially making her a significant player in the broader African fashion scene”

 A Short Video of Brunah & FHM254's Introduction 

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

[PHOTO: Collection made by the Flamingo Hand Made- FHM254]

THE RCFS's MEDIA 

All Eyes on Africa: Miss Culture Global Grande Finale 2024 in Johannesburg

The global spotlight is set to shine on Johannesburg, South Africa, as it prepares to host the Miss Culture Global Grande Finale 2024 from August 27th to 31st. This prestigious event, celebrating cultural diversity and promoting sustainable development, has already confirmed participation from over 10 countries, promising a spectacular showcase of global talent and cultural exchange.

Initially, Canada was proposed as the host country for the 2024 contestant. However, the organizers faced unexpected challenges due to visa issues and complicated entry requirements for participants. In response to these obstacles, the Miss Culture Global organization made the strategic decision to relocate the event to Johannesburg, South Africa.

The organization's official statement on Facebook read, "Due to tough visa requirements for Canada, please note our Grand Finale has been moved to Johannesburg, South Africa, and is scheduled for the 31st of August. We apologize for any inconvenience caused." This swift adaptation demonstrates the organization's commitment to ensuring accessibility and inclusivity for all participants.

Despite the change in venue, preparations for the event are progressing at an impressive pace. Lorraine Kljajic, CEO of Miss Culture Global, and the visionary behind this continental pageant, expressed confidence in the ongoing preparations. "We have already received enough applicants to continue in our heavy preparation. We have signed and arranged several agreements with governments and business owners so that this year's edition will be successful and bring change and impact to the beneficiaries," Kljajic stated. 

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global, the visionary behind this continental pageant]

The organization's proactive approach is evident in the numerous partnerships and agreements they have secured. These collaborations aim to enhance the event's impact and ensure its success in promoting cultural exchange and sustainable development.

One of the most significant partnerships forged in preparation for the 2024 finale is the agreement between the Miss Culture Global Organization Pty Ltd and the Kingdom of Eswatini's Ministry of Sports, Arts, and Culture. This collaboration aims to enhance cultural exchange and representation between the two entities.

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global, the visionary behind this continental pageant signed MoU with the Kingdom of Eswatini]

A key initiative under this agreement is the implementation of a cultural exchange program. This program will facilitate the sharing of cultural experiences, knowledge, and practices, fostering a deeper connection between people from different regions. It represents a concrete step towards promoting global understanding and appreciation of diverse cultural heritages.

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global,  signed an MoU with the Kingdom of Eswatini under the  Ministry of Sports, Arts, and Culture] 

Expressing her enthusiasm about this partnership, Lorraine Kljajic said, "We are thrilled to formalize this partnership with the Ministry of Sports, Arts, and Culture in the Kingdom of Eswatini. This MoU underscores our commitment to promoting cultural diversity and inclusivity on a global scale. We look forward to working closely with our partners in Eswatini to create meaningful cultural exchange opportunities that celebrate the richness of our shared heritage."

[PHOTO: Miss Culture Global Botswana 2024]

Miss Culture Global stands out among beauty pageants for its strong focus on advocacy and promotion of the United Nations Sustainable Development Goals (SDGs). The organization recognizes the crucial role of sustainable development in building a better future for both people and the planet.

Each year, the pageant formulates a unique and engaging theme related to one of the SDGs. Contestants are then tasked with a project that allows them to advocate for and promote this theme. This approach ensures that participants are not just competing based on beauty and talent, but are also actively engaged in making a positive impact in their communities.

[PHOTO: Miss Culture Global Mozambique 2024]

By aligning its mission with the SDGs, Miss Culture Global is positioning itself as more than just a beauty pageant. It's becoming a platform for African women to become ambassadors for change, addressing global challenges through local actions.

The decision to host the event in Johannesburg has not dampened international enthusiasm for the pageant. On the contrary, a diverse array of countries has already confirmed their participation in the Miss Culture Global Grande Finale 2024.

[PHOTO: Miss Culture Global Ethiopia 2024]

The list of confirmed participants spans across continents, showcasing the truly global nature of the event. Countries such as Botswana, Uganda, India, Nigeria, Namibia, Mozambique, Eswatini (formerly known as Swaziland), Malawi, Sierra Leone, Ethiopia, Zimbabwe, South Africa, and Rwanda have already pledged their involvement.

The choice of Johannesburg as the host city is particularly significant. As a vibrant metropolis in the heart of South Africa, Johannesburg represents the dynamism and diversity of the African continent. Its selection as the venue for the Miss Culture Global Grande Finale 2024 puts Africa at the center stage of this international event.

[PHOTO: Miss Culture Global Zimbabwe 2024]

As the date of the grande finale approaches, excitement is building not just among the participants and organizers, but also within the global community interested in cultural exchange and sustainable development. The event promises to be more than just a pageant; it will be a celebration of global diversity, a platform for meaningful dialogue, and a catalyst for positive change.

[PHOTO: Miss Culture Global Sierra Leone 2024]

The Miss Culture Global Grande Finale 2024 in Johannesburg is set to be a landmark event, bringing together beauty, talent, culture, and a commitment to sustainable development. As the world's eyes turn to Africa this August, the pageant will showcase not just the beauty of its participants, but also the power of cultural understanding in creating a more sustainable and harmonious world.

[PHOTO: Miss Culture Global India 2024]

With its unique blend of cultural celebration and commitment to global goals, the Miss Culture Global pageant is poised to make a lasting impact. As preparations continue and more countries join the roster of participants, the stage is set for an unforgettable event that will resonate far beyond the borders of South Africa, inspiring a new generation of culturally aware and socially responsible global citizens.

[PHOTO: Miss Culture Global  Nigeria  2024] 

[PHOTO: Miss Culture Global  Uganda  2024] 

[PHOTO: Miss Culture Global  Namibia  2024] 

[PHOTO: Miss Culture Global  Malwawi 2023 will represent her country in Miss Culture Global  2024 in South Africa] 

THE RCFS's MEDIA  

All Eyes on Africa: Miss Culture Global Grande Finale 2024 in Johannesburg

The global spotlight is set to shine on Johannesburg, South Africa, as it prepares to host the Miss Culture Global Grande Finale 2024 from August 27th to 31st. This prestigious event, celebrating cultural diversity and promoting sustainable development, has already confirmed participation from over 10 countries, promising a spectacular showcase of global talent and cultural exchange.

Initially, Canada was proposed as the host country for the 2024 contestant. However, the organizers faced unexpected challenges due to visa issues and complicated entry requirements for participants. In response to these obstacles, the Miss Culture Global organization made the strategic decision to relocate the event to Johannesburg, South Africa.

The organization's official statement on Facebook read, "Due to tough visa requirements for Canada, please note our Grand Finale has been moved to Johannesburg, South Africa, and is scheduled for the 31st of August. We apologize for any inconvenience caused." This swift adaptation demonstrates the organization's commitment to ensuring accessibility and inclusivity for all participants.

Despite the change in venue, preparations for the event are progressing at an impressive pace. Lorraine Kljajic, CEO of Miss Culture Global, and the visionary behind this continental pageant, expressed confidence in the ongoing preparations. "We have already received enough applicants to continue in our heavy preparation. We have signed and arranged several agreements with governments and business owners so that this year's edition will be successful and bring change and impact to the beneficiaries," Kljajic stated. 

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global, the visionary behind this continental pageant]

The organization's proactive approach is evident in the numerous partnerships and agreements they have secured. These collaborations aim to enhance the event's impact and ensure its success in promoting cultural exchange and sustainable development.

One of the most significant partnerships forged in preparation for the 2024 finale is the agreement between the Miss Culture Global Organization Pty Ltd and the Kingdom of Eswatini's Ministry of Sports, Arts, and Culture. This collaboration aims to enhance cultural exchange and representation between the two entities.

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global, the visionary behind this continental pageant signed MoU with the Kingdom of Eswatini]

A key initiative under this agreement is the implementation of a cultural exchange program. This program will facilitate the sharing of cultural experiences, knowledge, and practices, fostering a deeper connection between people from different regions. It represents a concrete step towards promoting global understanding and appreciation of diverse cultural heritages.

[PHOTO: Lorraine Kljajic, CEO of Miss Culture Global,  signed an MoU with the Kingdom of Eswatini under the  Ministry of Sports, Arts, and Culture] 

Expressing her enthusiasm about this partnership, Lorraine Kljajic said, "We are thrilled to formalize this partnership with the Ministry of Sports, Arts, and Culture in the Kingdom of Eswatini. This MoU underscores our commitment to promoting cultural diversity and inclusivity on a global scale. We look forward to working closely with our partners in Eswatini to create meaningful cultural exchange opportunities that celebrate the richness of our shared heritage."

[PHOTO: Miss Culture Global Botswana 2024]

Miss Culture Global stands out among beauty pageants for its strong focus on advocacy and promotion of the United Nations Sustainable Development Goals (SDGs). The organization recognizes the crucial role of sustainable development in building a better future for both people and the planet.

Each year, the pageant formulates a unique and engaging theme related to one of the SDGs. Contestants are then tasked with a project that allows them to advocate for and promote this theme. This approach ensures that participants are not just competing based on beauty and talent, but are also actively engaged in making a positive impact in their communities.

[PHOTO: Miss Culture Global Mozambique 2024]

By aligning its mission with the SDGs, Miss Culture Global is positioning itself as more than just a beauty pageant. It's becoming a platform for African women to become ambassadors for change, addressing global challenges through local actions.

The decision to host the event in Johannesburg has not dampened international enthusiasm for the pageant. On the contrary, a diverse array of countries has already confirmed their participation in the Miss Culture Global Grande Finale 2024.

[PHOTO: Miss Culture Global Ethiopia 2024]

The list of confirmed participants spans across continents, showcasing the truly global nature of the event. Countries such as Botswana, Uganda, India, Nigeria, Namibia, Mozambique, Eswatini (formerly known as Swaziland), Malawi, Sierra Leone, Ethiopia, Zimbabwe, South Africa, and Rwanda have already pledged their involvement.

The choice of Johannesburg as the host city is particularly significant. As a vibrant metropolis in the heart of South Africa, Johannesburg represents the dynamism and diversity of the African continent. Its selection as the venue for the Miss Culture Global Grande Finale 2024 puts Africa at the center stage of this international event.

[PHOTO: Miss Culture Global Zimbabwe 2024]

As the date of the grande finale approaches, excitement is building not just among the participants and organizers, but also within the global community interested in cultural exchange and sustainable development. The event promises to be more than just a pageant; it will be a celebration of global diversity, a platform for meaningful dialogue, and a catalyst for positive change.

[PHOTO: Miss Culture Global Sierra Leone 2024]

The Miss Culture Global Grande Finale 2024 in Johannesburg is set to be a landmark event, bringing together beauty, talent, culture, and a commitment to sustainable development. As the world's eyes turn to Africa this August, the pageant will showcase not just the beauty of its participants, but also the power of cultural understanding in creating a more sustainable and harmonious world.

[PHOTO: Miss Culture Global India 2024]

With its unique blend of cultural celebration and commitment to global goals, the Miss Culture Global pageant is poised to make a lasting impact. As preparations continue and more countries join the roster of participants, the stage is set for an unforgettable event that will resonate far beyond the borders of South Africa, inspiring a new generation of culturally aware and socially responsible global citizens.

[PHOTO: Miss Culture Global  Nigeria  2024] 

[PHOTO: Miss Culture Global  Uganda  2024] 

[PHOTO: Miss Culture Global  Namibia  2024] 

[PHOTO: Miss Culture Global  Malwawi 2023 will represent her country in Miss Culture Global  2024 in South Africa] 

THE RCFS's MEDIA  

From Waste to Body with Unique Designs: Kenyan raw Fashion Brand

In the bustling heart of Nairobi, as the city was preparing for the prestigious Africa Fashion and Arts Awards (AFAA2024), we had the privilege of sitting down with Morgan Azedy, the creative force behind Kenyan raw. As the founder and creative designer of this innovative fashion brand, Azedy is making waves in the Kenyan fashion scene with his unique approach to sustainable and avant-garde design.

Morgan Azedy's journey into the world of fashion began in 2020 at the Ramongi Institute in Kisumu. It was here that he honed his skills in textile, fashion, and design, laying the foundation for what would become a revolutionary approach to clothing creation in Kenya.

[PHOTO: Collection made by the Kenyan raw]

"I started to do fashion 4 years ago," Azedy recalls, his eyes lighting up as he speaks about his craft. "And this is where I learned textile, fashion, and design. I chose to create more street-look outfits because many fashion designers are doing the same things. They all look alike."

This desire to break away from the conventional is at the heart of Kenyan raw's ethos. In a market saturated with similar styles and approaches, Azedy saw an opportunity to carve out a niche that would not only set him apart but also address pressing environmental concerns.

[PHOTO: Collection made by the Kenyan raw]

What sets Kenyan raw apart in the competitive world of fashion design is Azedy's unique blend of street style and high fashion. This fusion allows him to bring what he calls "crazy ideas" to life, resulting in finished looks that are both unique and captivating.

"I am unique and I do create a combined street look with high fashion that allows me to bring crazy ideas that make the finishing looks more unique and enjoyable even to look at," Azedy explains with pride. "I use all kinds of fabrics like cotton, polyester, wool, and many others."

[PHOTO: Collection made by the Kenyan raw]

 But it's not just the combination of styles that makes Kenyan raw stand out. It's Azedy's commitment to sustainability and upcycling that truly sets his brand apart in the Kenyan fashion landscape.

In an era where fast fashion dominates and environmental concerns are at an all-time high, Kenyan raw is taking a stand. Azedy's understanding of sustainable fashion goes beyond mere buzzwords; it's a core principle that guides every aspect of his design process.

"I go to many places to collect waste fabrics from factories, from tailors, and from individuals and put them together to create outfits," Azedy reveals. "For example, someone throws away old bed sheets, old jackets, or blankets. I take them and go wash them properly and I use them in my collections."

This approach to fashion design is not just environmentally conscious; it's a creative challenge that Azedy embraces wholeheartedly. Each piece in a Kenyan raw collections tells a story of transformation, from discarded waste to wearable art.

[PHOTO: Collection made by the Kenyan raw]

However, blazing a new trail in fashion doesn't come without its challenges. Azedy faces several obstacles in his quest to revolutionize Kenyan fashion through sustainable practices.

One of the primary challenges is the lack of understanding from potential customers. "In our community, people are not familiar with this kind of collection," Azedy explains. "Some people tell me that I give myself a lot of work for no reason."

This misunderstanding extends to the pricing of his pieces as well. "As I have mentioned, it takes a lot of time to create this outfit," he continues. "When I go to sell, people think my prices are higher because they don't understand how much it took to create one piece. These are some of the challenges I am facing."

Another significant hurdle for Kenyan raw is the limited availability of certain materials in the Kenyan market. This scarcity can sometimes hinder Azedy's creative process and production capabilities. However, he views these challenges not as insurmountable obstacles but as opportunities for further innovation and creativity. 

[PHOTO: Collection made by the Kenyan raw]

Despite these challenges, Azedy remains committed to his vision of sustainable fashion. He sees Kenyan raw as part of a global movement towards more environmentally conscious design and production practices.

"I do make money, yes, but I also do sustainable fashion where we reduce the waste fabrics that could be thrown in our farms," Azedy states passionately. "Upcycling is an act of sustainability in fashion. I send a message to other African fashion designers to think of our planet and save our planet through fashion and creativity."

This global perspective is crucial in understanding the importance of Azedy's work. As the fashion industry worldwide grapples with its environmental impact, designers like Azedy are leading the charge in finding innovative solutions that don't compromise on style or quality.

[PHOTO: Collection made by the Kenyan raw]

As Azedy was preparing to showcase his latest collection at AFAA2024, he said that the future looks bright for Kenyan raw, and the brand's unique approach to fashion design, coupled with its commitment to sustainability, positions it at the forefront of a new wave of African fashion.

The challenges Azedy faces from customer education to material sourcing are likely to diminish as awareness of sustainable fashion practices grows. As more consumers become conscious of the environmental impact of their clothing choices, brands like Kenyan raw are poised to capture a growing market of environmentally conscious fashion enthusiasts.

[PHOTO: Collection made by the Kenyan raw]

Moreover, Azedy's call to action for other African designers to embrace sustainable practices could spark a movement within the continent's fashion industry. As more designers adopt similar approaches, the availability of upcycled materials and the acceptance of sustainable fashion could increase, creating a more favorable environment for brands like Kenyan raw to thrive.

Kenyan raw's influence extends beyond its immediate customer base. By challenging conventional design practices and prioritizing sustainability, Azedy is helping to reshape the Kenyan fashion landscape.

His work serves as an inspiration to up-and-coming designers, showing that it's possible to create unique, high-quality fashion while also being environmentally responsible. This could lead to a new generation of Kenyan designers who view sustainability not as an optional add-on but as a fundamental aspect of their creative process.

[PHOTO: Collection made by the Kenyan raw]

Through his innovative designs and commitment to sustainability, Azedy is not just creating clothing; he's crafting a new narrative for African fashion. One where creativity and environmental responsibility go hand in hand, where waste becomes wearable art, and where the boundaries between street style and high fashion blur into something entirely new.

In a world grappling with environmental challenges, Morgan Azedy and Kenyan raw offer a glimpse of hope. They show us that with creativity, determination, and a commitment to sustainability, it's possible to create fashion that's not only beautiful but also kind to our planet.

[PHOTO: Collection made by the Kenyan raw]

THE RCFS's MEDIA