One week to go until Africa Sourcing and Fashion Week 2024: Designers, Exhibitors, and Speakers

The countdown has begun for Africa Sourcing and Fashion Week 2024 (ASFW2024), marking its milestone 10th anniversary as the continent's premier platform uniting the textile, fashion, and leather value chains. With over 200 exhibitors from 30+ countries and an anticipated 7,000 trade visitors, this year's event promises an unprecedented celebration of African fashion and sustainable innovation.

Sustainability Takes Center Stage

Two groundbreaking panel discussions will highlight the event's focus on environmental responsibility. The first session, "Linking Threads: Collaborating for a Clean Global Fashion Value Chain Free of Harmful Substances," scheduled for November 10 at 11 AM, brings together distinguished industry leaders:

Ms. Ozunimi I., Industrial Development Officer and Green Industrial Policy Lead at UNIDO, Mr. Sintayehu Teshome Bayu, Country Manager at Hohenstein Institute, Mr. Theodros Zekarias Selassie, External Consultant at BluWin, Ms. Aselefech Getachew, Environmental Expert for Textile Value Chains at GIZ Ethiopia and Djibouti, Mr. Gebrehiwot Hailemichael, Co-owner and Manager at GAHT Trading PLC

The second panel, "Designing for a Greener Future: Fashion Designers' Role in Mitigating Environmental Impacts of Chemicals," features experts including:

Mr. Firew Konjo, Owner and General Manager of Jano Handicraft, Dr. Tamrat Tesfaye, Scientific Director at Ethiopian Institute of Textile and Fashion Technology, Ms. Melat Terefe, Founder & Creative Director of DolMel™ Manufacturing PLC, Ms. Elke Wiedemann, Advisor for Sustainable Industrial Park Management at GIZ,  Mr. Muktar Lamido Dodo, Africa Representative at Global Organic Textile Standard

Both sessions will be moderated by Ms. Mariella Noto, Academy Director at ZDHC Academy.

Spotlight on Innovation and Sustainability

Leading the charge in sustainable innovation, Livinguard Technologies AG will showcase their groundbreaking Livinguard +DYE solution, which promises to revolutionize cotton dyeing by reducing water consumption by 30% and energy usage by 70%, while improving productivity by 35%.

The event will also feature prominent sustainable material providers, including the Leather and Hide Council of America (LHCA) and the Africa Leather and Leather Products Institute (ALLPI).

Featured Designers and Exhibitors

This year's ASFW brings together an impressive roster of designers and brands:

BethAle London: Renowned for blending luxury with sustainability, offering high-quality, ethically-produced fashion pieces

The collection made by the BethAle London[Photo Credit: BethAle] 

Dokmai Rwanda:  Showcasing handcrafted premium products while championing women's empowerment and fair trade

The bags made by Dokmai Rwanda [Photo Credit: DR]

Swahili Knits Limited:  A Tanzanian company specializing in high-quality apparel and community empowerment

Shin Textile Solutions Co. Ltd:  Returning with their sustainable garment production expertise

E.Miroglio:  Italian high-end fabric manufacturer known for cutting-edge, eco-friendly textiles

Tekstina: Slovenian textile company with 190 years of heritage in premium fabric production

Akila Gym Apparel: Nairobi-based brand offering versatile athletic and casual wear

Tukatech, Inc. EcoShot software, in combination with TUKA3D, is revolutionizing digital fashion imaging.

Pink Mango and Asantii: Contemporary womenswear celebrating African heritage

The collection made by Asantii [Photo Credit:  Asantii]

According to the ASFW2024, "special recognition goes to Asantii's Founder & CEO, Maryse Mbonyumutwa, recently named to The Business of Fashion's BoF 500 Class of 2024—marking Rwanda's first representation in this prestigious index of global fashion industry leaders"

A Milestone Celebration

As ASFW2024 prepares to launch its biggest edition yet, the event stands as a testament to a decade of fostering connections, driving innovation, and creating opportunities across Africa's textile, fashion, and leather industries. With 14 talented designers set to showcase exceptional leather designs in a dedicated fashion show, this anniversary edition promises to be an unprecedented celebration of African creativity, sustainability, and entrepreneurship.

Fashion Trends Africa by RCFS

One week to go until Africa Sourcing and Fashion Week 2024: Designers, Exhibitors, and Speakers

The countdown has begun for Africa Sourcing and Fashion Week 2024 (ASFW2024), marking its milestone 10th anniversary as the continent's premier platform uniting the textile, fashion, and leather value chains. With over 200 exhibitors from 30+ countries and an anticipated 7,000 trade visitors, this year's event promises an unprecedented celebration of African fashion and sustainable innovation.

Sustainability Takes Center Stage

Two groundbreaking panel discussions will highlight the event's focus on environmental responsibility. The first session, "Linking Threads: Collaborating for a Clean Global Fashion Value Chain Free of Harmful Substances," scheduled for November 10 at 11 AM, brings together distinguished industry leaders:

Ms. Ozunimi I., Industrial Development Officer and Green Industrial Policy Lead at UNIDO, Mr. Sintayehu Teshome Bayu, Country Manager at Hohenstein Institute, Mr. Theodros Zekarias Selassie, External Consultant at BluWin, Ms. Aselefech Getachew, Environmental Expert for Textile Value Chains at GIZ Ethiopia and Djibouti, Mr. Gebrehiwot Hailemichael, Co-owner and Manager at GAHT Trading PLC

The second panel, "Designing for a Greener Future: Fashion Designers' Role in Mitigating Environmental Impacts of Chemicals," features experts including:

Mr. Firew Konjo, Owner and General Manager of Jano Handicraft, Dr. Tamrat Tesfaye, Scientific Director at Ethiopian Institute of Textile and Fashion Technology, Ms. Melat Terefe, Founder & Creative Director of DolMel™ Manufacturing PLC, Ms. Elke Wiedemann, Advisor for Sustainable Industrial Park Management at GIZ,  Mr. Muktar Lamido Dodo, Africa Representative at Global Organic Textile Standard

Both sessions will be moderated by Ms. Mariella Noto, Academy Director at ZDHC Academy.

Spotlight on Innovation and Sustainability

Leading the charge in sustainable innovation, Livinguard Technologies AG will showcase their groundbreaking Livinguard +DYE solution, which promises to revolutionize cotton dyeing by reducing water consumption by 30% and energy usage by 70%, while improving productivity by 35%.

The event will also feature prominent sustainable material providers, including the Leather and Hide Council of America (LHCA) and the Africa Leather and Leather Products Institute (ALLPI).

Featured Designers and Exhibitors

This year's ASFW brings together an impressive roster of designers and brands:

BethAle London: Renowned for blending luxury with sustainability, offering high-quality, ethically-produced fashion pieces

The collection made by the BethAle London[Photo Credit: BethAle] 

Dokmai Rwanda:  Showcasing handcrafted premium products while championing women's empowerment and fair trade

The bags made by Dokmai Rwanda [Photo Credit: DR]

Swahili Knits Limited:  A Tanzanian company specializing in high-quality apparel and community empowerment

Shin Textile Solutions Co. Ltd:  Returning with their sustainable garment production expertise

E.Miroglio:  Italian high-end fabric manufacturer known for cutting-edge, eco-friendly textiles

Tekstina: Slovenian textile company with 190 years of heritage in premium fabric production

Akila Gym Apparel: Nairobi-based brand offering versatile athletic and casual wear

Tukatech, Inc. EcoShot software, in combination with TUKA3D, is revolutionizing digital fashion imaging.

Pink Mango and Asantii: Contemporary womenswear celebrating African heritage

The collection made by Asantii [Photo Credit:  Asantii]

According to the ASFW2024, "special recognition goes to Asantii's Founder & CEO, Maryse Mbonyumutwa, recently named to The Business of Fashion's BoF 500 Class of 2024—marking Rwanda's first representation in this prestigious index of global fashion industry leaders"

A Milestone Celebration

As ASFW2024 prepares to launch its biggest edition yet, the event stands as a testament to a decade of fostering connections, driving innovation, and creating opportunities across Africa's textile, fashion, and leather industries. With 14 talented designers set to showcase exceptional leather designs in a dedicated fashion show, this anniversary edition promises to be an unprecedented celebration of African creativity, sustainability, and entrepreneurship.

Fashion Trends Africa by RCFS

9 Years Milestone: Moses Turahirwa and His Moshions Brand Rwanda-Based

Over the past decade, Rwanda's fashion industry has emerged as one of the country's fastest-growing sectors. Among the talented designers who have transformed the landscape, Moses Turahirwa stands out with his brand Moshions, which has become a beacon of Rwandan creative excellence since its founding in 2015.

The first collection Created by Moses Turahirwa & Moshions was showcased at the Kigali Fashion Week 2015 [Photo Credit: KFW]

Born in Kibogora Village, Nyamasheke District in Western Rwanda, Turahirwa is the fourth of five siblings. His journey into fashion took an unconventional path: he initially earned an Advanced Diploma in Civil Engineering from the Integrated Polytechnic Regional Centre in 2016. During his studies in 2014, he was crowned Mr. Integrated Polytechnic for Kigali and went on to represent Rwanda in the Mr. Africa International pageant, marking his first foray into the fashion world.

In 2014 Moses Turahirwa was crowned Mr. IPRC Kigali [Photo Credit: RCFS]

Turahirwa's entry into fashion design began with volunteer modeling at various Kigali fashion events. His brand, Moshions, quickly gained national recognition, earning a distinguished clientele that included high-ranking government officials and notably, Rwanda's President Paul Kagame. This early success led many to view Turahirwa as one of Rwanda's most fortunate fashion entrepreneurs.

Left: Is Her Excellency Rwanda's First Lady Jeannette Kagame in 2019 wearing a collection made by Moshions, and on the right is her daughter Angel Kagame as well in the Moshions collection, and her husband [Photo Credit: KS1] 

The brand's debut collection at Kigali Fashion Week in 2015 marked the beginning of an impressive international journey. Moshions soon exhibited in Nigeria, South Africa, Namibia, and Italy, garnering attention from prestigious publications including Vogue Italia, Jeune Afrique, FashionUnited, and Africanews, as well as Rwanda's leading daily, The New Times.

As a designer with an engineering background, Turahirwa brings a unique perspective to fashion. His creations seamlessly blend traditional motifs with contemporary design, featuring fluid, gender-neutral couture pieces that celebrate Bantu culture. The brand is known for its use of premium sustainable textiles, recycled cow horns, and botanical dyes. This innovative approach earned Turahirwa the prestigious Designer of the Year award for Africa at the 2022 Abryanz Style and Fashion Awards.

In 2022 Turahirwa won the Abryanz Style and Fashion Awards [Photo Credit: NT]

"The more creative memories we forge today, the stronger and more vibrant Rwanda's creative scene will be in the future," Turahirwa stated in a recent interview with Whitewall.art. This vision drives his mission to promote thoughtful, slow fashion through Moshions.

In 2021, Turahirwa enhanced his credentials by earning a Master's degree in Collection Design from the prestigious Polimoda Fashion School in Italy. This academic achievement marked a turning point for both the designer and his brand. Post-graduation, Moshions became an essential stop for visitors to Rwanda, including diplomatic dignitaries and heads of state.

Many tourists used to and still  buy from Moshions [Photo Credit: KS1]

The brand has achieved significant international recognition, showcasing at renowned platforms such as Pitti Immagine Uomo and Milan Fashion Week. A signature Moshions cardigan is now permanently housed at London's Victoria and Albert Museum, while the brand continues to feature in influential fashion publications like NSS and Business of Fashion.

A significant development in the brand's evolution is Kwanda Season 1, Moshions' creative hub, which is celebrating its second anniversary this year. The hub has become a cultural centerpiece, hosting fashion shows, tourist experiences, and new collection launches.

Inside Kwanda Hub in Kigali City [Photo Credit: KS1]

Turahirwa's journey hasn't been without challenges. In 2023, he faced personal and legal difficulties, including an arrest related to passport irregularities. During this period, he also made headlines for publicly discussing his personal identity and relationships, demonstrating transparency with his audience despite potential controversy in a conservative society.

Turahirwa Moses in a Court in Kigali in 2023 [Photo Credit: IGIHE]

ALSO READ: Kwanda Season 1 and Moshions: Inzozi Fashion Experience 2024 in the Heart of the Forest

Currently, Turahirwa is focused on his latest collection and project, "Inzozi" (Dreams in Kinyarwanda). This initiative represents not just a fashion collection but embodies his broader vision for the future of African luxury fashion.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

Throughout his nine-year journey, Turahirwa has consistently demonstrated the power of combining cultural heritage with contemporary design. His work as a Creative Educator at Future Learn, teaching a course on luxury fashion and identity, further cements his role as a thought leader in the industry.

Moshions has evolved from a local fashion brand into a global cultural ambassador for Rwanda, showcasing how traditional aesthetics can be reimagined for the modern world. Through innovative design, meticulous craftsmanship, and manual printing techniques, the brand continues to celebrate African narratives on the global stage.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

As Moshions enters its tenth year, Turahirwa's vision for African luxury fashion continues to expand, proving that Rwanda can compete on the international fashion stage while maintaining its unique cultural identity. His journey exemplifies how passion, creativity, and cultural pride can transform not just a brand, but an entire industry's perspective on African fashion.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

By Fashion Trends Africa/RCFS

9 Years Milestone: Moses Turahirwa and His Moshions Brand Rwanda-Based

Over the past decade, Rwanda's fashion industry has emerged as one of the country's fastest-growing sectors. Among the talented designers who have transformed the landscape, Moses Turahirwa stands out with his brand Moshions, which has become a beacon of Rwandan creative excellence since its founding in 2015.

The first collection Created by Moses Turahirwa & Moshions was showcased at the Kigali Fashion Week 2015 [Photo Credit: KFW]

Born in Kibogora Village, Nyamasheke District in Western Rwanda, Turahirwa is the fourth of five siblings. His journey into fashion took an unconventional path: he initially earned an Advanced Diploma in Civil Engineering from the Integrated Polytechnic Regional Centre in 2016. During his studies in 2014, he was crowned Mr. Integrated Polytechnic for Kigali and went on to represent Rwanda in the Mr. Africa International pageant, marking his first foray into the fashion world.

In 2014 Moses Turahirwa was crowned Mr. IPRC Kigali [Photo Credit: RCFS]

Turahirwa's entry into fashion design began with volunteer modeling at various Kigali fashion events. His brand, Moshions, quickly gained national recognition, earning a distinguished clientele that included high-ranking government officials and notably, Rwanda's President Paul Kagame. This early success led many to view Turahirwa as one of Rwanda's most fortunate fashion entrepreneurs.

Left: Is Her Excellency Rwanda's First Lady Jeannette Kagame in 2019 wearing a collection made by Moshions, and on the right is her daughter Angel Kagame as well in the Moshions collection, and her husband [Photo Credit: KS1] 

The brand's debut collection at Kigali Fashion Week in 2015 marked the beginning of an impressive international journey. Moshions soon exhibited in Nigeria, South Africa, Namibia, and Italy, garnering attention from prestigious publications including Vogue Italia, Jeune Afrique, FashionUnited, and Africanews, as well as Rwanda's leading daily, The New Times.

As a designer with an engineering background, Turahirwa brings a unique perspective to fashion. His creations seamlessly blend traditional motifs with contemporary design, featuring fluid, gender-neutral couture pieces that celebrate Bantu culture. The brand is known for its use of premium sustainable textiles, recycled cow horns, and botanical dyes. This innovative approach earned Turahirwa the prestigious Designer of the Year award for Africa at the 2022 Abryanz Style and Fashion Awards.

In 2022 Turahirwa won the Abryanz Style and Fashion Awards [Photo Credit: NT]

"The more creative memories we forge today, the stronger and more vibrant Rwanda's creative scene will be in the future," Turahirwa stated in a recent interview with Whitewall.art. This vision drives his mission to promote thoughtful, slow fashion through Moshions.

In 2021, Turahirwa enhanced his credentials by earning a Master's degree in Collection Design from the prestigious Polimoda Fashion School in Italy. This academic achievement marked a turning point for both the designer and his brand. Post-graduation, Moshions became an essential stop for visitors to Rwanda, including diplomatic dignitaries and heads of state.

Many tourists used to and still  buy from Moshions [Photo Credit: KS1]

The brand has achieved significant international recognition, showcasing at renowned platforms such as Pitti Immagine Uomo and Milan Fashion Week. A signature Moshions cardigan is now permanently housed at London's Victoria and Albert Museum, while the brand continues to feature in influential fashion publications like NSS and Business of Fashion.

A significant development in the brand's evolution is Kwanda Season 1, Moshions' creative hub, which is celebrating its second anniversary this year. The hub has become a cultural centerpiece, hosting fashion shows, tourist experiences, and new collection launches.

Inside Kwanda Hub in Kigali City [Photo Credit: KS1]

Turahirwa's journey hasn't been without challenges. In 2023, he faced personal and legal difficulties, including an arrest related to passport irregularities. During this period, he also made headlines for publicly discussing his personal identity and relationships, demonstrating transparency with his audience despite potential controversy in a conservative society.

Turahirwa Moses in a Court in Kigali in 2023 [Photo Credit: IGIHE]

ALSO READ: Kwanda Season 1 and Moshions: Inzozi Fashion Experience 2024 in the Heart of the Forest

Currently, Turahirwa is focused on his latest collection and project, "Inzozi" (Dreams in Kinyarwanda). This initiative represents not just a fashion collection but embodies his broader vision for the future of African luxury fashion.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

Throughout his nine-year journey, Turahirwa has consistently demonstrated the power of combining cultural heritage with contemporary design. His work as a Creative Educator at Future Learn, teaching a course on luxury fashion and identity, further cements his role as a thought leader in the industry.

Moshions has evolved from a local fashion brand into a global cultural ambassador for Rwanda, showcasing how traditional aesthetics can be reimagined for the modern world. Through innovative design, meticulous craftsmanship, and manual printing techniques, the brand continues to celebrate African narratives on the global stage.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

As Moshions enters its tenth year, Turahirwa's vision for African luxury fashion continues to expand, proving that Rwanda can compete on the international fashion stage while maintaining its unique cultural identity. His journey exemplifies how passion, creativity, and cultural pride can transform not just a brand, but an entire industry's perspective on African fashion.

The latest collection of October 2024 made by Moshions in the Inzozi project [Photo Credit: KS1]

By Fashion Trends Africa/RCFS

The prestigious Heineken Lagos Fashion Week (LagosFW), one of Africa's leading fashion events, launches today with an ambitious five-day showcase featuring over 50 designers. Running from October 23rd to 27th, 2024, this year's edition embraces the theme "COMMUNE" to celebrate Africa's premier creative talents.

The event, hosted in Nigeria's fashion capital, serves as a vital platform connecting buyers, consumers, and media with innovative African designers. This season's campaign, photographed at the historic John Randle Centre for Yoruba Culture & History, underscores Lagos Fashion Week's commitment to preserving African craftsmanship while nurturing future creative talents.

Some of the collections that will be showcased at the Lagos Heineken Fashion Week 2024 [Photo Credit: LFW]

A highlight of this year's program is the Green Access initiative, a revolutionary fashion accelerator established through a collaboration between Lagos Fashion Week and Style House Files. This program takes center stage in supporting emerging designers committed to sustainable practices through practical skills development, institutional support, and mentorship opportunities.

Five promising Green Access finalists—DIMEJI ILORI, GARBE, MALITÉ, OYA ABEÓ, and REVIVAL—will showcase their collections on the prestigious Lagos Fashion Week runway. Each designer will present three carefully curated designs that embody their brand aesthetics and creative journey, developed through intensive mentorship focusing on responsible production and sourcing practices.

Lagos Heineken Fashion Week 2024 will take up to 5 days [Photo Credit: LFW]

Over the five-day extravaganza, attendees can expect a comprehensive exploration of the African fashion value chain, with special emphasis on innovation and sustainability across the continent. The event promises to demonstrate how African fashion continues to evolve while maintaining its cultural roots and embracing sustainable practices.

Lagos Fashion Week has established itself as more than just a fashion showcase; it's a driving force behind the Nigerian and broader African fashion industry. This year's edition aims to strengthen this position by fostering meaningful connections between industry stakeholders while highlighting the rich diversity of African fashion talent.

 Some of the collections that will be showcased at the Lagos Heineken Fashion Week 2024 [Photo Credit: LFW]

The event's expanded five-day format, up from its traditional four days, reflects the growing significance and complexity of Africa's fashion ecosystem. With its focus on sustainability, heritage, and innovation, the 2024 edition promises to set new benchmarks for fashion weeks across the continent while reinforcing Lagos's position as a major fashion capital.

Fashion Trends Africa by  RCFS

What to Expect in Lagos Heineken Fashion Week 2024: Runways Kick Off Today

The prestigious Heineken Lagos Fashion Week (LagosFW), one of Africa's leading fashion events, launches today with an ambitious five-day showcase featuring over 50 designers. Running from October 23rd to 27th, 2024, this year's edition embraces the theme "COMMUNE" to celebrate Africa's premier creative talents.

The event, hosted in Nigeria's fashion capital, serves as a vital platform connecting buyers, consumers, and media with innovative African designers. This season's campaign, photographed at the historic John Randle Centre for Yoruba Culture & History, underscores Lagos Fashion Week's commitment to preserving African craftsmanship while nurturing future creative talents.

Some of the collections that will be showcased at the Lagos Heineken Fashion Week 2024 [Photo Credit: LFW]

A highlight of this year's program is the Green Access initiative, a revolutionary fashion accelerator established through a collaboration between Lagos Fashion Week and Style House Files. This program takes center stage in supporting emerging designers committed to sustainable practices through practical skills development, institutional support, and mentorship opportunities.

Five promising Green Access finalists—DIMEJI ILORI, GARBE, MALITÉ, OYA ABEÓ, and REVIVAL—will showcase their collections on the prestigious Lagos Fashion Week runway. Each designer will present three carefully curated designs that embody their brand aesthetics and creative journey, developed through intensive mentorship focusing on responsible production and sourcing practices.

Lagos Heineken Fashion Week 2024 will take up to 5 days [Photo Credit: LFW]

Over the five-day extravaganza, attendees can expect a comprehensive exploration of the African fashion value chain, with special emphasis on innovation and sustainability across the continent. The event promises to demonstrate how African fashion continues to evolve while maintaining its cultural roots and embracing sustainable practices.

Lagos Fashion Week has established itself as more than just a fashion showcase; it's a driving force behind the Nigerian and broader African fashion industry. This year's edition aims to strengthen this position by fostering meaningful connections between industry stakeholders while highlighting the rich diversity of African fashion talent.

 Some of the collections that will be showcased at the Lagos Heineken Fashion Week 2024 [Photo Credit: LFW]

The event's expanded five-day format, up from its traditional four days, reflects the growing significance and complexity of Africa's fashion ecosystem. With its focus on sustainability, heritage, and innovation, the 2024 edition promises to set new benchmarks for fashion weeks across the continent while reinforcing Lagos's position as a major fashion capital.

Fashion Trends Africa by  RCFS

The convergence of narrative and haute couture takes center stage as The Kenya Fashion Story presents an innovative fashion showcase on November 2nd, 2024, at Barrels and Stools, Nairobi. This groundbreaking event promises to revolutionize the traditional runway experience by weaving personal storytelling into the fabric of fashion presentation.

In a unique departure from conventional fashion shows, participating designers will narrate their creative journeys as models showcase their collections, offering audiences an intimate glimpse into the inspiration behind each piece. This innovative approach begins even before the main event, with a pre-show podcast series featuring in-depth conversations with the designers about their challenges, triumphs, and creative processes.

"We believe every garment tells a story," explains the event organizers. "By giving our designers a voice alongside their visual presentations, we're creating a deeper, more meaningful connection between creators and their audience."

The Kenya Fashion Story stands as a vital platform for amplifying the voices of underrepresented and marginalized fashion designers, with a particular focus on emerging talents from local fashion institutions. This initiative aims to bridge the gap between graduating students and the professional fashion world, while simultaneously championing the "Made in Kenya" movement through authentic storytelling and creative showcase.

Photo: Recent event of the Kenya Fashion Story [Photo Credit: KFS]

Set to begin at 4 PM, the event promises an immersive experience that extends beyond the runway. Attendees can look forward to exclusive TV interviews, engaging vendor stalls, vibrant live music performances, and curated culinary offerings. This comprehensive approach creates an atmosphere that celebrates not just fashion, but the entire creative ecosystem that supports it.

The platform's mission resonates deeply with Kenya's growing fashion industry, addressing the critical need for visibility and recognition of local talent. By providing these designers with a professional stage, The Kenya Fashion Story contributes to the broader goal of establishing Kenya as a significant player in the global fashion landscape.

Photo: Recent event of the Kenya Fashion Story [Photo Credit: KFS]

"Our vision is to ensure that these talented designers leave a lasting impression," the organizers continue. "We want to inspire a movement that recognizes and supports locally made products, understanding the rich stories and craftsmanship behind each creation."

This innovative blend of storytelling and fashion presentation aims to transform how audiences interact with fashion, moving beyond mere visual appreciation to foster a deeper understanding of the creative process and the individuals behind it. The event promises to be a milestone in Kenya's fashion calendar, marking a new chapter in how fashion stories are told and experienced.

Ingred Awuor is the CEO and founder of the Kenya Fashion Story [Photo Credit: KFS]

Ingred Awuor is a force in Kenya’s fashion industry. As the CEO and founder of @thekenyanfashionstory she has dedicated herself to empowering homegrown talent and advocating for Kenyan-made brands. Her passion goes beyond fashion – Ingred is a creative director, model coach, and mentor who believes in nurturing the next generation of Kenyan creatives.

Listen to Ingred Awuor in the Made in Africa Podcast

Through her platform, she is telling the story of Kenya’s rich fashion heritage, encouraging both designers and consumers to embrace locally made products. Ingred’s work emphasizes that Kenyan fashion is not only beautiful and diverse but also a critical driver of economic growth. Her mission is simple: to elevate Kenya’s fashion industry on a global scale while keeping the essence of “Made in Kenya” at the core. Through her advocacy, she’s making it clear that our stories, sewn in Kenyan fabrics, are powerful enough to compete with the world.

Ingred Awuor is a Kenyan former model and model coach, is also a fashion designer  and manager of the Nilotika clothing brand based in Nairobi [Photo Credit: KFS]

Fashion enthusiasts and supporters of Kenya's creative industry can secure their tickets through KenyaBuzz.com. For updates and profiles of participating designers, follow The Kenyan Fashion story on Instagram. Through this unique platform, The Kenya Fashion Story 2024 is set to demonstrate that fashion is not just about what we wear – it's about the stories we tell, the barriers we break, and the futures we create.

Fashion Trends Africa by RCFS

Storytelling Meets High Fashion at The Kenya Fashion Story 2024

The convergence of narrative and haute couture takes center stage as The Kenya Fashion Story presents an innovative fashion showcase on November 2nd, 2024, at Barrels and Stools, Nairobi. This groundbreaking event promises to revolutionize the traditional runway experience by weaving personal storytelling into the fabric of fashion presentation.

In a unique departure from conventional fashion shows, participating designers will narrate their creative journeys as models showcase their collections, offering audiences an intimate glimpse into the inspiration behind each piece. This innovative approach begins even before the main event, with a pre-show podcast series featuring in-depth conversations with the designers about their challenges, triumphs, and creative processes.

"We believe every garment tells a story," explains the event organizers. "By giving our designers a voice alongside their visual presentations, we're creating a deeper, more meaningful connection between creators and their audience."

The Kenya Fashion Story stands as a vital platform for amplifying the voices of underrepresented and marginalized fashion designers, with a particular focus on emerging talents from local fashion institutions. This initiative aims to bridge the gap between graduating students and the professional fashion world, while simultaneously championing the "Made in Kenya" movement through authentic storytelling and creative showcase.

Photo: Recent event of the Kenya Fashion Story [Photo Credit: KFS]

Set to begin at 4 PM, the event promises an immersive experience that extends beyond the runway. Attendees can look forward to exclusive TV interviews, engaging vendor stalls, vibrant live music performances, and curated culinary offerings. This comprehensive approach creates an atmosphere that celebrates not just fashion, but the entire creative ecosystem that supports it.

The platform's mission resonates deeply with Kenya's growing fashion industry, addressing the critical need for visibility and recognition of local talent. By providing these designers with a professional stage, The Kenya Fashion Story contributes to the broader goal of establishing Kenya as a significant player in the global fashion landscape.

Photo: Recent event of the Kenya Fashion Story [Photo Credit: KFS]

"Our vision is to ensure that these talented designers leave a lasting impression," the organizers continue. "We want to inspire a movement that recognizes and supports locally made products, understanding the rich stories and craftsmanship behind each creation."

This innovative blend of storytelling and fashion presentation aims to transform how audiences interact with fashion, moving beyond mere visual appreciation to foster a deeper understanding of the creative process and the individuals behind it. The event promises to be a milestone in Kenya's fashion calendar, marking a new chapter in how fashion stories are told and experienced.

Ingred Awuor is the CEO and founder of the Kenya Fashion Story [Photo Credit: KFS]

Ingred Awuor is a force in Kenya’s fashion industry. As the CEO and founder of @thekenyanfashionstory she has dedicated herself to empowering homegrown talent and advocating for Kenyan-made brands. Her passion goes beyond fashion – Ingred is a creative director, model coach, and mentor who believes in nurturing the next generation of Kenyan creatives.

Listen to Ingred Awuor in the Made in Africa Podcast

Through her platform, she is telling the story of Kenya’s rich fashion heritage, encouraging both designers and consumers to embrace locally made products. Ingred’s work emphasizes that Kenyan fashion is not only beautiful and diverse but also a critical driver of economic growth. Her mission is simple: to elevate Kenya’s fashion industry on a global scale while keeping the essence of “Made in Kenya” at the core. Through her advocacy, she’s making it clear that our stories, sewn in Kenyan fabrics, are powerful enough to compete with the world.

Ingred Awuor is a Kenyan former model and model coach, is also a fashion designer  and manager of the Nilotika clothing brand based in Nairobi [Photo Credit: KFS]

Fashion enthusiasts and supporters of Kenya's creative industry can secure their tickets through KenyaBuzz.com. For updates and profiles of participating designers, follow The Kenyan Fashion story on Instagram. Through this unique platform, The Kenya Fashion Story 2024 is set to demonstrate that fashion is not just about what we wear – it's about the stories we tell, the barriers we break, and the futures we create.

Fashion Trends Africa by RCFS

Why Former Model Franco Kabano Is Backing the Stage Fashion Showcase's Founder

In Rwanda's fashion industry, Franco Kabano and Sandrine Mucyo are household names, particularly in the modeling sector. Their professional relationship dates back to when Franco served as Sandrine's model trainer, and today, their collaboration continues to shape the country's fashion landscape. Sandrine Mucyo, now the CEO and Manager of the Stage Fashion Showcase, has transformed from model to influential event organizer, with Franco's unwavering support behind her vision.

From left Model Sandrine Mucyo CEO & Manager of the Stage Fashion Showcase and Franco Kabano at the Stage Fashion Showcase 20234 pre-event Institut Francais in Kigali [Photo Credit: SFS]

Following the Stage Fashion Showcase 2024 pre-event, Franco Kabano shared his insights with the media about Rwanda's fashion industry and his expectations for Sandrine's event, which celebrates its second anniversary this year.

"The pre-event exceeded our expectations," Franco expressed with evident satisfaction. "Our team's dedication and late-night preparation paid off magnificently. The audience's amazement at the show validates our innovative approach." He enthusiastically added, "What you've witnessed today is just a preview. The main event on November 1st will be even more spectacular. I encourage fashion enthusiasts to secure their tickets early."

Sandrine Mucyo and Franco Kabano at the Stage Fashion Showcase 2023 in Marriott Hotel Kigali [Photo Credit: SFS]

ALSO READ: The Stage Fashion Showcase 2024 Pre-Event Highlights Emerging and Established Talents: Main Event Set for November 1

When questioned about the declining number of fashion events in Kigali, Franco provided a candid analysis. "The issue stems from multiple factors, primarily the lack of consistency among event organizers. Many failed to build sustainable brands for their fashion weeks and shows," he explained. "Unlike these short-lived initiatives, Sandrine's approach demonstrates the importance of long-term vision and steady growth. Some organizers left the industry due to insufficient event management expertise."

Franco praised Sandrine's contribution, noting her deep understanding of the industry's history and her commitment to its future development. "Her journey and industry knowledge position her perfectly to lead this renaissance," he stated.

Sandrine Mucyo and Franco Kabano at the Stage Fashion Showcase 20234 pre-event Insititut Francais in Kigali [Photo Credit: SFS]

Addressing concerns about the impact of fewer fashion events on models, Franco emphasized the need for broader investment in the industry. "We must overcome the fear of investing in fashion. Support should come from all sectors," he advised. He proposed a grassroots approach to fashion event organization, suggesting community-level shows in universities and neighborhoods across Rwanda.

"Fashion development shouldn't be limited to Kigali," Franco explained. "We need nationwide involvement, from designers to models, building from the foundation up. Sandrine's initiative serves as an excellent example of how to nurture the industry's growth."

As a veteran in the industry, Franco stressed the importance of mentorship and setting positive examples for emerging talents. "Success in fashion requires more than skills—it demands discipline and proper guidance," he noted. "Established models must maintain professional standards to inspire newcomers. We shouldn't dwell on past failures but focus on success stories that can motivate new talents."

Second from Left  on the poster is Franco Kabano among promoters and supporters of the Stage Fashion Showcase 2024  [Photo Credit: SFS]

Franco concluded with an optimistic outlook on Rwanda's fashion industry: "In just 30 years, Rwanda has achieved international recognition. By fostering collaboration between models, designers, and new talents, we can build an even stronger future. While challenges exist, maintaining resilience and finding solutions together will benefit everyone involved in the industry."

The Stage Fashion Showcase, under Sandrine Mucyo's leadership and with Franco Kabano's backing, represents a new chapter in Rwanda's fashion narrative, promising to elevate the industry while nurturing emerging talent.

Fashion Trends Africa by RCFS

Why Former Model Franco Kabano Is Backing the Stage Fashion Showcase's Founder

In Rwanda's fashion industry, Franco Kabano and Sandrine Mucyo are household names, particularly in the modeling sector. Their professional relationship dates back to when Franco served as Sandrine's model trainer, and today, their collaboration continues to shape the country's fashion landscape. Sandrine Mucyo, now the CEO and Manager of the Stage Fashion Showcase, has transformed from model to influential event organizer, with Franco's unwavering support behind her vision.

From left Model Sandrine Mucyo CEO & Manager of the Stage Fashion Showcase and Franco Kabano at the Stage Fashion Showcase 20234 pre-event Institut Francais in Kigali [Photo Credit: SFS]

Following the Stage Fashion Showcase 2024 pre-event, Franco Kabano shared his insights with the media about Rwanda's fashion industry and his expectations for Sandrine's event, which celebrates its second anniversary this year.

"The pre-event exceeded our expectations," Franco expressed with evident satisfaction. "Our team's dedication and late-night preparation paid off magnificently. The audience's amazement at the show validates our innovative approach." He enthusiastically added, "What you've witnessed today is just a preview. The main event on November 1st will be even more spectacular. I encourage fashion enthusiasts to secure their tickets early."

Sandrine Mucyo and Franco Kabano at the Stage Fashion Showcase 2023 in Marriott Hotel Kigali [Photo Credit: SFS]

ALSO READ: The Stage Fashion Showcase 2024 Pre-Event Highlights Emerging and Established Talents: Main Event Set for November 1

When questioned about the declining number of fashion events in Kigali, Franco provided a candid analysis. "The issue stems from multiple factors, primarily the lack of consistency among event organizers. Many failed to build sustainable brands for their fashion weeks and shows," he explained. "Unlike these short-lived initiatives, Sandrine's approach demonstrates the importance of long-term vision and steady growth. Some organizers left the industry due to insufficient event management expertise."

Franco praised Sandrine's contribution, noting her deep understanding of the industry's history and her commitment to its future development. "Her journey and industry knowledge position her perfectly to lead this renaissance," he stated.

Sandrine Mucyo and Franco Kabano at the Stage Fashion Showcase 20234 pre-event Insititut Francais in Kigali [Photo Credit: SFS]

Addressing concerns about the impact of fewer fashion events on models, Franco emphasized the need for broader investment in the industry. "We must overcome the fear of investing in fashion. Support should come from all sectors," he advised. He proposed a grassroots approach to fashion event organization, suggesting community-level shows in universities and neighborhoods across Rwanda.

"Fashion development shouldn't be limited to Kigali," Franco explained. "We need nationwide involvement, from designers to models, building from the foundation up. Sandrine's initiative serves as an excellent example of how to nurture the industry's growth."

As a veteran in the industry, Franco stressed the importance of mentorship and setting positive examples for emerging talents. "Success in fashion requires more than skills—it demands discipline and proper guidance," he noted. "Established models must maintain professional standards to inspire newcomers. We shouldn't dwell on past failures but focus on success stories that can motivate new talents."

Second from Left  on the poster is Franco Kabano among promoters and supporters of the Stage Fashion Showcase 2024  [Photo Credit: SFS]

Franco concluded with an optimistic outlook on Rwanda's fashion industry: "In just 30 years, Rwanda has achieved international recognition. By fostering collaboration between models, designers, and new talents, we can build an even stronger future. While challenges exist, maintaining resilience and finding solutions together will benefit everyone involved in the industry."

The Stage Fashion Showcase, under Sandrine Mucyo's leadership and with Franco Kabano's backing, represents a new chapter in Rwanda's fashion narrative, promising to elevate the industry while nurturing emerging talent.

Fashion Trends Africa by RCFS