Where is House of Tayo and Its Branded Rwanda Jersey?

Clients wearing jersey made by House of Tayo on their  wedding celebrations [PHOTO NT]

House of Tayo was born out of a desire to showcase the sophistication, style, and flavors of Africa through contemporary, locally-made clothing and accessories. With influences ranging from the Motown era to traditional British tailoring, the brand seeks to combine elegance and class with a strong sense of African heritage and iconography.

Former NBA star Joakim Noah dressed in House of Tayo during his recent visit to Kigali [PHOTO NT]

This distinctly Rwandan brand works with local artisans and tailors, providing stable income and employment opportunities that support the community. The unconventional combination of colors and patterns creates a bold and futuristic look that is edgy yet sophisticated, reflecting the current proliferation of African arts, culture, and style on the global stage.

Junior Nyongo, an actor, musician Dj in a collection made by House Tayo [PHOTO NT]

Authenticity is at the core of House of Tayo, with African textiles and fabrics brought to life by Rwandan tailors and artisans. The brand has gained international recognition, with one of its most notable products being a sporty T-shirt or jersey that caught the eye of FIFA President Gianni Infantino and his wife Leena during the 73rd FIFA Congress in Kigali. 

FIFA President Gianni Infantino and his wife Leena show off the Ijezi at the just concluded 73rd FIFA Congress in  Kigali [PHOTO NT]

House of Tayo is a member of CollectiveRw, a renowned fashion designers' club known for organizing fashion shows and exhibitions in collaboration with the Rwanda Development Board (RDB). However, fashion enthusiasts in Kigali are wondering about the future of CollectiveRw and its signature event, Rwanda Fashion Week.

A model on the runway of the Rwanda Fashion Week 2022 in Kigali [PHOTO NT]

The House of Tayo's clothing and accessories are a celebration of African heritage, blending traditional elements with contemporary flair. The brand's creations are a true embodiment of Rwandan craftsmanship, with each piece meticulously crafted by skilled local artisans.

A woman worker from the  tailoring team inside the House Tayo factory [PHOTO NT]

The use of vibrant colors and intricate patterns is a hallmark of House of Tayo's designs, reflecting the rich cultural tapestry of Africa. From bold prints inspired by traditional motifs to unique textile blends, each collection tells a story of African artistry and ingenuity.

The jersey's design is a testament to House of Tayo's ability to fuse fashion with cultural representation, creating a garment that not only looks stylish but also celebrates Rwandan heritage. The jersey has one of the most known arts called "IMIGONGO"  which makes it more attractive and lovable. 

Wearing made by the House of Tayo jersey [Right ] Angel Kagame the daughter of H-E the president of the Republic of Rwanda Paul Kagame and her husband [PHOTO NT]

House of Tayo's association with the CollectiveRw, a prestigious fashion designers' club in Rwanda, has played a significant role in its success and visibility. The collectiveRw has been instrumental in organizing fashion shows and exhibitions, providing platforms for local designers to showcase their creations to local and international audiences.

CEO and founder of the House of Tayo Matthew Rugamba with  @asaofficial  during Kwita Izina week 2023.

However, in recent times, fashion enthusiasts have expressed concerns about the future of CollectiveRw and its flagship event,  Rwanda Fashion Week.  As one fashion enthusiast in Kigali explains, "If you look at the situation of the CollectiveRw fashion designers members, they all have well-established individual brands and are more focused on their own sales. They no longer seem interested in group exhibitions or fashion shows."

A model on the runway of the Rwanda Fashion Week 2022 in Kigali [PHOTO NT]

This shift in focus among CollectiveRw members raises questions about the collective's ability to continue organizing large-scale events like Rwanda Fashion Week 2022’s edition. CollectivRw's events have been crucial for promoting Groupe member's fashion designers, providing them with platforms to showcase their talent and connect with potential buyers and collaborators, especially guests and tourists.

Despite the uncertainty surrounding CollectiveRw, the Rwandan fashion industry continues to thrive, with brands like House of Tayo leading the way and continuing to style most-known celebrities such as Junio Nyongo, Lupita Nyang'o, and many other international superstars. 

Wearing made by House of Tayo [Left ]Junior Nyongo, an actor, musician Dj and Lupita Nyong'o  [PHOTO NT]

As the world becomes increasingly interconnected, the demand for unique and culturally significant fashion experiences is on the rise. House of Tayo's ability to blend traditional African elements with contemporary aesthetics positions it at the forefront of this trend, offering a distinct and authentic voice in the world of fashion.

Former @equipedefrance and @psg goalkeeper Bernard Lama in a House of Tayo Shirt at the #KwitaIzina Gala Dinner 2023.

However, the brand's future success, and that of the Rwandan fashion industry as a whole, may depend on the ability of organizations like CollectiveRw and the RDB to adapt and evolve. While individual brands may be thriving, the collective strength of Rwandan designers could be a powerful force in promoting the country's fashion heritage and attracting international attention.

Custom tailored pinstripe top and bottom set and a custom Safari Kimono with Fela Kuti artwork for the African Giant for Nigerian singer Burna Boy [Rigt] [PHOTO NT] 

Collaborations, partnerships, and collective efforts could be key to sustaining the momentum of the Rwandan fashion scene. By working together, designers can leverage their collective resources, share knowledge, and create opportunities for cross-pollination of ideas and styles.

[First Right] Matthew Rugamba CEO and founder of House of Tayo with other African fashion designers together with Prince Charles, Prince of Wales & wife Camilla [PHOTO NT]

As the world embraces the richness and diversity of African fashion, it is imperative for the Rwandan fashion community to find ways to preserve and promote its cultural heritage while adapting to the ever-changing landscape of the global fashion industry. Whether through reinventing CollectiveRw or exploring new avenues for collaboration, the future of Rwandan fashion lies in the ability to unite and showcase the country's unique blend of tradition and modernity.

House of Tayo staff members inside their shop in Kigali [PHOTO NT]

 THE RCFS'S MEDIA