Celebrating the Vibrant of African Fashion in Juba: The 4Real Fashion Festival 2024

In the heart of the African continent, a celebration of creativity, culture, and artistic expression is taking shape. The 4Real Fashion Festival, an event dedicated to showcasing the best of African fashion, has become a beacon of inspiration for designers, models, and artists alike. This year, the festival is set to captivate audiences on July 6, 2024, in the bustling city of Juba, South Sudan.

The Visionary Behind the Movement Behind this remarkable event is the driving force of Mr. Bior, the CEO and Founder of the 4Real Fashion Festival. A passionate advocate for African creativity, Mr. Bior's vision is to provide a platform where designers, models, and artists can not only showcase their talents but also connect with global markets and inspire future generations.

Mr. Bior, the CEO and Founder of the 4Real Fashion Festival [PHOTO 4Real]

In an exclusive interview with RCFS's Media, Mr. Bior shared his enthusiasm for the upcoming event. "The 4Real Fashion Festival is more than just a showcase; it's a celebration of the rich tapestry of African fashion, culture, and creativity," he said with a gleam in his eye. "We are committed to empowering our talented designers, models, and artists by providing them with a global stage to shine."

A collection made by Ninrew Fashion will be showcased at  4Real Fashion Festival 2024 [PHOTO 4Real]

Preparing for the Runway: Masterclasses, Workshops, and Mentorship In preparation for the highly anticipated festival, the 4Real Fashion Festival team has undertaken a comprehensive initiative to equip aspiring models with the skills and knowledge necessary to succeed on the international runway. On May 31, 2024, the Ambassador Hotel in Juba played host to a series of Masterclasses, Workshops, and a Mentorship Program designed to elevate the participants' craft.

Models during the masterclasses, Workshops, and a Mentorship Program  at the Ambassador Hotel in Juba On May 31, 2024[PHOTO 4Real]

"These comprehensive programs were meticulously designed to prepare models for the upcoming 4Real Fashion Festival on July 6, 2024, and to equip them for international runway success," Mr. Bior proudly announced. The intensive training sessions covered various aspects of modeling, including catwalk techniques, posture, grooming, and confidence-building exercises.

Models during the masterclasses, Workshops, and a Mentorship Program  at the Ambassador Hotel in Juba On May 31, 2024 [PHOTO 4Real]

Mentors and industry experts shared their wealth of knowledge and experience, providing invaluable insights into the world of fashion and modeling. Participants had the opportunity to learn from seasoned professionals, hone their skills, and gain a deeper appreciation for the art of runway presentation.

The Casting Director Joram Muzira, CEO and founder of Joram Model  Management trains the models and shares some professional modeling tips [PHOTO 4Real] 

The Joram Model to Management was founded in 2012 by Ugandan celebrated award-winning Model scout, show producer, and director Joram Muzira. Itis one of East Africa’s leading top Boutique model agencies representing and mothering some of Africa’s most successful fashion models like ALIET SARAH,  Akello Patricia, Adit Priscilla, Lamich Kirabo, Ayak Veronica, MAYOR Dutie and many others. 

Models during the casting at the Ambassador Hotel in Juba On May 31, 2024 [PHOTO 4Real]

A Showcase of Diverse African Designs The 4Real Fashion Festival has garnered international attention for its commitment to showcasing the diverse and captivating designs of African fashion creators. This year's event promises to be a true feast for the senses, as 15 renowned fashion designers from various African countries take center stage to unveil their unique collections.

A collection made by SONO Clothing will be showcased at  4Real Fashion Festival 2024 [PHOTO 4Real]

From the vibrant colors and intricate patterns of West African textiles to the sleek and modern silhouettes of contemporary African design, the festival will offer a truly immersive experience. Each designer's collection is a reflection of their cultural heritage, artistic vision, and unwavering dedication to their craft.

Among the esteemed designers set to grace the runway are names that have already made their mark on the global fashion scene, as well as rising stars who are poised to captivate audiences with their innovative designs and fresh perspectives.

Connecting Cultures, Empowering Communities Beyond its primary focus on fashion, the 4Real Fashion Festival serves as a powerful platform for cultural exchange and community empowerment. By bringing together designers, models, and artists from across the African continent, the festival fosters a sense of unity and celebration of the rich diversity that exists within the region.

A collection made by MIDO Fashion will be showcased at  4Real Fashion Festival 2024 [PHOTO 4Real]

"Fashion is not just about aesthetics; it's a vehicle for self-expression, cultural preservation, and economic empowerment," Mr. Bior explained. "Through this festival, we aim to open doors for our talented creatives, enabling them to connect with global markets and explore new opportunities."

The festival's impact extends beyond the runway, as a portion of the proceeds is dedicated to supporting local initiatives that promote education, entrepreneurship, and sustainable development within African communities.

A collection made by THE SAINTS will be showcased at  4Real Fashion Festival 2024 [PHOTO 4Real]

A Celebration of Passion and Talent As the countdown to the 4Real Fashion Festival continues, the anticipation among fashion enthusiasts, industry professionals, and supporters of African creativity reaches new heights. This event promises to be a true celebration of passion, talent, and the indomitable spirit of African creativity.

From the meticulously curated runway shows to the vibrant atmosphere of cultural exchange, the 4Real Fashion Festival is poised to leave an indelible mark on the hearts and minds of all who witness its splendor.

Elegance redefined, step into the world of bespoke beauty with Jack and Jil a confirmed brand and designer coming from Nigeria will showcased at the 4Real Fashion Festival 2024 [PHOTO 4Real]. 

As Mr. Bior eloquently stated, "This festival is a testament to the power of dreams, hard work, and the unwavering belief in the boundless potential of African fashion and culture. We invite you to join us on this extraordinary journey, where creativity knows no bounds, and the future of African fashion takes center stage."

A collection made by Rieldo Fabrics will be showcased at the 4Real Fashion Festival 2024 [PHOTO 4Real] 

A symphony of style and sophistication, Viva Nova a confirmed brand and designer coming from Uganda will showcase at the the 4Real Fashion Festival 2024 

Wear your story, Kinghasira Designs, your journey. A confirmed designer coming  from Tanzania will showcase at the 4Real Fashion Festival 2024

Designing the fugue of fashion @smart4realbrand brand will showcase at the 4Real Fashion Festival 2024

THE RCFS'S MEDIA