Fashion and Elections in Rwanda: A Longstanding Tradition

Since Rwanda's independence in 1962, fashion and elections have been inextricably intertwined. Candidates and political parties have long used clothing and accessories as a means to convey their political symbols and ideologies to supporters. From individual candidates to entire parties, fashion has become an integral part of election campaigns and celebrations, serving as a visual identifier of allegiances and affiliations.

Rwandan dancers and political supporters wearing a T-shirt printed on a picture of their favorite candidate in 1976 [PHOTO NT]

In Rwanda, elections are not merely political events but also cultural and artistic expressions. The colors, patterns, and designs adorning campaign attire have become a language unto themselves, communicating messages of unity, progress, and national pride. From hats and T-shirts to jackets and umbrellas, fashion has played a crucial role in elections, allowing supporters to proudly display their allegiances and participate in the democratic process.

Different collections made by Sonia Mugabo, a fashion brand based in Kigali [PHOTO SM]

As the country gears up for the highly anticipated parliamentary and presidential elections on July 15, 2024, the fashion landscape is set to explode with an array of vibrant styles and designs. According to the Rwanda Electoral Commission, three candidates are vying for the presidency, including the candidate from the dominant Rwanda Patriotic Front (RPF-Inkotanyi) party. 

 Paul Kagame is the candidate in the Rwanda  presidential election 2024 from the FPR-Inkotanyi [PHOTO NT]

Frank Habineza, the president of the Democratic Green Party of Rwanda, on May 20, submitted his candidature for the July presidential elections to the National Electoral Commission (NEC).[PHOTO GP]

Local fashion designers in Rwanda are working tirelessly to meet the growing demand for election-themed apparel. Many have already begun selling T-shirts and hats adorned with the colors and symbols of their preferred candidates, pushing the boundaries of creativity to attract both politicians and their supporters.

Made by Sonia Mugabo, a fashion brand based in Kigali [PHOTO SM]

Karenzi Abdalah, a prominent figure in the fashion industry, predicts that the RPF's campaign will unveil fashion styles never seen before in Rwandan elections. "Look, many fashion designers in Kigali are already printing T-shirts and hats, and they are being more creative to attract politicians and their supporters," Karenzi explains. "Then imagine when the RPF starts their campaign. We will see more fashion styles from the chiefs of villages to the ministers." 

Made by House of Tayo, a fashion brand based in Kigali [PHOTO HT]

The fusion of fashion and politics in Rwanda's elections extends far beyond mere aesthetics. It reflects the deep-rooted cultural traditions and the country's commitment to democratic values. As citizens prepare to cast their votes, the vibrant colors and designs adorning their attire will serve as a visual testament to their political allegiances and aspirations for the nation's future.

FPR-Inkotanyi supporters [PHOTO NT]

From the bustling streets of Kigali to the remote villages, fashion will undoubtedly play a pivotal role in shaping the narrative and atmosphere of the 2024 elections. As the campaigns intensify, Rwandans will embrace the opportunity to express their political views through the medium of fashion, transforming the electoral process into a vibrant tapestry of colors, symbols, and artistic expression.

 Women dancers of the FPR-Inkotanyi supporters in well-known fashion " Umushana"Umucyenyero" in their colors Blue-Red-White [PHOTO NT]

 Flags of some political parties in Rwanda [PHOTO NT]

THE RCFS'S MEDIA