The Vivo Fashion Group journey began 12 years ago and has grown to 27 stores worldwide, the latest of which we opened today in Atlanta, Georgia. It was founded by Wandia Gichuru and Anne Marie Burugu in 2011. Within 12 years, the Vivo is East Africa’s largest ladies' fashion brand, designing and manufacturing 100% on the African continent. More importantly, we aim to inspire a whole generation of African fashion entrepreneurs.

Wandia Gichuru CEO and Co-founder of Vivo shaking hands with the President of the Republic of Kenya William Ruto after officially opening the shop in the USA [PHOTO IG] 

According to Kenya's first lady,  Mama Rachel Ruto EGH the founders have done good for Kenya and promoted made in Kenya in fashion worldwide. 

" Wandia Gichuru embodies our true entrepreneurial spirit and the power of dreaming big. She has continued to partner with other complementary Kenyan brands, demonstrating that together we can achieve more. The internationalization of our home-grown brands like Vivo supports our manufacturing and export agenda as a nation, creating jobs and foreign exchange. Congratulations Vivo Fashion Group"

Inside the Vivo shop in the USA PHOTO IG]

Inside the Vivo shop in the USA PHOTO IG]

Kenyan fashion designer explaining to the Kenya President their work and products [PHOTO IG] 

Inside the Vivo shop in the USA PHOTO IG]

President William Ruto visits different stands  [PHOTO IG]

President William Ruto visits different stands [PHOTO IG]

President William Ruto visited different stands and delivered remarks on how the Kenya government will continue to support local fashion designers and the creative industry in general [PHOTO IG]

Kenya has a rich cultural heritage with diverse traditional attires and textiles that have influenced modern fashion trends. The colorful prints, beadwork, and intricate designs from various Kenyan communities have served as inspiration for contemporary fashion designers. In the past two decades, there has been a surge of talented Kenyan fashion designers who have gained popularity both locally and internationally.

Team Vivo [PHOTO IG]

Furthermore, Kenya has a growing textile and apparel manufacturing industry, which has contributed to the development of the fashion sector. Several textile mills and garment factories operate in the country, providing employment opportunities and supporting local fashion brands.  There are fashion and design institutions in Kenya, such as the University of Nairobi's Department of Design and the Kenyatta University's Department of Fashion Design and Marketing, that have played a crucial role in nurturing and training aspiring fashion designers and professionals.

"WE ARE OPEN? We’re thrilled to announce the grand opening of our new @vivo_woman store bringing you the finest #madeinafrica fashion✨ Step into our fashion paradise where every piece tells a story of elegance and discover the latest trends" says the Vivo sales team on their Instagram account 

OTHER PHOTOS DURING THE OPENING CEREMONY OF THE VIVO FASHION GROUP USA 

 THE RCFS'S MEDIA