BIGWI Collection: A Stunning Long Complete Suit Inspired by the Traditional Umushanana

In the vibrant world of fashion, where creativity knows no bounds, the Umuheto Creative has emerged with a groundbreaking creation that beautifully marries Rwanda's rich cultural heritage with contemporary style. After an extensive period of research and development, the fashion house has unveiled BIGWI, a stunning long complete suit that draws inspiration from the elegant traditional Umushanana outfit.

The BIGWI collection is a testament to the power of cultural fusion in fashion design. It showcases the brand's signature "Injishi" pattern in a striking black and white color scheme, creating a visual masterpiece that commands attention and admiration. This exquisite outfit is versatile enough to grace weddings, and special events, and serve as a unique experience for visitors seeking to immerse themselves in Rwandan tradition with a modern twist.

[PHOTO: BIGWI Collection by Umuheto Creative]

Fashion and culture are inextricably linked in Rwanda, as they are in many countries around the world. The interplay between these two elements provides a rich tapestry of inspiration for designers and creators. Umuheto Creative has expertly tapped into this cultural wellspring to craft a unique identity in the fashion landscape.

Talento UMUHETO, the visionary behind the brand, explains, "Our brand is built from the inspiration of our culture as Rwandans and as Africans, as well as the environment around us. We want to create a variety of designs so that when a client comes to our shop, they are able to find what they want."

[PHOTO: The brand's signature "Injishi" pattern in a striking black and white color scheme]

To fully appreciate the significance of the BIGWI collection, it's essential to delve into the historical context of Rwandan clothing. Before the introduction of European and Asian garments, Rwandans crafted a diverse array of outfits primarily using vegetable fibers and animal skins. These creations spanned all levels of society, from the royal court to the villages and hills.

Some notable traditional Rwandan garments include Impuzu:  Clothes made from the pounded bark of the ficus tree, worn by adults. Uruyonga: Woven plant fiber garments worn by children between the ages of 6 and 10. Inshabure: Sophisticated clothing made from the hide of a young calf, worn by both men and young girls and the Umushanana:  A ceremonial attire consisting of a floor-length skirt with a sash draped over one shoulder, worn by both men and women.

[PHOTO: Kwita Izina Guest wearing Umushanana]

It is the Umushanana that serves as the primary inspiration for the BIGWI suit, reimagining this traditional garment for the modern era. The Umuheto Creative, founded in 2020 by Olivier Harerimana, also known as Talento UMUHETO, has taken on the challenge of preserving and evolving Rwandan cultural dress.

[PHOTO: BIGWI Collection by Umuheto Creative]

Talento UMUHETO emphasizes the importance of their work, stating, "We send a message to our community through the clothes and styles we make. We want to inspire the community around us, especially when they see our designs."

The BIGWI collection represents more than just a fashion statement; it is a cultural ambassador, bridging the gap between Rwanda's rich heritage and its contemporary identity. By incorporating traditional elements into modern designs, Umuheto Creative is not only preserving cultural practices but also making them relevant and appealing to a new generation of fashion-conscious individuals.

“BIGWI collection honors our tradition while embracing innovation inside our brand. The signature Injishi pattern, rendered in a sophisticated black and white palette, adds a layer of visual interest and cultural significance to the garment. We invite Rwandans to come visit the shop” says Talento Umuheto

Alex Muhire is a fashion enthusiast and he appreciates the BIGWI suit “Wearing the BIGWI suit is an opportunity to connect with our roots and express our cultural pride in a contemporary context”.

According to Talento Umuheto for international visitors, BIGWI offers a unique way to experience and appreciate Rwandan culture through fashion. “This cross-cultural appeal is a testament to the universal language of style and the power of fashion to transcend borders”

[PHOTO: BIGWI Collection by Umuheto Creative]

The impact of the BIGWI collection extends beyond the realm of fashion. It serves as a catalyst for conversations about cultural preservation, identity, and the role of traditional craftsmanship in the modern world. By showcasing Rwandan design on a global stage, Umuheto Creative is contributing to the country's growing reputation as a hub of creativity and innovation.

The BIGWI collection by Umuheto Creative is more than just a stunning suit; it is a celebration of Rwandan culture, a bridge between tradition and modernity, and a beacon of inspiration for the fashion industry. As it continues to captivate audiences both in Rwanda and beyond, the BIGWI suit stands as a powerful symbol of cultural pride and creative innovation, paving the way for a future where fashion and heritage coexist in harmony.

 THE RCFS's MEDIA