THE BRITISH FASHION COUNCIL APPOINTS LAURA WEIR AS THE ORGANIZATION'S CHIEF EXECUTIVE OFFICER

The British Fashion Council (BFC) has announced the appointment of Laura Weir as its new Chief Executive Officer, effective April 28, 2025. Weir will succeed Caroline Rush CBE, who is stepping down after 15 years of leadership. Rush will remain with the organization until June 2025 to oversee the completion of the 2024/25 financial year and ensure a smooth leadership transition.

Weir joins the BFC with an impressive track record as a recognized leader in the global fashion industry, bringing extensive experience in British design, executive-level retail management, and editorial leadership. Her appointment marks a new chapter in the organization's mission to champion British fashion on the global stage.

David Pemsel, BFC Chair, expressed enthusiasm about the appointment: "We are delighted to welcome Laura Weir as the incoming CEO of the BFC. Her two decades of experience working with established and emerging designers, creative talent, industry leaders, and press provides her with a deep understanding of the fashion industry ecosystem. Laura's strategic foresight will be instrumental in driving positive transformation and initiatives for the BFC's next chapter, both domestically and globally, supported by our exceptional team."

PHOTO: David Pemsel, BFC Chair

Upon accepting the position, Weir shared her vision: "I am honored to lead the BFC's next chapter at this pivotal time for British fashion. My focus will be on strengthening support for both emerging and established designers while nurturing our pipeline of British creative talent. We will continue to enhance our international industry presence and forge crucial partnerships with industry stakeholders and government to future-proof the sector."

PHOTO: Laura Weir speaking during the conference in Hong Kong 2024

In her role as CEO, Weir will oversee the BFC's comprehensive operations, collaborating with designers, industry partners, and government bodies to advance the organization's mission of championing British Fashion through its world-class programs. The BFC, operating as a not-for-profit organization, focuses on three key areas: responsible growth through community engagement and talent development; innovation through the Institute of Positive Fashion; and global amplification through signature events such as London Fashion Week, presented by 1664 Blanc, and The Fashion Awards, presented by Pandora.

Weir emphasized her commitment to addressing critical industry challenges: "We will prioritize environmental responsibility, representation, and inclusion while building on British fashion's significant contribution to the national economy. It is a privilege to champion the diversity and ingenuity that defines British fashion and to lead a mission that will inspire future generations."

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