Will East Africa's Fashion E-commerce Prove Itself Globally in 2025?

The East African fashion e-commerce sector stands at a pivotal moment in 2025, with rapid growth particularly visible in Kenya, Tanzania, Uganda, and Rwanda. This digital fashion revolution, centered in urban hubs like Nairobi, Dar es Salaam, and Kampala, is being propelled by increased internet penetration, widespread smartphone adoption, and an expanding middle class with greater purchasing power.

The East Africa corridor, encompassing eight countries, is projected to house half a billion people and sits atop some of the continent's richest natural resources. In 2024, industry experts extensively discussed both the opportunities and challenges facing East African fashion designers in the e-commerce space. In a recent interview with RCFS Media, a United Nations expert based in Nairobi shared insights into the sector's prospects for 2025.

PHOTO: Inside the Kenyan ViVo Women shop in Atlanta, USA

"We need to trust each other before we trust online transactions and fashion businesses. Some East African citizens prefer to buy clothes before trying them on and even touch them. So, e-commerce is on its way to booming, but more needs to be done by our fashion designers," the expert emphasized.

The cultural context of clothing in East Africa plays a crucial role in shaping current consumer behavior. Historically, fashion clothing began as a symbol of status, with kings and their families being the first to adopt Western clothing during the colonial period. This historical pattern has evolved into today's market, where approximately 80% of consumers still prefer purchasing second-hand clothes through traditional face-to-face transactions.

PHOTO: Made in Kenyan by ViVo Women 

Despite this traditional preference, East Africa's digital landscape is expanding rapidly. Projections suggest universal smartphone access by 2050, with current smartphone penetration already reaching 80% in countries like Kenya, Tanzania, Uganda, and Rwanda. However, the expert notes that mere access to technology isn't enough: "Now is the time to teach people how to use smartphones and internet for purchasing fashion collections. But fashion designers must convince customers that their collections will fit them."

PHOTO: Made in Rwanda by Moshions 

Payment infrastructure presents another crucial consideration. "Fashion designers need to think about building alternatives such as MTN-Mobile money, M-Pesa, Airtel, and others because not every citizen owns a Master Card or Visa card," the expert advised. This adaptation to local payment preferences could prove crucial for market success.

The e-commerce landscape currently features both local and international players. Local startups have emerged focusing on African-inspired fashion and local designers, while international platforms like Jumia have established strong presences offering both local and international brands. However, the expert cautions about the complexities of direct e-commerce: "Creating a website and allowing direct purchases isn't feasible for every fashion designer. You must consider webmaster costs and security policies to protect client information."

 PHOTO: Made in Tanzania by Doreen Mashika from Zanzibar 

Looking ahead to 2025, fashion designers must address several key challenges such as Consumer preference for traditional shopping experiences and physical fitting rooms, Trust issues regarding online payments and product quality, Size standardization challenges across different brands, Delivery challenges, especially in rural areas, Unreliable internet connectivity in some regions, and Limited warehouse and logistics infrastructure.

Despite these challenges, the industry shows promising signs of evolution. Success in 2025 will likely depend on brands' ability to: Create meaningful customer experiences, Build strong brand equity, Adapt to changing demographics, Navigate economic challenges effectively, Leverage technology wisely, and Prioritize sustainability.

PHOTO: Collection made by Ugandan fashion designer Wyna Kirabo based in Barcelona 

The future of East African fashion e-commerce appears promising, though success will require careful navigation of both technological and cultural considerations. As the expert concludes, "Don't forget EAC citizens are the most curious people I have ever seen." This curiosity, combined with growing digital adoption and innovative solutions to current challenges, could position East African fashion e-commerce for significant global impact in 2025.

Fashion Trends Africa by RCFS 

Nigeria's modeling industry is experiencing a remarkable transformation, challenging traditional age barriers and showcasing the timeless appeal of mature talent. While the sector has long been dominated by younger models, recent events demonstrate how elder models are making their mark on the runway.

The Nigerian fashion landscape has flourished in recent years, with established agencies like Beth Model Management leading the charge and independent models gaining prominence. The international success of Nigerian models like Mayowa Nicholas and Davidson Obennebo has put the country's modeling talent on the global map. This growth is reflected in the proliferation of prestigious events such as Lagos Fashion Week and Nigeria Fashion Week, alongside increasing demand from domestic fashion brands and advertisers.

The holiday season of 2024/2025 marked a significant shift in the industry when elder models took center stage, demonstrating their ability to compete with their younger counterparts. The Elder Series 2024-2025, organized in partnership with Entertainment Week Lagos, brought together fashion enthusiasts, industry professionals, and entertainment celebrities. Notable participants included veteran actors Jude Chukwuka and Richard Mofe-Damijo (RMD), who commanded the runway with their presence and style.

The event garnered widespread attention and praise from both local and international audiences. A prominent Nigerian media personality remarked, "This event proved that anyone can be a model. This was amazing and lovable." The sentiment was echoed by international observers, with one fashion enthusiast commenting, "I am not from Nigeria, I just love fashion. When I see someone looking like my mother, it makes me so happy for my African motherland."

Film Director and Creative Technologist Malik Afegbua, who helped promote the event, shared photographs that sparked considerable interest in elder modeling. The response was overwhelming, with comments ranging from aspiring models like Mark Johnson asking, "How do I become an elder model?" to industry professionals like Ovacom Media LLC expressing interest in future partnerships.

Fashion experts define elder or mature models as those aged 40 and above. The global fashion industry has several inspiring examples of successful mature models. Naomi Campbell, born in 1970, continues to dominate major fashion shows. Carmen Dell'Orefice, born in 1931, holds the title of World's oldest working model, while Beverly Johnson, born in 1952, made history as the first Black model on Vogue's cover.

Nigeria boasts its own roster of accomplished mature models, including Nike Oshinowo, a former beauty queen turned businesswoman; Ify Jones, a pioneer in Nigerian plus-size modeling; and Pat Oghre, a television personality and commercial model. Their success demonstrates that age is no barrier to a modeling career in Nigeria.

The Elder Series 2024-2025 has proven that mature models can not only compete with younger ones but also bring a unique perspective and elegance to the runway.

 Fashion trends Africa by RCFS

Can Elder Models Compete with Young Ones in Nigeria? Elder Series 2024/2025

Nigeria's modeling industry is experiencing a remarkable transformation, challenging traditional age barriers and showcasing the timeless appeal of mature talent. While the sector has long been dominated by younger models, recent events demonstrate how elder models are making their mark on the runway.

The Nigerian fashion landscape has flourished in recent years, with established agencies like Beth Model Management leading the charge and independent models gaining prominence. The international success of Nigerian models like Mayowa Nicholas and Davidson Obennebo has put the country's modeling talent on the global map. This growth is reflected in the proliferation of prestigious events such as Lagos Fashion Week and Nigeria Fashion Week, alongside increasing demand from domestic fashion brands and advertisers.

The holiday season of 2024/2025 marked a significant shift in the industry when elder models took center stage, demonstrating their ability to compete with their younger counterparts. The Elder Series 2024-2025, organized in partnership with Entertainment Week Lagos, brought together fashion enthusiasts, industry professionals, and entertainment celebrities. Notable participants included veteran actors Jude Chukwuka and Richard Mofe-Damijo (RMD), who commanded the runway with their presence and style.

The event garnered widespread attention and praise from both local and international audiences. A prominent Nigerian media personality remarked, "This event proved that anyone can be a model. This was amazing and lovable." The sentiment was echoed by international observers, with one fashion enthusiast commenting, "I am not from Nigeria, I just love fashion. When I see someone looking like my mother, it makes me so happy for my African motherland."

Film Director and Creative Technologist Malik Afegbua, who helped promote the event, shared photographs that sparked considerable interest in elder modeling. The response was overwhelming, with comments ranging from aspiring models like Mark Johnson asking, "How do I become an elder model?" to industry professionals like Ovacom Media LLC expressing interest in future partnerships.

Fashion experts define elder or mature models as those aged 40 and above. The global fashion industry has several inspiring examples of successful mature models. Naomi Campbell, born in 1970, continues to dominate major fashion shows. Carmen Dell'Orefice, born in 1931, holds the title of World's oldest working model, while Beverly Johnson, born in 1952, made history as the first Black model on Vogue's cover.

Nigeria boasts its own roster of accomplished mature models, including Nike Oshinowo, a former beauty queen turned businesswoman; Ify Jones, a pioneer in Nigerian plus-size modeling; and Pat Oghre, a television personality and commercial model. Their success demonstrates that age is no barrier to a modeling career in Nigeria.

The Elder Series 2024-2025 has proven that mature models can not only compete with younger ones but also bring a unique perspective and elegance to the runway.

 Fashion trends Africa by RCFS

WHAT TO EXPECT: DUBAI FASHION WEEK TO RETURN 1-6 FEBRUARY 2025 

Dubai Fashion Week (DFW) is set to make its grand return to Dubai Design District (d3) from February 1-6, 2025, launching the global fashion calendar ahead of New York Fashion Week. This upcoming Autumn/Winter 2025/26 edition introduces a groundbreaking buyers programme while showcasing an impressive lineup of international talent.

The event, co-founded by d3 and the Arab Fashion Council, will feature over 25 distinguished brands from twelve countries, including France, India, Indonesia, Italy, Kuwait, Lebanon, Libya, Malaysia, Palestine, Russia, the UAE, and the UK. Attendees can expect a dynamic mix of ready-to-wear and haute couture collections on the runway.

Beyond the main venue, DFW will extend its influence throughout Dubai with exclusive presentations, private dinners, and collection launches hosted by global brands and industry leaders. The program promises special showcases from acclaimed guest designers, reinforcing Dubai's position as a global fashion capital.

Khadija Al Bastaki, Senior Vice President of Dubai Design District, emphasizes the strategic timing of the event: "Commencing the Autumn/Winter Season with our early February scheduling positions Dubai at the forefront of the global fashion calendar. Our new Buyers Programme for 2025 creates a powerful platform that fosters both creativity and business opportunities, supporting Dubai's expanding role in the global fashion industry."

The previous season concluded with a spectacular finale by iconic Italian luxury label Roberto Cavalli, drawing packed audiences and attracting industry leaders, celebrities, influencers, and media representatives from around the world.

New Buyers Programme: Bridging Talent with Global Markets

The newly launched Buyers Programme aims to elevate designers to international prominence by connecting innovative talent with global buyers. This initiative offers buyers and retailers worldwide exclusive access to curated collections and unique sourcing opportunities, facilitating direct market entry for emerging designers.

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, explains: "The Buyers Programme represents our commitment to strengthening the region's fashion industry. By facilitating connections between local designers and international buyers, we're creating pathways for sustainable business growth and enhancing Arab fashion's global presence."

Designers interested in participating can submit applications until December 22, 2024, with selections announced in early January 2025. The rigorous selection process ensures only the most innovative and market-ready brands are featured.

DFW distinguishes itself as the only fashion week actively involved in advancing designers' careers. The 2025 edition will showcase collections from acclaimed designers including Rizman Ruzaini, Amjad Khalil, Erick Bendana, Angelo Estera, Adolfo Dominguez, Ihab Jiryis, Weinsanto, Irth, Dima Ayad, and Anaya.

As one of the world's premier fashion weeks alongside London, Milan, Paris, and New York, Dubai Fashion Week continues to strengthen its position as a vital platform for global fashion innovation and cultural exchange. The event promises to deliver extraordinary fashion experiences that highlight the region's creative talent and business potential.

Fashion Trends Africa by RCFS 

WHAT TO EXPECT: DUBAI FASHION WEEK TO RETURN 1-6 FEBRUARY 2025 

Dubai Fashion Week (DFW) is set to make its grand return to Dubai Design District (d3) from February 1-6, 2025, launching the global fashion calendar ahead of New York Fashion Week. This upcoming Autumn/Winter 2025/26 edition introduces a groundbreaking buyers programme while showcasing an impressive lineup of international talent.

The event, co-founded by d3 and the Arab Fashion Council, will feature over 25 distinguished brands from twelve countries, including France, India, Indonesia, Italy, Kuwait, Lebanon, Libya, Malaysia, Palestine, Russia, the UAE, and the UK. Attendees can expect a dynamic mix of ready-to-wear and haute couture collections on the runway.

Beyond the main venue, DFW will extend its influence throughout Dubai with exclusive presentations, private dinners, and collection launches hosted by global brands and industry leaders. The program promises special showcases from acclaimed guest designers, reinforcing Dubai's position as a global fashion capital.

Khadija Al Bastaki, Senior Vice President of Dubai Design District, emphasizes the strategic timing of the event: "Commencing the Autumn/Winter Season with our early February scheduling positions Dubai at the forefront of the global fashion calendar. Our new Buyers Programme for 2025 creates a powerful platform that fosters both creativity and business opportunities, supporting Dubai's expanding role in the global fashion industry."

The previous season concluded with a spectacular finale by iconic Italian luxury label Roberto Cavalli, drawing packed audiences and attracting industry leaders, celebrities, influencers, and media representatives from around the world.

New Buyers Programme: Bridging Talent with Global Markets

The newly launched Buyers Programme aims to elevate designers to international prominence by connecting innovative talent with global buyers. This initiative offers buyers and retailers worldwide exclusive access to curated collections and unique sourcing opportunities, facilitating direct market entry for emerging designers.

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, explains: "The Buyers Programme represents our commitment to strengthening the region's fashion industry. By facilitating connections between local designers and international buyers, we're creating pathways for sustainable business growth and enhancing Arab fashion's global presence."

Designers interested in participating can submit applications until December 22, 2024, with selections announced in early January 2025. The rigorous selection process ensures only the most innovative and market-ready brands are featured.

DFW distinguishes itself as the only fashion week actively involved in advancing designers' careers. The 2025 edition will showcase collections from acclaimed designers including Rizman Ruzaini, Amjad Khalil, Erick Bendana, Angelo Estera, Adolfo Dominguez, Ihab Jiryis, Weinsanto, Irth, Dima Ayad, and Anaya.

As one of the world's premier fashion weeks alongside London, Milan, Paris, and New York, Dubai Fashion Week continues to strengthen its position as a vital platform for global fashion innovation and cultural exchange. The event promises to deliver extraordinary fashion experiences that highlight the region's creative talent and business potential.

Fashion Trends Africa by RCFS 

What to Expect on Global Scene in the Sustainable Fashion Trends for 2025

Fashion isn't just reflecting who we are anymore—it's actively shaping our future. With sustainable fashion market value projected to exceed $3 billion between 2021 and 2025, and 59% of US shoppers demanding eco-friendly practices, the industry is witnessing a seismic shift from trendy to sustainable. Let's explore the key sustainable fashion trends that will define 2025.

Circular Fashion Takes Center Stage

The circular fashion model, expected to reach $13.8 billion by 2033, is revolutionizing how we think about clothing. This approach emphasizes designing recyclable or biodegradable garments, focusing on longevity rather than disposability. Brands are now creating products that can be repaired, upgraded, and eventually recycled, effectively closing the loop in fashion consumption.

Revolutionary Materials: Biodegradable and Compostable Fabrics

Innovation in textile development is reaching new heights with biodegradable fibers. Take CELYS™, for instance—a groundbreaking compostable fiber that naturally decomposes into carbon dioxide, water, and biomass within 179 days. This advancement represents a crucial step away from materials that linger in landfills for centuries.

Supply Chain Transparency and Ethical Sourcing

Consumer education about climate crisis has sparked demand for accountability in fashion production. Brands are now required to demonstrate ethical sourcing practices through certifications and third-party verifications. This transparency extends throughout the supply chain, from farming to distribution, ensuring fair trade practices and minimal environmental impact.

Gender-Neutral Design Revolution

The fashion industry is breaking free from traditional gender constraints, with 50% of Gen-Z shoppers now preferring gender-fluid clothing. This shift isn't just about style—it's about creating inclusive fashion that allows for free expression regardless of gender identity, making sustainable fashion more accessible to all.

Digital Fashion: The Virtual Wardrobe Evolution

The digital fashion market, valued at $101 billion in 2024 and projected to reach $21.9 trillion by 2032, is transforming how we interact with clothing. Through augmented reality (AR), consumers can virtually try on garments before purchase, reducing return rates and associated environmental impacts. This technology enables more conscious purchasing decisions while offering unprecedented convenience.

Minimalism: The New Luxury

The "less is more" philosophy is gaining momentum through capsule wardrobes featuring timeless, versatile pieces. This approach emphasizes quality over quantity, with clean lines and neutral colors that transcend seasonal trends. Sustainable brands are embracing minimalist aesthetics to encourage longer-lasting wardrobes and reduced consumption.

Secondhand and Upcycled Fashion: The New Normal

The resale market is flourishing, as exemplified by H&M's partnership with Sellpy, which achieved an 85% revenue increase. This trend encompasses both secondhand shopping and creative upcycling, where outdated garments are transformed into contemporary pieces. This movement reduces resource demand while fostering creativity in fashion.

Looking Forward

The fashion industry's transformation toward sustainability marks a decisive break from its environmentally harmful past. As we approach 2025, these trends signal more than just changes in how we dress—they represent a fundamental shift in how we think about consumption, environmental responsibility, and personal expression through fashion.

Through these innovations and conscious choices, the fashion industry is positioning itself to significantly reduce its environmental footprint while meeting evolving consumer demands. The future of fashion isn't just about looking good—it's about feeling good about our impact on the planet.

ORIGINAL STORY BY  CELYS® Compostable Polyester

Fashion isn't just reflecting who we are anymore—it's actively shaping our future. With sustainable fashion market value projected to exceed $3 billion between 2021 and 2025, and 59% of US shoppers demanding eco-friendly practices, the industry is witnessing a seismic shift from trendy to sustainable. Let's explore the key sustainable fashion trends that will define 2025.

Circular Fashion Takes Center Stage

The circular fashion model, expected to reach $13.8 billion by 2033, is revolutionizing how we think about clothing. This approach emphasizes designing recyclable or biodegradable garments, focusing on longevity rather than disposability. Brands are now creating products that can be repaired, upgraded, and eventually recycled, effectively closing the loop in fashion consumption.

Revolutionary Materials: Biodegradable and Compostable Fabrics

Innovation in textile development is reaching new heights with biodegradable fibers. Take CELYS™, for instance—a groundbreaking compostable fiber that naturally decomposes into carbon dioxide, water, and biomass within 179 days. This advancement represents a crucial step away from materials that linger in landfills for centuries.

Supply Chain Transparency and Ethical Sourcing

Consumer education about climate crisis has sparked demand for accountability in fashion production. Brands are now required to demonstrate ethical sourcing practices through certifications and third-party verifications. This transparency extends throughout the supply chain, from farming to distribution, ensuring fair trade practices and minimal environmental impact.

Gender-Neutral Design Revolution

The fashion industry is breaking free from traditional gender constraints, with 50% of Gen-Z shoppers now preferring gender-fluid clothing. This shift isn't just about style—it's about creating inclusive fashion that allows for free expression regardless of gender identity, making sustainable fashion more accessible to all.

Digital Fashion: The Virtual Wardrobe Evolution

The digital fashion market, valued at $101 billion in 2024 and projected to reach $21.9 trillion by 2032, is transforming how we interact with clothing. Through augmented reality (AR), consumers can virtually try on garments before purchase, reducing return rates and associated environmental impacts. This technology enables more conscious purchasing decisions while offering unprecedented convenience.

Minimalism: The New Luxury

The "less is more" philosophy is gaining momentum through capsule wardrobes featuring timeless, versatile pieces. This approach emphasizes quality over quantity, with clean lines and neutral colors that transcend seasonal trends. Sustainable brands are embracing minimalist aesthetics to encourage longer-lasting wardrobes and reduced consumption.

Secondhand and Upcycled Fashion: The New Normal

The resale market is flourishing, as exemplified by H&M's partnership with Sellpy, which achieved an 85% revenue increase. This trend encompasses both secondhand shopping and creative upcycling, where outdated garments are transformed into contemporary pieces. This movement reduces resource demand while fostering creativity in fashion.

Looking Forward

The fashion industry's transformation toward sustainability marks a decisive break from its environmentally harmful past. As we approach 2025, these trends signal more than just changes in how we dress—they represent a fundamental shift in how we think about consumption, environmental responsibility, and personal expression through fashion.

Through these innovations and conscious choices, the fashion industry is positioning itself to significantly reduce its environmental footprint while meeting evolving consumer demands. The future of fashion isn't just about looking good—it's about feeling good about our impact on the planet.

ORIGINAL STORY BY  CELYS® Compostable Polyester

Fashion & Tech: Robots Serving Kenyan Cuisine

In the heart of Nairobi's upscale Kileleshwa neighborhood, an innovative dining experience is making waves in East Africa's hospitality scene. The Robot Cafe, nestled on the ground floor of Lana Plaza along Oloitoktok Road, has become the region's first restaurant to employ fashionably dressed humanoid robots as servers, seamlessly blending technology, fashion, and traditional Kenyan cuisine.

PHOTO: Robot servers in Nairobi

Meet Nadia and Claire, two of the four robot servers that have become the talk of the town. Dressed in a striking combination of light blue, white, and red, these robotic servers represent a bold step forward in Kenya's hospitality industry. Their carefully curated outfits, complete with stylish scarves, reflect a thoughtful fusion of technology and fashion design, though the origin of their designs – whether Chinese or European – remains a topic of speculation among curious diners.

PHOTO: A client interacts with the robot server in Nairobi

"We are a modern café that seamlessly blends cutting-edge technology with the warmth of human hospitality," explains the restaurant's manager. "From the moment guests step through our doors, they are greeted by the hum of robotic efficiency paired with the inviting ambiance of a contemporary café – all presented in a fashionable way, as evidenced by our robots' distinctive designs."

The Robot Cafe's unique concept emerges from Kenya's rich tourism heritage. As a country renowned for its wildlife, including the world's only capital city with a national park at its heart, Kenya has long been a pioneer in the hospitality sector. Nairobi's businesses constantly seek creative ways to attract both local and international visitors, and the Robot Cafe represents the latest evolution in this tradition.

PHOTO: A client interacts with the robot server in Nairobi

The restaurant has quickly become a favorite destination for families, drawing crowds eager to experience both the innovative service and the authentic Kenyan cuisine. During a recent visit, our journalist observed the fascinating interaction between humans and robots, as diners seemed equally enthralled by the technological spectacle and the culinary offerings. One guest spent more time capturing photos and videos of her robotic server than consuming her meal, eventually requesting a takeaway container – a testament to the restaurant's entertainment value.

PHOTO: A client interacts with the robot server in Nairobi

"It's perfect for me and my family, especially my kids," shares one regular patron. "They're fascinated by watching the robots' movements, from serving drinks to delivering the main course and even handling takeaway containers. We love it here." His wife adds, "The fashion element is particularly impressive. The attention to detail in their design, especially the neck scarves, brings an unexpected elegance to the robotic servers."

PHOTO: A client  and his baby interact with the robot server in Nairobi

The restaurant's team consists of four robots – two female and two male – working alongside human staff to create a unique dining experience. "We invite everyone to visit and experience this innovative service concept, along with our unique menu," the manager enthuses. This blend of traditional hospitality and cutting-edge technology appears to be resonating with customers, who see it as more than just a meal out – it's an glimpse into the future of dining.

PHOTO: Clients interact with the robot server in Nairobi and pose for pictures 

As Kenya continues to position itself as a leader in East African tourism and hospitality, the Robot Cafe represents a bold step forward in combining the country's renowned hospitality with modern technology. The success of this venture suggests that the future of dining might just include more fashionable robots serving traditional cuisine, creating experiences that celebrate both innovation and cultural heritage.

Fashion Trends Africa by RCFS

Top 25 Fashion Houses: Celebrating Fashion and Festive Seasons in Rwanda 2024

The Rwandan fashion industry is bustling during the holiday season, with designers showcasing their creativity through high-quality fabrics and unique designs. The sector has evolved from mere competition to strategic investment, with designers importing premium materials like cotton, linen, silk, and wool to create distinctive collections.

The fashion landscape in Rwanda transformed significantly after 2015 when the Government's Ministry of Trade and Industry launched the "Made in Rwanda" initiative. This policy aimed to boost economic growth, create jobs, and promote locally-made products globally. Nine years later, the initiative has catalyzed remarkable development in the fashion industry.

Here is the 2024 leading top 25 list of fashion houses in Rwanda and their Instagram pages. 

1. Rwanda Clothing

Founded in 2012 by Joselyne Umutoniwase, this fashion and home decor brand offers bespoke clothing made by Rwandans. The company has established itself globally while maintaining strong local roots.

The latest collection by Rwanda Clothing 

2. Mille Collines

Established in 2008 through a collaboration between Rwandan seamstress Antoinette and Spanish designer Ines, this luxury womenswear brand combines African creativity with global fashion trends. The brand operates across Rwanda, South Africa, and Kenya.

The latest collection by Mille Collines 

 3. Uzuri K&Y

Founded in 2013 by Ysolde Shimwe and Kevine Kagirimpundu, this eco-friendly footwear brand pioneers sustainable fashion through innovative 4R technology, and repurposing car tires. They have expanded to Kenya with shops in both Kigali and Nairobi.

The latest collection [shoes] by Uzuri K & Y  

4. Moshions

Under Moses Turahirwa's leadership since 2015, Moshions has become synonymous with Rwandan luxury fashion. Their latest collection, "Inzozi" (Dreams), exemplifies their vision for African luxury fashion.

The latest collection by Moshions 

5. Sonia Mugabo

Launched in 2013, this brand is known for its feminine designs and luxurious fabrics, featuring botanical elements and tropical aesthetics.

The latest collection by Sonia Mugabo

6. House of Tayo

Founded by Matthew "Tayo" Rugamba in 2011, this brand incorporates traditional Rwandan Imigongo art into contemporary clothing and accessories.

The latest collection [Shirt] by House of Tayo

7. Tanga Designs

Since 2014, Niyitanga's brand has gained recognition for its elegant bridal wear featuring intricate beadwork. The brand was recently showcased in Moscow.

The latest collection [Hat & top] by Tanga Designs 

8. Matheo Studio

Founded in 2020 by Maurice Niyigena, this Afro-futuristic fashion house blends high-quality design with African storytelling.

The latest collection by Matheo Studio

9. Asantii

Established in 2020 by Maryse Mbonyumutwa, this contemporary womenswear brand maintains a global presence across Africa and Europe.

The latest collection [Jacket] by Asantii 

10. Inkanda House

Founded in 2013 by Patrick Muhire, this pioneering fashion house offers innovative clothing and footwear for both genders.

The latest collection [Shirt] by Inkanda House

11. Haute Baso

Linda Mukangoga's ethical lifestyle brand combines premium fashion with Rwandan arts, focusing on women and youth empowerment.

The latest collection by Haute Baso

12. Inzuki Designs

Founded by Teta Isibo in 2010, this brand specializes in handcrafted jewelry and accessories using local materials.

The latest collection [Handbag] by Inzuki Designs - A shirt by Haute Baso

13. Maison Munezero

Jean Vainqueur Munezero's luxury brand, established after receiving a sewing machine gift in 2017, creates sophisticated men's and women's wear.

The latest collection by Maison Munezero

14. Ki-pepeo Kids

Founded in 2016 by Priscilla Ruzibuka, this children's clothing brand combines Western and African fashion elements.

 The latest collection by Ki-pepeo Kids 

15. K'TSOBE Jewelry

Sarah Legrand's jewelry brand draws inspiration from Rwandan culture and global influences, using diverse materials.

The latest collection by K'TSOBE Jewelry

16. Uzi Collection

Established in 2015, this brand focuses on casual and smart apparel, emphasizing youth empowerment and economic growth.

 The latest collection by the Uzi Collections

17. N'Intoki

Founded by Lisa B Marler in 2017, this brand specializes in handbags and home products for the urban African women.

The latest collection by N'Intoki

18. Glo Creations

Since 2008, Gloria Kamanzi Uwizera's textile design company has specialized in African-inspired patterns and hand-printing techniques.

The latest collection by Glo Creations 

19. Touch of Rwanda Fashion Designs

Founded by Shema Charlotte, this brand offers custom clothing and accessories for all ages.

The latest collection by Touch of Rwanda 

20. Kezem Rwanda

 Established in 2020 by Emmanuel Niyosenga, this premium fashion brand emphasizes environmental consciousness in its designs.

The latest collection by Kezem 

21. Izubaa

Founded by Elodie Fromenteau, this brand combines heritage with modern style, promoting Made in Rwanda globally.

The latest collection by Izubaa

22. Dokmai Rwanda

Since 2014, Bernadette Umunyana's brand has specialized in handcrafted leather products.

The latest collection by Dokmai-Rwanda 

23. Impano Sportswear

Founded by Allen Simms, this brand creates high-quality sports apparel for athletes and active lifestyle enthusiasts.

The latest collection by Impano Sports 

24. Umuheto Creative

Established in 2020 by Olivier Harerimana, this brand draws inspiration from Rwandan and African culture.

The latest collection by Umuheto Creative 

25. Safashion Collection

Founded in 2023 by Samila Reina, this emerging brand specializes in affordable, elegant apparel featuring innovative zip fashion designs.

The latest collection by Safashion collection 

Fashion Trends Africa by RCFS

Top 25 Fashion Houses: Celebrating Fashion and Festive Seasons in Rwanda 2024

The Rwandan fashion industry is bustling during the holiday season, with designers showcasing their creativity through high-quality fabrics and unique designs. The sector has evolved from mere competition to strategic investment, with designers importing premium materials like cotton, linen, silk, and wool to create distinctive collections.

The fashion landscape in Rwanda transformed significantly after 2015 when the Government's Ministry of Trade and Industry launched the "Made in Rwanda" initiative. This policy aimed to boost economic growth, create jobs, and promote locally-made products globally. Nine years later, the initiative has catalyzed remarkable development in the fashion industry.

Here is the 2024 leading top 25 list of fashion houses in Rwanda and their Instagram pages. 

1. Rwanda Clothing

Founded in 2012 by Joselyne Umutoniwase, this fashion and home decor brand offers bespoke clothing made by Rwandans. The company has established itself globally while maintaining strong local roots.

The latest collection by Rwanda Clothing 

2. Mille Collines

Established in 2008 through a collaboration between Rwandan seamstress Antoinette and Spanish designer Ines, this luxury womenswear brand combines African creativity with global fashion trends. The brand operates across Rwanda, South Africa, and Kenya.

The latest collection by Mille Collines 

 3. Uzuri K&Y

Founded in 2013 by Ysolde Shimwe and Kevine Kagirimpundu, this eco-friendly footwear brand pioneers sustainable fashion through innovative 4R technology, and repurposing car tires. They have expanded to Kenya with shops in both Kigali and Nairobi.

The latest collection [shoes] by Uzuri K & Y  

4. Moshions

Under Moses Turahirwa's leadership since 2015, Moshions has become synonymous with Rwandan luxury fashion. Their latest collection, "Inzozi" (Dreams), exemplifies their vision for African luxury fashion.

The latest collection by Moshions 

5. Sonia Mugabo

Launched in 2013, this brand is known for its feminine designs and luxurious fabrics, featuring botanical elements and tropical aesthetics.

The latest collection by Sonia Mugabo

6. House of Tayo

Founded by Matthew "Tayo" Rugamba in 2011, this brand incorporates traditional Rwandan Imigongo art into contemporary clothing and accessories.

The latest collection [Shirt] by House of Tayo

7. Tanga Designs

Since 2014, Niyitanga's brand has gained recognition for its elegant bridal wear featuring intricate beadwork. The brand was recently showcased in Moscow.

The latest collection [Hat & top] by Tanga Designs 

8. Matheo Studio

Founded in 2020 by Maurice Niyigena, this Afro-futuristic fashion house blends high-quality design with African storytelling.

The latest collection by Matheo Studio

9. Asantii

Established in 2020 by Maryse Mbonyumutwa, this contemporary womenswear brand maintains a global presence across Africa and Europe.

The latest collection [Jacket] by Asantii 

10. Inkanda House

Founded in 2013 by Patrick Muhire, this pioneering fashion house offers innovative clothing and footwear for both genders.

The latest collection [Shirt] by Inkanda House

11. Haute Baso

Linda Mukangoga's ethical lifestyle brand combines premium fashion with Rwandan arts, focusing on women and youth empowerment.

The latest collection by Haute Baso

12. Inzuki Designs

Founded by Teta Isibo in 2010, this brand specializes in handcrafted jewelry and accessories using local materials.

The latest collection [Handbag] by Inzuki Designs - A shirt by Haute Baso

13. Maison Munezero

Jean Vainqueur Munezero's luxury brand, established after receiving a sewing machine gift in 2017, creates sophisticated men's and women's wear.

The latest collection by Maison Munezero

14. Ki-pepeo Kids

Founded in 2016 by Priscilla Ruzibuka, this children's clothing brand combines Western and African fashion elements.

 The latest collection by Ki-pepeo Kids 

15. K'TSOBE Jewelry

Sarah Legrand's jewelry brand draws inspiration from Rwandan culture and global influences, using diverse materials.

The latest collection by K'TSOBE Jewelry

16. Uzi Collection

Established in 2015, this brand focuses on casual and smart apparel, emphasizing youth empowerment and economic growth.

 The latest collection by the Uzi Collections

17. N'Intoki

Founded by Lisa B Marler in 2017, this brand specializes in handbags and home products for the urban African women.

The latest collection by N'Intoki

18. Glo Creations

Since 2008, Gloria Kamanzi Uwizera's textile design company has specialized in African-inspired patterns and hand-printing techniques.

The latest collection by Glo Creations 

19. Touch of Rwanda Fashion Designs

Founded by Shema Charlotte, this brand offers custom clothing and accessories for all ages.

The latest collection by Touch of Rwanda 

20. Kezem Rwanda

 Established in 2020 by Emmanuel Niyosenga, this premium fashion brand emphasizes environmental consciousness in its designs.

The latest collection by Kezem 

21. Izubaa

Founded by Elodie Fromenteau, this brand combines heritage with modern style, promoting Made in Rwanda globally.

The latest collection by Izubaa

22. Dokmai Rwanda

Since 2014, Bernadette Umunyana's brand has specialized in handcrafted leather products.

The latest collection by Dokmai-Rwanda 

23. Impano Sportswear

Founded by Allen Simms, this brand creates high-quality sports apparel for athletes and active lifestyle enthusiasts.

The latest collection by Impano Sports 

24. Umuheto Creative

Established in 2020 by Olivier Harerimana, this brand draws inspiration from Rwandan and African culture.

The latest collection by Umuheto Creative 

25. Safashion Collection

Founded in 2023 by Samila Reina, this emerging brand specializes in affordable, elegant apparel featuring innovative zip fashion designs.

The latest collection by Safashion collection 

Fashion Trends Africa by RCFS