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The State of East African Fashion and Sustainable Practices

 Elshaday Berhanu exhibiting made by her brand “Bold Apparels” during the Hub of Africa Fashion Week 2025 [Photo Credit: EB] Elshaday Berhanu exhibiting made by her brand “Bold Apparels” during the Hub of Africa Fashion Week 2025 [Photo Credit: EB]

Fashion Designer To Watch In Ethiopia: Bold Apparels by Elshaday Berhanu

In a groundbreaking fashion exhibition that debuted five days ago at the Hub of Africa Fashion Week 2025, Elshaday Berhanu showcased the innovative spirit and creative potential of Ethiopia's fashion industry. As the founder of Bold Apparels, Berhanu presented a collection that masterfully blends Ethiopian craftsmanship with contemporary design, featuring locally sourced fabrics enhanced with unique touches and exceptional finishing.

The exhibition marked a significant milestone for Bold Apparels and drew widespread acclaim from attendees who were captivated by Berhanu's distinctive approach to fashion design. With her academic credentials, including a BSc and MSc in Fashion Design and Technology, and experience as a former lecturer at Hawassa University, Berhanu brings both theoretical knowledge and practical expertise to her role as co-founder and general manager of Bold Apparels.

Screen Shot 2025 01 30 at 4.37.00 PMElshaday Berhanu exhibiting made by her brand “Bold Apparels” during the Hub of Africa Fashion Week 2025 [Photo Credit: EB]

"I'm a passionate fashion designer with a deep love for creativity and storytelling through clothing," Berhanu shared in an exclusive interview. "I've always been inspired by the resilience and strength of women, which fuels my mission to design clothing that empowers them in their personal and professional lives." This commitment to women's empowerment is evident in every aspect of her brand's identity.

From Runway to Design Studio

Berhanu's journey in fashion began on the modeling runway, where she gained invaluable insights into how garments interact with the human form. "Modeling gave me a firsthand understanding of how clothes come to life on people, and it deepened my appreciation for the design process," she explained. This unique perspective inspired her to transition from showcasing clothes to creating them, with a focus on designs that celebrate and empower women.

mutebi 1Collections by Bold Apparels during the Hub of Africa Fashion Week 2025 [Photo Credit: EB]

Bold Apparels has evolved into a brand that specializes in high-quality office attire and sustainable weekend wear for professional women. The company caters to a clientele of career-driven individuals, entrepreneurs, and fashion enthusiasts who value both professionalism and personal expression. "Each piece we create is designed to resonate with the modern woman's lifestyle and empower her to feel her best," Berhanu emphasized.

ALSO READ: Ethiopia's Capacity for Fashion Programme Consulting: British Council and Creative DNA Initiative

Ethiopian Fashion on the Global Stage

As a leader in Ethiopia's emerging fashion industry, Berhanu sees tremendous potential in the "Made in Ethiopia" label. She notes that the country's rich heritage of craftsmanship, including traditional textiles and intricate embroidery, provides a unique foundation for contemporary design. However, she also recognizes the need for industry-wide development.

Screen Shot 2025 01 30 at 4.32.56 PM

"For 'Made in Ethiopia' to thrive globally, we need to invest in modernizing our production capabilities, supporting local designers, and building a strong fashion ecosystem," Berhanu stated. She advocates for a balanced approach that honors traditional techniques while embracing modern innovations in the industry, including sustainable practices and technological advancements.

Collaboration and Future Growth

Berhanu strongly believes in the power of collaboration within Ethiopia's fashion community. "When Ethiopian designers come together, we create opportunities to innovate, organize joint showcases, and tell more compelling stories about our culture and heritage," she explained. This collaborative spirit extends to her vision for the industry's future, which encompasses sustainability, innovation, and inclusivity.

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Looking ahead to 2025, Bold Apparels has ambitious plans for expansion. Berhanu aims to participate in both local and international fashion shows, launching new collections that showcase Ethiopian craftsmanship while maintaining the brand's commitment to sustainable design. Her ultimate vision extends beyond commercial success: "I want Bold Apparels to become a global symbol of quality and meaningful design, showcasing the beauty and potential of Ethiopian craftsmanship to the world."

ALSO READ: Rgat Afewerki Ybrah: Miss World Ethiopia 2023 and Her Mission of Empowerment

The future of Ethiopia's fashion and textile industry presents both challenges and opportunities. Berhanu envisions a sector transformed by technological innovations such as 3D printing, AI-assisted design, and smart textiles, while maintaining its cultural authenticity. She emphasizes the importance of improving production processes and creating platforms for showcasing local talent.

Screen Shot 2025 01 30 at 4.35.40 PM

On a personal level, Berhanu's aspirations reflect her commitment to both her craft and her community. "Beyond the brand, I dream of contributing to the growth of the Ethiopian fashion industry by supporting emerging designers, promoting collaboration, and helping establish Ethiopia as a hub for fashion," she shared. Her goal is to inspire others, particularly women, to embrace their potential and pursue their passions fearlessly.

Reflecting on her journey, Berhanu expressed gratitude to her support system, including co-founders Afwork and Sisay, as well as her family and friends. As Bold Apparels continues to grow and evolve, Berhanu remains focused on her mission to create fashion that empowers women while celebrating Ethiopia's rich cultural heritage.

Screen Shot 2025 01 30 at 5.12.58 PMElshaday Berhanu Founder and Creative Designer of Bold Apparels during the Hub of Africa Fashion Week 2025 [Photo Credit: EB]

Through her work with Bold Apparels, Elshaday Berhanu is not just designing clothes; she's crafting a new narrative for Ethiopian fashion—one that bridges tradition and innovation, local craftsmanship and global appeal, personal expression, and professional elegance. As the fashion industry continues to evolve, Bold Apparels stands poised to make a lasting impact on both the local and international stage.

 Fashion Trends Africa by RCFS 

 

Read 471 times Last modified on Thursday, 30 January 2025 17:09
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