
RCFS
"The fashion industry needs to change. We search, praise, and educate future fashion designers who have the courage and ambition to overcome this situation" - Fashion Frontier Program
The Fashion Frontier Program (FFP) 2024 finalists are exhibiting in Tokyo, Japan, from December 9th to 14th, 2024. After an intense selection process that began with 17 semi-finalists presenting their work, eight finalists were ultimately chosen. Among these promising designers is Rwandan fashion designer Hakizimana Singizwa Bertrand.
Hakizimana's artistic journey is deeply rooted in his multicultural background. Born in Rwanda and raised in Kenya, these two countries have profoundly influenced his creative path. His artistic exploration began in high school, where he initially expressed himself through rap music, drawing inspiration from groups like Odd Future and ASAP Mob.
In 2021, Hakizimana articulated his artistic vision: to develop an aesthetic that unifies all his creative endeavors. This creative drive led him to fashion, a medium through which he explores self-expression and storytelling. His designs are a powerful narrative of young Africans born in the late 90s and early 2000s, who grew up immersed in cable television culture.
PHOTO: Collection by Singizwa Bertrand - Alienated Route
His featured collection, "Wrong Things, Wrong Place, and Wrong Time," emerged from an unexpected source: the COVID-19 lockdown. Confined to a small space for extended periods, Hakizimana found inspiration in the everyday household items surrounding him. He began reimagining these ordinary objects as fabric designs, transforming his potential isolation into a creative opportunity.
"This creative energy kept me positive and mentally healthy during the lockdown," Hakizimana explained. "My creations focused on the decorative elements that made our living space beautiful and habitable—from the items I used to keep the space clean, to the objects related to food and footwear, and ultimately, redefining how we perceive and wear a shirt."
PHOTO: Collection by Singizwa Bertrand -Alienated Route
Beyond the lockdown's creative stimulus, Hakizimana honed his skills at the Delight Fashion School in Nairobi. He also benefited from mentorship programs like Creative DNA 4 by the British Council in the East African region. These experiences were instrumental in developing his brand, Alienated Route, which ultimately secured his place among the FFP2024 finalists.
The Fashion Frontier Program, established in 2021, operates on a transformative philosophy. By identifying, supporting, and educating emerging fashion designers who demonstrate courage and ambition, the program aims to catalyze positive societal change. The application is open to anyone passionate about taking innovative steps in fashion design.
Selected finalists are challenged to create garment designs that embody both social responsibility and creativity. The program provides comprehensive support, including guidance from advisers and experts, and a platform to showcase their innovative work.
PHOTO: Collections of the finalists of the FFP2024
The other finalists include Kiyoshi Tomiyama, Luna Nakagawa, Mai Suzuki, Misaki Suda, Mitsuki Murata, Sandra Jao, and Tatsumi Iwai.
When asked about his experience and growth through the program's lectures, Hakizimana shared profound insights. Tara's session on circularity particularly resonated with him, inspiring him to adopt the "make to remake" concept. By minimizing seams, he ensured his garment could be easily disassembled, allowing for future repurposing—a testament to his commitment to sustainable design.
Yuima Nakazato's feedback further transformed his approach. Challenging Hakizimana to move beyond conventional upcycling, Nakazato encouraged him to create more personally compelling work. This guidance prompted Hakizimana to integrate the traditions of the Mucubal people with his avant-garde fashion principles.
PHOTO: Collection by Singizwa Bertrand -Alienated Route
"My work now transcends simple upcycling," Hakizimana explained. "By drawing from the Mucubal's cultural richness and aligning it with my avant-garde vision, I've created something that feels fresh, personal, and innovative. This process has deepened my enthusiasm, as I now see my design as an authentic expression of my style and values."
The program concluded with award announcements:
PHOTO: Winners of the FFP2024
Grand Prize: Misaki Suda "Forest Clothes: In the Glow"
Runner-up: Kiyoshi Tomiyama "KEMMUN"
Runner-up: Mitsuki Murata "WE WANNA"
The Fashion Frontier Program continues to be a beacon of innovation, supporting designers who can meaningfully integrate social responsibility and creativity into their work.
Rwandese Singizwa Bertrand Among 8 Finalists Selected for Fashion Frontier Program 2024 in Tokyo
"The fashion industry needs to change. We search, praise, and educate future fashion designers who have the courage and ambition to overcome this situation" - Fashion Frontier Program
The Fashion Frontier Program (FFP) 2024 finalists are exhibiting in Tokyo, Japan, from December 9th to 14th, 2024. After an intense selection process that began with 17 semi-finalists presenting their work, eight finalists were ultimately chosen. Among these promising designers is Rwandan fashion designer Hakizimana Singizwa Bertrand.
Hakizimana's artistic journey is deeply rooted in his multicultural background. Born in Rwanda and raised in Kenya, these two countries have profoundly influenced his creative path. His artistic exploration began in high school, where he initially expressed himself through rap music, drawing inspiration from groups like Odd Future and ASAP Mob.
In 2021, Hakizimana articulated his artistic vision: to develop an aesthetic that unifies all his creative endeavors. This creative drive led him to fashion, a medium through which he explores self-expression and storytelling. His designs are a powerful narrative of young Africans born in the late 90s and early 2000s, who grew up immersed in cable television culture.
PHOTO: Collection by Singizwa Bertrand - Alienated Route
His featured collection, "Wrong Things, Wrong Place, and Wrong Time," emerged from an unexpected source: the COVID-19 lockdown. Confined to a small space for extended periods, Hakizimana found inspiration in the everyday household items surrounding him. He began reimagining these ordinary objects as fabric designs, transforming his potential isolation into a creative opportunity.
"This creative energy kept me positive and mentally healthy during the lockdown," Hakizimana explained. "My creations focused on the decorative elements that made our living space beautiful and habitable—from the items I used to keep the space clean, to the objects related to food and footwear, and ultimately, redefining how we perceive and wear a shirt."
PHOTO: Collection by Singizwa Bertrand -Alienated Route
Beyond the lockdown's creative stimulus, Hakizimana honed his skills at the Delight Fashion School in Nairobi. He also benefited from mentorship programs like Creative DNA 4 by the British Council in the East African region. These experiences were instrumental in developing his brand, Alienated Route, which ultimately secured his place among the FFP2024 finalists.
The Fashion Frontier Program, established in 2021, operates on a transformative philosophy. By identifying, supporting, and educating emerging fashion designers who demonstrate courage and ambition, the program aims to catalyze positive societal change. The application is open to anyone passionate about taking innovative steps in fashion design.
Selected finalists are challenged to create garment designs that embody both social responsibility and creativity. The program provides comprehensive support, including guidance from advisers and experts, and a platform to showcase their innovative work.
PHOTO: Collections of the finalists of the FFP2024
The other finalists include Kiyoshi Tomiyama, Luna Nakagawa, Mai Suzuki, Misaki Suda, Mitsuki Murata, Sandra Jao, and Tatsumi Iwai.
When asked about his experience and growth through the program's lectures, Hakizimana shared profound insights. Tara's session on circularity particularly resonated with him, inspiring him to adopt the "make to remake" concept. By minimizing seams, he ensured his garment could be easily disassembled, allowing for future repurposing—a testament to his commitment to sustainable design.
Yuima Nakazato's feedback further transformed his approach. Challenging Hakizimana to move beyond conventional upcycling, Nakazato encouraged him to create more personally compelling work. This guidance prompted Hakizimana to integrate the traditions of the Mucubal people with his avant-garde fashion principles.
PHOTO: Collection by Singizwa Bertrand -Alienated Route
"My work now transcends simple upcycling," Hakizimana explained. "By drawing from the Mucubal's cultural richness and aligning it with my avant-garde vision, I've created something that feels fresh, personal, and innovative. This process has deepened my enthusiasm, as I now see my design as an authentic expression of my style and values."
The program concluded with award announcements:
PHOTO: Winners of the FFP2024
Grand Prize: Misaki Suda "Forest Clothes: In the Glow"
Runner-up: Kiyoshi Tomiyama "KEMMUN"
Runner-up: Mitsuki Murata "WE WANNA"
The Fashion Frontier Program continues to be a beacon of innovation, supporting designers who can meaningfully integrate social responsibility and creativity into their work.
The annual Ugandan sustainable fashion event, Kwetu Kwanza 2024, demonstrated Uganda's potential to embrace sustainable fashion. This platform aims to motivate, educate, and empower designers while showcasing emerging talents and innovative creations.
This year's edition brought together participants from Kenya, Rwanda, Japan, and Uganda, including dancers, sustainable fashion designers, visual artists, and filmmakers. They convened to discuss environmental challenges, consumption limits, and share hopeful messages toward a more conscious fashion future. The event took place at the Office Grant Road in Jinja.
Participants: Kwetu Kwanza 2024
"We create spaces for meaningful interactions, skill-sharing, and dialogue," the organizers explained. "IGC Fashion empowers emerging designers, artisans, and individuals from marginalized backgrounds to showcase their talents and contribute to a more inclusive and conscious fashion industry. Our event aims to spread awareness about the impacts of unsustainable fashion consumption and waste."
Participants: Kwetu Kwanza 2024
Uganda's fashion and textile narrative is rich and complex. With more than 50 local fashion designers many still unknown to the broader public, the country's fashion industry has deep roots in its cotton production.
Cotton remains a pivotal element in Uganda's economic and textile landscape. According to the Cotton Development Organization (CDO), it is the country's third-largest export crop after coffee and tea, supporting 259,000 households. These farmers cultivate cotton under rain-fed conditions, using minimal fertilizers and chemicals.
Farmers harvesting cotton in Uganda [Photo Credit: NT ]
The CDO reports that Uganda has 40 ginneries with an installed seasonal ginning capacity of approximately one million bales of lint production, significantly exceeding historical production levels.
Despite its cotton resources, Uganda faced significant challenges in textile consumption. In 2020, the country was among the largest importers of second-hand clothing in the region. Trade figures revealed that Uganda imported around 1,500 tons of second-hand clothing annually from the United States alone, with an additional 2,000 tons from the UK, Canada, and China.
"Most of these clothes end up in landfills," an expert noted. "It's crucial to support young fashion designers who take initiatives to rescue these garments from dump sites, clean them, and give them new life. This is something all African nations can embrace, though many remain skeptical of such approaches."
PHOTOS: Kwetu Kwanza 2024
Kwetu Kwanza 2024: A Sustainable Fashion Showcase
PHOTOS: Kwetu Kwanza 2024
The event's displays revealed a growing sustainable fashion movement among young designers. Participating designers included Seamline Atelier, Motley Minds, Nakimuli Minori, Sanvra, MASA MARA, My Fashion Biography, Quill Clothing Ug, Maisha by Nisria, Amylia Clothing, ORM Streetwear, and IGC Fashion.
PHOTOS: Kwetu Kwanza 2024
However, challenges remain. As one fashion enthusiast pointed out, "We need these creators to educate the public about caring for upcycled clothes. Many people don't understand how to wash these garments, which often have unique fabric combinations and may not fit traditional washing methods."
. PHOTOS: Kwetu Kwanza 2024
The Visionaries Behind the Movement
IGC Fashion, a Kampala-based brand founded in 2017 by Kasoma Ibrahim and Katende Godfrey, stands at the forefront of this sustainable fashion revolution. Drawing inspiration from African tradition, heritage, and culture, the brand promotes fashion as a tool for positive social change.
PHOTOS: Kwetu Kwanza 2024
The event's name, "Kwetu Kwanza," derives from Swahili, translating to "Ours First." This philosophy encapsulates their core mission: safeguarding our planet as our primary responsibility. As Uganda continues to explore sustainable fashion, events like Kwetu Kwanza 2024 offer hope for a more environmentally conscious and innovative textile industry.
PHOTOS: Kwetu Kwanza 2024
PHOTOS: Kwetu Kwanza 2024
PHOTOS: Kwetu Kwanza 2024
PHOTOS: Kwetu Kwanza 2024
Can Uganda Embrace Sustainable Fashion? Kwetu Kwanza 2024
The annual Ugandan sustainable fashion event, Kwetu Kwanza 2024, demonstrated Uganda's potential to embrace sustainable fashion. This platform aims to motivate, educate, and empower designers while showcasing emerging talents and innovative creations.
This year's edition brought together participants from Kenya, Rwanda, Japan, and Uganda, including dancers, sustainable fashion designers, visual artists, and filmmakers. They convened to discuss environmental challenges, consumption limits, and share hopeful messages toward a more conscious fashion future. The event took place at the Office Grant Road in Jinja.
Participants: Kwetu Kwanza 2024
"We create spaces for meaningful interactions, skill-sharing, and dialogue," the organizers explained. "IGC Fashion empowers emerging designers, artisans, and individuals from marginalized backgrounds to showcase their talents and contribute to a more inclusive and conscious fashion industry. Our event aims to spread awareness about the impacts of unsustainable fashion consumption and waste."
Participants: Kwetu Kwanza 2024
Uganda's fashion and textile narrative is rich and complex. With more than 50 local fashion designers many still unknown to the broader public, the country's fashion industry has deep roots in its cotton production.
Cotton remains a pivotal element in Uganda's economic and textile landscape. According to the Cotton Development Organization (CDO), it is the country's third-largest export crop after coffee and tea, supporting 259,000 households. These farmers cultivate cotton under rain-fed conditions, using minimal fertilizers and chemicals.
Farmers harvesting cotton in Uganda [Photo Credit: NT ]
The CDO reports that Uganda has 40 ginneries with an installed seasonal ginning capacity of approximately one million bales of lint production, significantly exceeding historical production levels.
Despite its cotton resources, Uganda faced significant challenges in textile consumption. In 2020, the country was among the largest importers of second-hand clothing in the region. Trade figures revealed that Uganda imported around 1,500 tons of second-hand clothing annually from the United States alone, with an additional 2,000 tons from the UK, Canada, and China.
"Most of these clothes end up in landfills," an expert noted. "It's crucial to support young fashion designers who take initiatives to rescue these garments from dump sites, clean them, and give them new life. This is something all African nations can embrace, though many remain skeptical of such approaches."
PHOTOS: Kwetu Kwanza 2024
Kwetu Kwanza 2024: A Sustainable Fashion Showcase
PHOTOS: Kwetu Kwanza 2024
The event's displays revealed a growing sustainable fashion movement among young designers. Participating designers included Seamline Atelier, Motley Minds, Nakimuli Minori, Sanvra, MASA MARA, My Fashion Biography, Quill Clothing Ug, Maisha by Nisria, Amylia Clothing, ORM Streetwear, and IGC Fashion.
PHOTOS: Kwetu Kwanza 2024
However, challenges remain. As one fashion enthusiast pointed out, "We need these creators to educate the public about caring for upcycled clothes. Many people don't understand how to wash these garments, which often have unique fabric combinations and may not fit traditional washing methods."
. PHOTOS: Kwetu Kwanza 2024
The Visionaries Behind the Movement
IGC Fashion, a Kampala-based brand founded in 2017 by Kasoma Ibrahim and Katende Godfrey, stands at the forefront of this sustainable fashion revolution. Drawing inspiration from African tradition, heritage, and culture, the brand promotes fashion as a tool for positive social change.
PHOTOS: Kwetu Kwanza 2024
The event's name, "Kwetu Kwanza," derives from Swahili, translating to "Ours First." This philosophy encapsulates their core mission: safeguarding our planet as our primary responsibility. As Uganda continues to explore sustainable fashion, events like Kwetu Kwanza 2024 offer hope for a more environmentally conscious and innovative textile industry.
PHOTOS: Kwetu Kwanza 2024
PHOTOS: Kwetu Kwanza 2024
PHOTOS: Kwetu Kwanza 2024
PHOTOS: Kwetu Kwanza 2024
By Cynthia Mwangi
Last week, I was privileged to represent Maisha by Nisria at the Annual Circular Economy Conference hosted by Sustainable Inclusive Business Kenya. I get excited at every opportunity to contribute to raising awareness about how fashion impacts the environment. This year, we participated in the panel on “Circular Opportunities in Kenya’s Textile Industry: Pathways to a Sustainable, Circular, and Inclusive Future.”
For Maisha by Nisria, the circular economy presents key opportunities, starting with creating job opportunities for youth in the fashion industry. We’ve empowered young people to reimagine their role in this evolving space through skills training and education. Our core practice — upcycling — uses discarded materials and transforms them into durable, high-quality products.
Upcycling holds a special place in my heart because it’s an accessible practice. With scissors, needles, and thread, anyone can redesign old clothing, starting at home, where meaningful change often begins.
But systemic change requires collective effort. For instance, studios specializing in organic dyeing could collaborate with upcycling and recycling initiatives to explore fabric restoration. By pooling our expertise, we could bridge gaps in sustainable practices and amplify our impact
Lilabare’s innovative Banana Waste & Handloom Cotton Jacket
Kenyan fashion brands such as Maisha by Nisria, Africa Collect Textiles, and Lilabare are uniquely positioned to lead the global conversation on eco-friendly fashion. The growing demand for green fashion offers countless opportunities; implementing zero-waste policies, promoting fair trade, using eco-friendly fabrics like linen and organic cotton, and integrating repair and mend initiatives for their customers.
Further, sustainable African brands can set themselves apart by weaving culture and storytelling into their creations.
We have always been natural problem solvers, finding innovative solutions to challenges time and time again. Combating the textile waste issue has led to meaningful outcomes like job creation, policy rethinking, and post-consumer initiatives. But amidst these adaptations, we must also remember what we’ve lost.
Before my time, Kenya had a thriving textile industry with entities like Rivertex and robust cotton-growing farms. Today, much of that has declined. The same can be noted for the demand for once-celebrated Kenyan designers known for infusing culture into fashion.
This intersection of circularity and our culture is missing from today’s conversations. While I appreciate the optimism surrounding circular practices, I believe it’s essential to approach the dialogue with some retrospection. Yes, we must adapt to challenges, but we should also acknowledge what’s been lost in the process; especially within the context of being African, Kenyan, and a former colony now dependent on imported second-hand clothes.
For example, the influx of low-quality textiles into Kenya is still a pressing issue. As our studio, Maisha by Nisria, sources materials to upcycle, we come across tattered, stained garments and wonder, Who let this in? The reality is that we are willingly accepting other countries’ waste. I often think that this can change if we cultivate a sense of pride.
Think about it— would you let your neighbor pile their garbage on your balcony every week? I hope not! You’d expect them to take responsibility for their waste. Similarly, it is a great time to start saying No to being a dumping ground for other countries' discarded textiles.
Return to sender: Africa doesn't need more of your clothes!
In conclusion, circularity in fashion is more than just a sustainability conversation— it’s a question of our collective future. By embracing responsibility, fostering pride, and committing to a Kenyan-driven circular economy, we can uncover the path to more progress.
The Nairobi Fashion Week (NFW) experienced significant challenges during the COVID-19 pandemic, temporarily halting its gatherings. Despite the setback, the event's media team maintained engagement with followers through social media, reminiscing about past events and sharing crucial fashion industry updates from Kenya.
Since 2022, event organizers have been actively connecting with fashion designers and emerging talents across the country. As we approach 2025, the NFW has announced its upcoming edition, scheduled from January 29th to February 1st, promising an extraordinary celebration of global fashion creativity.
PHOTOS: NFW2022
In September, RCFS's Media journalist met with Brian Kihindas, the NFW's founder and president of the Kenya Fashion Council, to discuss the organization's pivotal role in supporting Kenyan fashion during challenging times.
During the pandemic, when businesses were forced to close, the Kenya Fashion Council demonstrated remarkable adaptability. "We collaborated with the government and health institutions," Kihindas recalled. "We found an innovative solution by encouraging our local designers to produce face masks. This initiative not only helped designers generate income but also supported their employees and families during a critical period."
PHOTOS: NFW2022
The council has been instrumental in promoting local fashion through strategic initiatives. "We started by encouraging government institutions to embrace Made in Kenya fashion," Kihindas explained. "For instance, Members of Parliament were encouraged to wear locally designed clothing every Friday. Our former president, Uhuru Kenyatta, and the current president have both been strong supporters of this movement."
Addressing the growing sustainable fashion movement, Kihindas emphasized the importance of community-driven initiatives. "We're celebrating various sustainability efforts, including upcycling, recycling, and clothing swaps," he stated. "Sustainability in fashion is crucial for our health, our country, and our planet."
PHOTOS: NFW2022
The upcoming Nairobi Fashion Week promises an exciting lineup of designers who embody the principles of creativity and sustainability. According to FASHIONGHANA, some of the expected fashion designers include; LaOculta: A womenswear brand blending Kenyan and Colombian craftsmanship, Maisha By Nisria: A Nakuru-based non-profit transforming discarded textiles into unique, upcycled fashion pieces, Eva Wambutu: A returning designer known for her remarkable debut, and Apar Gadek and Igul Leather: Artisanal brands focusing on environmentally conscious designs using recycled and sustainable materials.
PHOTOS: NFW2022
The NFW continues to challenge the destructive practices of the fast fashion industry, advocating for a more responsible approach to clothing production and consumption.
"True fashion respects the Earth," the organization states. "Sustainable fashion isn't just about eco-friendly fabrics or trendy buzzwords. It's about reimagining how we create, consume, and value clothing."
PHOTOS: NFW2022
The organization emphasizes that each garment tells a story—and it should be a narrative of responsibility, ethics, and planetary respect.
Since its inception in 2013, Nairobi Fashion Week has been more than just a fashion event. It is a platform that champions African design talent while driving meaningful conversations about ethical production and eco-friendly practices.
PHOTOS: NFW2022
As the 2025 edition approaches, the NFW remains committed to showcasing the incredible creativity of African designers and promoting sustainability on the global stage.
PHOTOS: NFW2022
PHOTOS: NFW2022
Regenerative Fashion Renaissance: Nairobi Fashion Week 2025
The Nairobi Fashion Week (NFW) experienced significant challenges during the COVID-19 pandemic, temporarily halting its gatherings. Despite the setback, the event's media team maintained engagement with followers through social media, reminiscing about past events and sharing crucial fashion industry updates from Kenya.
Since 2022, event organizers have been actively connecting with fashion designers and emerging talents across the country. As we approach 2025, the NFW has announced its upcoming edition, scheduled from January 29th to February 1st, promising an extraordinary celebration of global fashion creativity.
PHOTOS: NFW2022
In September, RCFS's Media journalist met with Brian Kihindas, the NFW's founder and president of the Kenya Fashion Council, to discuss the organization's pivotal role in supporting Kenyan fashion during challenging times.
During the pandemic, when businesses were forced to close, the Kenya Fashion Council demonstrated remarkable adaptability. "We collaborated with the government and health institutions," Kihindas recalled. "We found an innovative solution by encouraging our local designers to produce face masks. This initiative not only helped designers generate income but also supported their employees and families during a critical period."
PHOTOS: NFW2022
The council has been instrumental in promoting local fashion through strategic initiatives. "We started by encouraging government institutions to embrace Made in Kenya fashion," Kihindas explained. "For instance, Members of Parliament were encouraged to wear locally designed clothing every Friday. Our former president, Uhuru Kenyatta, and the current president have both been strong supporters of this movement."
Addressing the growing sustainable fashion movement, Kihindas emphasized the importance of community-driven initiatives. "We're celebrating various sustainability efforts, including upcycling, recycling, and clothing swaps," he stated. "Sustainability in fashion is crucial for our health, our country, and our planet."
PHOTOS: NFW2022
The upcoming Nairobi Fashion Week promises an exciting lineup of designers who embody the principles of creativity and sustainability. According to FASHIONGHANA, some of the expected fashion designers include; LaOculta: A womenswear brand blending Kenyan and Colombian craftsmanship, Maisha By Nisria: A Nakuru-based non-profit transforming discarded textiles into unique, upcycled fashion pieces, Eva Wambutu: A returning designer known for her remarkable debut, and Apar Gadek and Igul Leather: Artisanal brands focusing on environmentally conscious designs using recycled and sustainable materials.
PHOTOS: NFW2022
The NFW continues to challenge the destructive practices of the fast fashion industry, advocating for a more responsible approach to clothing production and consumption.
"True fashion respects the Earth," the organization states. "Sustainable fashion isn't just about eco-friendly fabrics or trendy buzzwords. It's about reimagining how we create, consume, and value clothing."
PHOTOS: NFW2022
The organization emphasizes that each garment tells a story—and it should be a narrative of responsibility, ethics, and planetary respect.
Since its inception in 2013, Nairobi Fashion Week has been more than just a fashion event. It is a platform that champions African design talent while driving meaningful conversations about ethical production and eco-friendly practices.
PHOTOS: NFW2022
As the 2025 edition approaches, the NFW remains committed to showcasing the incredible creativity of African designers and promoting sustainability on the global stage.
PHOTOS: NFW2022
PHOTOS: NFW2022
Will the BRICS + Fashion Summit Provide Fashion Education to Africa?
The year 2024 is set to be unforgettable for African fashion entrepreneurs, especially those who attended the BRICS + Fashion Summit in Moscow, Russia. Africa was represented by delegations from over 30 countries, including South Africa, Ethiopia, Egypt, Algeria, Tanzania, Ghana, Nigeria, Zimbabwe, and others. The summit also welcomed delegations from China, India, Indonesia, the UAE, Brazil, Malaysia, and other nations from Asia, Latin America, and Europe.
Africa continent was well represented during the BRICS +Fashion Summit 2024 in Mosco, Russia [Photo Credit: BFS]
As reported by the RCFS media before the summit, many heads of African fashion councils were photographed at the event, sharing their excitement about this international fashion gathering. Prior to the summit, the organizers promised attendees from African countries that they would learn from global fashion experts and gain insights into the international fashion market.
In this article, we aim to examine how the BRICS + Fashion Summit has contributed to Africa's growing fashion industry and answer the critical question: "Will the BRICS + Fashion Summit Provide Fashion Education to Africa?"
Delegate and speaker from Kenya Brian Kihindas the founder of Nairobi Fashion Week and President of Kenya Fashion Council [Photo Credit: BFS]
ALSO READ: What Will Tanga Designs Gain from Moscow Fashion Week 2024? African Presence Makes Waves
Our analysis draws inspiration from an article titled "BRICS + Fashion Summit 2023: The Imperative of Fashion Education," published in January 2024 by Dr. Gulbash Duggal on the BRICS + Fashion Summit's LinkedIn page.
According to Dr. Duggal, fashion education extends far beyond learning the latest trends and design techniques. It encompasses nurturing creativity, fostering critical thinking, and developing a profound understanding of the fashion industry's socio-cultural and environmental impact.
Delegate and speaker Mpho Mogotsi Mrs. Universe Top Africa Int | Mrs. Universe Africa [Photo Credit: BFS]
Historically, clothing has always been part of African traditional culture, but the concept of "fashion" as an industry is relatively new. Sixty years ago, Africans primarily wore second-hand clothing, and fashion was not a topic of formal education. In East African schools, for instance, fashion was not part of the curriculum, and people were simply focused on wearing clothes.
From right delegate and speaker from Zimbabwe Priscilla Chigariro the founder of Zimbabwe Fashion Week [Photo Credit: BFS]
Twenty years ago, some African countries began developing fashion education programs. However, many African citizens still struggle to distinguish between a fashion designer and a tailor. As fashion experts note, "Fashion education in Africa means helping our community understand the difference between design and tailoring."
Delegate and speaker from Uganda Brian Ahumuza - Abryanz Style & Fashion Awards Africa, Fashion Entrepreneur [Photo Credit: BFS]
Dr. Duggal emphasizes that each BRICS nation possesses a rich cultural heritage and distinct fashion identity. Fashion education can play a pivotal role in preserving and promoting these unique styles. By investing in local talent through educational initiatives, BRICS nations can create a sustainable fashion ecosystem that celebrates diversity and individuality.
When asked about the meaning of a sustainable fashion ecosystem in Africa, a fashion expert explained, "It means investing in our institutions to learn about proper fashion and sustainability. We need to create a curriculum of fashion. Look at all African countries and BRICS African member nations. How many fashion schools do they actually have?"
An African delegate who attended the 2024 BRICS + Fashion Summit shared a mixed perspective. While he appreciated the opportunity to network with international fashion entrepreneurs and experts, he was uncertain about concrete investments to grow the African fashion sector.
"The summit was good," he said. "I was able to meet many international fashion professionals and even participate in a panel. In terms of funds and direct support for Africa, we still have a long way to go. But it was somewhat promising."
Another delegate highlighted the importance of removing barriers between BRICS member nations. "We need to enable fashion designers to sell their work in Russia, Brazil, or South Africa without visa complications or language issues," he explained. Indeed, during the summit, English was often the lingua franca due to language diversity.
Dr. Duggal views the summit as a platform to discuss and implement educational strategies promoting eco-friendly design, ethical sourcing, and responsible manufacturing. She emphasizes that fashion education fosters collaboration and cultural exchange, providing a unique opportunity for students and professionals to engage in cross-border initiatives.
Moreover, fashion education extends beyond design to include the business side of the industry. By imparting entrepreneurial skills, BRICS nations can empower aspiring fashion professionals to navigate the complex world of fashion business and promote economic growth.
Delegates from Africa during the BRICS +Fashion Summit 2024 in Mosco, Russia [Photo Credit: BFS]
The inclusion of fashion education in the BRICS + Fashion Summit represents a strategic move aligned with the evolving dynamics of the global fashion industry. By recognizing education's importance in shaping fashion's future, BRICS nations can lay the foundation for a resilient, diverse, and sustainable fashion ecosystem that benefits both the industry and society.
Delegates from Africa during the BRICS +Fashion Summit 2024 in Mosco, Russia [Photo Credit: BFS]
The sixteenth annual BRICS (whose membership has grown from Brazil, Russia, India, China, and South Africa to also include Egypt, Ethiopia, Iran, and the United Arab Emirates) summit was held in Kazan, Russia, on October 22-October 24. 2024.
Will the BRICS + Fashion Summit Provide Fashion Education to Africa?
The year 2024 is set to be unforgettable for African fashion entrepreneurs, especially those who attended the BRICS + Fashion Summit in Moscow, Russia. Africa was represented by delegations from over 30 countries, including South Africa, Ethiopia, Egypt, Algeria, Tanzania, Ghana, Nigeria, Zimbabwe, and others. The summit also welcomed delegations from China, India, Indonesia, the UAE, Brazil, Malaysia, and other nations from Asia, Latin America, and Europe.
Africa continent was well represented during the BRICS +Fashion Summit 2024 in Mosco, Russia [Photo Credit: BFS]
As reported by the RCFS media before the summit, many heads of African fashion councils were photographed at the event, sharing their excitement about this international fashion gathering. Prior to the summit, the organizers promised attendees from African countries that they would learn from global fashion experts and gain insights into the international fashion market.
In this article, we aim to examine how the BRICS + Fashion Summit has contributed to Africa's growing fashion industry and answer the critical question: "Will the BRICS + Fashion Summit Provide Fashion Education to Africa?"
Delegate and speaker from Kenya Brian Kihindas the founder of Nairobi Fashion Week and President of Kenya Fashion Council [Photo Credit: BFS]
ALSO READ: What Will Tanga Designs Gain from Moscow Fashion Week 2024? African Presence Makes Waves
Our analysis draws inspiration from an article titled "BRICS + Fashion Summit 2023: The Imperative of Fashion Education," published in January 2024 by Dr. Gulbash Duggal on the BRICS + Fashion Summit's LinkedIn page.
According to Dr. Duggal, fashion education extends far beyond learning the latest trends and design techniques. It encompasses nurturing creativity, fostering critical thinking, and developing a profound understanding of the fashion industry's socio-cultural and environmental impact.
Delegate and speaker Mpho Mogotsi Mrs. Universe Top Africa Int | Mrs. Universe Africa [Photo Credit: BFS]
Historically, clothing has always been part of African traditional culture, but the concept of "fashion" as an industry is relatively new. Sixty years ago, Africans primarily wore second-hand clothing, and fashion was not a topic of formal education. In East African schools, for instance, fashion was not part of the curriculum, and people were simply focused on wearing clothes.
From right delegate and speaker from Zimbabwe Priscilla Chigariro the founder of Zimbabwe Fashion Week [Photo Credit: BFS]
Twenty years ago, some African countries began developing fashion education programs. However, many African citizens still struggle to distinguish between a fashion designer and a tailor. As fashion experts note, "Fashion education in Africa means helping our community understand the difference between design and tailoring."
Delegate and speaker from Uganda Brian Ahumuza - Abryanz Style & Fashion Awards Africa, Fashion Entrepreneur [Photo Credit: BFS]
Dr. Duggal emphasizes that each BRICS nation possesses a rich cultural heritage and distinct fashion identity. Fashion education can play a pivotal role in preserving and promoting these unique styles. By investing in local talent through educational initiatives, BRICS nations can create a sustainable fashion ecosystem that celebrates diversity and individuality.
When asked about the meaning of a sustainable fashion ecosystem in Africa, a fashion expert explained, "It means investing in our institutions to learn about proper fashion and sustainability. We need to create a curriculum of fashion. Look at all African countries and BRICS African member nations. How many fashion schools do they actually have?"
An African delegate who attended the 2024 BRICS + Fashion Summit shared a mixed perspective. While he appreciated the opportunity to network with international fashion entrepreneurs and experts, he was uncertain about concrete investments to grow the African fashion sector.
"The summit was good," he said. "I was able to meet many international fashion professionals and even participate in a panel. In terms of funds and direct support for Africa, we still have a long way to go. But it was somewhat promising."
Another delegate highlighted the importance of removing barriers between BRICS member nations. "We need to enable fashion designers to sell their work in Russia, Brazil, or South Africa without visa complications or language issues," he explained. Indeed, during the summit, English was often the lingua franca due to language diversity.
Dr. Duggal views the summit as a platform to discuss and implement educational strategies promoting eco-friendly design, ethical sourcing, and responsible manufacturing. She emphasizes that fashion education fosters collaboration and cultural exchange, providing a unique opportunity for students and professionals to engage in cross-border initiatives.
Moreover, fashion education extends beyond design to include the business side of the industry. By imparting entrepreneurial skills, BRICS nations can empower aspiring fashion professionals to navigate the complex world of fashion business and promote economic growth.
Delegates from Africa during the BRICS +Fashion Summit 2024 in Mosco, Russia [Photo Credit: BFS]
The inclusion of fashion education in the BRICS + Fashion Summit represents a strategic move aligned with the evolving dynamics of the global fashion industry. By recognizing education's importance in shaping fashion's future, BRICS nations can lay the foundation for a resilient, diverse, and sustainable fashion ecosystem that benefits both the industry and society.
Delegates from Africa during the BRICS +Fashion Summit 2024 in Mosco, Russia [Photo Credit: BFS]
The sixteenth annual BRICS (whose membership has grown from Brazil, Russia, India, China, and South Africa to also include Egypt, Ethiopia, Iran, and the United Arab Emirates) summit was held in Kazan, Russia, on October 22-October 24. 2024.
The Zimbabwean fashion industry stands at a critical crossroads. As one fashion enthusiast from Harare bluntly stated, "The Fashion Industry in Zimbabwe is at the age of collapsing if nothing is done. People are not really together in understanding the future of this sector."
Models ready for the Zimbabwe Fashion Week 2024's stage on day one [Photo Credit: ZFW]
To understand the current challenges, we must first explore the rich history of cotton and textile production in Zimbabwe. The textile industry has deep roots dating back to the colonial era when the country was a major cotton producer. Today, however, the industry is a shadow of its former self, facing significant challenges including overwhelming competition from imported goods, high production costs, and a shortage of skilled workers. Strikingly, around 95% of textiles in Zimbabwe are now imported, indicating a dramatic decline in local production.
Colonized by Rhodes' British South Africa Company in the 1890s, Southern Rhodesia (now Zimbabwe) was initially anticipated to be a mineral-rich territory. When mineral discoveries proved underwhelming, white settlers pivoted towards agriculture, setting the stage for a robust agricultural and textile economy.
A woman harvesting cotton in Zimbabwe [Photo Credit: NT]
Research from the University of Pretoria's 1936 study, "Origins and Growth of Colonial Zimbabwe's Textile Industry, 1890-1965," highlights the collaborative efforts of the Southern Rhodesian Government, ECGC, and the Cotton Growing Association (BCGA) in establishing the Cotton Research Industry Board (CRIB) to develop the cotton industry.
The textile industry's trajectory was promising. From the 1920s through 1965, cotton growing was actively promoted across the British Empire. Between 1946 and 1954, yarn production dramatically increased from 448,000 to 7,500,000 units, primarily under British management.
By the early 1950s, textile manufacturing had become the leading industry in Zimbabwe's secondary sector. Approximately 80 clothing factories were producing goods worth £3,000,000, with two-thirds of production exported to neighboring territories, particularly South Africa.
A man sorting out the cotton in Zimbabwe [Photo Credit: NT]
Despite its historical strength, Zimbabwe's textile industry has significantly contracted over the past two decades. Cotton farmers have largely abandoned cultivation, and the fashion sector struggles to maintain momentum.
Zimbabwe Fashion Week: A Beacon of Hope
Founded in 2009 by model-turned-entrepreneur Priscilla Chigariro, the Zimbabwe Fashion Week Trust emerged as a non-profit organization with a mission to develop and educate local fashion designers. Its goals include advancing talented local designers' careers and celebrating the fashion and retail community.
Priscilla Chigariro, the founder of the Zimbabwe Fashion Week Trust in Russia, Mosco in the BRICS FASHION SUMMIT 2024 [Photo Credit: NT]
Local fashion enthusiasts viewed the platform as crucial. "In Zimbabwe, we don't have many fashion shows or platforms. That's why all fashion designers' eyes are on Zimbabwe Fashion Week," one enthusiast explained. Another noted its importance for runway models, providing a local stage to prepare for international competition.
The Zimbabwe Fashion Week 2024, originally scheduled from October 31 to November 3, took an unexpected turn. Director Marshall Mutsamwira announced the cancellation late on a Saturday night following a tumultuous two-day event that began with a low-key cocktail party and an undersubscribed runway show.
The official statement expressed deep regret: "Following unexpected developments after Day One's events, and despite extensive planning, factors beyond our control have necessitated this difficult decision."
Fitting during the Zimbabwe Fashion Week 2024 [Photo Credit: ZFW]
The cancellation left over ten brands unable to showcase their collections and disappointed attendees who had anticipated an impressive fashion event. The seven brands that did manage to present reportedly exceeded expectations, with three designers from the re-FASHION Accelerator demonstrating significant growth.
Fitting during the Zimbabwe Fashion Week 2024 [Photo Credit: ZFW]
The event's cancellation sparked confusion and controversy. Rumors circulated about Mutsamwira's potential resignation, and uncertainty surrounded the reasons behind the cancellation, whether financial constraints or internal conflicts.
Director Marshall Mutsamwira is said to have already resigned to be part of Zimbabwe Fashion Week Trust [Photo Credit: NT]
The Fashion Council of Zimbabwe (FCoZ) attempted to distance itself from the event, announcing on November 11 that it was not involved in the organization. They stated that Zimbabwe Fashion Week was organized under the Hunhu Council of Fashion and was not affiliated with FCoZ.
This stance drew sharp criticism from local fashion designers. "Those are their excuses with no sense," one designer said. "How can you be a leader here to help develop our industry and then say you have no idea what happened?"
Models for the Zimbabwe Fashion Week 2024 in the backstage[Photo Credit: ZFW]
The Zimbabwe Fashion Week 2024 cancellation epitomizes the broader challenges facing Zimbabwe's fashion industry. With internal divisions, limited platforms, and significant economic hurdles, the sector desperately needs unified leadership and strategic intervention.
The collections by Uju Designs were showcased at the ZFW2024 on day one [Photo Credit: ZFW]
As of now, Zimbabwe Fashion Week has not provided further updates, leaving many stakeholders in suspense about the future of this critical cultural and economic platform.
The collections for the Zimbabwe Fashion Week 2024 on day one [Photo Credit: ZFW]
The collections for the Zimbabwe Fashion Week 2024 on day one [Photo Credit: ZFW]
Fitting during the Zimbabwe Fashion Week 2024 [Photo Credit: ZFW]
Some of the coordinators during the Zimbabwe Fashion Week 2024 [Photo Credit: ZFW]
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