Regenerative Fashion Takes Center Stage as Renowned Rwandan Designers BONE and Native 1018 Join Nairobi Fashion Week 2025

 NAIROBI, KENYA —Nairobi Fashion Week (NFW) is proud to announce that renowned Rwandan designers BONE and Native 1018 will be showcasing their groundbreaking collection of regenerative fashion at the seventh edition of the event.This marks a pivotal moment for both the designers and the fashion industry, as regenerative fashion—a sustainable, eco-conscious approach to design—takes center stage in one of Africa’s most prestigious fashion showcases.

Bone and Native 1018, known for their innovative use of sustainable materials, circular design practices, and commitment to environmental regeneration, are set to present a collection that not only celebrates the beauty of African culture but also leads the charge toward a more sustainable future in fashion. With a focus on reusing, upcycling, and regenerating materials, the designer’s work embodies the ethos of responsibility and care for the planet.

“Season 7 of NFW represents a powerful platform to amplify meaningful narratives through fashion. I was inspired by its commitment to sustainability and the opportunity to connect with other creatives who share a vision of transforming the industry. Participating in this season aligns perfectly with my ethos of using art and design to shape a better future,” says Maurice Niyigena, Fashion Designer and Creative Director BONE.

A collection made by Bone [Photo Credit: Bone]

“The theme resonates deeply with my Movement/collection, Exodus (Kuva in Kinyarwanda), which explores the movement of creative ideas and the breaking of conventions. Sustainability, both as a theme and practice, is integral to my designs, as I believe in creating garments that tell stories while honoring the environment and the communities that inspire them.”

With a bold new theme: Regenerative Fashion Renaissance: Restoring Culture and Nature, this year’s NFW event will shine a spotlight on fashion that not only reduces harm to the planet but actively works towards restoring it. Taking place from January 29^th to 1^st February 2025 at the Sarit Center, the fashion week promises to be a groundbreaking celebration of creativity, sustainability, and innovation, drawing attention to the pressing need for a more responsible and circular fashion industry.

ALSO READ: Regenerative Fashion Renaissance: Nairobi Fashion Week 2025

“We were inspired to be part of Season 7 of NFW because we believe in the power of fashion to tell stories and create change. This season’s theme aligns with our work as it emphasizes the blend of modern trends with cultural elements, which is central to our designs. It’s important for the fashion industry to embrace sustainability because it helps protect our planet and encourages responsible consumption,” says Timmy and Yee, of Native 1018.

The collections made by Native 1018 [Photo Credit: N1018]

The 2025 edition of Nairobi Fashion Week will feature a stellar lineup of designers, models, and influencers from across the globe. With the global fashion industry accounting for significant environmental challenges, the urgency for regenerative fashion has never been more critical. Nairobi Fashion Week 2025 will feature designers who are leading this change, pushing boundaries to make recycling and upcycling integral parts of fashion production and consumption. The event will also provide a platform for industry leaders, environmental activists, and sustainability experts to discuss the future of recycling in fashion and the broader potential for a circular economy in the industry. By shifting towards a circular fashion model, Nairobi Fashion Week aims to change the narrative, illustrating how the fashion industry can be part of the solution rather than the problem.

“The theme aligns with our vision of positioning Africa as a global leader in sustainability. We are working to establish a platform for sustainable designers across Africa, rooted in the region's cultural values. Our goal is to promote organic fabrics and sustainable fashion, and we believe this platform will help us reclaim and celebrate our story," says Brian Kihindas, Creative Director of Nairobi Fashion Week.

Brian Kihindas, Creative Director of Nairobi Fashion Week.

“Recycling in fashion isn’t just about turning old clothes into new garments. It’s about creating a system where fashion becomes a regenerative force, where nothing goes to waste and everything has a second life. Nairobi Fashion Week 2025 will showcase the exciting possibilities that circular fashion holds for the future, not just for Africa, but for the world,” says Lisa Kibutu, Sponsor and Production Lead at NFW.                                             

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Dynamic Race PR initiated Nairobi Fashion Week (NFW) in 2013 with the goal of advancing the fashion industry in East Africa. The event bridges emerging and established designers with both local and international buyers and stockists. In 2023, NFW launched the JUST Fashion campaign, promoting sustainability through responsible sourcing, eco-friendly materials, and ethical production. Additionally, NFW introduced the Fashion Frontier Africa (FFA) incubator program in partnership with European e-tailor Cultrite, aimed at supporting African designers with mentorship and business development opportunities. After completing its first cohort, FFA aims to reach 500 African designers. Having successfully completed six seasons, NFW continues to be a driving force for the future of fashion in Africa.

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