Can Elder Models Compete with Young Ones in Nigeria? Elder Series 2024/2025

Nigeria's modeling industry is experiencing a remarkable transformation, challenging traditional age barriers and showcasing the timeless appeal of mature talent. While the sector has long been dominated by younger models, recent events demonstrate how elder models are making their mark on the runway.

The Nigerian fashion landscape has flourished in recent years, with established agencies like Beth Model Management leading the charge and independent models gaining prominence. The international success of Nigerian models like Mayowa Nicholas and Davidson Obennebo has put the country's modeling talent on the global map. This growth is reflected in the proliferation of prestigious events such as Lagos Fashion Week and Nigeria Fashion Week, alongside increasing demand from domestic fashion brands and advertisers.

The holiday season of 2024/2025 marked a significant shift in the industry when elder models took center stage, demonstrating their ability to compete with their younger counterparts. The Elder Series 2024-2025, organized in partnership with Entertainment Week Lagos, brought together fashion enthusiasts, industry professionals, and entertainment celebrities. Notable participants included veteran actors Jude Chukwuka and Richard Mofe-Damijo (RMD), who commanded the runway with their presence and style.

The event garnered widespread attention and praise from both local and international audiences. A prominent Nigerian media personality remarked, "This event proved that anyone can be a model. This was amazing and lovable." The sentiment was echoed by international observers, with one fashion enthusiast commenting, "I am not from Nigeria, I just love fashion. When I see someone looking like my mother, it makes me so happy for my African motherland."

Film Director and Creative Technologist Malik Afegbua, who helped promote the event, shared photographs that sparked considerable interest in elder modeling. The response was overwhelming, with comments ranging from aspiring models like Mark Johnson asking, "How do I become an elder model?" to industry professionals like Ovacom Media LLC expressing interest in future partnerships.

Fashion experts define elder or mature models as those aged 40 and above. The global fashion industry has several inspiring examples of successful mature models. Naomi Campbell, born in 1970, continues to dominate major fashion shows. Carmen Dell'Orefice, born in 1931, holds the title of World's oldest working model, while Beverly Johnson, born in 1952, made history as the first Black model on Vogue's cover.

Nigeria boasts its own roster of accomplished mature models, including Nike Oshinowo, a former beauty queen turned businesswoman; Ify Jones, a pioneer in Nigerian plus-size modeling; and Pat Oghre, a television personality and commercial model. Their success demonstrates that age is no barrier to a modeling career in Nigeria.

The Elder Series 2024-2025 has proven that mature models can not only compete with younger ones but also bring a unique perspective and elegance to the runway.

 Fashion trends Africa by RCFS