Rwandese Singizwa Bertrand Among 8 Finalists Selected for Fashion Frontier Program 2024 in Tokyo

"The fashion industry needs to change. We search, praise, and educate future fashion designers who have the courage and ambition to overcome this situation" - Fashion Frontier Program

The Fashion Frontier Program (FFP) 2024 finalists are exhibiting in Tokyo, Japan, from December 9th to 14th, 2024. After an intense selection process that began with 17 semi-finalists presenting their work, eight finalists were ultimately chosen. Among these promising designers is Rwandan fashion designer Hakizimana Singizwa Bertrand.

Hakizimana's artistic journey is deeply rooted in his multicultural background. Born in Rwanda and raised in Kenya, these two countries have profoundly influenced his creative path. His artistic exploration began in high school, where he initially expressed himself through rap music, drawing inspiration from groups like Odd Future and ASAP Mob.

In 2021, Hakizimana articulated his artistic vision: to develop an aesthetic that unifies all his creative endeavors. This creative drive led him to fashion, a medium through which he explores self-expression and storytelling. His designs are a powerful narrative of young Africans born in the late 90s and early 2000s, who grew up immersed in cable television culture.

PHOTO: Collection  by Singizwa Bertrand - Alienated Route

His featured collection, "Wrong Things, Wrong Place, and Wrong Time," emerged from an unexpected source: the COVID-19 lockdown. Confined to a small space for extended periods, Hakizimana found inspiration in the everyday household items surrounding him. He began reimagining these ordinary objects as fabric designs, transforming his potential isolation into a creative opportunity.

"This creative energy kept me positive and mentally healthy during the lockdown," Hakizimana explained. "My creations focused on the decorative elements that made our living space beautiful and habitable—from the items I used to keep the space clean, to the objects related to food and footwear, and ultimately, redefining how we perceive and wear a shirt."

PHOTO: Collection  by Singizwa Bertrand -Alienated Route

Beyond the lockdown's creative stimulus, Hakizimana honed his skills at the Delight Fashion School in Nairobi. He also benefited from mentorship programs like Creative DNA 4 by the British Council in the East African region. These experiences were instrumental in developing his brand, Alienated Route, which ultimately secured his place among the FFP2024 finalists.

The Fashion Frontier Program, established in 2021, operates on a transformative philosophy. By identifying, supporting, and educating emerging fashion designers who demonstrate courage and ambition, the program aims to catalyze positive societal change. The application is open to anyone passionate about taking innovative steps in fashion design.

Selected finalists are challenged to create garment designs that embody both social responsibility and creativity. The program provides comprehensive support, including guidance from advisers and experts, and a platform to showcase their innovative work. 

PHOTO: Collections of the finalists of the FFP2024

The other finalists include Kiyoshi Tomiyama, Luna Nakagawa, Mai Suzuki, Misaki Suda, Mitsuki Murata, Sandra Jao, and Tatsumi Iwai.

When asked about his experience and growth through the program's lectures, Hakizimana shared profound insights. Tara's session on circularity particularly resonated with him, inspiring him to adopt the "make to remake" concept. By minimizing seams, he ensured his garment could be easily disassembled, allowing for future repurposing—a testament to his commitment to sustainable design.

Yuima Nakazato's feedback further transformed his approach. Challenging Hakizimana to move beyond conventional upcycling, Nakazato encouraged him to create more personally compelling work. This guidance prompted Hakizimana to integrate the traditions of the Mucubal people with his avant-garde fashion principles.

PHOTO: Collection  by Singizwa Bertrand -Alienated Route

"My work now transcends simple upcycling," Hakizimana explained. "By drawing from the Mucubal's cultural richness and aligning it with my avant-garde vision, I've created something that feels fresh, personal, and innovative. This process has deepened my enthusiasm, as I now see my design as an authentic expression of my style and values."

The program concluded with award announcements:

PHOTO: Winners of the FFP2024

Grand Prize: Misaki Suda "Forest Clothes: In the Glow"

Runner-up: Kiyoshi Tomiyama "KEMMUN"

Runner-up: Mitsuki Murata "WE WANNA"

The Fashion Frontier Program continues to be a beacon of innovation, supporting designers who can meaningfully integrate social responsibility and creativity into their work.

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